Lendistry
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Lendistry firmographics
Firmographics- Name
- Lendistry
- Legal name
- B.S.D. Capital, Inc.
- Website
- http://www.Lendistry.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Lendistry industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)
- SIC
- Short-Term Business Credit Institutions (6153), Federal & Federally-Sponsored Credit Agencies (6111)
- akta.pro primary industry
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
- akta.pro secondary industries
- Private Credit / Direct Lending (FSAAAHAG), SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI)
Keywords
Where Lendistry is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lendistry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Loan Interest Income: Lendistry generates revenue primarily through interest charged on business loans and SBA 7(a) loans. Interest rates range from 7.75% to 11.99% depending on loan type and size.
- SBA Loan Origination and Servicing: As an SBA Preferred Lender, Lendistry earns origination fees and ongoing servicing income from SBA 7(a) government-backed loans ranging from $10,000 to $5 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Business Term Loan: $10,000 - $350,000, Fixed rate as low as 11.99%, 1-5 year term, 3-7 business day processing |
| Other | Monthly | SBA 7(a) Business Term Loan: $10,000 - $350,000, Variable rate as low as 8.25%, 10 year term, 5-20 business day processing |
| Other | Monthly | SBA 7(a) Standard Loan: $350,001 - $5,000,000, Variable rate as low as 7.75%, 10-25 year term, 35-90 business day processing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Lendistry product offering
Product offeringCore offering
Lendistry is a fintech CDFI lender that originates and services SBA 7(a) loans, business term loans, and specialized financing products for underserved small businesses across the United States. As an SBA Preferred Lender, it underwrites loans ranging from $10,000 to $5,000,000 through a proprietary cloud-based application platform, complemented by partner-embedded programs (Visa & Main, Walmart Marketplace, Amazon Community Lending) and sub-brand offerings in home loans and insurance.
Product overview
Lendistry is a fintech small business and real estate lender offering a platform of lending products. The core products include Business Term Loans (fixed-rate, $10K-$350K, 1-5 years), SBA 7(a) Business Term Loans (variable rate, $10K-$350K, 10 years), and SBA 7(a) Standard Loans (as an SBA Preferred Lender, $350K-$5M, 10-25 years). These are complemented by specialized programs including Visa & Main (a $100M working capital facility in partnership with Visa), Walmart Marketplace Seller Financing, Amazon Community Lending, Contractor Finance, and Airport Concessions Lending. The company also offers Insurance services through LIFT and Home Loans through a separate branded platform (lendistryhomeloans.com). Technical Assistance is provided through The Center by Lendistry nonprofit. Founded in 2015 as a minority-led CDFI lender, the company has deployed $10.5 billion in small business loans and grants supporting 640,000 small businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Lendistry Insurance: Insurance agency providing insurance services for growing small businesses.
- Lendistry Home Loans
- Small Business Unscripted
Products and services
- Business Term Loan A short-term, fully amortizing fixed-rate loan designed for established small businesses needing capital quickly. Loan sizes range from $10,000 to $350,000 with terms of 1-5 years and interest rates as low as 11.99%, with 3-7 business day processing.
- SBA 7(a) Business Term Loan A government-backed, fully amortizing SBA 7(a) loan for small businesses owned by U.S. citizens or nationals. Loan sizes range from $10,000 to $350,000 with variable rates as low as 8.25% and 10-year terms, with 5-20 business day processing.
- SBA 7(a) Standard Loan Lendistry's flagship SBA 7(a) product for larger capital needs, enabled by SBA Preferred Lender status. Loan sizes from $350,001 to $5,000,000 with variable rates as low as 7.75% and terms of 10-25 years, with 35-90 business day processing.
- Contractor Finance Financing solutions tailored specifically for contractors, providing working capital and equipment financing for business operations. Launched as part of Lendistry's Dallas expansion in partnership with Texas Capital Bank.
- Lendistry Home Loans Home lending products offered through the Lendistry Home Loans division, a separate branded platform (lendistryhomeloans.com) providing residential financing for small businesses and property owners.
- LIFT: Lendistry Insurance Fulfillment Team Insurance agency services for growing small businesses, branded as LIFT (Lendistry Insurance Fulfillment Team) and operated through lendistryinsurance.com.
- Visa & Main A platform in partnership with Visa designed to help small business owners access capital, reach customers, and adopt digital business tools. Includes a $100 million working capital facility managed by Lendistry, marketing support for FIFA World Cup 2026, digital payment tools, and financial education resources.
- Walmart Marketplace Seller Financing Financing options for small business sellers on Walmart Marketplace, including SBA 7(a) loans, offered through an embedded partnership to support business growth and inventory purchase.
- Amazon Community Lending Lending program in partnership with Amazon supporting small businesses in Amazon's ecosystem, including Amazon Marketplace sellers and community-based lending programs.
- Airport Concessions Lending Specialized lending program for airport concessionaires and related businesses, addressing financing needs within the airport concessions ecosystem.
Quantifiable outcome
- $10.5 billion in small business loans and grants deployed to date
- +3 more outcomes
Companies that use Lendistry
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Lendistry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lendistry partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Chicago SkyflagshipMulti-year partnership naming Lendistry the Official Small Business Lending Partner of the WNBA team. Includes prominent baseline branding at home games and presenting partner of Chicago Sky Foundation's Women's Small Business Cohort awarding $80,000 through pitch competition.
