results crm
- Company typePrivate
- Founded2004
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What results crm does
Results CRM is an Australian-based CRM implementation and support consultancy founded in 2004, operating with a small team (1-10 employees) across Australia and New Zealand. The company does not develop its own CRM software; instead, it functions as a regional channel partner and implementation specialist for two third-party platforms: Maximizer CRM, for which it holds Australasian Premium Partner status awarded in 2023, and Legal First CRM, an Australian-built legal-vertical solution for which it serves as the Western Australian agent.
The company's product portfolio is therefore derivative of its vendor relationships rather than proprietary technology. Maximizer CRM is positioned for small and medium sales-driven businesses and offers pipeline mapping, sales activity tracking, revenue forecasting, and team performance monitoring. Legal First CRM is purpose-built for law firms, offering client portals, matter and contact management, document templates, timesheet entry and billing, task/workflow management, secure document handling, and native Microsoft Outlook integration.
Results CRM's business model combines two revenue streams: professional services (implementation, training, custom configuration, and ongoing support acting as a personal IT consultant) and recurring software resale revenue from acting as a channel partner for Maximizer and Legal First. Pricing is custom and quote-based with annual billing; no public pricing tiers exist. Go-to-market is sales-led, supported by direct website inquiries, partner channel relationships, and organic content marketing via blog and social channels.
results crm firmographics
Firmographics- Name
- results crm
- Legal name
- Results CRM
- Website
- https://resultscrm.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
results crm industry classification
Industry- Product category
- CRM Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB), Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
Keywords
results crm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Implementation & Training: Results CRM generates revenue through implementation, training, and ongoing support services for CRM platforms. They act as a personal IT consultant helping businesses onboard to Maximizer CRM and Legal First.
- CRM Software Resale - Maximizer CRM: As an Australasian Premium Partner for Maximizer CRM, Results CRM resells and supports Maximizer's CRM platform to customers in Australia and New Zealand.
- CRM Software Resale - Legal First CRM: As the Western Australian agent for Legal First, Results CRM resells and supports Legal First CRM software to law firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom quote-based pricing for CRM implementation and support services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
results crm product offering
Product offeringCore offering
Results CRM provides CRM implementation, training, and ongoing support services for two third-party CRM platforms: Maximizer CRM, for which it acts as an Australasian Premium Partner, and Legal First CRM, for which it serves as the Western Australian agent. The company functions as a personal IT consultant helping small to medium businesses and law firms in Australia and New Zealand configure, optimize, and derive value from these CRM systems. It does not develop its own CRM software; its core offering is the reselling, configuring, and supporting of third-party CRM technology.
Product overview
Results CRM provides implementation, training, and ongoing support for two distinct CRM platforms: Maximizer CRM (for which they hold Australasian Premium Partner status) and Legal First CRM (for which they are the Western Australian agent). Maximizer CRM serves broad sales and business needs with pipeline mapping, revenue tracking, and team performance features, while Legal First CRM is purpose-built for law firms with legal-specific features including client intake, matter management, timesheet entry, and secure document portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Maximizer CRM A customer relationship management software platform (by a Canadian-based vendor) known for ease of configuration and customization, empowering sales teams to set and track informed sales targets, map sales pipelines, monitor business health dashboards, and improve client growth and customer retention. Results CRM acts as the Australasian Premium Partner providing implementation, training, and ongoing support in Australia and New Zealand.
- Legal First CRM An Australian-built CRM software solution designed specifically for law firms, providing a client portal with customisable access levels, custom fields for contacts and matters, document template integration, timesheet entry, billing and invoicing, task management with workflows, and Microsoft Outlook integration. Results CRM serves as the Western Australian agent supporting law firms to onboard and use the platform.
- CRM Implementation, Training & Ongoing Support Professional services offering where Results CRM acts as a personal IT consultant to assist businesses with CRM implementation, configuration, custom documentation, changeover and optimization of business processes, training, and ongoing technical support. Delivered as a tailored engagement based on the chosen CRM platform and scope of implementation.
Quantifiable outcome
- CRMs can help set up workflows to automate tasks, leading to time and cost savings for businesses
- +3 more outcomes
Companies that use results crm
Customer profileSegments2 records
Ideal customer profiles2 records
results crm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
results crm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maximizer CRMcoreResults CRM is an Australasian Premium Partner for Maximizer CRM, awarded Premium Business Partner status in 2023 to recognise the dedicated support provided to the Australian and New Zealand market. Maximizer is a Canadian-based CRM company known for ease of configuration and customisation. Results CRM serves as the leading support provider for Maximizer in Australia and New Zealand.
