What Innovae does

Innovae (legal name: Innovae Engenharia de Software) is a privately held Brazilian enterprise software company founded in 1989 in Bauru, São Paulo, originally as MultSoft Sistemas Inteligentes. The company develops and sells two ERP platforms: Primam, a modular cloud-based SaaS ERP serving over 10,000 active users across roughly 15 verticals (food, retail, wholesale, construction, auto centers, optics, services, manufacturing, and others); and TopEng, a Business Intelligence System-based ERP focused on infrastructure engineering and construction firms, with integrated modules for production planning (PCP), accounting, fiscal, and HR (TOP RH, TOP CONTABIL, TOP Livros, TOP BANCOS). Technical features include automated electronic invoicing (NF-e, MDF-e, NFS-e, NFSC, NFST, NFCE), mobile applications for Android and iOS, token-based authorization, and real-time partner information exchange. Innovae employs 11-50 people and reports more than 200 clients across Brazil and internationally.

The company's revenue model combines SaaS subscription licensing for Primam and TopEng with professional services revenue from IT consulting, implementation, managed IT services, data structuring, data security, and cloud migration/infrastructure services. Pricing is custom and quote-based, with monthly billing cadence and free presentations offered as a lead-generation mechanism. Go-to-market is sales-led and direct, with no third-party resellers — implementation and support are delivered entirely by the in-house team of DBAs, analysts, managers, and consultants. Marketing channels are limited to the company website, organic social media, and direct client referrals.

Ownership remains with the two co-founders, Benedito Lauro Tanganelli and Wilson Gilberto Silva, with no institutional investors, parent company, or subsidiaries disclosed. The company has no public funding history, acquisitions, or leadership changes in the source data. No AI/ML capabilities, API/SDK platform, patents, or external certifications are documented. The brand has been known successively as MultSoft Sistemas Inteligentes (1989), MultSoft.com (2009), and Innovae Engenharia de Software (2013).

Name

Innovae

Legal name

Innovae Engenharia de Software

Website

https://innovae.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovae is a Brazilian ERP software company founded in 1989 in Bauru, offering two cloud-based ERP platforms (Primam and TopEng) to 200+ SMB clients across retail, construction, manufacturing, and services verticals in Brazil and abroad.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• ERP software
• Cloud ERP systems
• Business intelligence software
• IT consulting services
• Enterprise management software

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licenses and Subscriptions: SaaS/Cloud Computing based ERP systems (Primam and TopEng) offered with modular flexibility. Revenue generated through software licensing and subscription model for system access and updates.
2. IT Consulting Services: Professional consulting services for IT infrastructure, system implementation, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Innovae develops and sells two proprietary cloud-based ERP systems — Primam (a modular SaaS ERP for retail, wholesale, industry, services, and engineering) and TopEng (a Business Intelligence System-based ERP for production planning, accounting, fiscal, and HR) — and provides complementary IT consulting, IT management, cloud migration, data structuring, and data security services to small, medium, and large enterprises in Brazil and internationally. The company has over 30 years of operating history and serves more than 200 clients and 10,000+ active users.

Product overview

Innovae is an enterprise software company offering a platform-plus-modules architecture with two primary ERP products: Primam (a cloud-based SaaS ERP serving 10,000+ users across food, wholesale, retail, industry, and services sectors) and TopEng (a Business Intelligence System-based ERP with modules for PCP, accounting, fiscal, and HR). Both products are fully modular and internally integrated. The company also provides complementary services including IT consulting, IT management, cloud migration, data structuring, data security, and cloud computing services. The portfolio covers small, medium, and large enterprises in Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Primam: A complete, modular and flexible ERP management system using Cloud Computing technology, with over 10,000 users across various business segments including food, hardware, wholesale, auto center, convenience, delivery, distribution, commerce, construction materials, electrical materials, industry, services, retail, and optics.
• TopEng
• TOP RH
• TOP CONTABIL
• TOP Livros
• TOP Bancos

