1touch
1TOUCH is a Latvia-based mobile and web marketplace that lets consumers discover, review, and book beauty and wellness specialists across categories such as hairdressing, barber, manicure, massage, and cosmetology, while specialists pay monthly subscription fees for listing and booking access.
- Company typePrivate
- Founded2021
- HeadquartersRiga, Latvia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What 1touch does
1TOUCH (SIA "1TOUCH") is a Latvia-based online marketplace that connects consumers with beauty and wellness specialists for service discovery, booking, and direct communication. The platform operates as a two-sided marketplace covering nine service categories: hairdressing, barber, eyelashes and eyebrows, manicure, pedicure, tattoo and piercing, makeup, massage, and cosmetology. Specialists list their services, manage availability calendars, accept bookings, and communicate with clients; consumers search, filter, review, and reserve appointments. The platform is accessible via web (1-touch.eu) and mobile applications on iOS and Android.
Underlying technology is a lightweight SaaS marketplace: search and filtering across specialist listings, calendar-based reservation, in-app messaging, and a favorites/wishlist feature, hosted on Google Cloud infrastructure with payment processing handled by Luminor Bank under PCI-DSS compliance. The company commits to 99.5% platform availability and is GDPR-compliant with EU-based data storage. No API, SDK, or developer-facing integrations are disclosed.
The business model is a B2B subscription model: beauty specialists pay a recurring monthly subscription fee for platform access, listing visibility, and booking tools, while consumers use the service free of charge. Pricing is defined in a non-public price list on 1touch.lv. The company is privately held, founded in 2021, headquartered in Jūrmala, Latvia, and received state-backed incubation support through LIAA under an ERAF program rather than institutional venture funding. Geographic focus is exclusively Latvia.
1touch firmographics
Firmographics- Name
- 1touch
- Legal name
- SIA "1TOUCH"
- Website
- https://1-touch.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- 1TOUCH is a Latvia-based mobile and web marketplace that lets consumers discover, review, and book beauty and wellness specialists across categories such as hairdressing, barber, manicure, massage, and cosmetology, while specialists pay monthly subscription fees for listing and booking access.
- Ownership category
- akta.pro rank
1touch industry classification
Industry- Product category
- Beauty and Wellness Services Marketplace
- akta.pro primary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where 1touch is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
1touch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Specialist Monthly Subscription: Beauty service specialists pay a monthly subscription fee to list their services on the 1TOUCH platform. This is the primary revenue stream. Consumers use the platform free of charge. Monthly billing in advance, with invoices issued via Luminor Bank payment system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Specialist Monthly Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
1touch product offering
Product offeringCore offering
1TOUCH operates an online marketplace platform that connects consumers in Latvia with beauty and wellness specialists for discovery, review, and appointment booking. Beauty specialists — including hairdressers, barbers, cosmetologists, manicurists, pedicurists, makeup artists, massage therapists, tattoo artists, and eyebrow/eyelash technicians — list their services on the platform. Consumers search, view real reviews, and book time slots via web or iOS/Android apps free of charge, while specialists pay a recurring monthly subscription for listing and platform access.
Product overview
1TOUCH is a single unified platform for beauty and wellness service booking in Latvia. The offering consists of a web-based marketplace accessible at 1-touch.eu and a mobile application for iOS and Android. The platform enables consumers to discover beauty specialists (cosmetologists, hairdressers, barbers, manicurists, massage therapists, makeup artists, tattoo artists), view their services and availability, book appointments via integrated calendars, communicate with providers, and leave reviews. Service providers (specialists) pay a monthly subscription fee to advertise their services and manage bookings. The platform earns revenue through B2B subscriptions rather than consumer transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- 1TOUCH Platform An online marketplace and booking platform for beauty and wellness services in Latvia, accessible via web (1-touch.eu) and iOS/Android mobile applications. The platform enables consumers to discover beauty specialists — including hairdressers, barbers, cosmetologists, manicurists, pedicurists, makeup artists, massage therapists, tattoo artists, and eyebrow/eyelash specialists — view services and availability, book appointments through integrated calendars, communicate with providers via in-app messaging, and access real customer reviews. Beauty specialists subscribe monthly to list their services and manage bookings.
