augmentalix
Augmentalix is a France-based B2B XR solutions integrator that resells and integrates third-party augmented, virtual, and mixed-reality hardware and software for enterprise customers across industrial, defense, education, healthcare, automotive, and cultural sectors.
- Company typePrivate
- Founded2021
- HeadquartersAnglet, France
- Headcount—
- GTM typeB2B
- OfferingServices
What augmentalix does
Augmentalix is a French B2B extended reality (XR) solutions integrator and reseller headquartered in Anglet, Pays Basque. Founded in 2021 by Marc Bringuier, who serves as CEO, the company deploys third-party XR hardware and software stacks — including Meta Quest, Pico, XREAL, RealWear, and Rivet devices, alongside software platforms from Sphere XR, Inversive, Innovae, PTC/Vuforia, and Visometry — rather than developing proprietary technology. The company targets enterprise customers across industrial manufacturing, defense (KNDS, Ruag), public education (Education Nationale), healthcare (Pfizer, GSK), and automotive (Renault, Volkswagen), with Airbus listed among its reference accounts.
The business model centers on integration services paired with hardware and software resale. Augmentalix establishes authorized reseller and partnership agreements with hardware vendors and software platforms, then bundles deployment, configuration, content adaptation, and training services for end customers. The company formalized operations in Pays Basque in February 2025 and has actively expanded its partner ecosystem throughout 2025, with formal partnerships announced with Meta Quest (March 2025), RealWear (April 2025), Innovae (June 2025), and Inversive (November 2025). Market positioning has been reinforced through finalist status at the Auggie Awards 2025, inclusion in Digital64's Startups to Watch 2025, a Bold Awards nomination, and membership in French Tech Pays Basque. A dedicated EdTech product line was launched in November 2025.
No funding rounds, headcount, or revenue figures have been publicly disclosed. The cadence of partnership announcements and geographic formalization suggests the company is in an early commercial scaling phase, monetizing through integration services and channel margin on resold third-party XR technology rather than through a proprietary product.
augmentalix firmographics
Firmographics- Name
- augmentalix
- Legal name
- Augmentalix
- Website
- https://augmentalix.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Augmentalix is a France-based B2B XR solutions integrator that resells and integrates third-party augmented, virtual, and mixed-reality hardware and software for enterprise customers across industrial, defense, education, healthcare, automotive, and cultural sectors.
- Ownership category
- akta.pro rank
augmentalix industry classification
Industry- Product category
- Extended Reality (XR) Systems Integration and Distribution
- NAICS
- Computer Systems Design Services (541512), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
- akta.pro secondary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where augmentalix is headquartered
LocationHeadquarters
- HQ city
- Anglet
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
augmentalix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- XR Hardware Sales: Sale of AR/VR hardware including Meta Quest headsets, Pico devices, XREAL glasses, RealWear industrial wearables, and related peripherals. The company acts as an authorized reseller, offering direct online purchasing and enterprise procurement.
- Software Licenses and Subscriptions: Distribution and resale of XR software licenses including content management platforms, training scenario software, collaboration tools, and fleet management solutions. Revenue includes both perpetual licenses and subscription-based software.
- Professional Services and Consulting: Strategic consulting, feasibility studies, project scoping, solution selection advisory, deployment accompaniment, team training, and ongoing support services. These are delivered as professional services engagements typically bundled with hardware and software sales.
- Turnkey VR Training Bundles: Pre-built VR training modules offered as perpetual licenses starting at €5,000, covering safety, maintenance, operational, and emergency scenarios. Revenue is generated through one-time license fees with optional support contracts.
- Inversive Fleet Management Platform Resale: Resale of the Inversive XR fleet management and content distribution platform, offered at €153 HT per headset for anonymized user management, with additional €8 HT for identified users. Augmentalix bundles this as part of enterprise deployment packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VR Training Modules - Perpetual License |
| Subscription | Monthly | Inversive XR Fleet Management - Per Device Subscription |
| Unit Pricing | Pay-as-you-go | Meta Quest Reseller Pricing |
| Hybrid | Multi-year contract | Custom XR Bundles - Enterprise Projects |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
augmentalix product offering
Product offeringCore offering
Augmentalix is a French B2B extended reality (XR) solutions integrator and value-added reseller that bundles third-party AR/VR hardware (Meta Quest, Pico, XREAL, RealWear, Rivet), software platforms (Sphere XR, Inversive, Innovae training modules), and consulting/deployment services to help enterprises adopt XR for training, maintenance, and operational performance. The company provides strategic consulting, hardware/software selection advice, on-site or remote demonstrations, proof-of-concept trials, deployment support, and team training, structured through a methodology covering needs assessment, testing, deployment, and operational adoption.
