What Kingsrød does

Kingsrød is a privately held Norwegian specialty-vehicle retailer and service provider founded in 1938. It began in goods transport on Norwegian and European roads, shifted toward horse-transport vehicles in the 1980s, and now operates in Norway and Sweden through Kingsrød Trading, Kingsröd AB, and Kingsröd Stockholm. Its primary customers are equestrian professionals and motorsport teams, with motorhome buyers as a secondary segment.

The company sells small and large horse trucks, trailers, and motorhomes, represents the STX, AKX, and Ketterer brands from Belgian manufacturer Stephex Group, and offers custom vehicle builds. Relevant vehicle systems include climate control, heating, water systems, generators, TV/audio systems, and driving assistance on AKX models. The portfolio also includes Horse-Trainer relaxation, spa, water, light, speed, and walking equipment, STX tack boxes, and equestrian supplies through Kingstrade. Workshop and mobile service cover horse trucks, motorhomes, and trailers, while Kingsrent provides vehicle rental.

Revenue streams include one-time sales of new and used specialized vehicles, service and repair, parts and accessories, e-commerce, and rental. Specialized vehicles are quote-priced, with no public list prices disclosed. Kingsrød reaches customers through a Sarpsborg showroom and consultative field sales, its website and contact forms, organic social media, Kingstrade, and a mobile workshop at major equestrian events in Norway. No revenue, headcount, order-volume, or contract-value data is disclosed.

Name

Kingsrød

Legal name

Kingsrød Trading AS

Website

https://kingsrod.dk

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Kingsrød is a Norwegian specialty vehicle retailer and service provider serving equestrian professionals, motorsport teams, and motorhome buyers with horse trucks, trailers, motorhomes, parts, rentals, and after-sales support across Scandinavia.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Retail

NAICS

Motor Vehicle and Parts Dealers (441), Recreational Vehicle Dealers (44121), Automotive Equipment Rental and Leasing (5321)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Livestock & Animal Transport Vehicles Leasing & Rental (TLABAEAJ)

akta.pro secondary industry

Equine Transport & Hauling Services (AFAEAGAI)

Keywords

• Horse transport vehicles
• Equestrian equipment retail
• Specialty vehicle dealer
• Motorsport vehicles
• Luxury motorhomes

Headquarters

HQ city

Borgenhaugen (Sarpsborg)

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used horse trucks, motorhomes, and specialty vehicles. Products include small and large horse trucks, trailers, and custom-built vehicles. Brands include STX, AKX, and Ketterer from Stephex Group.
2. Service and Repair: Complete workshop and service for all brands of horse trucks, motorhomes, and trailers. Mobile workshop service available at major events throughout Norway.
3. Parts and Accessories: Sales of horse equipment and accessories through Kingstrade online store featuring brands such as Cavalor, Freejump, One Equestrian, Trust, and Zandona.
4. Tack Storage Solutions: Sales of STX tack boxes (Small, Large, and Exclusive models) for storage of riding equipment in stables and during competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kingsrød Trading sells and services horse transport vehicles (small and large horse trucks), trailers, and luxury motorhomes sourced from the Belgian Stephex Group under the STX, AKX, and Ketterer brands. The company also operates the Kingstrade online store for equestrian accessories, the Horse-Trainer line of equine conditioning equipment, STX Tackboxes, the Kingsrent rental service, and a complete workshop with mobile event service.

Product overview

Kingsrød Trading operates as a specialized vehicle and equipment retailer serving the Scandinavian equestrian and motorsport markets. The company offers a portfolio of horse transport vehicles (hestebiler) available in small and large configurations, trailers (hengere), motorhomes, and horse training equipment. They distribute branded products from the Belgian Stephex Group including STX, AKX, and Ketterer horse trucks. Additionally, they operate Kingstrade, an e-commerce platform selling equestrian supplies, and offer vehicle rental services through Kingsrent. The Horse-Trainer product line includes specialized modules for relaxation, spa, water therapy, sun, speed, and walking exercises. Kingsrød also provides workshop and service capabilities for all vehicle brands.