- Legal FirstcoreResults CRM is the Western Australian agent for Legal First, an Australian-built CRM software solution specifically designed for law firms. Legal First provides a customisable system to suit law firms in Australia and around the world with over thirty years of software experience. Results CRM has extensive experience in supporting businesses to onboard to Legal First.
Scale indicators2 records
Expansion highlights3 records
results crm competitors and assessment
Company assessmentDirect peers
- Maximizer Software: Canadian CRM vendor whose product Results CRM resells and supports. Directly comparable because Maximizer's go-to-market in ANZ depends on Results CRM as the Premium Business Partner, and competing Maximizer resellers globally perform the same implementation/support function.
- Legal First: Australian-built CRM for law firms whose Western Australian agency rights Results CRM holds. Comparable because other Legal First agents perform the same implementation, training, and support role in different geographies, directly competing for the same vendor's channel revenue.
Emerging players
- Clio: Legal practice management platform with growing CRM-like functionality for law firms, including in Australia. Comparable because it targets the same law-firm buyer that Results CRM serves via Legal First, and could displace or reshape the legal CRM stack the firm supports.
- Insightly: CRM platform aimed at SMB and mid-market sales teams with a partner channel for implementation. Comparable because Insightly targets the same SMB CRM buyer as Maximizer, and its implementation partners perform the same onboarding, customisation, and support work as Results CRM.
Regional players
- LEAP Legal Software: Australian legal practice management software widely used by ANZ law firms. Comparable because it competes for the same legal-IT wallet that Results CRM targets through Legal First CRM, with overlapping matter, billing, and document-management features.
- Smokeball: Australian legal practice management software for small and mid-sized law firms. Comparable because it addresses the same ANZ law-firm segment that Results CRM serves via Legal First, with built-in matter management and client communication features.
Broad incumbents
- HubSpot: Global CRM platform with a large Solutions Partner program that competes with Maximizer for SMB sales teams. Comparable because Results CRM's SMB Maximizer customers often evaluate HubSpot, and HubSpot's partner ecosystem represents the broader CRM implementation services opportunity in ANZ.
- Salesforce: Global CRM leader with extensive ANZ partner network of consulting and implementation firms. Comparable because Salesforce's SMB/mid-market offerings compete with Maximizer for the same buyers Results CRM targets, and Salesforce partners perform analogous implementation and support services.
- Microsoft Dynamics 365: Enterprise CRM and ERP suite with a global partner ecosystem of implementation specialists. Comparable because Dynamics partners provide the same CRM implementation, customisation, and ongoing support services that Results CRM delivers for Maximizer and Legal First in ANZ.
- Zoho CRM: Broad horizontal CRM platform with growing partner network targeting SMBs globally, including ANZ. Comparable because it competes directly with Maximizer for the small-to-medium business sales-team buyer that Results CRM supports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
results crm social profiles
Digital presenceresults crm financial estimates
Financial estimateRevenue estimate
Valuation estimate
results crm leadership team
Management profileNumber of profiles
results crm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
results crm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about results crm
What does results crm do?
Results CRM provides CRM implementation, training, and ongoing support services for two third-party CRM platforms: Maximizer CRM, for which it acts as an Australasian Premium Partner, and Legal First CRM, for which it serves as the Western Australian agent. The company functions as a personal IT consultant helping small to medium businesses and law firms in Australia and New Zealand configure, optimize, and derive value from these CRM systems. It does not develop its own CRM software; its core offering is the reselling, configuring, and supporting of third-party CRM technology.
Is results crm a public or private company?
results crm is a private company. It is classified as unknown and is currently operating.
When was results crm founded?
results crm was founded in 2004. It employs 1 to 10 people.
How does results crm make money?
Three revenue lines are on record. Professional Services - Implementation & Training is the primary driver. The others are CRM Software Resale - Maximizer CRM and CRM Software Resale - Legal First CRM.
Who are results crm's main competitors?
Direct peers on record are Maximizer Software and Legal First. Emerging players are Clio and Insightly. Regional players are LEAP Legal Software and Smokeball. Broad incumbents are HubSpot, Salesforce, Microsoft Dynamics 365 and Zoho CRM.
Does results crm have an API?
No public API is recorded for results crm.
What industry is results crm in?
results crm's product category is CRM Implementation Services. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 54151 and its SIC code is 7372.