chroma solutions

What chroma solutions does

Chroma Solutions is a privately held, bootstrapped web development and e-commerce agency headquartered in Córdoba, Argentina, with stated operations extending to Paraguay. The company designs and builds custom e-commerce stores on PrestaShop, WooCommerce, Tiendanube, Shopify, and WordPress, complemented by institutional website development, catalog migration services, SEO, web analytics configuration, and ongoing technical support. Its customer base is concentrated in Argentine small and medium businesses, with named engagements spanning construction (Experto Construcción Inteligente, Nicoval Construcciones), wholesale accessories (Izar Mayorista), healthcare (Emuná Salud Integral), industrial supply (AVS Ferretería Industrial), retail books, sportswear, cosmetics, fragrances, and non-profits, alongside a few mid-market and enterprise clients.

The company's technology stack centers on multi-platform e-commerce development, with proprietary PrestaShop modules (Paga con MODO for Argentine MODO digital wallet QR/DeepLink payments, CartClean, Free Shipping Progress Bar, and Google Customer Reviews integration) sold through a self-serve store at chromasolutions.com.ar/tienda on monthly and annual subscriptions. Additional offerings include custom API integrations with ERPs, CRMs, and payment gateways (Payway, MercadoPago, Mobbex), Google Analytics, Google Tag Manager, and Meta Pixel configuration, and AI chatbot implementations via WhatsApp Business, ManyChat, Chatfuel, and Dialogflow. A three-tier Tiendanube implementation offering (Inicial, Profesional, Premium at AR$270,000, AR$350,000, and AR$600,000 respectively) and a tiered migration service (AR$150,000 to AR$400,000+) are priced as one-time project fees.

Chroma Solutions operates with a three-person leadership team (CEO Luciano Lo Presti, CTO Tomas Alonso, CMO Giuliana Lo Presti) and a total headcount in the 1-10 range, relying on a sales-led go-to-market with direct consultation via WhatsApp and email, supplemented by the Tiendanube partner channel and a product-led self-serve module store. Marketing combines an educational blog (content dated April-August 2025) with social presence on LinkedIn, Instagram, and TikTok. Revenue mechanics are predominantly professional services with recurring module subscriptions, and there is no evidence of external institutional investment.

Name

chroma solutions

Legal name

Chroma Solutions

Website

https://chromasolutions.com.ar

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Web Development and E-commerce Services

NAICS

Custom Computer Programming Services (541511)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

akta.pro secondary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• E-commerce development
• Web development services
• PrestaShop modules
• Platform migration services
• Website technical support

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom E-commerce Development: Design and development of custom e-commerce stores on platforms including PrestaShop, WooCommerce, and Tiendanube. One-time project fees based on scope, complexity, and platform.
2. Website Development Services: Institutional and corporate website development services with custom design and development.
3. PrestaShop Module Sales: Sale of pre-built PrestaShop modules (MODO payment, CartClean, Free Shipping Progress Bar, Google Reviews) with monthly and annual subscription options.
4. E-commerce Migration Services: Migration of existing e-commerce stores (WooCommerce, PrestaShop, others) to Tiendanube platform with product, image, and variant transfer.
5. Technical Support and Maintenance: Ongoing technical support, website maintenance, performance optimization, security monitoring, and backup services for existing clients.
6. Web Analytics Services: Configuration of Google Analytics, Google Tag Manager, Meta Pixel, and custom event tracking for e-commerce optimization.
7. Tiendanube Implementation Plans: Three-tier implementation service (Inicial, Profesional, Premium) with one-time fees for setting up Tiendanube stores including configuration, design, product loading, and payment setup.
8. Consulting and Optimization: Web consulting and optimization services including technical audits, SEO analysis, speed optimization, and conversion improvements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Chroma Solutions designs, develops, and maintains custom e-commerce stores and corporate websites for businesses, primarily on PrestaShop, WooCommerce, Tiendanube, Shopify, and WordPress. The company complements its development services with proprietary PrestaShop add-on modules (MODO payment, CartClean, Free Shipping Progress Bar, Google Customer Reviews) sold through its own online store, plus migration, custom API/ERP/CRM integration, web analytics, SEO, and ongoing technical support services.

