fdp.die liberalen generalsekretariat
FDP.Die Liberalen Generalsekretariat is the national administrative arm of Switzerland's oldest political party (founded 1894), coordinating operations, communications, and campaign activities across 26 cantonal sections and affiliate organizations. It serves Swiss citizens and voters who support liberal economic policies, free-market principles, and personal responsibility, funded through membership dues, donations, and public subsidies.
- Company typePrivate
- Founded1894
- HeadquartersBern, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What fdp.die liberalen generalsekretariat does
FDP.Die Liberalen Generalsekretariat is the national administrative arm of FDP.Die Liberalen, Switzerland's oldest political party, founded in 1894 and headquartered at Neuengasse 20, Bern. It coordinates party-wide administration, political communications, campaign operations, and member engagement for a federated organization spanning all 26 Swiss cantons and their local chapters (Ortsparteien), alongside affiliate organizations including FDP Frauen, Jungfreisinnige, FDP International, FDP Service Public, Radigal, and FDP Urban. The party is governed by Thierry Burkart and Susanne Vincenz-Stauffacher as Co-Presidents, with the General Secretariat executing day-to-day operations under published business hours.
The organization's digital product ecosystem is anchored by fdp.ch (WordPress-based content hub in German, French, and Italian) and supplemented by an online membership registration portal, a donation processing portal powered by Payrexx AG, a Brevo-managed email newsletter system (Wecker-Newsletter), a dedicated campaign microsite platform (kampagne.fdp.ch), an online merchandise shop (shop.fdp.ch), the Digitales Freisinn digital magazine, and an Abstimmungen & Kampagnen portal hosting voting recommendations. The technology stack for member and operational management comprises Tocco AG (CRM, Switzerland), Microsoft Office 365 (data primarily stored in Switzerland), Brevo (email, France/EU), WNG (web hosting), Alinto and hosttech AG (domain/email services), and Google Analytics 4 / Google Tag Manager for anonymized website analytics. Marketing and engagement occur across a multi-channel mix including the website, email newsletters, earned media (Medienmitteilungen), social media (Facebook, X, Instagram, YouTube, LinkedIn, TikTok, WhatsApp), delegate assemblies, and referendum campaign activities.
The business model is non-commercial. Revenue streams consist of recurring membership dues (set independently by each cantonal and local party with no national standardization), voluntary political donations (subject to Swiss transparency law requiring public disclosure of contributions exceeding 15,000 CHF per donor per year since October 2022), campaign contributions for referendums and elections, and indirect public subsidies via parliamentary group funding. The primary customer segment is Swiss citizens and voters who align with liberal economic policies, personal freedom, entrepreneurship, free-market principles, and limited state intervention. The party holds representation in the Swiss Federal Council, the National Council, the Council of States, and cantonal governments, making political representation and policy advocacy its core delivered value.
fdp.die liberalen generalsekretariat firmographics
Firmographics- Name
- fdp.die liberalen generalsekretariat
- Legal name
- FDP.Die Liberalen
- Website
- https://fdp.ch
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Short description
- FDP.Die Liberalen Generalsekretariat is the national administrative arm of Switzerland's oldest political party (founded 1894), coordinating operations, communications, and campaign activities across 26 cantonal sections and affiliate organizations. It serves Swiss citizens and voters who support liberal economic policies, free-market principles, and personal responsibility, funded through membership dues, donations, and public subsidies.
- Ownership category
- akta.pro rank
fdp.die liberalen generalsekretariat industry classification
Industry- Product category
- Political Party Organization
- NAICS
- Political Organizations (813940), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
Keywords
Where fdp.die liberalen generalsekretariat is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
fdp.die liberalen generalsekretariat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Party members pay dues to their local and cantonal parties. Local parties set their own membership fee rates.
- Political Donations: Monetary and non-monetary donations from supporters. Under Swiss transparency law (since October 2022), donations exceeding 15,000 CHF per donor per year must be disclosed publicly. Donations under 15,000 CHF remain confidential.
- Campaign Contributions: Funding for political campaigns and referendums, subject to transparency regulations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
fdp.die liberalen generalsekretariat product offering
Product offeringCore offering
The FDP.Die Liberalen Generalsekretariat is the central administrative and operational body of a Swiss liberal political party. It coordinates the federal party, 26 cantonal parties, parliamentary groups, and affiliated organizations; provides political communications via its website, digital magazine (Liberal!), newsletter, and social media; runs member services (membership administration, donation processing, events, shop); and represents liberal policy positions on education, economy, energy, ESG, foreign policy, healthcare, security, and taxation in Swiss and international forums.
Product overview
FDP.Die Liberalen's primary digital product is its website (fdp.ch), a comprehensive political information and engagement platform. The offering consists of a unified website acting as the core product, supplemented by several integrated modules including a membership registration portal, an online donation portal (powered by Payrexx), a newsletter subscription system (via Brevo), a campaign management platform (kampagne.fdp.ch, WordPress-based), a merchandise shop (shop.fdp.ch), the Digitales Freisinn digital magazine, and an Abstimmungen & Kampagnen portal for voting recommendations. Together these form a digital ecosystem for political outreach, member acquisition, donor engagement, and campaign mobilization.
