soft advisors

What soft advisors does

Soft-Advisors is a private cloud solutions advisory and reseller firm headquartered in Tallinn, Estonia, with a secondary operating presence oriented toward Ukraine (Ukrainian-language customer support, a +380 contact number, and a Ukrainian-localized version of its website). The firm was established by co-founders Oleksandr Berezniak (CEO) and Oleksandr Vakula (CCO) and operates with a 1-10 employee team. It acts as an independent cloud advisor sitting between six major technology vendors — Cloudflare (connectivity and security), DigitalOcean (cloud infrastructure), Atlassian (collaboration/project management), CrowdStrike (endpoint protection), Datadog (observability), and Qase (test management) — and end-customer businesses, offering vendor selection, implementation, cost optimization, and ongoing technical support rather than developing proprietary technology.

The company's product portfolio is entirely composed of partner platforms resold and advised upon, spanning cloud infrastructure (DigitalOcean Droplets, Kubernetes, managed databases, App Platform), security (Cloudflare DDoS/Zero Trust, CrowdStrike Falcon), observability (Datadog unified monitoring), collaboration (Atlassian Jira, Confluence, Trello, Rovo, Loom), and QA (Qase test management with CI/CD integrations into GitHub, GitLab, and Jenkins). Soft-Advisors differentiates itself by acting as a customer advocate rather than a transactional reseller, performing infrastructure audits and providing long-term post-purchase support, with pricing structured as customized subscription-based reseller commissions on partner licenses.

Commercially, the firm runs a sales-led, consultation-first go-to-market: free initial consultations, personalized business proposals, and demo access are used to convert prospects, targeted at "Enterprise" buyers with a stated global geographic scope despite the small team. Revenue derives from recurring reseller margins on cloud vendor subscriptions plus advisory and technical support fees, billed monthly. The firm is independently owned with no disclosed venture or private equity investment, no subsidiaries, no M&A activity, and no public listings.

Name

soft advisors

Legal name

Soft-Advisors

Website

https://soft-advisors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soft-Advisors is a Tallinn-based cloud advisory and reseller firm (1-10 employees) that helps European and Ukrainian-speaking businesses select, implement, and optimize solutions from Cloudflare, DigitalOcean, Atlassian, CrowdStrike, Datadog, and Qase via consultative sales and subscription-based reseller agreements.

Ownership category

akta.pro rank

Product category

Cloud Consulting and IT Reseller Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAAACAE

Cloud & Infrastructure Support (Servers, Storage, Virtualization)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

SECONDARYHDABAMAD

Hybrid Cloud Management, Monitoring & FinOps

Hardware, Technology & Telecom/Cloud & Data Center Infrastructure/Hybrid Cloud Infrastructure

SECONDARYBPAEAKAA

DevOps Consulting & Transformation

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/DevOps, Platform Engineering & SRE Services

Keywords

• Cloud solutions resale
• IT consulting services
• Cloud infrastructure advisory
• Technology reseller services
• Cloud cost optimization

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Cloud Reseller and Advisory Services: Soft-Advisors generates revenue as an official cloud reseller partner, providing access to exclusive pricing and programs from leading cloud vendors including Cloudflare, DigitalOcean, Atlassian, CrowdStrike, Datadog, and Qase. Revenue comes from reselling cloud licenses and subscriptions, with additional value from consulting and technical support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Soft-Advisors is a cloud solutions reseller and advisor that sells, distributes, and consults on cloud infrastructure, connectivity, security, observability, collaboration, and QA management tools from vendors including Cloudflare, DigitalOcean, Atlassian, CrowdStrike, Datadog, and Qase. It complements reselling with expert consultation and ongoing technical support, helping businesses evaluate, deploy, and operate the right cloud solutions, with special reseller pricing and bilingual English/Ukrainian support.

Product overview

Soft-Advisors is a cloud solutions reseller and trusted advisor that combines solutions from Cloudflare, DigitalOcean, Atlassian, CrowdStrike, Datadog, and Qase. The company offers a portfolio of cloud infrastructure (DigitalOcean Droplets, Kubernetes, AI/ML, managed databases), security (Cloudflare connectivity cloud, CrowdStrike Falcon endpoint protection), observability (Datadog unified monitoring), collaboration tools (Atlassian Jira, Confluence, Trello, Compass, Rovo), and QA management (Qase). Their offering includes consulting, technical support, cost optimization, and implementation services to help businesses operate faster, safer, and more efficiently in the cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• DigitalOcean cloud infrastructure reselling

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core.

