What MarketsandMarkets Research Pvt. Ltd. does

MarketsandMarkets Research Pvt. Ltd. is a global B2B market research and consulting firm founded in 2009 and headquartered in Pune, India, with regional hubs in Delray Beach (US), London (UK), and Tokyo (Japan), plus India offices in Hyderabad and Bengaluru. The company serves more than 10,000 companies worldwide and claims that 80% of Fortune Global 2000 firms are clients, including 3M (since 2010), Thermo Fisher Scientific, Microsoft, HPE, LyondellBasell, Stanley Black & Decker, Nikon, and Aptiv. It reports having delivered $140+ billion in cumulative client revenue impact over 15 years of operation, with current geographic revenue mix of 50% North America, 35% Europe, and 15% Asia Pacific.

The company's technology stack centers on KnowledgeStore, a primary-research-driven AI-enabled market intelligence platform that tracks 200,000 connected markets and 30,000+ high-growth opportunities across 20+ industry verticals. KnowledgeStore is complemented by GrowthIQ (AI-powered strategic intelligence producing 15+ consulting-grade strategy documents), SalesPlay (AI sales platform for B2B pipeline building), and 360Quadrants (vendor evaluation and comparison platform). The firm operates a "Platform + Analyst + You" model, combining 561+ in-house analysts with automated intelligence, and supports a Customer Advisory Council with named representation from HPE, 3M, Thermo Fisher, Microsoft, and LyondellBasell.

The business model spans four revenue streams: syndicated market research reports sold one-time at $4,950–$7,150 per report, KnowledgeStore platform subscriptions on annual recurring contracts, growth advisory programs (TAM Expansion, GTM Strategy to Execution, Market Share Gain, Account Enablement) on multi-year professional-services engagements, and conferences/events. Distribution relies on enterprise field sales with dedicated Client Success Associates managing 4–5 accounts each and Client Growth Partners hunting new logos, supplemented by inside sales, self-serve digital platforms, and a content-led demand generation engine spanning the Disruption Dialogues podcast, CRO Talk Series, CMO Talk Series, and SEO-driven report catalogs.

Name

MarketsandMarkets Research Pvt. Ltd.

Legal name

MarketsandMarkets Research Private Ltd.

Website

https://marketsandmarkets.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MarketsandMarkets is a Pune-headquartered B2B market research and consulting firm that sells syndicated reports, an AI-enabled intelligence platform (KnowledgeStore), and growth-advisory engagements to more than 10,000 companies, including 80% of Fortune Global 2000 firms.

Ownership category

akta.pro rank

Product category

Market Research & Advisory Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research reports
• Growth advisory consulting
• Market intelligence platform
• B2B research services
• Strategic market analysis

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Market Research Reports: Syndicated market research reports published across 20+ industry verticals covering niche and high-growth markets. Reports are sold as one-time purchases with prices ranging from $4950 to $7150+ per report.
2. Subscription Services: Annual engagement model with advisory teams delivering new revenue-growth ideas and insights. KnowledgeStore platform subscription providing ongoing access to market intelligence.
3. Growth Advisory Programs: TAM Expansion, GTM Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership-Based Demand Generation consulting engagements.
4. Conferences and Events: Virtual and destination conferences covering industry-specific topics and thought leadership events including Disruption Dialogues, CRO Talk Series, and CMO Talk Series.
5. Custom Research: Advisory teams delivering custom research work including market sizing, pricing analytics, competitive landscape assessment, and benchmarking studies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

MarketsandMarkets is a B2B revenue-impact and advisory company that sells syndicated market research reports, AI-enabled market intelligence platform subscriptions (KnowledgeStore, GrowthIQ, SalesPlay, 360Quadrants), and tailored growth advisory services including TAM expansion, GTM strategy, market share gain, account intelligence, and thought leadership-based demand generation. Its deliverables target Fortune 2000 and Global 2000 enterprises across 20+ industry verticals, with 561+ analysts producing research on emerging and high-growth markets.

Product overview

MarketsandMarkets is a B2B revenue growth solutions company that operates as a platform-plus-modules architecture. The core platform consists of KnowledgeStore, an AI-enabled market intelligence platform providing real-time interconnected market analysis across 30,000+ high-growth technology opportunities. This is complemented by GrowthIQ (AI-powered strategic intelligence platform delivering consulting-grade strategy documents) and SalesPlay (AI sales platform for pipeline building). The company also offers specialized advisory services including TAM Expansion, GTM Strategy to Execution, Market Share Gain, Account Intelligence, and Thought Leadership-Based Demand Generation, along with syndicate research reports covering technology markets across 20 industry verticals. The platform serves over 10,000 Fortune 2000 clients globally with a workforce of 1,500+ people.

Differentiator

Problem solved

Functional benefit

Brands

• KnowledgeStore: AI-enabled market intelligence platform providing real-time view of interconnections impacting B2B businesses, along with primary research-driven intelligence for growth-minded executives.
• 360Quadrants
• GrowthIQ
• SalesPlay

Products and services

• KnowledgeStore Primary research-driven, AI-enabled market intelligence platform providing a real-time view of interconnections impacting B2B businesses and correlating revenue-source shifts across clients and their clients.
• GrowthIQ AI-powered strategic intelligence platform that produces 15+ consulting-grade strategy documents from research to strategy in minutes, enabling revenue impact analysis for executives.
• SalesPlay AI Sales Platform built on MnM Intelligence that helps B2B sales teams build a quality pipeline through market insights, automation, and demand generation.
• 360Quadrants Company evaluation and comparison platform providing quadrant positioning and competitive analysis for vendors across various technology and market segments.
• Syndicated Market Research Reports Custom-published market research reports providing quantitative and strategic analysis on specific market segments, technologies, and competitive landscapes across 20+ industry verticals, priced individually ($4,950-$7,150+ per report).
• TAM Expansion Advisory Growth advisory service enabling enterprises to identify and expand into new Total Addressable Markets through market intelligence and strategic consulting.
• GTM Strategy to Execution Strategic consulting services from market identification through execution, helping clients develop and implement go-to-market strategies.
• Market Share Gain Advisory Advisory services focused on gaining competitive market share through intelligence-driven strategy and market positioning analysis.
• Account Intelligence Account intelligence services providing deep customer insights and revenue growth opportunities for existing client accounts.
• Thought Leadership-Based Demand Generation Thought leadership-based demand generation programs helping clients establish industry authority and generate qualified leads.
• Annual Engagement Advisory Teams Subscription-style annual engagement model in which advisory teams deliver new revenue-growth ideas, insights, custom research, market sizing, pricing analytics, competitive landscape, and benchmarking studies for Fortune 5000 clients.

Quantifiable outcome

• Revenue impact delivered to clients exceeding $122 billion
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered key and minor.

• YottakeyStrategic or Co-development Partner · 18 June 2026Joint whitepaper on India's AI Adoption Landscape released June 2026. MarketsandMarkets and Yotta collaborated on research revealing India's AI execution gap and sovereign infrastructure needs. Yotta positioned its Shakti Cloud GPU infrastructure as the solution.
• HPE (Hewlett Packard Enterprise)keyStrategic or Co-development PartnerHPE participates in MarketsandMarkets' Customer Advisory Council through Paul Santilli (WW OEM Industry Intelligence & Strategy). Strategic collaboration for industry intelligence and market insights.
• 3MkeyStrategic or Co-development Partner3M represented in Customer Advisory Council through Global Portfolio Director Adam Wilt. 3M has been a customer since 2010, one of the longest-standing enterprise customers.
• Thermo Fisher ScientifickeyStrategic or Co-development PartnerThermo Fisher represented through Global Market Intelligence and Strategy Director Jennifer Preston. One of the largest enterprise customers collaborating on market intelligence initiatives.
• MicrosoftkeyStrategic or Co-development PartnerMicrosoft participates in Customer Advisory Council through Director Consulting Solutions Portfolio Strategy & Planning Marco Alban-Galeas. Strategic collaboration on technology and market intelligence.
• Stanley Black & DeckerkeyStrategic or Co-development PartnerStanley Black & Decker represented through Director Commercial Excellence Dirk Smeets. Strategic customer for commercial excellence and market insights.
• LyondellBasellkeyStrategic or Co-development PartnerLyondellBasell participates through Senior Business Development Specialist Rene Scholl. One of the largest plastics, chemicals and refining companies working with MarketsandMarkets on market studies.
• Zensar Technologies LtdminorOthersZensar Technologies referenced as a market participant in UAE blockchain ecosystem within MarketsandMarkets blockchain market research. Not a formal partnership but mentioned in research coverage.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gartner: The largest pure-play IT and B2B research and advisory firm, competing head-on with MarketsandMarkets in syndicated research and enterprise advisory across technology, chemicals, healthcare, and other verticals served by MarketsandMarkets.
• McKinsey & Company: Global management consulting firm whose research and insights practices overlap with MarketsandMarkets' growth advisory and market intelligence offerings for Fortune Global 2000 clients, particularly in strategy, M&A, and corporate growth engagements.
• Boston Consulting Group: Global management consulting firm with a Center for Growth, Technology, and Innovation that competes with MarketsandMarkets' TAM expansion, GTM strategy, and market share gain advisory programs for the same Fortune 2000 buyer base.

Direct peers

• Forrester Research: Public B2B research and advisory firm covering technology, marketing, and customer experience; directly comparable in syndicated reports, advisory engagements, and event-driven thought leadership targeting Fortune 2000 enterprises.
• International Data Corporation (IDC): Global market intelligence firm specializing in IT, telecommunications, and emerging technology markets; directly overlaps MarketsandMarkets' ICT, semiconductor, and emerging-tech verticals with similar syndicated report and advisory offerings.
• Frost & Sullivan: Global growth advisory and market research firm covering similar industry verticals (chemicals, automotive, healthcare, energy, ICT) with syndicated research, custom consulting, and growth advisory — directly comparable to MarketsandMarkets' core offering and specifically referenced in MarketsandMarkets' management team background.
• GlobalData: Data and analytics company providing syndicated research, thematic intelligence, and consulting across multiple industries; directly comparable report and subscription products, and specifically named in MarketsandMarkets' management team prior experience.
• Grand View Research: Syndicated market research publisher focused on industry and technology reports priced in a similar range to MarketsandMarkets, serving overlapping B2B client bases across healthcare, chemicals, technology, and consumer markets.
• Allied Market Research: Syndicated market research firm with similar go-to-market on industry reports and B2B enterprise sales; covers many of the same verticals (ICT, healthcare, chemicals, automotive) with comparable product positioning and pricing tiers.

Emerging players

• Mordor Intelligence: Fast-growing syndicated market research firm covering many of the same verticals (chemicals, healthcare, ICT, automotive, energy) with comparable report pricing and B2B client targeting; competes more narrowly on emerging-market and niche-vertical reports.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marketsmarkets
• Facebookfacebook.com/17191976617
• LinkedInlinkedin.com/company/marketsandmarkets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketsandMarkets Research Pvt. Ltd.