retail2market

What retail2market does

Retail2Market, operating under the legal entity Best Retail Solutions B.V., is a Dutch SaaS company providing multichannel retail software that connects physical-store point-of-sale (POS) systems with online webshops and marketplaces. The platform is designed for small and medium-sized Dutch retailers — primarily in fashion, footwear, sports, and lingerie — who operate at least one physical store and want to extend sales to their own webshop (Shopify, WooCommerce, Lightspeed) and to marketplaces such as bol.com, Amazon, Miinto, To Be Dressed, Winkelstraat.nl, and Topshoe. Core functionality covers automatic product listing from POS data, real-time inventory synchronization across physical and online channels, centralized order and return processing via an integrated order management system (OMS), and product information management (PIM) with per-channel pricing. Additional modules support multi-store inventory transfers (Multifiliaal Verkopen) and RFID-based stock management for smaller stores. The platform integrates natively with more than 15 Dutch Kassasystemen (Winstore/ACA, MplusKASSA, Softwear, StoreContrl, among others) and holds official Bronze Partner status with bol.com, including the Verzenden via bol shipping capability.

The business model is a flat-rate subscription at €99.95 per month including the first 100 orders, plus €0.35 per order above that threshold, with no setup fees, no module add-on costs, and no limits on products or sales channels. An annual billing option is also offered. The go-to-market is a hybrid of inside sales (Fred and Nienke handling demos and onboarding) and partner referrals from POS system vendors and web development agencies, supplemented by content marketing, SEO, monthly webinars, and social media presence. The company is founder-operated from Zwolle, Netherlands, with no disclosed external institutional investors or funding rounds. As of the most recent available data, Retail2Market serves more than 150 retailers, with no public revenue, headcount, or ARR figures disclosed. A ChatGPT integration is offered as a smart integration within the platform; generative AI use is not described in further technical depth.

Name

retail2market

Legal name

Best Retail Solutions B.V.

Website

https://retail2market.nl

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Retail2Market (Best Retail Solutions B.V.) is a Dutch SaaS provider of multichannel retail software that connects physical-store POS systems with webshops (Shopify, WooCommerce, Lightspeed) and marketplaces (bol.com, Amazon, Miinto), serving 150+ SMB retailers in fashion, footwear, sports, and lingerie on a flat €99.95/month subscription.

Ownership category

akta.pro rank

Product category

Multichannel Retail Software

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Multichannel retail software
• Ecommerce integration platform
• POS marketplace integration
• Order management system
• Bol.com integration

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription: Flat monthly subscription fee providing access to complete multichannel software platform including all integrations and features. No module-based pricing or limits on products/sales channels.
2. Order Processing Fees: Usage-based fees for orders beyond the included monthly quota. First 100 orders per month included in subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Retail2Market provides cloud-based multichannel SaaS software that connects physical store POS systems (Kassasystemen) to online sales channels including webshops (Shopify, WooCommerce, Lightspeed) and marketplaces (bol.com, Amazon, Miinto). The platform centralizes product information management, real-time inventory synchronization, order processing, and returns handling for Dutch retailers with physical stores.

Product overview

Retail2Market is a unified multichannel SaaS platform (single product) for Dutch retailers, combining POS integration, product information management (PIM), marketplace integration, and order management (OMS) into one cohesive system. The core Retail2Market Multichannel Software platform serves as the central hub, with the Order Management Systeem (OMS) module handling centralized order and returns processing, the PIM-module managing product data enrichment and per-channel pricing, the Marketplace Integrator module connecting to Bol.com, Amazon, Miinto, and other marketplaces, and the Multifiliaal Verkopen module supporting multi-location retailers. The platform integrates directly with POS systems (Winstore, MplusKASSA, Softwear, etc.) and webshop platforms (Shopify, WooCommerce, Lightspeed), enabling automatic inventory synchronization, product listing, and order consolidation across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail2Market Multichannel Software

