Skims

What Skims does

SKIMS is a privately held, celebrity-founded intimates and shapewear company founded in 2019 by Kim Kardashian, Jens Grede (CEO), and Emma Grede, organized as Skims Body, Inc. in Delaware. The company designs, manufactures, and sells body-inclusive apparel across XXS-4X sizing, anchored by a foundational shapewear platform (Seamless Sculpt, Power Mesh, Fits Everybody, Cool Shapewear, Sheer Sculpt) offered in four compression levels (Light, Mid, Strong, Extra Strong), and extended into bras, underwear, loungewear, sleepwear, swim, menswear, footwear, accessories, and the co-branded NikeSKIMS activewear line. Proprietary fabric engineering and seamless construction underpin the product platform, with category extensions supported by the November 2025 launch of a SKIMS Beauty & Fragrance division that will absorb the acquired SKKN by Kim portfolio. SKIMS monetizes through direct-to-consumer e-commerce (Skims.com), 18 owned US retail stores, 2 franchise stores in Mexico, and a global luxury wholesale network spanning Nordstrom, Saks, Bergdorf Goodman, Bloomingdale's, Selfridges, Harrods, NET-A-PORTER, SSENSE, and 15+ other department stores, supplemented by licensing royalties from the NBA partnership and Team USA Olympic capsule and a 60/40 revenue split from NikeSKIMS co-branded product sales. The go-to-market relies on celebrity-amplified social commerce (TikTok Shop livestream, Instagram, ambassador campaigns with Hailey Bieber, LISA, and Kylie Jenner), viral limited-edition drops, and an emerging agentic-commerce channel via OpenAI ChatGPT Instant Checkout.

Name

Skims

Legal name

Skims Body, Inc.

Website

https://skims.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

SKIMS is a body-inclusive intimates, shapewear, and apparel brand founded in 2019, serving consumers globally through DTC e-commerce, 18 owned retail stores, and luxury wholesale partners, with a co-branded NikeSKIMS activewear joint venture.

Ownership category

akta.pro rank

Product category

Shapewear & Intimates

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Shapewear apparel
• Intimates and underwear
• Body-inclusive fashion
• DTC apparel brand
• Loungewear clothing

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-consumer product sales (DTC e-commerce + owned retail): Primary revenue stream from one-time purchase of apparel, shapewear, underwear, bras, sleepwear, swim, menswear, footwear, and accessories via Skims.com and 18 owned US retail stores plus 2 franchise stores in Mexico.
2. Wholesale and department-store distribution: Revenue from third-party retail partners including Nordstrom, Saks Fifth Avenue, Bloomingdale's, Bergdorf Goodman, Selfridges, Harrods, Net-a-Porter, SSENSE, David Jones, Holt Renfrew, Lane Crawford, KaDeWe, Galeries Lafayette, De Bijenkorf, Brown Thomas, La Rinascente, END. Clothing, Illum.
3. Sports league and team licensing (NBA, Team USA): Licensing and partnership revenue from being the official underwear partner of the NBA and the official Team USA/Paralympic apparel partner for the 2026 Milan-Cortina Winter Olympics.
4. NikeSkims co-branded activewear (60/40 revenue split): Revenue share from co-developed NikeSkims activewear and footwear line with a 60/40 split favoring SKIMS over a five-year partnership; Nike contributes $1.7B and SKIMS $1.1B in initial investment.
5. Limited-edition and viral drop product sales: One-time sales of viral / limited edition SKUs such as the Bush String Thong ($42), Jelly Shoe, and other shock-value product drops that drive consumer engagement and earned media.
6. Livestream commerce (TikTok Shop): Shoppable livestream event commerce including the Kimsmas Live! holiday TikTok event, generated in partnership with OBB Media.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

SKIMS designs, manufactures, and sells body-inclusive shapewear, underwear, bras, loungewear, sleepwear, swim, menswear, footwear, and accessories in sizes XXS–4X. The company sells directly through its own e-commerce site, owned retail stores, and global wholesale partners, with co-branded activewear lines (NikeSKIMS) and licensed sports partnerships (NBA, Team USA).

