What purple wins does

Purple Wins, operating as a brand of JTS Inc. (Jawaahar Talent Solutions Inc.), is an Ontario, Canada-based execution risk intelligence company serving enterprise boards, CEOs, and capital-allocation decision-makers. The company builds and operates NAVETRA, a patent-pending execution risk intelligence and governance platform that reads ten execution domains (Organization Alignment, Executive Alignment, Leadership Bandwidth, Team Effectiveness, Knowledge Retention Sharing & Transfer, Technology & AI Readiness, Cross-Functional Collaboration, Talent & Hiring Alignment, Sales Readiness / Revenue Conversion, and Resilience & Risk Management) around a single consequential capital decision and translates the exposure into an Operating Profit at Risk (OPaR) confidence-rated range expressed in operating-profit terms. The platform's probabilistic outputs are calibrated against a 14,000+ assessment corpus and a sector-aware peer index of approximately 2,000 company-years of public company filings across Canada and the United States, with NAVETRA Lens providing AI-assisted pattern identification within a human-reviewed decision-support loop.

The business model is enterprise field sales with bespoke, individually scoped engagements: a one-time Founding Organization live decision assessment at CAD $6,400 per organization, a free 2026 Benchmark Study participation path, a free self-serve Risk Scan diagnostic at scan.navetra.ca as top-of-funnel lead capture, and a separately scoped Continuous Execution Governance subscription tier for organizations extending measurement across multiple decisions, initiatives, or business units. Distribution is exclusively direct, through structured inquiry routing on purplewins.io, email, and a Calendly booking link; there are no resellers, marketplaces, or self-serve commerce. The company is founder-led (Mina Johl, Founder and Privacy Officer), woman-owned, privately held with no disclosed institutional investment, operates with a team of 1-10, and markets through a thought-leadership content strategy anchored on a NAVETRA casebook library covering 14 named capital-decision case studies (Boeing, Bombardier, Carillion, Ford, GE, Honda, Hudson's Bay, Kodak, Oracle, Peloton, PG&E, Vattenfall Moorburg, Walgreens, and Vogtle).

Name

purple wins

Legal name

Purple Wins Inc.

Website

https://purplewins.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Wins is an Ontario-based execution risk intelligence company operating NAVETRA, a patent-pending platform that translates organizational execution risk into an Operating Profit at Risk range for enterprise boards and CEOs before consequential capital decisions.

Ownership category

akta.pro rank

Headquarters

HQ city

Grimsby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Founding Organization Assessment (Live Decision): One-time per-organization engagement for assessing a live consequential capital decision. Priced at CAD $6,400 per organization. Includes structured evidence collection across the business, a 10-domain read, OPaR range generation, hotspot identification, and a prioritized action sequence. Single defined decision scope; a path to continuous governance is available after.
2. 2026 Benchmark Study Participation: Multi-respondent baseline reading of current execution environment and sector position before the next demand arrives. Free to research participants; aggregate sector findings provided if approved reporting thresholds are satisfied. Entry path, not a prerequisite for a live decision read.
3. Continuous Execution Governance: Recurring execution governance for organizations needing to govern movement over time across multiple decisions, initiatives, or business units. Scoped and priced separately from the CAD $6,400 live decision engagement. Governed re-reading at cadence appropriate to the organization, with reconciliation against interventions and decisions.
4. Separately Scoped Consulting and Services: Stage two (extend the read across additional decisions, initiatives, or business units) and stage three (govern at cadence) are increasing scopes of measurement, not pricing tiers. Extension happens only where the evidence and the organization's own need justify it. Scoped and priced through individual written agreements.
5. NAVETRA Risk Scan: A free diagnostic Risk Scan accessible via scan.navetra.ca. Takes minutes to complete. Functions as a top-of-funnel lead capture and initial assessment tool, with paid engagement as the conversion path for organizations wanting a full OPaR read.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Purple Wins builds and sells NAVETRA, a patent-pending execution risk intelligence and governance platform that reads ten execution domains around a consequential capital decision and translates execution exposure into an Operating Profit at Risk (OPaR) confidence-rated range. The platform is delivered through scoped engagements for enterprise CEOs, boards, and board risk committees before major capital commitments, supported by a free Risk Scan diagnostic and a recurring continuous governance offering.

