viewpointbi

HR Analytics Consultingviewpointbi.com

ViewpointBI is a UK-based consultancy (HR-Fundamentals Ltd) providing people analytics, HR reporting, workplace AI, and data engineering services to HR and customer insight teams, delivered as project-based professional services on Microsoft Azure and Oracle platforms.

Company typePrivate
Founded2002
HeadquartersKingston upon Thames, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What viewpointbi does

ViewpointBI (legal entity HR-Fundamentals Ltd, registered in England and Wales, company number 0461 5583) is a UK-based professional services consultancy specialising in people analytics, HR reporting, workplace AI, and data engineering. Founded in 2002 and operating with 1-10 employees from offices in Kingston upon Thames and Richmond upon Thames, the firm delivers consultancy, implementation, training, and advisory services rather than a packaged software product. Its service portfolio spans People Analytics (HR dashboards, talent analytics, workforce planning, employee engagement surveys, people data engineering), Workplace AI (conversational AI, AI fraud detection, intelligent document processing), and technical consultancy (Oracle BI Publisher/OTBI reporting, Microsoft Power BI reporting, Azure cloud development, Oracle HCM Journeys implementation, and HR data migration).

The technology stack is built on Microsoft Azure (using Cognitive Services for AI capabilities) and Oracle (BI Publisher, OTBI, Fusion Cloud HCM, Journeys REST API), with a proprietary Agile Analytics Delivery Methodology combining Scrum and Kanban. AI capabilities — conversational AI, machine learning fraud detection, intelligent document processing — are delivered as integration and configuration services on top of partner platforms rather than as in-house proprietary models. Integrations include Power BI, Oracle BI Publisher, Oracle HCM, and external HR/payroll/operational systems.

The business model is project-based professional services with quote-based pricing and multi-year contract capability. Revenue is generated through consultancy, implementation, training, and advisory engagements rather than licensing. Go-to-market is direct engagement via the company's website contact form and content marketing (blog, case studies, Twitter), targeting HR departments and people teams as the primary segment, with secondary reach into sales, marketing, and customer insight teams. The company describes serving organisations of all sizes, from small businesses through to large enterprises, though the absence of named customer logos and the 1-10 employee base suggest a small book of bespoke engagements.

viewpointbi firmographics

Firmographics

Name: viewpointbi
Legal name: HR-Fundamentals Ltd
Website: https://viewpointbi.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 1–10 employees
Short description: ViewpointBI is a UK-based consultancy (HR-Fundamentals Ltd) providing people analytics, HR reporting, workplace AI, and data engineering services to HR and customer insight teams, delivered as project-based professional services on Microsoft Azure and Oracle platforms.
Ownership category
akta.pro rank

viewpointbi industry classification

Industry

Product category: HR Analytics Consulting
NAICS: Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
akta.pro primary industry: Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
akta.pro secondary industries: Data Platform, BI & Analytics Integration (BPAEAAAI), Self-Service BI & Data Visualization (HDAEAMAA), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

Keywords

People analytics services
Workplace AI consultancy
HR data engineering
Oracle HCM reporting
Cloud analytics consulting

Where viewpointbi is headquartered

Location

Headquarters

HQ city: Kingston upon Thames
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

viewpointbi business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Professional Services and Consultancy: Consultancy and implementation services for people analytics, HR reporting, AI solutions, and data engineering. Revenue is generated through project-based engagements, training, and advisory services rather than a packaged software product.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Project-based consultancy and implementation services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

viewpointbi product offering

Product offering

Core offering

Viewpoint BI provides professional consultancy and implementation services in people analytics, HR reporting, workplace AI (conversational AI, ML fraud detection, intelligent document processing), and data engineering. The firm delivers bespoke projects — from data migration and cleansing through dashboard design to AI solution deployment — primarily on Oracle and Microsoft Azure platforms for HR and people teams.

