Rudskogen Motorsenter As

What Rudskogen Motorsenter As does

Rudskogen Motorsenter AS operates Norway's premier motorsport facility from a single site in Rakkestad, designated the country's main motorsport facility (hovedanlegg) in 2006. The company runs a 3,237-meter Hermann Tilke-designed main race track (internationally certified for cars and motorcycles, with 43m elevation change and 14 turns), Norway's longest 1,210-meter outdoor go-kart track (Sodi RT10 karts with Honda 390cc engines), motocross/enduro facilities operated by partner Borg MC, five iRacing simulators, a 130-seat full-license restaurant, five conference rooms (12–140 person capacity), and the 380 sqm Nürburgring event pitbox. Following a 175 million NOK upgrade completed in 2024, the venue is positioned as one of Europe's leading motorsport centers.

The business operates a multi-stream revenue model across consumer experiences and corporate clients. Consumer offerings include Porsche 718 Challenge track experiences (4,900–8,900 NOK), Porsche 911 GT3RS ride-alongs (2,990 NOK), go-kart packages (Grand Prix 14,000 NOK, Le Mans endurance 34,000+ NOK), the Winter Experience at Pers Hotel in Hallingdal (11,990 NOK), and gift cards valid 24 months. Recurring revenue comes from the Drivers Club annual membership (Bronze 20,000 NOK / Silver 30,000 NOK / Gold 39,000 NOK) and the Rudskogen Series corporate karting league (23,500 NOK per team). Corporate channels include direct sales for conferences, team-building, and events, plus sponsorship income from main sponsors Continental, Energima, Porsche Norge, Santander Consumer Bank, Würth Norge, Sørby Utleie, and Polaris.

The go-to-market is hybrid: self-service online booking via the Racefacer platform for go-kart and gift card purchases, paired with a dedicated corporate sales function (led by Sales and Development Manager Henning Jodnes) targeting enterprises for custom packages. Distribution is entirely Norway-domestic, with marketing driven by the website (rudskogen.no), Facebook, Instagram, email newsletter, event-driven visibility (Racing NM, Gatebil Festival, Formula Automobile, Porsche Festival), and SEO via Google My Business. The facility is privately held by its executive team, with CEO Harald Huysman as Daglig leder; headcount sits in the 11–50 range across specialized roles spanning sales, marketing/events, instruction, kitchen, restaurant, technical, and finance.

Name

Rudskogen Motorsenter As

Legal name

Rudskogen Motorsenter AS

Website

https://rudskogen.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Rudskogen Motorsenter AS operates Norway's designated national motorsport facility in Rakkestad, offering Porsche driving experiences, go-kart racing, conference venues, a restaurant, and corporate events on a Tilke-designed 3,237m track. The company serves Norwegian consumers, motorsport clubs, and corporate clients across consumer, subscription, and B2B segments.

Ownership category

akta.pro rank

Product category

Motorsport Facility and Driving Experiences

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport facility operations
• Driving experience services
• Go-kart racing experiences
• Conference venue services
• Corporate team building events

