What infill.io does

Infill.io, operating as Trade Rocket LLC, is a US-based software company founded in 2024 and headquartered at a private mailbox address in West Hollywood, California. The company sells Infill Pro, a construction management platform built natively on Salesforce that consolidates project management, financial management, lead management, and communication workflows for real estate developers, homebuilders, contractors, project managers, and investors operating multiple concurrent infill and urban construction projects. The platform addresses fragmented tooling (spreadsheets, email threads, legacy systems like BuilderTrend) by offering a single system covering everything from acquisition through warranty.

The product is structured as a modular suite on top of Salesforce, comprising Centralized Dashboards, Customization & Automation (low-code), Dynamic Scheduling with cost-loaded Gantt charts, Budget Tracking and Job Cost Accounting, Risk Management with a project risk index, External Collaboration portals for homeowners/vendors/investors, and AI-Powered Insights. The AI layer is delivered through Salesforce Agent Force and supports natural language queries, automated project summaries, predictive risk alerts, and workflow automation. Underlying integrations include QuickBooks, Sage, Procore, Primavera Cloud, Box.com, and SharePoint via an open API.

Infill.io monetizes through a SaaS subscription for Infill Pro, supplemented by Salesforce-certified professional services for implementation, configuration, and migration from legacy tools. The company employs a hybrid go-to-market combining direct, demo-driven enterprise sales via website CTAs with a marketplace listing on the Salesforce AppExchange (achieved June 2024 following Salesforce security review). Public pricing is not disclosed; all engagements are routed through "Let's Talk" and "Schedule a Demo" calls-to-action. The company is privately held, founder-led (John Ondrejcka, Co-Founder), with no disclosed institutional funding and a PMB-style operating footprint.

Name

infill.io

Legal name

Trade Rocket LLC

Website

https://trade-rocket.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Infill.io (operating as Trade Rocket LLC) sells Infill Pro, a Salesforce-native construction management platform consolidating project, financial, lead, and communication workflows for real estate developers, homebuilders, contractors, and investors managing multiple concurrent urban infill construction projects.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Infill Pro): Infill Pro is sold as a cloud-based SaaS subscription, leveraging the Salesforce platform. The platform consolidates multiple construction management functions into a single subscription, eliminating the need for separate tools. Implementation and configuration consulting services are offered as an additional engagement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Infill.io sells Infill Pro, a Salesforce-native construction management SaaS platform that unifies project management, job costing, dynamic scheduling, risk management, external stakeholder portals, and AI-powered insights for real estate developers and homebuilders managing multiple concurrent projects. The offering is bundled with implementation and configuration consulting services delivered by Salesforce-certified consultants.

Product overview

Infill.io offers Infill Pro, a unified construction management platform built on Salesforce. The product portfolio centers on Infill Pro as the core platform, enhanced by seven primary modules: Centralized Dashboards, Customization & Automation, Dynamic Scheduling, Budget Tracking and Cost Controls, Risk Management, Customer Experience (External Collaboration), and AI-Powered Insights. These modules provide comprehensive capabilities spanning project management (daily logs, tasks, change orders, RFIs, warranties), lead management (CRM, sales, email marketing, proposals), financial management (bid management, purchasing, budgets, payments, invoices), and communication management (chat, customer/vendor/investor portals). The modular architecture allows scalability and customization using low-code/no-code tools, while the platform integrates with external accounting systems (QuickBooks, Sage), document management tools (Procore, Primavera Cloud, Box.com, SharePoint), and leverages Salesforce Agent Force for AI-powered insights including natural language queries, automated summaries, and predictive recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Infill Pro: Comprehensive construction management software built on Salesforce, offering features including project scheduling, budgeting and cost controls, risk management, customizable dashboards, AI-powered insights, and customer/vendor/investor portals for external collaboration.

Quantifiable outcome

• Increase in Employee Productivity
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Salesforce (AppExchange)coreTechnology or Integration · 1 June 2024Infill Pro is an Independent Software Vendor (ISV) partner listed on the Salesforce AppExchange following a successful security review. The product is built natively on the Salesforce platform, leveraging Salesforce's infrastructure, security framework, and cloud services. This partnership enables Infill Pro to reach Salesforce's enterprise customer base in real estate and construction.
• Salesforce (Certified Consultants)coreImplementation/ SI/ Consulting PartnerInfill.io's team holds multiple Salesforce certifications including Certified Administrator, Platform App Builder, Sales Cloud Consultant, and AI Associate. As a Salesforce-certified consulting partner, the company provides implementation and configuration services to customers, using Salesforce best practices alongside construction industry expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Procore: Leading cloud-based construction management platform serving general contractors, specialty contractors, and owners. Direct competitor in project management, financials, and document workflows; Infill.io cites Procore as one of its document management integrations.
• Buildertrend: Construction project management software for residential builders and remodelers. Closely overlaps Infill.io's homebuilder/infill customer profile, and a customer testimonial specifically cites migrating from BuilderTrend to Infill Pro.
• CoConstruct: Construction project management software for custom home builders and remodelers. Competes for the same mid-market residential builder and remodeler customer base that Infill Pro targets.
• JobTread: Construction management platform for builders and contractors covering estimating, job costing, scheduling, and customer communication. Directly comparable in scope and target customer to Infill Pro's mid-market offering.

Broad incumbents

• Autodesk Construction Cloud: Broader Autodesk portfolio including BIM 360, PlanGrid, and Assemble for design-to-construction workflows. Provides overlapping project management and document control capabilities, with deeper enterprise reach but less specialization in residential/infill builders.
• Sage Construction Suite: Sage's construction-focused ERP and project management offerings, including Sage 100 Contractor and Sage 300 Construction. Already an Infill Pro integration partner via open API, but competes holistically for construction financial management.
• CMiC: Enterprise construction ERP and project management platform with deep financials, job costing, and field operations modules. Targets larger general contractors and owners, overlapping with Infill Pro's enterprise job costing and risk management capabilities.
• Oracle Primavera Unifier: Enterprise project controls and capital program management platform. Also referenced as an Infill Pro integration partner (Primavera Cloud), but competes for large-scale scheduling and program management workloads.

Emerging players

• BuildBook: Lightweight construction project management software for custom home builders and remodelers. Targets a similar mid-market residential builder persona with simpler project tracking, scheduling, and client communication features.
• Stack Construction Technologies: Construction estimating and operations software for residential and light commercial contractors. Overlaps with Infill Pro's pre-construction and bid management capabilities, particularly for infill and small-scale residential builders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/infillio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about infill.io