• CloudflarecoreTechnology or IntegrationCloudflare provides connectivity cloud solutions including protection from cyber threats, website performance enhancement, and IT infrastructure simplification. Soft-Advisors resells and advises on Cloudflare's global network solutions for DDoS protection, Zero Trust security, and content delivery.
• DigitalOceancoreTechnology or IntegrationDigitalOcean provides cloud infrastructure including virtual machines (Droplets), Kubernetes, AI/ML tools, App Platform (PaaS), managed databases, and storage solutions. Soft-Advisors helps customers scale operations using DigitalOcean's reliable infrastructure.
• AtlassiancoreTechnology or IntegrationAtlassian offers collaboration and project management tools including Jira, Confluence, Trello, Compass, Guard, Rovo, and Loom. Soft-Advisors advises on Atlassian tools for team organization, progress tracking, and workflow optimization.
• CrowdStrikecoreTechnology or IntegrationCrowdStrike delivers AI-driven endpoint protection and threat intelligence through its cloud-native Falcon platform. Soft-Advisors provides real-time threat detection, automated response, and breach prevention solutions.
• DatadogcoreTechnology or IntegrationDatadog provides unified observability and security platform combining metrics, logs, traces, and security monitoring. Soft-Advisors helps customers monitor, secure, and optimize their entire technology stack in real time.
• QasecoreTechnology or IntegrationQase provides collaborative test case management platform for QA and Dev teams. Soft-Advisors helps customers streamline QA processes, track and manage testing, and enable faster releases with fewer bugs.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onix Group: Onix is a cloud advisory and reseller firm offering consulting, migration, and managed services across AWS, Google Cloud, and other hyperscalers — directly comparable to Soft-Advisors' multi-vendor cloud advisory and resale model.
• DoiT International: DoiT International is a cloud consultancy and managed services provider specializing in AWS and GCP cost optimization and FinOps — highly comparable to Soft-Advisors' advisory-driven cloud cost optimization and vendor resale model.

Broad incumbents

• Nordcloud (IBM Company): Nordcloud is a pan-European cloud transformation consultancy (now owned by IBM) that advises enterprises on multi-cloud strategy and resells hyperscaler services — comparable to Soft-Advisors in advisory-led cloud resale, but at vastly larger scale.
• 2nd Watch (Trace3): 2nd Watch, now part of Trace3, is a cloud advisory and managed services firm across AWS, Azure, and GCP — comparable to Soft-Advisors in reseller/advisory mix, but with established enterprise scale.
• SHI International: SHI is one of the largest IT resellers globally, offering cloud, security, and collaboration software alongside consulting services — comparable to Soft-Advisors in reseller/advisory mix, but at enterprise scale and breadth.
• CDW Corporation: CDW is a major IT solutions reseller offering cloud, security, and collaboration software with professional services — comparable to Soft-Advisors in vendor-agnostic cloud resale with advisory services, but at public-company scale.
• Insight Enterprises: Insight Enterprises is a global IT reseller and solutions integrator offering cloud, security, and data center solutions with advisory services — comparable to Soft-Advisors in software reseller model and cloud advisory positioning.
• Presidio: Presidio is a digital transformation and cloud solutions provider offering advisory, managed, and reseller services across leading technology vendors — comparable to Soft-Advisors in multi-vendor cloud advisory and resale, but with significantly deeper capabilities.
• Cloudreach: Cloudreach (now part of Atos) is a multi-cloud transformation consultancy advising enterprises on AWS, Azure, and GCP — comparable to Soft-Advisors in cloud advisory-led services, but operating at enterprise scale across geographies.

Emerging players

• Slalom: Slalom is a business and technology consulting firm with a strong cloud practice advising on AWS, Azure, Google Cloud, and modern collaboration tools — comparable to Soft-Advisors in advisory-led cloud vendor solutions, though with broader management consulting scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/soft-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about soft advisors