Differentiator

Problem solved

Functional benefit

Brands

• Kingsrent: Rental service for horse transport vehicles
• Kingsrød Lastebilsenter
• Kingsrød Horses
• Kingsrød Transport

Products and services

• Horse Trucks (Liten/Stor hestebil) Specialized horse transport trucks available in compact and large configurations, sourced exclusively from Belgium's Stephex Group under the STX, AKX, and Ketterer brands. Models range from 2 to 10 horse capacity and are sold to professional riders, horse trainers, and equestrian facilities across Scandinavia. Vehicles include climate control, heating, water systems, generators, and TV/audio systems.
• Horse Trailers (Hengere) Horse trailers designed to be towed behind a standard vehicle, providing flexible transport solutions for horse owners who do not require a dedicated horse truck.
• Motorhomes Luxury motorhomes from the STX brand combining style and functionality, designed for long journeys, lifestyle travel, and motorsport event attendance by professional teams and affluent individuals.
• Kingsrent Vehicle Rental Rental service for horse transport vehicles, providing flexible short-term access to horse trucks without purchase commitment, operated under the Kingsrent sub-brand.
• Kingstrade Online Store E-commerce platform selling equestrian equipment and accessories from brands including Cavalor, Freejump, One Equestrian, Trust, and Zandona.
• Horse-Trainer Equipment Line Equine conditioning and rehabilitation equipment available in variants for relaxation (Relax), spa therapy (Spa), water therapy (Water), sun/light therapy (Sun), speed training (Speed), and walking exercises (Walk). Sold to equestrian facilities and professional trainers.
• STX Tackboxes Storage solutions for riding equipment available in Small, Large, and Exclusive models. Designed for organized storage of saddles, bridles, and grooming tools in stables and during competitions, featuring secure locking mechanisms and easy-to-clean surfaces.
• Workshop Service and Repair Complete workshop and mobile service for all brands of horse trucks, motorhomes, and trailers. Mobile workshop deployed at major equestrian events throughout Norway to provide on-site repairs and parts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stephex GroupcoreOEM/ Whitelabel/ Licensing PartnerBelgian manufacturer and Europe's leading supplier of horse trucks. Provides exclusive access to STX, AKX, and Ketterer brands. Stephex Group offers a wide range of horse trucks from 2 to 10 horse capacity, built to customer specifications.
• Rudskogen MotorsenterminorStrategic or Co-development PartnerPartnership to offer special vehicles for motorsport. Combined with Rudskogen's motorsport knowledge, the partnership ensures the best experience on and around the race track.
• CavalorminorChannel Partner/ Reseller/ DistributorEquestrian nutrition and care brand products available through Kingstrade online store.
• FreejumpminorChannel Partner/ Reseller/ DistributorEquestrian equipment brand available through Kingstrade online store.
• One EquestrianminorChannel Partner/ Reseller/ DistributorEquestrian brand products available through Kingstrade online store.
• TrustminorChannel Partner/ Reseller/ DistributorEquestrian equipment brand available through Kingstrade online store.
• ZandonaminorChannel Partner/ Reseller/ DistributorEquestrian equipment brand available through Kingstrade online store.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Stephex Group: Belgian manufacturer and Europe's leading horse truck producer behind STX, AKX and Ketterer — Kingsrød's exclusive supplier. Both organizations sell overlapping horse transport product lines to professional equestrian buyers in European markets.
• Theault: French manufacturer of horse transport vehicles and lorries, established horse truck competitor to Stephex/Kingsrød with comparable product positioning and customer segments across Europe.
• Böckmann Fahrzeugwerke: German manufacturer of horse trailers and transport solutions. Comparable product category (equestrian transport) and shared European customer base of professional riders and equestrian facilities.
• Ifor Williams Trailers: UK-based manufacturer of horse trailers and other transport trailers, serving European equestrian and agricultural markets with comparable specialty vehicle distribution model.
• Equitrek: European horse transport vehicle specialist offering horse trucks and trailers to professional equestrian customers, directly comparable niche and target buyer profile.
• Westfalia Horsebox: Horse transport vehicle solutions provider in Europe, comparable in product type (specialized horse transport) and customer segment (professional equestrian market).

Broad incumbents

• Trigano: European leader in leisure vehicles including motorhomes, caravans and trailers. Broader portfolio but overlaps with Kingsrød's motorhome and trailer offering through European specialty vehicle retail channels.
• Knaus Tabbert: Major European motorhome and travel trailer manufacturer group. Comparable in motorhome/travel vehicle distribution though much larger scale and broader product portfolio.
• Rapido Group: French motorhome and leisure vehicle manufacturer with multiple European brands. Overlaps with Kingsrød's motorhome business from a broader incumbent position.
• Fendt-Caravan: German caravan and motorhome manufacturer, part of the broader European specialty/leisure vehicle ecosystem. Adjacent peer given Kingsrød's motorhome retail activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063518352065
• Instagraminstagram.com/kingsrodtrading

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingsrød