auriforce

What auriforce does

Auriforce is a London-headquartered, India-delivered AI automation company that builds and operates pre-built AI agents on the Salesforce platform (Agentforce, Einstein GPT, and Data Cloud). Its product portfolio comprises six domain-specialized agents — Agent CareFlow for clinics, Agent GuestFlow, Agent PromoFlow, and Agent EngageFlow for hospitality, Agent LeadFlow for inbound sales qualification, and Agent SupportFlow for customer support — underpinned by a proprietary multi-agent orchestration architecture and a pre-AI data remediation process. The company targets UK and European enterprises primarily in healthcare, hospitality, travel, B2B SaaS, financial services, and Salesforce-native organizations, with deployments positioned to go live in 48–72 hours.

The business combines recurring SaaS subscriptions for its agent products with a professional services arm covering AI strategy, Agentforce design systems, marketing AI, cost take-out, technical debt reduction, and Data Cloud implementations. Distribution is sales-led: enterprise field sales with dedicated AI Solutions Architects serve large accounts, inside sales handles mid-market with a 1-hour callback promise and 15-minute free revenue audit, and a self-serve entry tier supports independent hotel customers for the Always-On Front Desk product. Marketing is content-led, anchored by a practitioner blog, an enterprise-leader newsletter, and UK trade press distribution. Pricing is quote-based for enterprise and subscription-based for SMB tiers.

The company is privately held, founder/partner-owned with no disclosed institutional funding, domiciled under Indian jurisdiction (Bangalore, Karnataka) per its Terms of Service, and operates dual hubs in London (commercial) and Bangalore (engineering and delivery). Named customers include MedGroup (UK healthcare clinic network), a confidential Series B B2B SaaS, and several UK boutique hotels and tour operators; no Fortune-class enterprise logos are disclosed.

Name

auriforce

Legal name

Auriforce

Website

https://auriforce.com

Company type

Private

Operating status

Operating

Short description

Auriforce builds and operates AI agents on the Salesforce platform for UK and European enterprises in healthcare, hospitality, travel, B2B SaaS, and financial services, combining subscription SaaS with professional services.

Ownership category

akta.pro rank

Product category

Enterprise AI Agents (Vertical Conversational AI for Salesforce)

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI/ML Engineering & Model Development Services (BPAEAHAF), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• AI agent automation
• Salesforce consulting services
• Voice AI solutions
• Enterprise AI platforms
• Predictive lead scoring

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Agent SaaS Subscriptions: Monthly or annual subscription-based pricing for AI agents deployed to handle specific business functions (lead follow-up, billing recovery, patient re-engagement, guest retention, loyalty campaigns, customer support). Agents deploy within 48 hours with no development team required on client side.
2. Professional Services: Implementation and consulting services for enterprise AI strategy, Agentforce design systems, Salesforce Data Cloud solutions, and technical debt reduction. Includes discovery, configuration, integration, and ongoing support.
3. Revenue Recovery Solutions: Revenue intelligence and recovery services for UK boutique hotels, quantifying and addressing revenue leakage from missed calls, OTA commissions, and guest re-engagement gaps. ROI typically visible within 60 days.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Auriforce builds pre-built vertical AI agents and provides Salesforce-aligned AI consulting services for UK and European enterprises. Its product lineup includes industry-specific AI agents (CareFlow for healthcare, GuestFlow/PromoFlow/EngageFlow for hospitality, LeadFlow for SaaS, SupportFlow for support) and vertical solutions such as Always-On Front Desk (24/7 voice AI for hotels) and Revenue Leakage Solution. The firm also delivers AI strategy, Agentforce design, marketing AI, cost take-out, technical debt reduction, and Data Cloud implementation services to enterprise Salesforce customers.

Product overview

Auriforce is an AI-first company offering a platform of six pre-built, production-ready AI agents plus a suite of consulting and implementation services. The agent portfolio covers three core verticals: healthcare (Agent CareFlow), hospitality (Agent GuestFlow, Agent PromoFlow, Agent EngageFlow), and general business operations (Agent LeadFlow, Agent SupportFlow). These agents share a common platform — built on Salesforce Agentforce, Einstein GPT, and Data Cloud — and are deployed via a structured 4-week programme with guaranteed 48-72 hour go-live. The platform is complemented by six service offerings: AI Strategy, Agentforce Design Systems, Marketing AI Strategies, Cost Take-out with AI, Technical Debt Reduction, and Data Cloud Solutions. Two verticalised products sit on top of the agent layer: the Always-On Front Desk (for independent hotels) and the Revenue Leakage Solution (for UK boutique hotels).

Differentiator

Problem solved

Functional benefit

Brands

• Agent CareFlow: AI Receptionist for Clinics & Healthcare Practices - handles patient calls, appointment booking, and clinic inquiries 24/7
• Agent GuestFlow
• Agent PromoFlow
• Agent LeadFlow
• Agent SupportFlow
• Agent EngageFlow

Products and services

• Agent CareFlow
• Agent GuestFlow
• Agent PromoFlow
• Agent LeadFlow
• Agent SupportFlow
• Agent EngageFlow
• Always-On Front Desk Voice AI-based 24/7 front desk solution for hotels that handles reservation calls, guest enquiries, and after-hours inquiries continuously; sold via a self-serve email-unlock entry tier alongside the standard and premium subscription tiers.
• Revenue Leakage Solution
• AI Strategy Services
• Agentforce Design Systems
• Marketing (AI) Strategies
• Drive Cost Take-out with AI
• Technical Debt Reduction
• Data Cloud Solutions

Quantifiable outcome

• 96% lead response consistency rate in UK deployments
• +9 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature8 records

Scale indicators24 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PolyAI: UK-based voice AI company providing enterprise conversational agents for customer service and hospitality (including reservation handling). Directly competes with Auriforce's GuestFlow, CareFlow, and SupportFlow voice agents in the same UK enterprise market.
• Bland AI: AI voice agent platform for enterprise sales and support automation, handling inbound and outbound calls. Competes directly with Auriforce's LeadFlow, CareFlow, and PromoFlow voice agent capabilities across multiple verticals.
• Decagon: Enterprise AI agent platform for customer support that resolves complex, multi-turn customer issues with deep integrations. Directly comparable to Auriforce's SupportFlow and multi-agent orchestration architecture for CX automation.
• Sierra (Sierra AI): Enterprise AI agent platform focused on customer experience with verticalized agents (similar vertical specialization strategy). Competes with Auriforce on multi-agent orchestration for enterprise customer engagement workflows.
• Forethought: AI customer service platform providing triage, deflection, and agent-assist workflows for support teams. Overlaps with Auriforce's SupportFlow capabilities and AI-driven customer service automation positioning.
• Revenue.io: AI-powered sales engagement and lead qualification platform that uses AI agents for inbound lead response and routing. Directly comparable to Auriforce's LeadFlow agent and the form-to-demo conversion use case.
• Cognigy: Enterprise conversational and agentic AI platform for customer service automation with strong European enterprise presence. Directly competes with Auriforce's customer service AI agent offerings in the UK and European market.
• Air AI: Conversational AI platform for autonomous sales and customer service agents that can hold 10-40 minute phone calls. Comparable to Auriforce's voice-first agent portfolio and outbound campaign agent (PromoFlow).

Broad incumbents

• Salesforce (Agentforce): The underlying platform provider whose Agentforce, Einstein GPT, and Data Cloud Auriforce builds on. Represents both ecosystem opportunity (partner channel) and platform risk (build vs partner dynamic) for Auriforce's offering.

Emerging players

• Slang Labs: Voice and conversational AI platform focused on retail and hospitality use cases. Partial overlap with Auriforce's GuestFlow and EngageFlow agents in hospitality-driven customer engagement automation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/auriforce
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/auriforce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about auriforce