Product overview

Chroma Solutions is a web development and ecommerce agency offering a multi-platform portfolio. The core offering centers on custom ecommerce development using PrestaShop, WooCommerce, and Tiendanube, supplemented by proprietary PrestaShop add-on modules (Paga con MODO, CartClean, Barra de Progreso Para Envío Gratis, Reseñas Verificadas de Google). Additional services include migration to Tiendanube, custom development for API/ERP/CRM integrations, web analytics setup (Google Analytics, Tag Manager, Meta Pixel), SEO optimization, web consulting, and technical support. The product line combines platform-based store development with specialized plugins and ongoing managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Development Services Custom e-commerce store design, development, and launch on PrestaShop, WooCommerce, Tiendanube, Shopify, and WordPress, including store architecture, design adaptation, payment and shipping configuration, and launch support for businesses in Argentina and Latin America.
• Paga con MODO - PrestaShop Module Standalone PrestaShop payment add-on module that enables MODO digital wallet payments via QR code and DeepLink for Argentine merchants, with automatic order confirmation via webhook, sandbox/production modes, and compatibility with Payway gateways. Priced AR$22,000 to AR$220,000 via monthly or annual subscription.
• CartClean: Botón Para Vaciar Carrito - PrestaShop Module Standalone PrestaShop utility module that adds a customizable empty cart button with customizable text, colors, and JavaScript confirmation alerts to PrestaShop 1.7 and 8.x stores. Priced AR$60,000 monthly.
• Barra de Progreso Para Envío Gratis - PrestaShop Module Standalone PrestaShop module that displays a visual progress bar showing customers how much more they need to spend to qualify for free shipping, with customizable messages and colors, designed to increase average cart value. Priced AR$75,000 monthly.
• Reseñas Verificadas de Google - PrestaShop Module Standalone PrestaShop module that integrates Google Customer Reviews to collect and display verified customer reviews, showing a post-purchase popup and Google trust badge on PrestaShop 1.7.x to 8.x stores. Priced AR$45,000 monthly.
• Tiendanube Implementation Plans (Inicial, Profesional, Premium) Three-tier certified Tiendanube store implementation service: Inicial (AR$270,000, basic setup with 50 products), Profesional (AR$350,000, mid-tier with 500 products, advanced design, and basic SEO), and Premium (AR$600,000, full-service with 500+ products, external integrations, and personalized training). Each is delivered as a one-time fee.
• E-commerce Migration to Tiendanube Migration service that transfers existing e-commerce stores (WooCommerce, PrestaShop, or other platforms) to Tiendanube, including products, images, variants, and categories, with post-migration support. Pricing from AR$150,000 for up to 100 products, scaling to AR$400,000 for 501-2,000 products, with custom quotes for larger catalogs.
• Website Design and Development Professional institutional and corporate website design and development service including visual design, responsive layout, SEO best practices, and admin-friendly content management, for businesses needing a professional online presence.
• Custom Development (Bespoke Software) Bespoke software and web development service including custom PrestaShop modules, API integrations with ERP/CRM/payment gateways, internal admin panels, and business process automation for companies with unique functional requirements.
• Technical Support and Maintenance Ongoing website maintenance and technical support service including error resolution, performance monitoring, database cleanup, automatic backups, and security updates, available as one-time or recurring plans for existing e-commerce and corporate website clients.
• Web Analytics Services Web analytics setup and interpretation service including Google Analytics, Google Tag Manager, and Meta Pixel configuration, plus dashboard creation, custom event tracking, and KPI reporting for e-commerce conversion optimization.
• Web Consulting and Optimization Technical and strategic web consulting service including technical audits, SEO analysis, speed optimization, and conversion improvement recommendations with implementation support for e-commerce and corporate websites.
• AI Chatbot Integration for E-commerce AI chatbot implementation service for WooCommerce and PrestaShop stores that delivers autonomous 24/7 customer interactions, FAQ handling, lead qualification, product recommendations, and order confirmations via WhatsApp Business, ManyChat, Chatfuel, and Dialogflow integrations.

Quantifiable outcome

• Chatbots can increase conversions up to 30% and reduce customer service costs by 40%
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• TiendanubecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Certified Tiendanube Partner providing e-commerce implementation services. Offers exclusive discounts for clients through partner program. Services include store setup, product migration, configuration, and ongoing support for Tiendanube platform users in Argentina and Latin America.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hexacta: Argentine software development and IT services firm offering custom web, mobile, and enterprise application development. Directly comparable as a same-geography custom-software agency serving SMB and mid-market clients with project-based engagements.
• 10Pines: Buenos Aires-based software development and consulting firm focused on custom application development. Comparable as a same-country boutique software services company delivering bespoke web and enterprise solutions to regional clients.
• Bunker DB: Argentine marketing-analytics and ad-tech company with roots in digital marketing services. Comparable as a Buenos Aires-headquartered digital/analytics firm combining technology products with services for brand and SMB clients in the region.

Regional players

• Multiplica: LATAM digital experience and e-commerce agency with offices across the region. Comparable as a multi-country e-commerce and digital services firm that competes for similar brand and SMB digital-transformation budgets.

Others

• Tiendanube: Leading LATAM SMB e-commerce platform. Comparable as the platform whose partner program underpins Chroma's implementation business; not a direct competitor but the central counterparty in the firm's go-to-market.
• VTEX: Brazilian-founded enterprise and SMB e-commerce platform operating across LATAM. Comparable as an adjacent platform whose partner/integrator ecosystem overlaps with the firm's target market of merchants seeking e-commerce solutions.

Broad incumbents

• Globant: Large Argentine-founded IT services and digital transformation firm. Comparable as a same-country incumbent offering broader e-commerce, web, and digital engineering services, though at significantly larger scale and enterprise orientation.
• Publicis Groupe: Global advertising and digital services holding with strong LATAM presence including Argentina. Comparable as a broad incumbent that competes for the same brand-side digital, e-commerce, and web-development budgets, but as part of a much wider portfolio.
• R/GA: Global digital agency with Buenos Aires operations offering e-commerce, design, and technology services. Comparable as a broad incumbent that delivers web and commerce builds for enterprise clients in the same region.
• Wunderman Thompson: Global creative, technology, and commerce agency with LATAM operations. Comparable as a broad incumbent that combines marketing strategy with e-commerce implementation work, competing for mid-market and enterprise digital engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chroma-solutions-ar
• Instagraminstagram.com/chromasolutions
• TikToktiktok.com/@chroma.solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chroma solutions