gool
- Company typePrivate
- Founded2021
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
gool firmographics
Firmographics- Name
- gool
- Legal name
- Gool GmbH
- Website
- https://gool.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
gool industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where gool is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
gool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Access: Gool provides access to its platform on a subscription basis with tiered pricing plans (Trial, Basic, Premium, Custom). Market values are updated after every matchday, providing continuous value to subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Trial tier - Core features included |
| Subscription | Monthly | Basic tier at $9/month |
| Subscription | Monthly | Premium tier at $14/month |
| Subscription | Monthly | Custom tier at $28/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
gool product offering
Product offeringCore offering
Gool provides an AI-based market valuation and forecasting platform for professional football (soccer) players. It calculates transparent, fair, and comparable current market values for more than 90,000 players across 50+ leagues using 300+ data points per player, refreshed after every matchday, and produces market value forecasts up to 2 years ahead. The platform is sold on a subscription basis to professional football clubs, player agents, and players for use in transfer decisions, scouting, negotiation support, and career planning.
Product overview
Gool is a single unified product platform that calculates football player market values for professional clubs, player agents, and players themselves. The core platform combines AI algorithms from the financial industry with match-day performance data to produce transparent, fair, and comparable market values. The platform includes modules for current value calculation, forecasting (up to 2 years), transfer simulations, historical tracking, risk profiling, player comparison, and reporting. The B2B subscription service is sold by Gool GmbH, while the consumer-facing algorithm was licensed to kicker in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Gool Football Player Market Value Platform Cloud-based subscription platform that uses AI algorithms (gradient boosting decision tree models and sequential predictive models) to calculate transparent, fair, and comparable market values for 90,000+ professional soccer players across 50+ leagues, with 300+ data points per player, market value forecasts up to 2 years ahead, transfer simulations, historical tracking, risk profiles, player comparison, search/filter, and report export. Target customers are professional football clubs, player agents, and players themselves.
Quantifiable outcome
- Market values updated after every matchday
- +2 more outcomes
Companies that use gool
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
gool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
gool partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, minor and core.
- kickerflagshipIn 2025, kicker took over GET Capital's market value algorithm. kicker is a strong partner with the necessary credibility and reach to make market values accessible to a wide audience. Gool GmbH continues to be responsible for B2B sales of market values.
- Stats PerformminorListed as a business partner and user of Gool market values. Stats Perform is a sports data provider.
- GET Capital AGcoreGool is a product of GET Capital AG, a quantitative Asset Management Boutique founded in 2006. GET Capital built strong expertise in AI-based investment algorithms. Gool GmbH is a wholly owned subsidiary of GET Capital AG responsible for B2B sales.
- FC SevillacoreDuring a multi-year project with Sevilla FC, GET Capital successfully supported the club with AI forecasting and evaluation models. Results included a comprehensive scouting platform and establishment of a new data analytics department. This project was the kickoff for GET Capital's entry into data-driven soccer.
- HeimspielminorListed as a business partner using Gool market values.
- VebasoftminorListed as a business partner using Gool market values.
- FussballdatenminorListed as a business partner using Gool market values.
- DeichstubeminorListed as a business partner using Gool market values.
- Rheinische PostminorListed as a business partner using Gool market values.
- ComeonFCminorListed as a business partner using Gool market values.
- StrykerlabsminorListed as a business partner using Gool market values.
- RB LeipzigminorListed as a business partner using Gool market values.
- Hamburger SVminorListed as a business partner using Gool market values.
- Fortuna DüsseldorfminorListed as a business partner using Gool market values.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
gool competitors and assessment
Company assessmentDirect peers
- Transfermarkt: Crowd-sourced football player market valuations widely cited across European football. Directly comparable to Gool as the most recognized consumer-facing source of player market values, though Transfermarkt relies on community inputs while Gool uses proprietary AI.
- Wyscout: Football scouting and video analysis platform used by professional clubs, agents and federations. Overlaps with Gool on scouting support, player evaluation, and club-side workflows.
- SciSports: Football-focused data and analytics company offering player tracking, recruitment, and performance insights. Comparable product scope and target customer (professional football clubs) as Gool.
- InStat: Football video and data analytics platform serving clubs, agents and federations with scouting, match analysis and player statistics. Directly comparable in customer base and use cases.
Broad incumbents
- Stats Perform (Opta): Global sports data and AI company behind Opta. Listed as a Gool business partner/user but operates at much larger scale across multiple sports, providing the most direct benchmark of a scaled incumbent in the same space.
- Hudl: Sports video and analytics platform acquired by Wyscout's parent; serves football clubs and athletes with performance and recruitment tools. Broader and more diversified than Gool but overlapping on club scouting workflows.
- Catapult Sports: Athlete performance and tracking analytics provider across elite sports including football. Comparable in serving elite teams with data-driven decision support, though focused more on physical/wearable tracking than market valuation.
Emerging players
- SkillCorner: Football tracking and analytics company using broadcast video to derive player data. Comparable as a tech-forward football data supplier to clubs, leagues and media — overlapping on the player intelligence layer Gool addresses.
- AiScout: AI-driven football player identification and assessment platform. Overlaps with Gool on AI-based player evaluation for recruitment and development, though at earlier stage and with a more grassroots tilt.
- Kognia Sports: Football tactical and player analytics platform providing AI-driven insights to clubs and federations. Comparable target customers and analytics-led value proposition to Gool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
gool social profiles
Digital presencegool financial estimates
Financial estimateRevenue estimate
Valuation estimate
gool leadership team
Management profileNumber of profiles
Profiles2 records
gool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gool
What does gool do?
Gool provides an AI-based market valuation and forecasting platform for professional football (soccer) players. It calculates transparent, fair, and comparable current market values for more than 90,000 players across 50+ leagues using 300+ data points per player, refreshed after every matchday, and produces market value forecasts up to 2 years ahead. The platform is sold on a subscription basis to professional football clubs, player agents, and players for use in transfer decisions, scouting, negotiation support, and career planning.
Is gool a public or private company?
gool is a private company. It is classified as corporate owned and is currently operating.
When was gool founded?
gool was founded in 2021. It employs 1 to 10 people.
Where is gool based?
gool is headquartered in Düsseldorf, Germany, in the Europe region.
How does gool make money?
One revenue line is on record: subscription Access.
Who are gool's main competitors?
Direct peers on record are Transfermarkt, Wyscout, SciSports and InStat. Broad incumbents are Stats Perform (Opta), Hudl and Catapult Sports. Emerging players are SkillCorner, AiScout and Kognia Sports.
Does gool have an API?
No public API is recorded for gool.
What industry is gool in?
gool's product category is Sports Analytics Software. Its primary akta.pro industry code is MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 541910.