Headquarters

HQ city

Rakkestad

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Go-Kart Experiences: Revenue from go-kart sessions including Grand Prix packages (14,000-23,000 NOK), 3-heat packages (800 NOK/person), Le Mans endurance races (34,000+ NOK), bachelor party packages, and custom events. Drop-in heats available at 300 NOK per person plus licensing fees.
2. Porsche Driving Experiences: Premium driving experiences featuring Porsche vehicles including Porsche 718 Challenge 2 (4,900 NOK), Challenge 3 (6,500 NOK), Challenge 4 (8,900 NOK), GT3RS ride-alongs (2,990 NOK), and combined packages (7,900 NOK).
3. Conference and Event Venue Rental: Revenue from renting conference rooms and event spaces including Spa/Franchorchamps (up to 120-140 persons), Monaco boardroom (12 persons), Monza press room (75 persons), and Nürburgring event pitbox (380 sqm). Catering and restaurant services sold alongside venue rental.
4. Restaurant and Catering Services: On-site restaurant with full alcohol license serving breakfast buffets (249 NOK), lunch (450 NOK for 2-course), dinner (655 NOK for 3-course), burger menus (239-289 NOK), and various buffets. Catering services for events and conferences.
5. Drivers Club Membership: Annual membership program with three tiers: Gull (Gold) 39,000 NOK for 15 track days, Sølv (Silver) 30,000 NOK for 8 track days, and Bronse (Bronze) 20,000 NOK for 5 track days. Includes lunch, pitbox access, half-price instruction, and 15% discount on custom experiences.
6. Event Tickets and Sponsorships: Revenue from major motorsport events including Racing NM, Gatebil Festival, Formula Automobile, and Porsche Festival. Host sponsors (Continental, Energima, Porsche, Santander, Würth, Sørby Utleie, Polaris) and collaboration partners provide additional commercial relationships.
7. Winter Experience: Ice driving experience at Tisleia near Pers Hotel in Hallingdal, priced at 11,990 NOK for a 1-day program including accommodation at Pers Hotel, dinner, and ice driving activities on frozen lake.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rudskogen Motorsenter AS operates Norway's premier motorsport facility, offering driving experiences (Porsche 718 track challenges, GT3RS ride-alongs, go-kart sessions, endurance races, winter ice driving), a three-tier Drivers Club membership for track-day access, professional driving courses and safety training, on-site restaurant and catering services, and five conference and event venues with AV equipment. The integrated site combines a Hermann Tilke-designed 3,237m main race track, Norway's longest 1,210m outdoor go-kart track, motocross/enduro off-road facilities, and event spaces to serve both consumer motorsport enthusiasts and corporate clients across Norway.

Product overview

Rudskogen Motorsenter AS is Norway's premier motorsport facility offering a comprehensive portfolio of racing experiences and hospitality services. The core offering centers on the 3,237-meter main race track (designed by Hermann Tilke) and Norway's longest 1,210-meter outdoor go-kart track, both internationally certified. The product lineup is organized around three main pillars: driving experiences (Porsche 718 Challenge in multiple formats, GT3RS ride-alongs, Winter Ice Driving, and 6-hour endurance races), motorsport access (Drivers Club memberships with track days, racing series, and driving courses), and venue services (conference rooms, restaurant, and event facilities). The company also operates five iRacing simulators and manages a corporate go-kart series. All offerings can be purchased individually or combined for corporate events, team building, and private celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-kart Track Experience International-standard outdoor go-kart track experience on Norway's longest 1,210-meter go-kart track using up to 25 Sodi RT10 karts with Honda 390cc engines. Offers Grand Prix packages from 14,000 NOK, 3-heat sessions at 800 NOK/person, Le Mans endurance races from 34,000 NOK, drop-in heats at 300 NOK/person, and custom events. Targeted at consumer groups, corporate team-building, and bachelor parties.