Product overview
Augmentalix is a B2B XR (extended reality) solutions integrator and value-added reseller based in Anglet, France, operating across the Basque Country and nationally. The company does not develop a proprietary unified software platform; instead, it acts as a one-stop shop that bundles third-party XR hardware (Meta Quest, Pico, XREAL, RealWear, Rivet) with third-party software platforms (Sphere XR, Inversive, Innovae training modules), advisory services, demonstrations, team training, and deployment support. Its core offerings span three categories: XR hardware distribution, XR software solutions (content management, training scenarios, remote assistance, quality guidance), and turnkey bundled projects. The Augmentalix EdTech Solution, launched November 2025, represents its first clearly branded own offering, combining VR hardware with pre-built educational content and support for schools and training organisms.
Differentiator
Problem solved
Functional benefit
Products and services
- XR Hardware Distribution
Quantifiable outcome
- VR training can reduce learning curves by 2x and error rates during knowledge retrieval by 2x, approaching near-zero error in procedural tasks
- +3 more outcomes
Companies that use augmentalix
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
augmentalix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
augmentalix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- InversivecoreStrategic partnership with Inversive, a European XR fleet management platform developed in France. Augmentalix resells and deploys Inversive for enterprise customers requiring centralized management of XR device fleets. The partnership addresses the growing need for secure, sovereign fleet administration, content distribution, and usage analytics across XR deployments.
- InnovaecorePartnership with Spanish group Innovae, a pioneer in VR industrial training with over 20 years of experience. Augmentalix gained access to a catalogue of pre-built VR training scenarios covering safety, maintenance, operational procedures, and emergency situations. Training modules available from €5,000 perpetual license, making immersive training accessible to SMEs and training centers.
- RealWearcoreOfficial partnership with RealWear, a global leader in industrial connected glasses. RealWear's hands-free wearable computers are designed for workers in challenging industrial environments, providing voice-controlled access to information, remote expert guidance, and workflow documentation without interrupting manual tasks.
- Meta QuestcoreAugmentalix became an authorized Meta Quest reseller, expanding its XR hardware portfolio with Meta's consumer and enterprise headsets including Quest 3, Quest 3S, and accessories. This enables direct procurement and support for Meta devices within enterprise deployments.
- Sphere XRcorePartnership with Sphere Technology (Sphere XR), a European leader in AR and mixed reality software. Sphere XR provides spatial collaboration, immersive training, and remote assistance solutions used by major industrial clients including Airbus, Renault, Volkswagen, Pfizer, GSK, and Ruag. Augmentalix integrates Sphere XR into turnkey enterprise solutions.
- XREALcorePartnership with XREAL, a leading AR glasses manufacturer. Augmentalix offers XREAL Air 2 Ultra (€699), positioning these 6DoF AR glasses as a lightweight, accessible alternative to bulkier XR headsets. XREAL's Android XR alignment and partnership with Google on Project Aura signals long-term platform relevance.
- ESTIAminorStrategic relationship with ESTIA engineering school in the Basque Country. Proximity to ESTIA enables collaboration with emerging talent, research and development partnerships, and contribution to building the future industry ecosystem in the region.
- French Tech Pays BasqueminorMembership in the French Tech Pays Basque community, providing access to national and international visibility through the French Tech network and opportunities to contribute to regional tech ecosystem development.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
augmentalix competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Customer concentration
augmentalix social profiles
Digital presenceaugmentalix financial estimates
Financial estimateRevenue estimate
Valuation estimate
augmentalix leadership team
Management profileNumber of profiles
Profiles1 record
augmentalix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
augmentalix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about augmentalix
What does augmentalix do?
Augmentalix is a French B2B extended reality (XR) solutions integrator and value-added reseller that bundles third-party AR/VR hardware (Meta Quest, Pico, XREAL, RealWear, Rivet), software platforms (Sphere XR, Inversive, Innovae training modules), and consulting/deployment services to help enterprises adopt XR for training, maintenance, and operational performance. The company provides strategic consulting, hardware/software selection advice, on-site or remote demonstrations, proof-of-concept trials, deployment support, and team training, structured through a methodology covering needs assessment, testing, deployment, and operational adoption.
Is augmentalix a public or private company?
augmentalix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was augmentalix founded?
augmentalix was founded in 2021.
Where is augmentalix based?
augmentalix is headquartered in Anglet, France, in the Europe region.
How does augmentalix make money?
Five revenue lines are on record. XR Hardware Sales are the primary driver. The others are software Licenses and Subscriptions, professional Services and Consulting, turnkey VR Training Bundles and inversive Fleet Management Platform Resale.
Does augmentalix have an API?
No public API is recorded for augmentalix.
What industry is augmentalix in?
augmentalix's product category is Extended Reality (XR) Systems Integration and Distribution. Its primary akta.pro industry code is EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows), with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 541512 and its SIC code is 7373.