Products and services

• Primam Complete cloud-based ERP management system, fully modular and flexible, built on SaaS/Cloud Computing technology. Features integrated modules for warehousing, invoicing (NF-e, MDF-e, NFS-e, NFSC, NFST, NFCE), financial management, commercial operations, inventory control, and mobile applications for Android and iOS. Serves over 10,000 users across food, dry goods, wholesale, auto center, convenience, delivery, distribution, commerce, construction materials, electrical materials, media, optics, industry, services, and retail segments.
• TopEng ERP management system developed based on BIS (Business Intelligence System), providing online interactivity and integration across departments (PCP, Accounting, Fiscal, HR). Features real-time information exchange with partners, multi-platform support via Intranet/Internet/Extranet, mobile applications, and full integration with TOP RH, TOP CONTABIL, TOP Livros, and TOP BANCOS modules.
• IT Consulting IT consulting services provided by a professional team with extensive administrative experience, DBAs, system analysts, managers, and consultants supporting clients through complete system implementation and ongoing needs.
• IT Management Monitoring and administration of all systems, technological resources, and infrastructure of client organizations, including the full software stack.
• IT Services Migration and management of company infrastructure with cloud providers, offering scalability, flexibility, and resource adjustment based on demand.
• Data Structuring Services focused on enabling efficient data utilization through appropriate data structure selection based on operations, data volume, and access frequency.
• Data Security Implementation of best practices, technologies, and policies to protect digital information against unauthorized access, corruption, or theft, ensuring data confidentiality, integrity, and availability.
• Cloud Computing Cloud infrastructure services maintaining software with necessary infrastructure, available to clients via internet for on-demand access from anywhere.

Quantifiable outcome

• 100% managed IT services
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Best Technology SupplierscoreTechnology or IntegrationInnovae maintains partnerships with the best technology suppliers, investing in constant training and qualification of collaborators and developing research and innovation projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TOTVS: Brazil's largest ERP software vendor, serving SMBs through enterprise with broad industry-specific ERP suites. Directly overlaps Innovae's target verticals (manufacturing, distribution, services) and competes for the same Brazilian ERP budget pool.
• SAP Business One: Global SMB-targeted ERP from SAP, widely deployed in Brazil by mid-market companies. Competes with Innovae for larger Brazilian customers seeking international-standard ERP with local fiscal compliance.
• Oracle NetSuite: Global cloud ERP suite targeting mid-market and growing companies. Increasingly relevant in Brazil for SMBs scaling beyond local vendors like Innovae, particularly for subsidiaries of international firms.

Direct peers

• Sankhya: Brazilian cloud ERP focused on industry verticals including manufacturing, distribution, and services with integrated BI. Comparable to Innovae's TopEng in combining ERP with business intelligence and multi-vertical SMB/mid-market positioning.
• Senior Sistemas: Brazilian ERP and management software vendor with strong presence in manufacturing, logistics, and services verticals. Directly competes with both Primam and TopEng in the mid-market ERP space across Brazil.
• Conta Azul: Brazilian cloud-based business management SaaS for SMBs covering sales, finance, inventory, and tax. Overlaps with Innovae's Primam ERP in the same SMB buyer segment with comparable NF-e and fiscal compliance capabilities.
• Omie: Cloud-native ERP/management platform purpose-built for Brazilian SMBs and accountants. Competes head-to-head with Innovae's Primam in retail, services, and small-business financial management, with a stronger digital distribution motion.
• Linx (Linx S/A): Brazilian retail and ERP software provider focused on commerce, retail management, and back-office operations. Comparable to Innovae's Primam offerings in retail, wholesale, and distribution segments.
• Bling: Brazilian cloud ERP for small businesses and e-commerce sellers, with strong NF-e, inventory, and financial management features. Targets the lower-end SMB segment where Innovae's Primam also competes.

Regional players

• Consistem: Brazilian ERP and management software provider focused on distribution, logistics, and retail verticals. Direct functional overlap with Innovae's Primam modules for wholesale/distribution clients in Brazil.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innovae_brasil
• Facebookfacebook.com/Innovae.com.br
• LinkedInlinkedin.com/company/innovae-brasil-engenharia-de-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovae