soulboosters
Soulboosters is a private mindfulness company founded in 2023 that designs and sells physical art cards (Found You Cards) featuring founder Irene Hoff's mixed media artwork, serving individual consumers via Shopify e-commerce in Indonesia and the Netherlands, corporate clients through an Employee Wellness Program, and hospitality guests via an Alila Hotels partnership.
- Company typePrivate
- Founded2023
- HeadquartersHaarlem, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What soulboosters does
Soulboosters is a private, founder-led mindfulness and self-connection company operating under the SoulboostersX legal entity. Founded in 2023 by mixed media artist Irene Hoff and co-founded by Roos Nijsse, the company produces physical art-card products (the Found You Cards line) featuring Hoff's exclusive illustrations combined with daily wisdom and uplifting quotes. The core product catalog consists of three distinct 50-card boxes ($19.80 each) plus a Full Pack bundle at $53.00, with an upcoming Soulboosters Deck (60 cards plus a full-color companion book) announced for 2026. Each card is designed to create serendipitous mindful moments for self-reflection, gifting, or leaving for strangers under the company's 'keep kindness moving' community movement.
The business operates a multi-channel go-to-market model. Direct-to-consumer sales are the primary engine, transacted through a Shopify e-commerce storefront with shipping available within Indonesia and the Netherlands and worldwide delivery gated behind a 10-unit minimum order. Distribution is extended into premium hospitality through a partnership with Alila Hotels, where cards are placed in executive suites and sold via the Alila Living Shop. A B2B segment addresses corporate clients through an Employee Wellness Program (daily bite-sized mindfulness content) and Custom Branded Cards (white-label versions for customer engagement, onboarding, and events), both sold via direct inquiry. The company also runs in-person Pitstops workshops in Bali ($85 per session, $140 for a two-workshop package) and produces content (founder blog, newsletter, Masterpiece Healing podcast) to drive top-of-funnel awareness on Instagram, Facebook, and LinkedIn.
Underlying technology is non-algorithmic: the product is mixed media art paired with mindfulness messaging, with no mobile app, no public API, and no disclosed AI capabilities. The company's competitive logic rests on founder Irene Hoff's proprietary artwork, a single-artist supply chain, a community-driven brand narrative, and a small but expanding geographic footprint across Southeast Asia and Western Europe. No funding rounds have been disclosed, and the operation appears tightly run by the two co-founders.
soulboosters firmographics
Firmographics- Name
- soulboosters
- Legal name
- Soulboosters
- Website
- https://soulboosters.life
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Soulboosters is a private mindfulness company founded in 2023 that designs and sells physical art cards (Found You Cards) featuring founder Irene Hoff's mixed media artwork, serving individual consumers via Shopify e-commerce in Indonesia and the Netherlands, corporate clients through an Employee Wellness Program, and hospitality guests via an Alila Hotels partnership.
- Ownership category
- akta.pro rank
soulboosters industry classification
Industry- Product category
- Mindfulness and Wellness Products
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where soulboosters is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
soulboosters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct sales of physical products through their Shopify e-commerce platform. Products include Found You Card boxes (Box 1, 2, 3 at $19.80 each, or Full Pack of all 3 boxes at $53.00). One-time purchase model with no subscription component.
- Workshop Programs: In-person workshop events called 'Pitstops' held in Bali. Current offerings include 'Grounding Your Body' workshop (July 4, 2026) at $85 for a full day, and package deals for multiple workshops at $140 for 2 pitstops.
- Corporate Wellness Program: Soul-boosting content tailored for business environments with daily bite-sized messages for employee mindfulness. Sold as B2B service to corporate clients, contact-based pricing via [email protected].
