What auxo does

Auxo ApS is a Danish digital agency (web- og marketingbureau) that develops websites, webshops, and digital marketing services for small and medium-sized businesses in Denmark. Founded in 2014 and headquartered in Esbjerg, the company operates five physical offices across Denmark (Esbjerg, Aarhus, Aalborg, Odense, Copenhagen) and serves a claimed base of 8,000+ customers with 200+ published design references. The company has received the Børsen Gazelle Award in each of the last six consecutive years (2020-2025), signaling sustained growth under recognized Danish business criteria.

Auxo's core product surface comprises three integrated lines: website development (Hjemmeside), e-commerce solutions (Webshop), and digital marketing services (Google Ads, SEO, Facebook/Instagram Ads, Email Marketing). The underlying technology stack is WordPress with the Elementor page builder, supplemented by WooCommerce-style webshop functionality with features for B2B login, subscriptions, and multilingual support. The company also offers a web accessibility (Webtilgængelighed) service targeting WCAG compliance, a bundled hosting and support package with daily backups and security scanning, and a prepaid Klippekort (time-card) system that lets customers bank hours for flexible support tasks at volume-discounted hourly rates.

The business model combines one-time project fees for website and webshop builds (starting from approximately 13,900 DKK) with recurring revenue from monthly SEO and marketing retainers (typically 2,000-20,000 DKK per month) and Klippekort prepaid hours (600-800 DKK per hour). Go-to-market is direct-to-SME via a self-serve online price calculator (Prisberegner) on auxo.dk that generates estimates in approximately two minutes, followed by phone/email sales consultation and optional in-person meetings at any of the five Danish offices. Pricing is publicly disclosed via the calculator, and marketing combines content marketing, SEO, paid search, and social advertising. No external funding, acquisitions, or parent company are identified; Auxo ApS operates as an independently owned Danish private limited company (CVR 34877939) targeting only the domestic Danish market.

Name

auxo

Legal name

Auxo ApS

Website

https://auxo.dk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Auxo is a Danish digital agency founded in 2014 that builds websites, webshops, and digital marketing services for small and medium-sized businesses in Denmark. It operates five offices across the country using a WordPress/Elementor stack with a self-serve online price calculator.

Ownership category

akta.pro rank

Headquarters

HQ city

Esbjerg

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: One-time fees for professional website design and development, including professional templates, creative design processes, and custom web design. Prices start from approximately 13,900 DKK as indicated by the price calculator.
2. Webshop Solutions: One-time fees for webshop build-out with features such as B2B login, subscription modules, multi-language support, and marketing integration. Configured through the price calculator.
3. Klippekort (Time Card / Support Hours): Prepaid hourly support blocks for ongoing tasks such as website features, design adjustments, marketing tool setup, and marketing advice. Hourly rates range from 800 DKK (5 hours) down to 600 DKK (100 hours) per hour with volume discounts.
4. Digital Marketing Services: Ongoing marketing retainer services including Google Ads, SEO, Facebook & Instagram Ads, and Email Marketing. Monthly SEO retainer prices typically range from 2,000 DKK to 20,000 DKK per month depending on scope, competition, and ambition level.
5. Hosting & Support: Monthly or annual managed hosting and support package bundled with website solutions, providing security scanning, daily backups, and telephone support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Auxo is a Danish digital agency that designs and develops websites and webshops for small and medium-sized businesses, and delivers digital marketing services including Google Ads, SEO, Facebook & Instagram Ads, and email marketing. Offerings are bundled with managed hosting, security scanning, daily backups, telephone support, and a prepaid klippekort (time-card) system for flexible ongoing tasks. Pricing is publicly disclosed through an online calculator that produces a price estimate within two minutes.