Product overview

Viewpoint BI is a consultancy services company (powered by HR-Fundamentals Ltd) offering people analytics, workplace AI, and related professional services. The portfolio consists of People Analytics Services (including HR Reports and Dashboards, Talent Analytics, People Data Engineering, and Workforce Planning), Workplace AI (featuring Conversational AI, AI Fraud Detection, and AI Document Processing), and technical consultancy services (Oracle Reporting, Power BI Reporting, Azure Development Services, Oracle HCM Journeys, and HR Data Migration). Additional services include Employee Engagement Surveys, Performance Appraisals, Exit Interviews, and Customer Insight offerings. The company provides implementation, training, and integration services rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

People Analytics Services
Workplace AI Services
Oracle Reporting Consultancy
Power BI Reporting Consultancy
Azure Development Services
Oracle HCM Journeys Implementation
HR Data Migration and Cleansing
Employee Engagement Surveys
Customer Insight Services

Companies that use viewpointbi

Customer profile

Segments3 records

Ideal customer profiles2 records

viewpointbi technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

viewpointbi partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

viewpointbi competitors and assessment

Company assessment

Direct peers

MHR Analytics: UK-focused HR and people analytics consultancy offering BI, reporting, and workforce analytics services. Highly comparable in geography, target customer (HR/people teams), and analytics service mix.
Concentra: UK business intelligence and analytics services firm with a similar Microsoft-centric stack (Power BI, Azure, SQL Server). Comparable as a specialist BI consultancy serving mid-market and enterprise clients.
Advancing Analytics: UK Power BI and data analytics consultancy with similar capabilities in data engineering, dashboards, and AI/ML enablement. Closely comparable in services, stack, and target market.
Altis Consulting: Independent data and analytics consultancy offering BI, data engineering, and reporting services across enterprise clients. Comparable in delivery model and analytics stack.
Kohera: European BI consultancy specialising in Microsoft data platform (Power BI, Azure) implementations. Comparable as a small-to-mid specialist BI services firm with similar technology focus.
Pyramid Analytics: BI and analytics platform vendor offering decision intelligence and BI tools. Comparable as a competing BI solutions provider targeting enterprise analytics teams, although product-led rather than services-led.

Emerging players

MHR (formerly Advanced HR): UK HR and payroll software vendor that has expanded into people analytics. Comparable in serving HR teams in the UK mid-market, though primarily product-led rather than consultancy-led.

Broad incumbents

Microsoft (Power BI / Viva): Owner of the Power BI, Azure, and Microsoft Viva (workplace analytics) platforms that Viewpoint BI builds upon. Direct competing vendor for people-analytics solutions at enterprise scale.
Oracle (Oracle HCM Cloud / Oracle Analytics): Vendor of Oracle Fusion Cloud HCM, Oracle BI Publisher, and OTBI — platforms Viewpoint BI implements. Competes both as platform owner and through its own services organisation.
Deloitte (Human Capital practice): Big-4 consultancy with a large Human Capital practice offering people analytics, workforce planning, and HR transformation. Competes for the same large-enterprise HR analytics mandates at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

viewpointbi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

viewpointbi leadership team

Management profile

Number of profiles

Profiles2 records

viewpointbi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

viewpointbi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about viewpointbi

What does viewpointbi do?

Is viewpointbi a public or private company?

viewpointbi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was viewpointbi founded?

viewpointbi was founded in 2002. It employs 1 to 10 people.

Where is viewpointbi based?

viewpointbi is headquartered in Kingston upon Thames, United Kingdom, in the Europe region.

How does viewpointbi make money?

One revenue line is on record: professional Services and Consultancy.

Who are viewpointbi's main competitors?

Direct peers on record are MHR Analytics, Concentra, Advancing Analytics, Altis Consulting, Kohera and Pyramid Analytics. MHR (formerly Advanced HR) is listed as an emerging player. Broad incumbents are Microsoft (Power BI / Viva), Oracle (Oracle HCM Cloud / Oracle Analytics) and Deloitte (Human Capital practice).

Does viewpointbi have an API?

Yes. Oracle Journeys REST API that allows external systems and custom web applications to create new journeys, update existing ones, trigger journeys, and retrieve information for advanced reports and analytics. The API supports complex journeys and managing large numbers of employees.

What industry is viewpointbi in?

viewpointbi's product category is HR Analytics Consulting. Its primary akta.pro industry code is BPAEAHAD, Business Intelligence, Reporting & Visualization Services, with a secondary code of BPAEAAAI, Data Platform, BI & Analytics Integration. Its NAICS code is 54161 and its SIC code is 7370.