Product overview

SKIMS is a solutions-oriented consumer brand organized around a single core shapewear-and-intimates platform extended through adjacent modules. Its product portfolio spans Shapewear (the foundational category), Bras, Underwear, Clothing (loungewear, dresses, knitwear, matching sets), Menswear, Swim, and Accessories. Layered on top are sub-brands and capsule programs: NikeSKIMS (the activewear joint brand with Nike), SKIMS for Team USA (Olympic/Paralympic capsule), and the newly launched SKIMS Beauty & Fragrance division (which will absorb the SKKN by Kim portfolio). Supporting the merchandise business are SKIMS Rewards (free loyalty program) and the SKIMS E-Gift Card. The combined offering is sold through SKIMS.com, SKIMS retail stores, and authorized department stores and boutiques (NET-A-PORTER, SSENSE, Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale's, Selfridges, Harrods, among others), and is increasingly accessible through third-party commerce surfaces such as OpenAI's ChatGPT Instant Checkout and TikTok Shop.

Differentiator

Problem solved

Functional benefit

Brands

• NikeSKIMS: Co-branded women's activewear, footwear, and accessories collection launched in February 2024 in partnership with Nike, blending Nike's performance technology with SKIMS' body-inclusive design philosophy.

Products and services

• SKIMS Shapewear SKIMS' foundational category: sculpting and smoothing bodysuits, shorts, briefs, thongs, mid-thigh shorts, slips, bralettes, waist trainers, and catsuits offered across Light, Mid, Strong, and Extra Strong compression levels for women across sizes XXS–4X.
• SKIMS Bras Intimates range spanning t-shirt, push-up, plunge, balconette, strapless, bralette, full-coverage, and wireless silhouettes across Fits Everybody, SKIMS Ultimate, Everyday Cotton, Smoothing Intimates, and SKIMS Lace collections.
• SKIMS Underwear Women's underwear range including thongs, briefs, bikinis, hipsters, boy shorts, cheeky, tanga, maternity, period panties, and adaptive styles sold individually and in multi-packs across cotton, lace, seamless, and smoothing fabrics.
• SKIMS Clothing Women's ready-to-wear including loungewear, hoodies and sweatshirts, leggings, dresses, pajamas, two-piece matching sets, maternity wear, knitwear, and dresses with the Soft Lounge, SKIMS Ultimate, and SKIMS Body lines.
• SKIMS Menswear Men's underwear (cotton, stretch, flex, rib boxer briefs/briefs/thongs/jockstraps/knit boxers), loungewear, hoodies, tees, tanks, joggers, shorts, pants, sleepwear, and socks; sold individually and in multi-packs.
• SKIMS Swim Swimwear line including bikinis, one-piece swimsuits, swim cover-ups, and swim accessories.
• SKIMS Accessories Hair accessories, socks, hosiery, footwear (slides, slippers, kitten heels, boots), and bags.
• NikeSKIMS Joint activewear brand launched February 2025 between Nike and SKIMS combining Nike performance technology with SKIMS' body-inclusive design; spans apparel (sports bras, leggings, jackets, tops, shorts, skirts), footwear (NikeSKIMS Rift Mesh and Rift Satin), and accessories across Studio Stretch, Matte, Ribbed Seamless, Shine, and Airy collections.
• SKIMS for Team USA Capsule Limited edition Team USA apparel capsule honoring U.S. Olympic and Paralympic athletes, featuring underwear, loungewear, outerwear, flannel sleepwear, lounge socks, and Olympic/Paralympic cami tops in patriotic red, white, and blue.
• NikeSKIMS Rift Mesh Footwear Reimagined Nike Air Rift (1996) as a split-toe tabi performance shoe, expanded into the Rift Mesh and Rift Satin line as the first footwear in the NikeSKIMS partnership.
• SKIMS x The North Face Winter 2025 Collection Technical outdoor apparel collaboration including insulated jackets, base layers, and accessories designed for warmth, mobility, and modular outdoor/urban use.
• SKIMS Bush String Thong Viral limited-edition micro-string thong with faux pubic hair detail, priced at $42, designed for shock-value buzz and sold out in under 24 hours.
• SKIMS Beauty & Fragrance Division Beauty and fragrance division announced November 2025 with the appointment of Diarrha N'Diaye (Ami Colé founder) as EVP; will integrate the recently acquired SKKN by Kim portfolio alongside new SKIMS-branded beauty and fragrance products.
• SKIMS E-Gift Card Electronic gift cards delivered by email and redeemable at checkout on SKIMS.com and at SKIMS retail locations; available in $25, $50, $75, $100, and $150 denominations for domestic orders only.

