cellarme
CellarMe GmbH is a Munich-based marketplace platform that lets wineries sell wines directly to international tasting room visitors in local currency, with global fulfillment handled by its network of distributor and importer partners.
- Company typePrivate
- Founded2023
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What cellarme does
CellarMe GmbH is a Munich-based, privately held company founded in 2023 that operates a cloud-based marketplace platform enabling wineries to sell wines directly to international visitors during tasting room visits. The product is installed on a tablet at the winery's tasting room, accepts orders in the visitor's local currency, and routes fulfillment to CellarMe's network of global wine distributors and importers who act as authorized importers, handling customs clearance, import authorization, and last-mile delivery to the buyer's home country. The platform is offered free of charge to wineries, with onboarding requiring only basic contact details (winery name, country, email) and minimal in-room setup.
The company's business model is a two-sided B2B2C marketplace monetized through commissions earned from its distribution and importer partners, rather than through direct fees to wineries. Its go-to-market is product-led: wineries self-serve via a website form, install a tablet-based interface, and rely on CellarMe's pre-vetted partner network to handle the regulatory and logistical complexity of cross-border wine commerce. Distribution channels consist of tasting rooms on the supply side and a global distributor/importer network on the fulfillment side, supported by organic social presence on Instagram and LinkedIn.
CellarMe targets wineries seeking to convert in-person tasting traffic into international direct-to-consumer sales without bearing the operational burden of multi-currency checkout, import compliance, and international shipping. The founders describe themselves as industry veterans with over a decade of experience building relationships with international wine distributors. As of the latest available data, no funding rounds, named enterprise customers, AI capabilities, or third-party partnerships have been disclosed, and the company had recently transitioned from build mode to an open, live platform.
cellarme firmographics
Firmographics- Name
- cellarme
- Legal name
- CellarMe GmbH
- Website
- https://cellarme.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CellarMe GmbH is a Munich-based marketplace platform that lets wineries sell wines directly to international tasting room visitors in local currency, with global fulfillment handled by its network of distributor and importer partners.
- Ownership category
- akta.pro rank
cellarme industry classification
Industry- Product category
- Wine Commerce Platform
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where cellarme is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Markets served
cellarme business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Distributor and Importer Partnerships: CellarMe generates revenue through partnerships with wine distributors and importers who handle sales and fulfillment on a global scale. Wineries receive payments for their wines while CellarMe takes a commission or fee from its distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform for wineries |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
cellarme product offering
Product offeringCore offering
CellarMe provides a cloud-based platform that wineries install on tablets in their tasting rooms to sell wines directly to international visitors during cellar visits. The platform processes sales in the customer's local currency and routes orders through a global network of partnered wine distributors and importers who act as authorized importers and handle customs, compliance, and last-mile delivery to the customer's home location.
Product overview
CellarMe is a unified platform service that enables wineries to transform tasting room visits into global sales opportunities. The core CellarMe Platform allows wine tourists to purchase wines during visits, with orders fulfilled internationally through partnered wine distributors and importers who handle customs, import authorization, and last-mile delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- CellarMe Platform A cloud-based wine sales platform that wineries install on tablets in their tasting rooms to sell wines directly to international visitors. The system processes sales in the customer's local currency, then routes orders through CellarMe's network of partnered wine distributors and importers who act as authorized importers and handle customs, regulatory compliance, and delivery to customers' home locations.
Companies that use cellarme
Customer profileSegments1 record
Ideal customer profiles1 record
cellarme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
cellarme partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Wine Distributors and Importers (unnamed)coreCellarMe has spent over a decade building relationships with what it describes as the world's most reliable wine distributors and importers. These partners handle the sales and fulfillment of wines purchased through the CellarMe platform, managing deliveries to customers in their respective markets. The company relies on these partnerships as its primary revenue source, earning commissions from distributors and importers rather than charging wineries directly.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
cellarme competitors and assessment
Company assessmentEmerging players
- Vinesia: A wine marketplace that aggregates boutique wineries and ships internationally to consumers. Comparable cross-border DTC model with a curated winery catalog.
- Bright Cellars: A data-driven wine subscription club selling directly to consumers. Adjacent business model: subscription/DTC wine that bypasses traditional wholesale.
Direct peers
- WineDirect: A leading DTC ecommerce and fulfillment platform for wineries, offering online stores, wine clubs, and compliance tools. Directly comparable as it enables wineries to sell directly to consumers through digital channels.
- Vivino: A global wine marketplace and consumer app with a large scanned-wine database and cross-border purchase functionality. Comparable as a digital intermediary connecting wine producers with international buyers.
- Tend (formerly Tended): A tasting-room technology platform providing wineries with reservation, POS, and direct-sales tools. Overlaps with CellarMe on the tasting-room-embedded sales layer and winery customer base.
- Winc: A DTC wine subscription and ecommerce company. Comparable as a digital-first wine company focused on direct consumer relationships outside traditional retail channels.
Broad incumbents
- ReserveBar: A premium alcohol e-commerce platform distributing wines and spirits via retailer and on-premise partnerships. Comparable in enabling cross-border premium alcohol fulfillment at scale.
- Drizly: A large alcohol e-commerce/delivery marketplace, now part of Uber. Comparable as a multi-sided alcohol marketplace that connects retailers with end consumers and manages compliance.
Others
- Wine Folly: A major wine education and content platform with affiliate-style commerce integrations. Adjacent: helps wineries reach wine-interested consumers digitally but does not operate a transactional marketplace.
- Tock: A reservation and experience-management platform for hospitality, including tasting rooms. Comparable as software infrastructure for tasting-room customer engagement, though broader than wine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
cellarme social profiles
Digital presencecellarme financial estimates
Financial estimateRevenue estimate
Valuation estimate
cellarme leadership team
Management profileNumber of profiles
cellarme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cellarme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cellarme
What does cellarme do?
CellarMe provides a cloud-based platform that wineries install on tablets in their tasting rooms to sell wines directly to international visitors during cellar visits. The platform processes sales in the customer's local currency and routes orders through a global network of partnered wine distributors and importers who act as authorized importers and handle customs, compliance, and last-mile delivery to the customer's home location.
Is cellarme a public or private company?
cellarme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cellarme founded?
cellarme was founded in 2023. It employs 1 to 10 people.
Where is cellarme based?
cellarme is headquartered in Munich, Germany, in the Europe region.
How does cellarme make money?
One revenue line is on record: distributor and Importer Partnerships.
Who are cellarme's main competitors?
Emerging players on record are Vinesia and Bright Cellars. Direct peers are WineDirect, Vivino, Tend (formerly Tended) and Winc. Broad incumbents are ReserveBar and Drizly. Others are Wine Folly and Tock.
Does cellarme have an API?
No public API is recorded for cellarme.
What industry is cellarme in?
cellarme's product category is Wine Commerce Platform. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 312130 and its SIC code is 5180.