Quantifiable outcome

• Retailers see average €400,000 annual revenue increase when selling on bol.com
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• bol.comcoreTechnology or IntegrationOfficial Bronze Partner of bol.com, providing fully integrated marketplace connection including Verzenden via bol (VVB) shipping option. Deep native integration with Dutch market leader.
• ShopifycoreTechnology or IntegrationCertified integration partner enabling Shopify webshops to connect with POS systems and marketplaces through Retail2Market.
• WooCommercecoreTechnology or IntegrationIntegration partner providing WooCommerce webshop owners with inventory sync and marketplace connectivity via Retail2Market.
• LightspeedcoreTechnology or IntegrationIntegration partner for Lightspeed POS and webshop customers needing multichannel management.
• Winstore (ACA)coreTechnology or IntegrationPreferred POS system partner. Winstore/ACA is widely used Kassasysteem among Dutch retailers with native Retail2Market integration.
• MplusKASSAcoreTechnology or IntegrationKassasysteem partner with direct integration to Retail2Market for inventory and order synchronization.
• SoftwearcoreTechnology or IntegrationKassasysteem partner providing POS integration for Retail2Market customers.
• StoreContrlcoreTechnology or IntegrationKassasysteem partner with Retail2Market integration for Dutch retailers.
• MiintocoreTechnology or IntegrationMarketplace integration partner for fashion retailers selling on Miinto platform.
• To Be DressedcoreTechnology or IntegrationMarketplace integration partner for fashion brands and retailers.
• AmazoncoreTechnology or IntegrationMarketplace integration for sellers wanting to reach Amazon customers alongside other channels.
• Koninklijke INretailcoreStrategic or Co-development PartnerStrategic partner representing Dutch retailers in fashion, footwear, and sporting goods sectors. Supports local retail ecosystem.
• ANWR GarantcoreStrategic or Co-development PartnerPurchase cooperative for shoe retailers providing additional support and services to members using Retail2Market.
• Team F&JcoreImplementation/ SI/ Consulting PartnerWeb development agency partnering on Shopify and WooCommerce implementations. Provides marketing expertise combined with Retail2Market's technical solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EffectConnect: EffectConnect is a Dutch multichannel commerce SaaS connecting retailers to marketplaces (including bol.com) and webshops, with PIM and order management. Closest direct competitor, also Netherlands-based and overlapping on fashion/footwear SMB retail.
• ChannelEngine: ChannelEngine is a Dutch marketplace integration platform that helps brands and retailers list, sell and manage orders across 700+ marketplaces. Same Dutch home-market, same bol.com focus and similar SMB-to-midmarket customer base as Retail2Market.
• Channable: Channable is a Dutch feed management and marketplace integration tool used by retailers and brands to publish product data to bol.com, Amazon and other channels. Overlaps with R2M's PIM and marketplace connector functionality for Dutch SMBs.
• Tradebyte: Tradebyte is a German marketplace integration and PIM provider used by brands and retailers to manage product data and orders across European marketplaces. Comparable product scope (marketplace connector + PIM) targeting European fashion/lifestyle brands.
• ChannelPilot: ChannelPilot is a German cloud-based marketplace management and price-monitoring SaaS, with marketplace integration, product feed and analytics features that overlap with R2M's marketplace integrator module for European SMB sellers.
• Sellbrite: Sellbrite (now part of GoDaddy) is a multichannel listing and order management tool for SMB sellers, offering inventory sync and order routing across Amazon, eBay and other marketplaces. Comparable SMB-focused multichannel SaaS positioning and feature set.
• Linnworks: Linnworks is a multichannel commerce platform offering inventory and order management, listing and shipping orchestration across hundreds of channels. Direct comparable for R2M's OMS and marketplace connector modules, with broader geographic reach.

Broad incumbents

• Shopify: Shopify is a broad global e-commerce platform with expanding multichannel, marketplace and POS-integrated commerce features (Shopify POS, Shopify Marketplace Connect). Overlaps as a broader incumbent where R2M's webshop integration partners (Shopify itself) also compete for the SMB retailer's stack.
• Lightspeed: Lightspeed is a broad POS + e-commerce platform with native multichannel features and a Dutch retail presence. Already a listed R2M integration partner, but also competes where retailers may choose Lightspeed's own marketplace and inventory capabilities over a third-party connector.

Emerging players

• Webkul: Webkul is a global multichannel commerce and marketplace integration software vendor serving SMB and mid-market sellers with connectors for Magento, Shopify, WooCommerce and marketplaces. Comparable product category with a broader, emerging-market-driven footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-rh72-X0QTTqqxkKwpEeFQ
• Facebookfacebook.com/retail2market
• LinkedInlinkedin.com/company/retail2market
• Instagraminstagram.com/retail2market

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about retail2market