• Porsche 718 Challenge Track driving experience in Porsche 718 Cayman vehicles, available in Challenge 2 (4,900 NOK), Challenge 3 (6,500 NOK), and Challenge 4 (8,900 NOK) heat formats with timed laps, professional instruction, and equipment included. Targeted at motorsport enthusiasts, gift purchasers, and corporate clients.
• Porsche 911 GT3RS Ride-Along Three-lap passenger experience in a Porsche 911-992 GT3RS (525 hp, 0-100 km/h in 3.2 seconds) with a professional instructor, priced at 2,990 NOK. One of only five such vehicles in Norway, available to consumer enthusiasts and corporate guests.
• Porsche 911 GT3RS & 718 Challenge Combo Combined package featuring a Porsche 911 GT3RS ride-along with professional instructor plus participation in the Porsche 718 Challenge 3 driving program. Priced at 7,900 NOK (saving 390 NOK versus purchasing separately).
• Driving Courses and Safety Training Professional driving courses and safety training programs focused on traffic safety, advanced driving techniques, reaction time, vehicle control, traffic situation analysis, and emergency maneuvers. Instructors come from emergency-services and motorsport backgrounds. Targets corporate fleets, individual drivers, and groups.
• Rudskogen Drivers Club Membership Annual membership club with three tiers - Bronze (20,000 NOK for 5 track days), Silver (30,000 NOK for 8 track days), and Gold (39,000 NOK for 15 track days). Includes lunch, pit-box access, half-price instruction, and 15% discount on custom experiences. Open to both licensed (track-only) and street-registered vehicles.
• Conference and Meeting Rooms Venue rental of five named conference rooms - Spa/Francorchamps (up to 120-140 persons), Monaco boardroom (12 persons), Monza press room (75 persons), and Nürburgring event pitbox (380 sqm). All equipped with LED screens, PA systems, and flexible configurations for corporate meetings and events.
• Restaurant and Catering Services On-site restaurant with full alcohol license seating 130 guests, serving breakfast buffets (249 NOK), 2-course lunch (450 NOK), 3-course dinner (655 NOK), burger menus (239-289 NOK), grill and pizza buffets, and customizable event catering. Open to general public and event attendees.
• Winter Experience (Ice Driving) Two-day ice driving experience at Tisleia (Pers Hotel, Hallingdal) including drifting oval, technical track, break/avoid maneuvers, slalom, and hot laps in BMW M3 or Porsche 911 Dakar. Includes Pers Hotel dinner and accommodation. Priced at 11,990 NOK per person.
• 6-Hour Go-Kart Endurance Race Endurance go-kart racing event lasting 6 hours for teams of 3-10 participants. Pricing per team: 1 race 9,500 NOK; 2 races 18,000 NOK; 3 races 25,500 NOK (licenses included). Multiple race dates offered in 2026.
• Rudskogen Series (Corporate Karting League) Corporate go-kart series consisting of 8 races for the season. Designed for team building with accumulated points across races. Priced at 23,500 NOK per team, including licenses and 2-course dinner for 5 persons. Targeted at corporate clients as a multi-year team-building engagement.
• Main Race Track Rental Venue rental of the international-standard 3,237-meter main race track with 43m elevation change and 14 turns, designed by Hermann Tilke. Includes 20,000 sqm paved depot area suitable for events, exhibitions, and technical driving exercises. Norway's main motorsport facility since 2006.

