What distrifarm does

Distrifarm BVBA is a Belgian B2B e-commerce distributor serving professional dairy farmers, operating under the IN2COWS brand and headquartered in Frasnes-lez-Anvaing at the Dutch-French linguistic boundary. The company runs an online storefront at distrifarm.be built on WooCommerce, presenting a Dutch/French bilingual catalog that spans livestock farming equipment, animal feed, hygiene products, hand tools, and farm automation systems including calf-rearing and milking solutions. Its product mix combines consumables (feed, hygiene) with higher-value capital equipment lines such as CALFEXPERT, COLO-CARE, and MELKTAXI H&L 4.0.

The business model is transactional B2B retail applied to a vertical agricultural segment: Distrifarm monetizes through per-SKU sales to professional dairy farmers, with no disclosed subscription, service-retainer, or platform-fee layer. The company differentiates from pure-play competitors by operating its own delivery service and installation capability for purchased equipment, capturing the last-mile and post-purchase service economics in-house. The addressable customer is the Belgian professional dairy farmer, with the bilingual storefront and Wallonia/Flanders dual footprint providing a structural base for potential cross-border reach into adjacent dairy regions. There is no disclosed revenue, funding, or institutional investor information in the input.

Name

distrifarm

Legal name

Distrifarm BVBA

Website

https://distrifarm.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Distrifarm BVBA is a Belgian B2B e-commerce distributor serving professional dairy farmers with equipment, feed, hygiene products, and farm automation through its IN2COWS-branded WooCommerce storefront, supplemented by its own delivery and installation services.

Ownership category

akta.pro rank

Product category

Dairy Farming Equipment and Supplies

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

akta.pro secondary industries

Livestock & Dairy Equipment (IMAHACAG), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

Keywords

• Dairy farming supplies
• Livestock equipment
• Calf rearing equipment
• Milking equipment supplies
• Farm automation systems

Headquarters

HQ city

Frasnes-lez-Anvaing

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling physical products across multiple categories including hoof care, animal nutrition, calf rearing equipment, milking equipment, hygiene products, barn equipment, automation, and tools. Products are sold at fixed prices with VAT added. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Distrifarm is a Belgian e-commerce supplier of livestock farming equipment, feed supplements, hygiene products, tools, and automation systems for professional dairy farmers, operating under the IN2COWS brand. The company sells a comprehensive catalog of dairy farming products across categories such as hoof care, animal nutrition, calf rearing, milking equipment, hygiene, barn equipment, and farm automation, and supports sales with its own delivery service and installation capabilities.

Product overview

Distrifarm operates as an e-commerce platform selling a comprehensive range of products and equipment for professional dairy farmers under the IN2COWS brand. The product portfolio includes: (1) Claw/hoof care products (bandages, tools, footbaths like HOOF-FIT BAD, care products); (2) Animal feed supplements (boluses including BO START BOLUS, minerals, energy supplements); (3) Calf rearing equipment (MELKTAXI H&L 4.0 milk taxi with optional pasteurization, CALFEXPERT automatic feeder, MILKBAR teat buckets, Topcalf housing systems, colostrum management with COLO-CARE); (4) Barn/stable equipment (feeding fences - Safety IV and Axial II series, MULTIFAN ventilation fans, curtains, lighting, waterers); (5) Milking equipment (filters, antibiotic testing - DELVOTEST and COMET4, clothing); (6) Hygiene products (udder care, disinfectants, cleaning agents); (7) Automation solutions (SVEA heat detection, NIMBO feed push robot, cameras). The company uses WooCommerce for its e-commerce operations and serves both Dutch and French-speaking markets in Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• IN2COWS: Brand tagline 'Alles voor de professionele melkveehouder' (Everything for the professional dairy farmer) used on the homepage.