- Custom Branded Cards: Customization of cards with business branding for corporate clients who want to use Found You Cards for customer engagement, employee onboarding, events, and community building. Collaborate with businesses to create branded versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Found You Card Box |
| Unit Pricing | Pay-as-you-go | Full Pack (All 3 Boxes) |
| Unit Pricing | Pay-as-you-go | Single Workshop Pitstop |
| Unit Pricing | Pay-as-you-go | Workshop Package Deal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
soulboosters product offering
Product offeringCore offering
Soulboosters creates and sells mixed media art-based mindfulness products, primarily the Found You Cards line — sets of 50 individually illustrated double-sided cards (10x10 cm) featuring daily wisdom and uplifting quotes exclusively created by founder Irene Hoff, sold in three distinct boxes or as a Full Pack bundle. The company also delivers a B2B Employee Wellness Program of daily mindfulness messages for corporate clients and runs in-person Pitstops workshops in Bali.
Product overview
Soulboosters offers a portfolio of mindfulness and well-being products centered around the Found You Cards collection—a set of 50 art cards per box with daily wisdom and uplifting quotes, available in three distinct boxes (Box 1, Box 2, Box 3) priced individually at $19.80 or as a Full Pack bundle at $53. The company also provides an upcoming Soulboosters Deck (60 cards with companion book), an Employee Wellness Program for corporate environments with daily mindfulness content, in-person Pitstops workshops in Bali, a podcast, and educational blog content. The core Differentiator is the unique artwork by founder Irene Hoff combined with spiritual wellness messaging, creating a unified ecosystem of physical products, digital content, and experiential services.
Differentiator
Problem solved
Functional benefit
Brands
- Found You Cards: A set of 50 individual art cards with daily wisdom and uplifting quotes. Each card carries a personal message designed for the right person at the perfect time.
- Soulboosters Deck
Products and services
- Box 1: Found You Cards First of three Found You Card boxes containing 50 double-sided inspirational cards (10x10 cm) with colorful mixed media artworks and unique uplifting messages by founder Irene Hoff. Space on the back for personal messages. Sold at $19.80 USD per box and reported as currently sold out at time of source capture.
- Box 2: Found You Cards Second of three Found You Card boxes containing 50 double-sided inspirational cards (10x10 cm) with unique mixed media artworks and messages distinct from Box 1. Space on the back for personal messages. Sold at $19.80 USD per box.
- Box 3: Found You Cards Third of three Found You Card boxes containing 50 double-sided inspirational cards (10x10 cm) with unique mixed media artworks and messages distinct from Boxes 1 and 2. Space on the back for personal messages. Sold at $19.80 USD per box.
- Full Pack: Get All 3 Boxes Bundle of all three Found You Card boxes at $53.00 USD, providing the complete collection of 150 inspirational cards across all unique sets at a discount versus buying each box individually.
- Soulboosters Deck (Upcoming) Upcoming product featuring 60 beautifully designed inspirational cards accompanied by a vibrant full-color book. Designed to help users connect more deeply with themselves through powerful insights and exercises. Contact via [email protected] for more information.
- Employee Wellness Program Corporate wellness offering providing daily bite-sized mindfulness messages and visually stunning content tailored for business environments to encourage meaningful change, growth, mindfulness, focus, and collaboration among employees. Sold as a B2B service to corporate clients via direct email inquiry at [email protected].
- Pitstops Workshops In-person workshops in Bali (Canggu) teaching emotional management through guided movement, breath-work, awareness activities, creative activities, and reflection. 'Grounding Your Body' on July 4, 2026 and 'Inspiration for the Soul' on July 5, 2026, each at $85, with a two-workshop package priced at $140.
- Custom Branded Cards B2B service in which Soulboosters collaborates with businesses to customize Found You Cards with company branding for use in customer engagement, employee onboarding, corporate events, and community-building campaigns.
Companies that use soulboosters
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
soulboosters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
soulboosters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Alila HotelscoreSoulboosters has partnered with Alila Hotels to place Found You Cards in executive hotel suites. Guests discover a surprise card in their room during check-in. The partnership also includes placement at the Alila Living Shop within the hotel, extending brand visibility to hotel guests seeking wellness products.