Quantifiable outcome

• Norway's longest outdoor go-kart track at 1,210 meters
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

23 partnerships are on record, tiered main sponsor, collaboration partner, research partnership and core partner.

• Continentalmain sponsorGTM or Marketing PartnerMain sponsor (hovedsponsor) of Rudskogen Motorsenter. Continental is a leading tire manufacturer providing tires for motorsport applications.
• Energimamain sponsorGTM or Marketing PartnerMain sponsor providing energy solutions. Part of sponsor network supporting Rudskogen's operations.
• Porsche Norgemain sponsorGTM or Marketing PartnerMain sponsor and strategic partner. Porsche provides vehicles for driving experiences (718 Cayman, 911 GT3RS, Taycan Turbo GT Weissach). Hosts Porsche Festival and Carrera Cup events at the facility. One of only five Porsche 911 GT3 RS in Norway housed at Rudskogen.
• Santander Consumer Bankmain sponsorGTM or Marketing PartnerMain sponsor providing consumer financing solutions for customers. Part of financial services sponsorship.
• Würth Norgemain sponsorGTM or Marketing PartnerMain sponsor and workshop equipment partner. Würth provides tools and workshop equipment for maintenance operations, including course workshop with 5,500 kg lift capacity.
• Sørby Utleiemain sponsorChannel Partner/ Reseller/ DistributorMain sponsor and equipment rental partner providing vehicle and equipment rental services for events and operations.
• Polarismain sponsorGTM or Marketing PartnerMain sponsor providing off-road vehicles and powersports equipment. Supports motocross and enduro track operations.
• Biltemacollaboration partnerGTM or Marketing PartnerCollaboration partner providing automotive and sports equipment products.
• Brødrene Ringstadcollaboration partnerGTM or Marketing PartnerCollaboration partner in the automotive/transportation sector.
• Diplom Iscollaboration partnerGTM or Marketing PartnerCollaboration partner providing ice cream and frozen products for events and restaurant.
• Salto Systemscollaboration partnerTechnology or IntegrationPartner providing access control and electronic locking solutions for the facility's buildings and restricted areas.
• Stigacollaboration partnerGTM or Marketing PartnerCollaboration partner providing outdoor power equipment and garden machinery.
• Datasvarcollaboration partnerTechnology or IntegrationIT services and technology partner supporting digital infrastructure.
• Knapphus Energicollaboration partnerGTM or Marketing PartnerCollaboration partner providing energy solutions and services.
• Shell V-Powercollaboration partnerGTM or Marketing PartnerCollaboration partner providing fuel products. On-site fuel station features Shell V-Power 98 octane fuel.
• Eurol Lubricantscollaboration partnerGTM or Marketing PartnerPartner providing automotive and motorcycle lubricants and fluids.
• Vasser AScollaboration partnerTechnology or IntegrationWebsite development and digital infrastructure partner powering the rudskogen.no website and online services.
• Racefacercollaboration partnerTechnology or IntegrationBooking technology platform provider for go-kart and driving experience reservations and gift card sales.
• ECOStorresearch partnershipStrategic or Co-development PartnerResearch project partner for sustainable battery storage. Old car batteries are repurposed for energy storage at the facility, demonstrating circular economy commitment.
• Pers Hotellcollaboration partnerStrategic or Co-development PartnerWinter Experience partner hotel in Hallingdal (Golsfjellet). Provides 165 rooms, dinner, and base for ice driving experience at Tisleia. Experience hotel with car club and event specialization.
• Borg MC Klubbcore partnerStrategic or Co-development PartnerMotorcycle club that owns, develops, and operates motocross and enduro tracks at Rudskogen. Hosts Tohjulsfestival/NM events and weekly training sessions.
• KNA Rudskogencore partnerStrategic or Co-development PartnerNorwegian Automobile Federation (KNA) local club managing go-kart track operations. Regular Wednesday and Sunday training sessions. Hosts Kartingfestival.
• BMW Norgecollaboration partnerGTM or Marketing PartnerVehicle provider for driving experiences and events. BMW i5 xDrive40 Touring, BMW i4 M50, BMW M3 featured in experiences and ice driving programs.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hockenheimring: German motorsport circuit hosting racing events, driving experiences, and corporate events. Comparable European motorsport venue with multi-stream revenue including corporate hospitality.
• Nürburgring: Iconic German motorsport complex offering track days, driving experiences, corporate events, and hospitality. Comparable venue model with diversified revenue including conferences and corporate packages.
• Goodwood Motor Circuit: UK motorsport venue offering driving experiences, corporate events, and conferencing. Comparable business model combining a heritage racing venue with premium experiences and corporate hospitality.
• Spa-Francorchamps: Belgian motorsport venue and one of the most famous circuits in the world. Comparable as a Hermann Tilke-designed or similarly iconic racing facility, but at a much larger international scale.

Direct peers

• Anderstorp Raceway: Historic Swedish motorsport circuit offering track days, driving experiences, and event hosting. Comparable to Rudskogen in venue-driven racing experiences and Nordic market positioning.
• Mantorp Park: Major Swedish motorsport facility hosting car and motorcycle racing, track days, and corporate events. Closest Scandinavian peer given similar services (track days, driving experiences, corporate packages) and Nordic geographic market.
• Ring Knutstorp: Swedish motorsport venue offering racing events, track days, and driving experiences. Directly comparable as a Scandinavian race circuit and event host.
• Sturup Raceway: Swedish motorsport facility in Malmö region offering track days, racing events, and driving experiences. Same Nordic peer set with overlapping customer demographics.
• Vålerbanen: Norwegian motorsport facility offering racing, track days, and driving courses. Domestic competitor targeting similar Norwegian motorsport and corporate clients.
• Jyllands-Ringen: Danish motorsport facility offering car racing, track days, and corporate events. Comparable Nordic venue with similar consumer and corporate propositions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rudskogen
• Instagraminstagram.com/rudskogen.no
• LinkedInlinkedin.com/company/rudskogen-motorsenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rudskogen Motorsenter As