Product overview

Auxo is a Danish digital agency offering an integrated suite of web and marketing services for small and medium-sized businesses seeking digital growth. The core offerings include website development (Hjemmeside), e-commerce solutions (Webshop), and digital marketing services (Marketing). Marketing services encompass Google Ads, SEO, Facebook & Instagram Ads, and E-mail Marketing. Additional services include Klippekort (prepaid service cards) for flexible task support, Web Accessibility services for WCAG compliance, and Hosting & Support packages. All services are designed to work together, providing a comprehensive digital solution from website creation through ongoing marketing and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Hjemmeside (Website Design & Development) Professional website design and development service for Danish small and medium-sized businesses, offering online business cards, customer-acquiring professional expressions, and comprehensive digital strategy solutions. Includes design options ranging from professional templates to creative design processes and custom (skræddersyet) web design, with prices starting from approximately 13,900 DKK per the online price calculator.
• Webshop (E-commerce Development) E-commerce platform development for Danish online stores, supporting hobby projects, income-generating shops, and multi-employee businesses. Includes features such as B2B login, subscription modules, multi-language support, product management, and marketing integration. Configured and priced through Auxo's online calculator.
• Google Ads Paid search advertising service that increases visibility on Google search results and drives targeted traffic to clients' websites and webshops. Offered as a managed service to Danish SMEs.
• SEO (Search Engine Optimization) Search engine optimization service to improve organic rankings, including on-page optimization, keyword analysis, linkbuilding, and technical SEO. Delivered as a recurring monthly retainer for Danish SME clients.
• Facebook & Instagram Ads Social media advertising service on Facebook and Instagram platforms to reach target audiences and drive engagement and conversions for Danish SME clients.
• E-mail Marketing Email marketing service including campaign automation, newsletter design, and subscriber segmentation to nurture customer relationships for Danish SMEs.
• Klippekort (Prepaid Service Cards) Flexibility-focused prepaid service card product that lets Danish SME clients pre-purchase blocks of hours for website changes, design adjustments, marketing tool setup, and marketing advice at discounted hourly rates (5 hours at 800 DKK/hr, 10 hours at 750 DKK/hr, 20 hours at 700 DKK/hr, 50 hours at 650 DKK/hr, 100 hours at 600 DKK/hr).
• Webtilgængelighed (Web Accessibility) Web accessibility service ensuring websites comply with WCAG standards, making sites usable for people with disabilities through screen reader compatibility, keyboard navigation, and related adjustments.
• Hosting & Support Managed website hosting and ongoing technical support service bundled with website and webshop solutions, including daily backups, security scanning against hacking, and accessible telephone support for maintaining website functionality.

Quantifiable outcome

• ROAS of 7.32 achieved for Silkeborg IF through Facebook/Instagram advertising campaign
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pakkelabels.dkminorGTM or Marketing PartnerAuxo is a Pakkelabels.dk Partner, referring customers to Pakkelabels.dk for shipping label solutions integrated with their webshop offerings. This partnership provides added value to webshop clients by offering discounted shipping label rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMPACT: Danish digital agency serving B2B and SME clients with website development, e-commerce, and digital marketing services — directly comparable to Auxo's integrated SMB offering in the same Danish market.
• Peytz & Co: Established Danish web bureau specializing in WordPress, Umbraco, and digital platforms for Danish businesses — comparable in technology stack (open-source CMS) and SMB client base to Auxo.
• Adapt: Danish digital agency offering web development, e-commerce, and digital marketing for SMEs and mid-market — overlapping service portfolio and Danish SME customer segment with Auxo.
• s360: Danish performance marketing agency focused on paid media, SEO, and analytics — directly comparable to Auxo's Google Ads, Meta Ads, and SEO retainer services in the Danish market.
• IIH Nordic: Scandinavian digital agency providing web development, e-commerce, and digital marketing — comparable integrated offering serving SME and mid-market clients in a Nordic context similar to Auxo.
• Reload: Danish digital agency offering web, e-commerce, and digital marketing services across platforms — comparable service breadth and Danish SMB/enterprise client mix to Auxo.
• Vertica: Danish digital agency delivering website, webshop, and digital marketing solutions to Danish businesses — overlapping offering and target customer segment with Auxo.
• BrandHouse: Danish digital and branding agency working with SME and mid-market clients on web, marketing, and brand strategy — comparable Danish customer base and integrated service scope to Auxo.

Broad incumbents

• Dentsu: Global advertising and marketing services holding company with a Danish presence offering digital, media, and creative services at scale — broad incumbent offering overlapping services Auxo provides to SMEs, though not focused on Auxo's specific niche.
• Publicis Groupe: Global communications and advertising holding with Danish operations spanning digital, media, creative, and data — broad incumbent that competes for some of the same marketing budgets Auxo addresses, but at enterprise scale rather than SME.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Auxoaps
• LinkedInlinkedin.com/company/auxo-web-marketing
• Instagraminstagram.com/auxo_dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about auxo