vikura tahiti

What vikura tahiti does

Vikura Tahiti Inc. is a French Polynesian social enterprise founded in 2015 by David Proia under the Vibration Island Kids initiative. The company sells branded merchandise (plush toys, t-shirts, caps, organic cotton apparel, magnets, stickers, postcards, and children's wooden furniture) featuring three original mascot characters (Vik'Ura, Vik'iti, Vik'ana) that represent the endemic lorikeet species of Rimatara, Ua Huka, and Rangiroa respectively. All merchandise revenue and separately collected donations are channeled into conservation awareness and directed annually in equal portions to three local island associations (Rima'ura o Rimatara, Vaiku'a i te manu o Ua Huka, Tamariki no Rangiroa) responsible for protecting these endangered birds from black rat predation through biosecurity programs including detection dog services.

The underlying technology is minimal: a WordPress/WooCommerce storefront handles global e-commerce distribution, supplemented by SMS-based donation campaigns (notably a 2020 partnership with Vini that raised 4,321,130 XPF for Rimatara biosecurity). The company produces original creative content including bilingual comic books published in Air Tahiti Magazine, the 'Ura by VIK music video (2022), and educational outreach materials used by government partners DIREN and the Ministry of Culture and Environment. In February 2025 it introduced Atlas, the first Polynesian-trained black rat detection dog, expanding into a live biosecurity service line. The business model combines one-time merchandise sales with discretionary charitable donations, priced in CFP Francs and aimed at environmentally conscious consumers, families, and institutional partners across French Polynesia and internationally.

Customer reach is built through a network of corporate and government partners (Air Tahiti Nui, Air Tahiti, Groupe OPT, Banque Socredo, Tahiti Tourisme, Rotary Club Papeete, Te Fare Natura) and consistent earned media coverage in regional outlets (Tahiti Pacifique, Hine, InstanTane, Sport Tahiti, Reva Tahiti, TNTV, Polynésie la 1ère). Ownership remains founder-controlled under the Vibration Island Kids umbrella, with no external institutional investment, no disclosed headcount, and no published financial statements. The company operates as an entrepreneur-led social and solidarity economy enterprise rather than a venture-backed business.

Name

vikura tahiti

Legal name

Vikura Tahiti Inc.

Website

https://vikuratahiti.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Vikura Tahiti is a French Polynesian social enterprise founded in 2015 by David Proia that sells branded merchandise and collects donations to fund three local associations protecting endangered Polynesian lorikeets on Rimatara, Ua Huka, and Rangiroa.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (459120)

SIC

Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRALAJAA

Tourist Souvenir & Destination Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Wildlife conservation merchandise
• Endangered species awareness
• Educational conservation products
• Charitable donation programs
• Handcrafted children's furniture

Headquarters

HQ city

Papeete

HQ country

French Polynesia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Merchandise Sales: Online boutique selling branded products including plush toys, t-shirts, caps, magnets, stickers, postcards, and children's furniture featuring mascot characters Vik'Ura, Vik'iti, and Vik'ana representing endangered Polynesian lorikeet species. Products priced in CFP Francs (XPF).
2. Donations and Fundraising: Charitable donations collected through website and SMS-based fundraising campaigns. Donations are annually distributed in equal portions to three local conservation associations working to protect endangered lorikeet species across Polynesian islands.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Vikura Tahiti is a French Polynesian social enterprise that sells its own branded merchandise featuring Vik'Ura, Vik'iti, and Vik'ana, including plush toys, apparel, accessories, postcards, stickers, magnets, and children's furniture. Merchandise sales support conservation education and fundraising, while charitable donations are distributed to three local associations protecting endemic Polynesian lorikeets and their island habitats.

Product overview

Vikura Tahiti operates as a social enterprise offering a portfolio of branded merchandise products featuring mascot characters (Vik'Ura, Vik'iti, Vik'ana) representing endangered Polynesian lorikeet species. The product portfolio centers on plush toys (Peluche VIK'URA), textile products (t-shirts, caps in both standard and organic cotton variants), paper goods (postcards, stickers), artisanal wooden magnets, and educational furniture for children. The company also produces creative content including comic books and music videos, and provides environmental services including black rat detection dog programs. All products support conservation funding for three island-based associations protecting lorikeets in Rimatara, Ua Huka, and Rangiroa through the Vibration Island Kids initiative established in 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Vik'Ura & Co: Product brand representing Polynesian lorikeet conservation, featuring mascottes Vik'ura (Rimatara), Vik'iti (Ua Huka), and Vik'ana (Rangiroa). Includes merchandise line of plush toys, clothing, and accessories.

Products and services

• Peluche VIK'URA Plush toy mascot representing Vik'Ura, the Lori de Kuhl lorikeet from Rimatara island, designed for children and conservation awareness.
• Vik'Ura & Co T-Shirts Cotton t-shirts featuring the Vik'Ura, Vik'iti, and Vik'ana lorikeet mascots, available in vert pomme, fuchsia, bleu, rouge, and noir.
• VIK Organic Cotton T-Shirts 100% organic cotton t-shirts supporting Polynesian lorikeet conservation, available in noir, bleu, and vert kaki.
• VIK Caps Caps featuring the VIK collection with Polynesian Maori patterns in noire et rouge, noire et bleue, and bleue et blanche color combinations.
• Vik'Ura Postcards Greeting postcards featuring the Vik'Ura lorikeet mascot for end-of-year wishes and Christmas messages, available in French and English versions.
• VIK'URA Sticker Sticker featuring the Vik'Ura mascot for decorating vehicles, refrigerators, and children's rooms while supporting endemic-species preservation.
• VIK Wooden Magnets Artisanal wooden magnets featuring the Vik'Ura and Vik'iti lorikeet mascots, handmade in Tahiti.
• Vik'Ura Educational Furniture Handcrafted wooden educational furniture for children, including play tables with stools and wall-mounted decorative learning boards featuring Vik'Ura adventures.