Quantifiable outcome

• Net sales growth from $145M (2020) to projected >$1B (2025) — roughly 7x growth over five years.
• +7 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

23 partnerships are on record, tiered flagship, minor and core.

• Hailey Bieber (brand ambassador)flagshipGTM or Marketing Partner · 1 June 2026Hailey Bieber named the face of SKIMS' Everyday Cotton campaign, photographed by Mert Alas. The campaign marks her first major brand partnership since launching Rhode (her own skincare line acquired by e.l.f. Beauty for ~$1B in 2025).
• FunboyminorStrategic or Co-development Partner · 2 April 2026Pool float company Funboy partnered with Skims to release a 14-piece collection of pool floats featuring Skims' signature color palette, animal print pattern, and silhouettes. Collection launched May 25, 2026.
• Kylie Jenner (brand ambassador)coreGTM or Marketing Partner · 11 February 2026Kylie Jenner led the prior SKIMS Everyday Cotton campaign before Hailey Bieber took over for the next iteration; she continues to appear in promotional SKIMS campaigns.
• LISA (BLACKPINK) (brand ambassador)flagshipGTM or Marketing Partner · 27 January 2026LISA of Blackpink headlines the NikeSKIMS Spring '26 campaign, filmed in Paris alongside professional ballerinas, and signed a long-term endorsement deal with Nike. Campaign features the NikeSKIMS Rift Satin footwear and a ballet-inspired head-to-toe collection.
• Cactus Plant Flea MarketminorStrategic or Co-development Partner · 1 January 2026Collaboration capsule (e.g., Cactus Plant Flea Market x SKIMS heavyweight fleece men's relaxed zip-up hoodie with onyx teddy bear print) listed in SKIMS sale inventory.
• United States Olympic & Paralympic Committee (Team USA)flagshipGTM or Marketing Partner · 1 January 2026Skims is the official apparel partner for Team USA at the 2026 Milan-Cortina Winter Olympics and Paralympics, with a dedicated capsule collection including underwear, loungewear, and outer layers featuring patriotic red, white, and blue design elements.
• TikTokcoreGTM or Marketing Partner · 1 December 2025Skims hosted a shoppable holiday livestream event on TikTok called Kimsmas Live!, produced with OBB Media, featuring celebrity guests, deals, and giveaways to engage viewers during the holiday season.
• Factory 54coreChannel Partner/ Reseller/ Distributor · 10 November 2025Israeli luxury retailer partner enabling Skims' entry into Israel. Online sales launched November 10, 2025; plans call for up to 15 standalone Skims stores in Israel by end of 2026.
• OpenAIcoreTechnology or Integration · 29 September 2025Skims is one of the launch Shopify merchants integrated into OpenAI's ChatGPT Instant Checkout, powered by Stripe's Agentic Commerce Protocol. The feature enables AI-mediated purchase of SKIMS products directly within ChatGPT to 700M weekly users in the US.
• StripecoreTechnology or Integration · 29 September 2025Stripe's Agentic Commerce Protocol underpins OpenAI's Instant Checkout, enabling Skims as one of the first Shopify merchants to sell via AI-mediated chat commerce.
• NikeflagshipStrategic or Co-development Partner · 1 February 2025Billion-dollar multi-year strategic partnership launching NikeSkims in February 2025, merging Nike's athletic performance technology with SKIMS' body-inclusive design to create hybrid women's activewear. Deal structure: 60/40 revenue split favoring SKIMS over five years; Nike contributes $1.7B and SKIMS $1.1B in initial investment. Targets the $100B global women's activewear market. Spring '26 collection includes the NikeSKIMS Rift Mesh and Rift Satin footwear and a head-to-toe ballet-inspired system.
• The North FacecoreStrategic or Co-development Partner · 1 January 2025Multi-season strategic collaboration with The North Face. Skims' second skiwear release with The North Face sold out in twenty minutes; the Winter 2025 collection includes insulated jackets, base layers, and accessories designed for performance and style in outdoor and urban environments.
• SwarovskiminorStrategic or Co-development Partner · 1 January 2025Featured as part of Skims' high-profile collaboration portfolio (alongside The North Face and Nike) highlighted by Inc. as exemplifying the brand's collaboration-led growth strategy.
• NBA (National Basketball Association)coreGTM or Marketing Partner · 1 January 2025Skims became the official underwear partner of the NBA, extending its brand reach into professional sports marketing and male consumer categories.
• NordstromcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership with Nordstrom — Skims available at select Nordstrom locations and Nordstrom.com.
• Saks Fifth AvenuecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available at select Saks Fifth Avenue locations and Saksfifthavenue.com.
• Bergdorf GoodmancoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available at Bergdorf Goodman and Bergdorfgoodman.com.
• Bloomingdale'scoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available at Bloomingdale's and Bloomingdales.com.
• Selfridges & Co.coreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available at Selfridges & Co. UK stores and Selfridges.com.
• HarrodscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available at Harrods and Harrods.com.
• NET-A-PORTERcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available via NET-A-PORTER.com.
• SSENSEcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wholesale distribution partnership — Skims available via SSENSE.com.
• AltanacoreTechnology or Integration · 1 January 2025Skims uses Altana's AI supply chain platform to map and manage global trade and supplier networks, alongside other Altana clients including L.L. Bean, Maersk, and US Customs and Border Protection.