Companies that use 1touch
Customer profileSegments3 records
Ideal customer profiles2 records
1touch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
1touch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Luminor Bank AS Latvijas filiālecoreLuminor Bank provides the online payment processing service for 1TOUCH subscriptions. Their system processes payments in compliance with PCI-DSS standards. All payment card data is handled and stored by Luminor, not by 1TOUCH. Operators issue invoices monthly and payments are made through Luminor's secure payment gateway.
- Google (Cloud Data Centers)supporting1TOUCH stores user data in cloud data centers operated by Google or similar providers, in compliance with EU GDPR regulations. Technical data including browsing behavior is processed through Google Analytics.
Scale indicators2 records
Recent moves7 records
Expansion highlights3 records
1touch competitors and assessment
Company assessmentDirect peers
- StyleSeat: Online booking marketplace specifically for beauty professionals (hair, nails, barbers, estheticians). Directly mirrors1TOUCH's specialist-discovery and reservation proposition.
- GlossGenius: Booking, payments, and client-management platform targeted at independent beauty professionals with a consumer-facing marketplace layer. Comparable SMB subscription monetization.
- Booksy: Global beauty and wellness appointment-booking marketplace monetizing via SaaS subscriptions from specialists. Operates across multiple countries in beauty verticals (hair, nails, barber), directly comparable to 1TOUCH's two-sided model.
- Treatwell: European online marketplace for booking hair and beauty appointments, monetized through specialist commissions. Closest pan-European direct competitor in beauty marketplace category.
- Fresha: Beauty and wellness booking platform used by salons and freelancers; freemium/subscription monetization, global footprint. Highly comparable model and target segment to 1TOUCH.
- Vagaro: Subscription-based salon, spa, and fitness appointment software with consumer marketplace and reviews. Comparable SMB subscription model serving the same beauty-services supplier base.
Broad incumbents
- Mindbody: Established SaaS platform for salons, spas, and fitness studios with consumer marketplace. Broader incumbent offering overlapping appointment and discovery features used by beauty specialists.
- Square Appointments: Booking and payments product from Block targeting service-based SMBs including salons and barbers. Comparable subscription/transaction monetization from a much larger incumbent platform.
Emerging players
- Boulevard: Appointment-management and checkout platform for salons and spas with consumer booking flows. Comparable SMB subscription product serving the same supply base.
Regional players
- Planity: European (France-led) online booking SaaS for hair salons and beauty professionals. Comparable subscription model and similar specialist-category coverage, though focused on different European geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
1touch social profiles
Digital presence1touch compliance and trust
Trust signalCompliance2 records
1touch financial estimates
Financial estimateRevenue estimate
Valuation estimate
1touch leadership team
Management profileNumber of profiles
1touch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1touch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1touch
What does 1touch do?
1TOUCH operates an online marketplace platform that connects consumers in Latvia with beauty and wellness specialists for discovery, review, and appointment booking. Beauty specialists — including hairdressers, barbers, cosmetologists, manicurists, pedicurists, makeup artists, massage therapists, tattoo artists, and eyebrow/eyelash technicians — list their services on the platform. Consumers search, view real reviews, and book time slots via web or iOS/Android apps free of charge, while specialists pay a recurring monthly subscription for listing and platform access.
Is 1touch a public or private company?
1touch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1touch founded?
1touch was founded in 2021.
Where is 1touch based?
1touch is headquartered in Riga, Latvia, in the Europe region.
How does 1touch make money?
One revenue line is on record: specialist Monthly Subscription.
Who are 1touch's main competitors?
Direct peers on record are StyleSeat, GlossGenius, Booksy, Treatwell, Fresha and Vagaro. Broad incumbents are Mindbody and Square Appointments. Boulevard is listed as an emerging player. Planity is listed as a regional player.
Does 1touch have an API?
No public API is recorded for 1touch.
What industry is 1touch in?
1touch's product category is Beauty and Wellness Services Marketplace. Its primary akta.pro industry code is CRAFABAB, Beauty & Personal Care Marketplaces.