Differentiator
Problem solved
Functional benefit
Products and services
- fdp.ch website (official party website)
Companies that use fdp.die liberalen generalsekretariat
Customer profileSegments1 record
Ideal customer profiles2 records
fdp.die liberalen generalsekretariat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
fdp.die liberalen generalsekretariat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Tocco AGcoreCRM system and member management platform. Responsible for managing party member data and relationships. Based in Switzerland.
- BrevocoreEmail marketing and newsletter platform used for political communication and campaign outreach to members and supporters. Located in France/EU.
- MicrosoftcoreOffice 365 Suite including email, document management, communication, and cloud services for party operations. Data storage primarily in Switzerland.
- WNGcoreWeb hosting provider for fdp.ch website and digital infrastructure.
- Payrexx AGcoreSecure payment processing platform for handling donations to the party. Based in Switzerland.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
fdp.die liberalen generalsekretariat competitors and assessment
Company assessmentDirect peers
- Green Liberal Party of Switzerland (GLP/PVL): Ideologically closest peer to FDP within Switzerland's liberal-democratic spectrum, blending market-economy positions with progressive social policies. Competes for the same center-to-center-right voters in federal and cantonal elections.
- Swiss People's Party (SVP/UDC): Switzerland's largest right-wing party and FDP's main competitor for conservative voters. Both contest federal elections, hold cantonal sections, and operate similar membership-based organizational structures.
- Social Democratic Party of Switzerland (SP/PS): Switzerland's main center-left party with full national cantonal structure, federal council representation, and similar digital mobilization apparatus. Direct competitor in every federal election and cantonal contest.
- The Centre (Die Mitte / Le Centre): Center party formed by merger of CVP and BDP, competing directly with FDP for moderate Catholic and centrist voters in federal and cantonal elections with parallel cantonal organization.
- Green Party of Switzerland (GPS/Les Verts): Major Swiss political party operating with cantonal sections across all 26 cantons. Competes in every federal election cycle for a share of the progressive voter base against FDP and other parties.
- Conservative Democratic Party of Switzerland (BDP): Former centrist party that merged into Die Mitte but historically competed with FDP for center-right voters. Comparably structured with cantonal sections and a liberal-conservative policy platform.
- Evangelical People's Party of Switzerland (EVP/PEV): Smaller Swiss political party with cantonal presence that competes in federal elections alongside FDP and the larger parties, sharing the membership-organization and digital outreach model.
Broad incumbents
- Free Democratic Party of Germany (FDP): German liberal sister party sharing ideological heritage and the 'FDP' brand origin. Operates a much larger national organization with Bundestag representation, serving as a broader incumbent peer for organizational and strategic comparison.
Others
- Liberal International: World federation of liberal political parties of which FDP International is a participant. Provides ideological alignment, networking, and international coordination but does not compete electorally with FDP in Switzerland.
- European Liberal Democrats (ALDE/RE): European-level liberal political alliance connecting FDP to transnational liberal policy networks. Indirect relationship via shared ideology; not a direct competitor in Swiss elections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
fdp.die liberalen generalsekretariat social profiles
Digital presencefdp.die liberalen generalsekretariat compliance and trust
Trust signalCompliance1 record
fdp.die liberalen generalsekretariat financial estimates
Financial estimateRevenue estimate
Valuation estimate
fdp.die liberalen generalsekretariat leadership team
Management profileNumber of profiles
Profiles4 records
fdp.die liberalen generalsekretariat subsidiaries and ownership
Company hierarchySubsidiaries6 records
fdp.die liberalen generalsekretariat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fdp.die liberalen generalsekretariat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fdp.die liberalen generalsekretariat
What does fdp.die liberalen generalsekretariat do?
The FDP.Die Liberalen Generalsekretariat is the central administrative and operational body of a Swiss liberal political party. It coordinates the federal party, 26 cantonal parties, parliamentary groups, and affiliated organizations; provides political communications via its website, digital magazine (Liberal!), newsletter, and social media; runs member services (membership administration, donation processing, events, shop); and represents liberal policy positions on education, economy, energy, ESG, foreign policy, healthcare, security, and taxation in Swiss and international forums.
Is fdp.die liberalen generalsekretariat a public or private company?
fdp.die liberalen generalsekretariat is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was fdp.die liberalen generalsekretariat founded?
fdp.die liberalen generalsekretariat was founded in 1894.
Where is fdp.die liberalen generalsekretariat based?
fdp.die liberalen generalsekretariat is headquartered in Bern, Switzerland, in the Europe region.
How does fdp.die liberalen generalsekretariat make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are political Donations and campaign Contributions.
Who are fdp.die liberalen generalsekretariat's main competitors?
Direct peers on record are Green Liberal Party of Switzerland (GLP/PVL), Swiss People's Party (SVP/UDC), Social Democratic Party of Switzerland (SP/PS), The Centre (Die Mitte / Le Centre), Green Party of Switzerland (GPS/Les Verts), Conservative Democratic Party of Switzerland (BDP) and Evangelical People's Party of Switzerland (EVP/PEV). Free Democratic Party of Germany (FDP) is listed as a broad incumbent. Others are Liberal International and European Liberal Democrats (ALDE/RE).
Does fdp.die liberalen generalsekretariat have an API?
No public API is recorded for fdp.die liberalen generalsekretariat.
What industry is fdp.die liberalen generalsekretariat in?
fdp.die liberalen generalsekretariat's product category is Political Party Organization. Its primary akta.pro industry code is BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 813940 and its SIC code is 8600.