What B2L - Bag to Life does

B2L - Bag to Life (legal entity B2L GmbH & Co. KG) is a privately held German upcycling company headquartered in Lichtenfels, Bavaria, operating since 2010 with an 11 person core team and a network of four European production facilities (with furniture manufactured in Germany). The company runs two integrated lines of business. The first is the BAG TO LIFE own-brand product line, which transforms decommissioned aviation materials — life vests, cargo plane fabric, aircraft exterior panels, and parachute silk — into bags, accessories, and design furniture, with 600,000 kg of CO2 reportedly saved since founding. The second is an upcycling agency service that delivers end-to-end sustainable product solutions for corporate clients: material-flow strategy, concept and design, product management, manufacturing oversight, ecological packaging, and logistics.

The business model is hybrid. On the consumer side, B2L sells direct via its own e-commerce shop (b2l.group) with unit-based shipping pricing to 30+ countries and a dedicated US distributor (bag2lifeamerica.com). On the enterprise side, the company functions as a project-based upcycling agency, taking clients' surplus materials or production remnants and converting them into branded merchandise, employee gifts, and licensed collections. Disclosed enterprise clients are concentrated in European aviation and mobility: Lufthansa (license partner for the BAG TO LIFE brand), Miles & More (exclusive furniture collection from A320 exterior skin), Jettainer (Lufthansa subsidiary, cargo-fabric bags), EFW (Airbus subsidiary, FOD-compliant tool bags and A330 fuselage keychains), ADAC (licensed camping/outdoor collection), and Verpa (corporate gifts from a retired hot air balloon). CEO Frank Kusserow represents the company; no external investors or parent entities are disclosed.

Distribution is split between direct e-commerce (global shipping) and field-based enterprise sales. Pricing on the consumer side is unit-based with free-shipping thresholds (€7.90 domestic, tiered international). Enterprise pricing is project-based and not publicly disclosed. Marketing relies primarily on the company website, MailChimp newsletters, and the visible reference portfolio as referral evidence.

Name

B2L - Bag to Life

Legal name

B2L GmbH & Co. KG

Website

https://b2l.group

Company type

Private

Founded year

2010

Operating status

Operating

Short description

B2L - Bag to Life is a German upcycling company that transforms decommissioned aviation materials into bags, accessories, furniture, and corporate gifts, serving both consumers via e-commerce and enterprise clients (Lufthansa, Miles & More, ADAC, EFW) via its agency services.

Ownership category

akta.pro rank

Product category

Upcycled Bags and Sustainable Accessories

NAICS

Textile Bag and Canvas Mills (314910)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Upcycled bags accessories
• Aviation material recycling
• Sustainable corporate gifts
• Eco-friendly furniture design
• Circular economy products

Headquarters

HQ city

Lichtenfels

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of upcycled products including bags, accessories, and furniture through e-commerce shop and corporate gifting channels
2. Agency Services: Full-service upcycling agency offering strategy, concept development, sustainable design, product management, production, and sustainable packaging solutions for corporate clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

B2L - Bag to Life is an upcycling agency and manufacturer that transforms used aviation materials (life vests, cargo plane fabric, aircraft exterior skin, parachute silk) into bags, accessories, and design furniture via its own BAG TO LIFE brand. It also operates a full-service B2B upcycling agency offering sustainable strategy, design, product management, production, and ecological packaging for corporate clients seeking branded sustainable merchandise and gifting solutions.

Product overview

B2L - Bag to Life operates as a full-service upcycling agency and manufacturer with two integrated offerings: (1) The BAG TO LIFE own-brand product line producing bags, accessories, and design furniture from upcycled aviation materials (life vests, cargo plane fabric, parachute silk), having saved 600,000 kg CO2 since 2010; and (2) Corporate upcycling services including sustainable strategy development, design & product management, sustainable production & logistics, and ecological packaging concepts. The portfolio includes license partner collections (Lufthansa, ADAC) and custom corporate gifts (key chains, amenity kits, laptop bags). They serve business clients with personalized corporate gifts and have produced reference projects for Miles & More, EFW (Airbus), Jettainer (Lufthansa), Verpa, and ADAC. All products are manufactured across 4 sustainable European facilities with furniture made in Germany.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 600,000 kg CO2 saved since 2010 through upcycling life vests and aviation materials