Quantifiable outcome

• 4,321,130 XPF raised for Rimatara biosecurity in single September 2020 campaign
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and supporting.

• VinicoreStrategic or Co-development PartnerCo-organized September 2020 SMS-based fundraising campaign that raised 4,321,130 XPF for Rimatara biosecurity. Partnership exemplifies social enterprise collaboration for conservation funding.
• Air Tahiti NuimajorGTM or Marketing PartnerMajor transportation partner supporting conservation efforts. Featured in Air Tahiti Magazine with bande dessinée series in both French and English.
• Air TahitimajorGTM or Marketing PartnerRegional airline partner supporting logistics for conservation activities across Polynesian islands.
• Groupe OPTmajorGTM or Marketing PartnerMajor local corporate sponsor supporting social enterprise initiatives.
• Banque SocredomajorGTM or Marketing PartnerBanking partner providing financial services support for donation processing and campaign activities.
• Rotary Club Papeete TahitisupportingGTM or Marketing PartnerService organization partner supporting community outreach and fundraising initiatives.
• Tahiti TourismemajorGTM or Marketing PartnerOfficial tourism board partner promoting sustainable tourism messaging tied to wildlife conservation.
• Te Fare NaturasupportingStrategic or Co-development PartnerEnvironmental education organization supporting conservation awareness programs.
• DIRENcoreStrategic or Co-development PartnerDirection Régionale de l'Environnement (Regional Environment Directorate) government partner providing regulatory support and biosecurity coordination for rat eradication efforts.
• Ministère du Tourisme, du Travail (MTT)supportingGTM or Marketing PartnerGovernment ministry supporting sustainable tourism and environmental initiatives.
• Ministère de la Culture, de l'Environnement (MCE)coreStrategic or Co-development PartnerGovernment ministry supporting environmental protection and cultural preservation programs.
• Association Rima'ura o RimataracoreStrategic or Co-development PartnerLocal island association receiving donation funds for biosecurity and rat detection dog programs on Rimatara in the Australes archipelago.
• Association Vaiku'a i te manu o Ua HukacoreStrategic or Co-development PartnerLocal island association protecting Pihiti (Lori Ultramarin) on Ua Huka in the Marquises archipelago. Received second detection dog funded by Ua Huka municipality.
• Association Tamariki no Rangiroa kia poihere te kaigacoreStrategic or Co-development PartnerLocal atoll association protecting Vini Peruviana (Lori Nonnette) on Rangiroa in the Tuamotu archipelago.
• OSB (Office des Postes et Services Financiers de Polynésie)supportingTechnology or IntegrationBanking partner providing secure payment processing platform for online donations through their secure payment gateway.
• Atlas Detection Dog ProgramcoreStrategic or Co-development PartnerFebruary 2025 introduction of Atlas, first Polynesian-trained Jack Russell dog for black rat detection, trained on 'sister island' to protect endangered lorikeets. Supported by media partners TNTV and Polynésie la 1ère.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Wildlife Fund (WWF) Shop: Global wildlife conservation NGO that sells plush toys, apparel, accessories, and gifts themed around endangered species to fund conservation — the most direct comparable to Vikura Tahiti's plush-and-apparel-for-conservation model.
• National Audubon Society Store: U.S. bird conservation organization operating a retail store with plush toys, apparel, stationery, and home goods that fund bird protection — closely comparable to Vikura Tahiti's bird-themed merchandise and education mission.
• Polar Bears International Shop: Polar bear conservation charity running a merchandise store (plush toys, apparel, gifts) where purchases fund species protection — directly comparable single-charity e-commerce + fundraising model.
• Wildlife Conservation Society Store: Wildlife NGO running a retail operation selling plush animals, apparel, and gifts to fund global conservation field programs — overlapping merchandise mix, donor base, and conservation-economics model.
• Defenders of Wildlife Shop: U.S. wildlife conservation charity selling apparel, plush toys, gifts, and accessories where proceeds support species protection — closely comparable donation-funded merchandise business.
• Jane Goodall Institute Shop: Conservation charity running a retail store with plush primates, apparel, books, and gifts funding great-ape and habitat protection — comparable donation-funded conservation merchandise with mascot-style founder brand.

Broad incumbents

• Wild Republic: Established plush-toy manufacturer specializing in realistic and nature-themed stuffed animals, with explicit conservation partnerships — broader incumbent with overlapping plush product category but a wholesale/retail brand model rather than a charity.
• Folkmanis: Long-standing plush puppet and animal-toy maker serving educational and retail markets — comparable plush product category but operating as a commercial manufacturer rather than a social enterprise.

Regional players

• Kakapo Recovery Programme: New Zealand island-based conservation program for the critically endangered kakapo parrot, supported by branded merchandise, donor campaigns, and partnerships — closest regional analogue in terms of single-species island-endemic parrot conservation plus fundraising.

Others

• TOMS: One-for-one social-enterprise footwear and apparel brand — not a conservation NGO but a comparable mission-driven commerce model that funds social outcomes through branded product sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vikuratahiti
• YouTubeyoutube.com/channel/UCRAp2L1wOkkKFebORn_tMYQ
• Facebookfacebook.com/vikuratahiti
• Instagraminstagram.com/vikuratahiti
• LinkedInlinkedin.com/company/vibration-island-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vikura tahiti