- VisaflagshipLendistry partnered with Visa for the $100 million Visa & Main working capital facility. Lendistry manages financing deployment through Visa's small business platform, addressing financing challenges cited by 43% of small businesses. Platform includes marketing support tied to FIFA World Cup 2026.
- Walmart MarketplacecoreLendistry now offers financing options for small business sellers on Walmart Marketplace, including SBA 7(a) loans, to support business growth and inventory purchase. Initiative empowers small businesses to expand into larger retail channels.
- Gotham FCcoreOfficial Small Business Lender of Gotham FC, a WNBA team. Partnership includes Small Business of the Match activations and community engagement events.
- LA SparkscoreOfficial Small Business Lender of LA Sparks WNBA team, providing community engagement and brand visibility in Los Angeles market.
- Atlanta DreamcoreOfficial Small Business Lender of Atlanta Dream WNBA team, supporting women's sports and community investment in the Atlanta area.
- AmazoncoreAmazon Community Lending program and Amazon Relay Lending partnership enabling financing solutions for Amazon sellers and community-based lending.
- The Center by LendistrycoreNonprofit strategic partner supporting small businesses through education, technical assistance, and access to competitive financing. Provides additional support services beyond direct lending.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Lendistry competitors and assessment
Company assessmentDirect peers
- CDC Small Business Finance: A certified CDFI and SBA Preferred Lender focused on SBA 7(a) and 504 loans to underserved small businesses, directly competing with Lendistry on SBA origination volume and CDFI-backed capital deployment to minority- and women-owned businesses.
- Accion: Global nonprofit CDFI providing small business loans to underserved entrepreneurs; overlaps directly with Lendistry on CDFI-certified SMB lending and impact-investor funding base.
- DreamSpring (formerly Opportunity Fund): CDFI providing small business loans and financial coaching to underserved entrepreneurs, including minority- and women-owned businesses - the same core customer segment and mission Lendistry targets.
- LiftFund: Texas-based CDFI providing SBA and small business loans to underserved entrepreneurs, with overlapping product mix (SBA 504/7(a), term loans) and direct competition in the Texas market where Lendistry expanded via Texas Capital Bank.
- Grameen America: Microfinance CDFI providing small business loans to low-income entrepreneurs, particularly women; comparable mission, regulatory CDFI certification, and focus on borrowers turned away by traditional banks.
- Funding Circle US: Online SMB lender offering term loans and lines of credit to small businesses through a digital application, competing head-on with Lendistry's Business Term Loan and SBA products on speed and online UX.
- BlueVine: Fintech providing working capital, lines of credit, and term loans to small businesses; directly overlaps with Lendistry's online SMB lending model, target customer, and digital application platform.
- OnDeck: Established online small business lender offering term loans and lines of credit to SMBs through a digital platform; comparable product set, target market, and capital structure approach to Lendistry.
- Coastal Enterprises Inc (CEI): Maine-based CDFI providing business loans, SBA lending, and technical assistance to underserved small businesses; mirrors Lendistry's combined lending-plus-technical-assistance model and CDFI funding model.
Emerging players
- Kiva: Nonprofit crowdfunding platform enabling 0% interest loans to underserved small businesses and entrepreneurs; overlapping mission to serve borrowers excluded from traditional finance, though operating via a different capital-aggregation mechanism than Lendistry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lendistry social profiles
Digital presenceLendistry compliance and trust
Trust signalCompliance2 records
Lendistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendistry leadership team
Management profileNumber of profiles
Profiles5 records
Lendistry subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lendistry funding detail
Funding detailFunding overview
Funding rounds10 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendistry M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendistry
What does Lendistry do?
Lendistry is a fintech CDFI lender that originates and services SBA 7(a) loans, business term loans, and specialized financing products for underserved small businesses across the United States. As an SBA Preferred Lender, it underwrites loans ranging from $10,000 to $5,000,000 through a proprietary cloud-based application platform, complemented by partner-embedded programs (Visa & Main, Walmart Marketplace, Amazon Community Lending) and sub-brand offerings in home loans and insurance.
Is Lendistry a public or private company?
Lendistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lendistry founded?
Lendistry was founded in 2015. It employs 251 to 500 people.
Where is Lendistry based?
Lendistry is headquartered in Los Angeles, United States, in the North America region.
How does Lendistry make money?
Two revenue lines are on record. Loan Interest Income is the primary driver. The others are SBA Loan Origination and Servicing.
Who are Lendistry's main competitors?
Direct peers on record are CDC Small Business Finance, Accion, DreamSpring (formerly Opportunity Fund), LiftFund, Grameen America, Funding Circle US, BlueVine, OnDeck and Coastal Enterprises Inc (CEI). Kiva is listed as an emerging player.
Does Lendistry have an API?
No public API is recorded for Lendistry.
What industry is Lendistry in?
Lendistry's product category is Small Business Lending. Its primary akta.pro industry code is FSAKAGAI, SBA/Government-Backed & Development Finance Loans, with a secondary code of FSAAAHAG, Private Credit / Direct Lending. Its NAICS code is 5222 and its SIC code is 6153.