- Mental Health Art TourminorSoulboosters contributed to the Mental Health Art Tour's digital table book 'Mind Your Mind', published in the Netherlands. The book features art, stories, portraits, and inspiration to raise awareness for mental well-being.
- SeminalminorA powerful video capturing a day in the life of mixed media artist Irene Hoff was created for Seminal, a platform for labeling and licensing visual artists. The video showcases the artist's creative process and work.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
soulboosters competitors and assessment
Company assessmentDirect peers
- Papier: Papier is a direct-to-consumer stationery and greeting card brand selling artist-designed cards, notebooks, and personalized stationery online. Like Soulboosters, it monetizes distinctive design and personal storytelling through physical card products sold via Shopify-style e-commerce.
- The School of Life: The School of Life produces books, card decks, and experiences aimed at emotional intelligence and self-understanding. Its card-based products (e.g., 'Questions to Bring You Closer to Yourself') overlap directly with Soulboosters' Found You Cards in combining card formats, founder-led content, and personal-growth positioning.
- Artifact Publishing: Artifact Publishing is a greeting card and gift publisher producing artist-designed cards and stationery. It is comparable to Soulboosters as a small publisher of design-led cards sold through retail and online channels.
- Lovepop: Lovepop designs and sells artistic3D pop-up greeting cards and gifts. It overlaps with Soulboosters in monetizing distinctive, artist-driven physical card designs as gifts and personal-communication products sold direct-to-consumer.
Broad incumbents
- Calm: Calm is a leading mindfulness and meditation app with a large subscription base and broad content library (sleep, meditation, breathwork). It overlaps with Soulboosters' mindfulness mission but operates at vastly larger scale through a digital subscription model rather than physical products.
- Headspace: Headspace is a major incumbent in guided meditation and corporate wellness (Headspace for Work). It competes for the same mindfulness consumer and corporate wellness budgets that Soulboosters targets, but delivers via app/subscription rather than physical cards.
Emerging players
- Insight Timer: Insight Timer is a free meditation and mindfulness community app with a large library of teacher-led sessions. It competes with Soulboosters for the same individual mindfulness-seeker segment but through a community/marketplace digital model.
- Ten Percent Happier: Ten Percent Happier offers meditation and mindfulness content via app, podcast, and live events. It targets a similar 'self-improvement curious' persona as Soulboosters but monetizes through digital subscriptions and corporate wellness rather than physical cards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
soulboosters social profiles
Digital presencesoulboosters financial estimates
Financial estimateRevenue estimate
Valuation estimate
soulboosters leadership team
Management profileNumber of profiles
Profiles2 records
soulboosters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
soulboosters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about soulboosters
What does soulboosters do?
Soulboosters creates and sells mixed media art-based mindfulness products, primarily the Found You Cards line — sets of 50 individually illustrated double-sided cards (10x10 cm) featuring daily wisdom and uplifting quotes exclusively created by founder Irene Hoff, sold in three distinct boxes or as a Full Pack bundle. The company also delivers a B2B Employee Wellness Program of daily mindfulness messages for corporate clients and runs in-person Pitstops workshops in Bali.
Is soulboosters a public or private company?
soulboosters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was soulboosters founded?
soulboosters was founded in 2023.
Where is soulboosters based?
soulboosters is headquartered in Haarlem, Netherlands, in the Europe region.
How does soulboosters make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are workshop Programs, corporate Wellness Program and custom Branded Cards.
Who are soulboosters's main competitors?
Direct peers on record are Papier, The School of Life, Artifact Publishing and Lovepop. Broad incumbents are Calm and Headspace. Emerging players are Insight Timer and Ten Percent Happier.
Does soulboosters have an API?
No public API is recorded for soulboosters.
What industry is soulboosters in?
soulboosters's product category is Mindfulness and Wellness Products. Its primary akta.pro industry code is HSADAJAF, Meditation Retreats, Workshops & Immersive Programs, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 513191 and its SIC code is 2771.