Named customers6 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Miles & MorecoreStrategic or Co-development PartnerLong-term collaboration with Lufthansa's leading loyalty program. Developed and produce exclusive Lufthansa upcycling furniture collection from aircraft parts and A320 exterior skin, available exclusively through Miles & More.
• ADACcoreOEM/ Whitelabel/ Licensing PartnerOfficial license partner producing exclusive camping and outdoor upcycling collection. Products made from life vests, automotive fabric scraps, and unused ADAC clothing.
• LufthansacoreOEM/ Whitelabel/ Licensing PartnerLicense partner for BAG TO LIFE brand, producing exclusive Lufthansa products from original Lufthansa life vests. Also provides custom upcycling solutions as an agency.
• Jettainer (Lufthansa Subsidiary)majorStrategic or Co-development PartnerProduct collaboration creating durable bag and accessory collection from original cargo plane fabric and cargo container parts. Jettainer specializes in cargo containers.
• EFW (Elbe Flugzeugwerke)majorStrategic or Co-development PartnerAirbus subsidiary collaboration producing custom tool bags from life vests for aircraft manufacturing and keychain from A330 aircraft exterior skin still in active service.
• VerpaminorStrategic or Co-development PartnerHot air balloon company partnership transforming retired company balloon into bags and accessories for employee and customer gifts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elvis & Kresse: UK-based maker of luxury bags, wallets, and accessories upcycled from decommissioned fire hoses, printing blankets, and other industrial waste. Highly comparable to B2L in business model: upcycling a specific industrial waste stream into premium branded accessories with a strong provenance story.
• Freitag: Swiss brand that upcycles used truck tarpaulins into messenger bags and accessories. Closely parallels B2L's model of transforming a specific industrial material (tarpaulins vs. aviation textiles) into design-led bags and accessories sold direct-to-consumer and through retail.
• Looptworks: US-based company that upcycles waste streams (aircraft interiors, climbing rope, bicycle tubes) into bags, accessories, and lifestyle products. Comparable to B2L in targeting aviation scrap as a source material and operating a B2B custom-products service alongside a B2C storefront.
• Ecoalf: Spanish sustainable fashion brand producing apparel and accessories from recycled materials including marine plastic and used tires. Comparable to B2L as a recycled-materials consumer brand combining own-label products with a sustainability-driven corporate story.
• The R Collective: Upcycled fashion brand (formerly Redress) that rescues textile waste from luxury fashion houses and converts it into limited-edition garments and accessories. Comparable to B2L in transforming industrial/upstream waste into branded consumer products with a circular-economy story.
• Matt & Nat: Canadian brand designing vegan bags, footwear, and accessories using recycled materials such as recycled nylon and PET bottles. Comparable to B2L as a design-led bag and accessories brand positioned around recycled and sustainable materials.
• Bellroy: Australian premium bags and carry brand with a public sustainability program covering recycled materials, leather traceability, and B-Corp certification. Comparable to B2L in offering design-forward bags and accessories with a sustainability value proposition targeting both consumers and corporate gifting.

Emerging players

• Loop & Tie: US-based sustainable corporate gifting platform that lets companies curate gifts from a marketplace of responsible brands. Comparable to B2L as it addresses the same corporate gifting / sustainability procurement use case from the demand-side platform angle rather than the supply angle.

Broad incumbents

• Armedangels: German sustainable fashion brand producing apparel and accessories from organic and recycled materials under a recognized label. Comparable to B2L as a German-headquartered consumer brand built around sustainability credentials, though operating at broader scale and in apparel rather than bags/upcycled goods.
• Patagonia: Established US outdoor and lifestyle brand widely recognized for sustainability leadership and use of recycled materials across apparel and bags. Comparable to B2L as a broad incumbent in sustainable consumer goods with overlapping bag/accessory categories and a strong environmental impact narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b2l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2L - Bag to Life