Products and services

• SVEA Tochtdetectie Heat detection system for dairy cattle used to automate reproduction management on professional dairy farms.
• NIMBO Voeraanschuif robot Automatic feed pusher robot for cattle barns that pushes feed back toward cattle to improve feed access and reduce labor.
• Safety IV voerhek Self-locking cattle feeding fence available in 1-9 place configurations with adjustable neck openings for safe cattle handling during feeding.
• Axial II voerhek Adjustable cattle feeding fence available in 1-8 place configurations, including versions for bulls.
• MULTIFAN Basket Fan series Basket fans for barn ventilation, available in 50, D63, and D92 models, priced from €375.00 to €736.00 ex VAT.
• HOOF-FIT BAD product line Footbath products for bovine hoof care including HOOF-FIT BAD 200L (€1,539.00), HOOF-FIT BAD 20L (€163.50), and HOOF-FIT GEL 330ML (€21.25).
• MELKTAXI H&L 4.0 Mobile milk taxi for calf feeding, available in 100L, 150L, and 260L capacities with optional pasteurization, plus trailer versions with 260L and 400L capacities.
• CALFEXPERT Automatic calf drinking machine/feeder for automated calf milk feeding systems on professional dairy farms.
• COLO-CARE Pasteurization and thawing unit for colostrum management, priced at €6,800.00 ex VAT.
• MILKBAR Speenemmer series Line of teat buckets and feeders for calves, available in 1-12 teat configurations with capacities from 3L to 120L.
• Topcalf calf housing series Indoor and outdoor calf housing including Mono XL, Duo XXL, Duo Flex XL, Trio, Quattro models, and group pens, with EASY-CLEAN variants.
• DELVOTEST product line Antibiotic residue test products including DELVOTEST T 100 and DELVOTEST T MINI 25, used for milk quality control on dairy farms.
• COMET4 Antibiotic testing device available with battery (€510.17) or without battery (€400.69 ex VAT) for milk quality control.
• BO START BOLUS COMPLETE Bolus product for dairy cows providing complete nutritional support, priced at €245.00 ex VAT.
• DRYPAD 12ST Pack of 12 dry pads for hoof/claw bandage applications in cattle, priced at €5.50 ex VAT.
• GASFLESJE TBV UIERHAARBRANDER KROMME LANS Gas cartridge for udder hair burner with curved lance used in udder hygiene preparation, priced at €7.21 ex VAT.
• WEGWERPOVERALL Disposable coverall for milking operations and hygiene compliance, priced at €19.50 ex VAT.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Holm & Laue: Holm & Laue manufactures and distributes calf-rearing equipment (Melktaxi, CalfExpert, automatic feeders) — products Distrifarm also sells. They overlap directly on the premium calf-feeding product category Distrifarm carries.
• Förster-Urban (Urban GmbH): Urban (Förster-Urban) is a German manufacturer of calf housing, feeding equipment, and dairy supplies distributed across Europe. Distrifarm resells their products (e.g., Topcalf calf housing line) and competes for the same European professional dairy farmer customer.
• Kerbl (Albert Kerbl GmbH): Kerbl is a large European wholesaler of livestock supplies, farm tools, hygiene, and small equipment — closely mirroring Distrifarm's broad catalog model across hoof care, hygiene, tools, and barn supplies for professional farmers.
• Patura: Patura manufactures and distributes livestock equipment including barn fittings, feeding fences, and cattle handling products — categories where Distrifarm sells directly comparable items (e.g., Safety IV and Axial II feeding fences).

Broad incumbents

• CRV: CRV is a large Dutch/Flemish cooperative providing cattle genetics, herd management, and dairy farm supplies. It operates in the same Belgian and Benelux dairy market as Distrifarm with a much broader service and product portfolio.
• Lely: Lely is a leading global manufacturer of dairy automation (milking robots, feed pushers, barn systems). Distrifarm distributes related automation products and competes for the same dairy farmer capex budget, though Lely also sells direct.
• DeLaval: DeLaval is a global manufacturer of milking equipment and dairy farm systems. Distrifarm's milking equipment and hygiene product categories overlap with DeLaval's installed base on the same Belgian farms.
• GEA Farm Technologies: GEA is a large industrial manufacturer of milking parlours, barn equipment, and dairy hygiene systems. Distrifarm competes at the equipment and consumables level on overlapping dairy farm product categories.
• BouMatic: BouMatic manufactures milking systems, cooling tanks, and dairy hygiene products. Distrifarm's milking equipment, filters, and hygiene lines target overlapping dairy farm buyers.

Emerging players

• Schauer Agrotronic: Schauer is an Austrian/German supplier of livestock equipment, barn systems, and feeding technology. It overlaps with Distrifarm's stable equipment and feeding solutions categories within the same Central European dairy farming market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/distrifarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about distrifarm