Scale indicators11 records

Recent moves15 records

Expansion highlights8 records

Direct peers

• Spanx: Original shapewear incumbent that Skims effectively displaced at the center of the category. Most direct competitor in shapewear, and an obvious consolidation or category-licensing candidate.
• Savage X Fenty: Rihanna-founded intimates and loungewear brand operating on a similar celebrity-led, inclusive-size, DTC + membership model. Closest direct competitor in the celebrity intimates category.
• Good American: Co-founded by Emma Grede (Skims co-founder) and Khloé Kardashian. Closely related through shared leadership, similar size-inclusive apparel positioning, and overlapping celebrity-driven DTC marketing approach.
• ThirdLove: DTC intimates and bra brand known for half-cup sizing and inclusive fit technology. Direct competitor in the inclusive-size, digitally native intimates category.
• Parade: Gen Z-focused DTC intimates brand with a strong sustainability and inclusivity narrative. Direct competitor in the younger-consumer, size-inclusive underwear and activewear segment.
• Cuup: DTC intimates and swim brand built around inclusive sizing, minimalist design, and a premium price point. Comparable to Skims in positioning and target customer in bras, underwear, and swim.

Broad incumbents

• Victoria's Secret: Largest intimates and loungewear incumbent in the US. Overlaps with Skims across bras, underwear, loungewear, and activewear, and competes for the same mall and outlet consumer.
• Aerie (American Eagle Outfitters): Sub-brand of American Eagle that has become a leading intimates, loungewear, and activewear brand for Gen Z. Direct competition in body-inclusive intimates and loungewear with strong mall and digital presence.
• Lululemon: Leading women's activewear and athleisure incumbent. The most relevant competitive benchmark as Skims expands into women's activewear via NikeSKIMS, with overlapping product (leggings, sports bras) and demographic.
• Nike: Global activewear leader and Skims' co-development partner in NikeSKIMS. Comparable as a brand-building, sports-anchored apparel company targeting the same women's activewear consumer at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skims
• YouTubeyoutube.com/c/skims
• Facebookfacebook.com/SKIMSbody
• Instagraminstagram.com/skims
• TikToktiktok.com/@skims
• LinkedInlinkedin.com/company/skimsbody

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skims