Product overview

Purple Wins is an execution risk intelligence company offering NAVETRA™, a patent-pending execution risk intelligence and governance platform. NAVETRA measures execution environments around consequential decisions and translates exposure into Operating Profit at Risk (OPaR) confidence-rated ranges using a ten-domain framework. The product suite includes NAVETRA Lens (AI-assisted pattern identification), the 2026 Benchmark (baseline assessment at CAD $6,400 per organization), and a free Risk Scan diagnostic tool. NAVETRA is owned by JTS Inc. (Jawaahar Talent Solutions Inc.), a woman-owned Canadian company based in Grimsby, Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• NAVETRA: Patent-pending execution risk intelligence and governance environment that measures the execution environment around consequential decisions and translates exposure into operating profit at risk (OPaR) terms

Products and services

• NAVETRA A proprietary execution risk intelligence and governance platform that reads ten execution domains (Organization Alignment, Executive Alignment, Leadership Bandwidth, Team Effectiveness, Knowledge Retention Sharing & Transfer, Technology & AI Readiness, Cross-Functional Collaboration, Talent & Hiring Alignment, Sales Readiness / Revenue Conversion, and Resilience & Risk Management) around a single consequential decision and translates exposure into a confidence-rated Operating Profit at Risk (OPaR) range for enterprise CEOs, boards, and board risk committees.
• 2026 Benchmark Study A free multi-respondent baseline execution risk reading for organizations (manufacturing, distribution, industrial sectors in particular) without an immediate consequential decision. Aggregates standardized evidence into the 2026 sector benchmark and returns aggregate sector findings if approved reporting thresholds are met.
• Continuous Execution Governance A recurring subscription engagement for organizations that have completed an initial NAVETRA read and need governed execution risk measurement across additional decisions, initiatives, or business units, with reconciliation of reported versus measured movement, alerting, and re-reading at an appropriate cadence.
• NAVETRA Risk Scan A free, self-serve diagnostic Risk Scan accessible at scan.navetra.ca that gives a minutes-long initial execution risk reading and serves as lead capture, directing organizations wanting a full OPaR read to paid engagements.

Quantifiable outcome

• OPaR range translates execution exposure into operating-profit terms before capital commits
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Resolver: Resolver provides risk management, compliance, and audit SaaS used by enterprises to identify and prioritize organizational risk. Comparable to NAVETRA in that both translate organizational conditions into structured risk outputs for governance and decision-making, though Resolver focuses on broader GRC workflows rather than execution-risk quantification tied to capital decisions.
• Riskonnect: Riskonnect is an integrated GRC platform offering risk identification, assessment, and monitoring across enterprise risk, operational risk, and compliance. It is comparable to Purple Wins in providing structured, evidence-based risk quantification for enterprise governance, though at a broader GRC scope rather than focused on execution risk around single consequential capital decisions.
• LogicGate: LogicGate offers a no-code risk and compliance decisioning platform that helps enterprises quantify, prioritize, and route risk findings. Comparable to NAVETRA in turning risk evidence into prioritized action sequences for governance teams, though LogicGate operates as a configurable workflow tool rather than a proprietary domain-architecture-based scoring system.
• MetricStream: MetricStream provides enterprise GRC software including operational risk, audit, and compliance modules used by boards and risk committees. Comparable to NAVETRA in addressing board-grade governance risk quantification, though MetricStream operates as a horizontal GRC platform while Purple Wins specializes narrowly in execution-risk pricing around capital decisions.
• SAI360: SAI360 (formerly BWISE/SAI Global) provides integrated risk, compliance, and learning software used by enterprises to manage operational and enterprise risk. Comparable to NAVETRA in offering structured, evidence-based risk assessment for governance decision-making, though SAI360 covers a broader GRC footprint rather than specializing in execution-environment quantification tied to single capital decisions.

Broad incumbents

• Diligent (formerly Galvanize): Diligent acquired Galvanize to combine board-portal software with GRC and audit capabilities, serving enterprise boards and risk committees. Comparable to Purple Wins as a board-governance technology incumbent, though Diligent operates across a much broader governance portfolio rather than specializing in execution-risk quantification.
• Workiva: Workiva offers a cloud platform for integrated GRC, ESG, and financial reporting used by enterprise risk and compliance teams. Comparable to Purple Wins as enterprise governance/risk software used by boards, though Workiva is a much larger incumbent focused on reporting workflows rather than execution-environment quantification.
• NAVEX Global: NAVEX Global provides ethics, risk, and compliance software including whistleblower, policy management, and third-party risk modules. Comparable to Purple Wins in addressing organizational governance risk with structured evidence collection, though NAVEX is a broad incumbent focused on compliance/ethics workflows rather than execution-risk pricing for capital decisions.
• ServiceNow GRC: ServiceNow's GRC suite embeds risk and compliance workflows into a broader enterprise platform used by large organizations for integrated governance. Comparable to Purple Wins in serving enterprise governance/risk buyers, though ServiceNow is a horizontal platform incumbent rather than a specialist in execution-environment measurement.
• OneTrust: OneTrust provides trust intelligence software spanning privacy, governance, risk, compliance, and ESG used by enterprise governance teams. Comparable to Purple Wins in serving board- and executive-level governance buyers with structured evidence collection, though OneTrust is a much broader privacy-and-trust incumbent rather than an execution-risk specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purple-wins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about purple wins