Rain

What Rain does

Rain Technologies Inc. is a U.S.-based financial wellness platform founded in 2019 and headquartered in Nashville, Tennessee, that provides earned wage access (EWA) and AI-driven financial health benefits to mid-market and enterprise employers. The company's core product is an employer-integrated EWA platform that connects to more than 100 HRIS, payroll, and time-and-attendance systems (including Workday, Microsoft Teams, SAP SuccessFactors, ADP Workforce Now/Vantage HCM/Lyric, UKG Pro, Paylocity, Oracle, isolved, and Rippling) to calculate employees' earned wages in near real-time and deliver them through the Rain App. Payroll-deduction reconciliation flows back to employer payroll systems via API or flat-file import, and Rain layers on an AI Financial Health Agent that combines real-time earnings data with employees' linked bank-account data to provide proactive financial guidance, Balance Protection against overdrafts, Spending Trends, Savings Tools, free in-app tax filing, and Financial Coaching. The platform is built around a deliberately data-minimal model (only six required data fields, no SSN or DOB), end-to-end encryption, and is certified to SOC 1 Type 2, SOC 2 Type 2, and ISO/IEC 27001 standards.

Rain serves more than 1,200 U.S. employers covering over 3.5 million employees and has delivered more than $4 billion in earned wages since launch, with named enterprise customers spanning restaurants and QSR (McDonald's, CAVA, Pizza Hut, Taco Bell, Potbelly, Cafe Rio), healthcare (Ochsner Health, YAD Healthcare, Brickyard Healthcare, LCB Senior Living, Hopebridge Autism Therapy Centers), hospitality (Marriott, Buckhead America Hospitality), telecommunications (T-Mobile), technology (HP), and nonprofits (Goodwill Dallas, YMCAs). The company has raised approximately $557 million cumulatively across equity and debt rounds from 2019 through 2025, including a $300 million debt facility from Clear Haven Capital Management (February 2024) to underwrite EWA float and a $75 million Series B led by Prosus Ventures (February 2025). CEO and co-founder Alex Bradford and COO Frederic Choquette are the named public leaders.

Rain's revenue model is primarily usage-based: the EWA benefit is offered free to employers and free to employees for ACH transfers to their existing bank accounts, with monetization from small per-transaction fees on instant debit-card transfers (averaging under $4), embedded/white-label platform licensing to partners such as Netspend, and ancillary financial services including the Rain Bank Account and Rain Visa Debit Card (issued by Pathward, N.A., with card infrastructure powered by Marqeta). Go-to-market combines enterprise direct sales, deep channel/embedded co-sell through major HCM and payroll platforms, white-label/OEM distribution, and consumer self-onboarding via the iOS and Android apps.

Name

Rain

Website

https://rainapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Rain Technologies Inc. is a U.S. financial wellness platform providing employer-integrated earned wage access and an AI Financial Health Agent to 1,200+ mid-market and enterprise employers covering 3.5M+ hourly and frontline workers across restaurants, healthcare, hospitality, and other verticals.

Ownership category

akta.pro rank

Product category

Earned Wage Access / Financial Wellness Software

NAICS

Professional Employer Organizations (561330)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK)

akta.pro secondary industries

Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI), Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM)

Keywords

• Earned wage access
• Financial wellness platform
• On-demand pay
• Payroll deduction benefits
• AI financial health

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Employee instant-transfer transaction fees: Rain monetizes primarily through small per-transaction fees on instant transfers to debit cards, while bank (ACH) transfers to the employee's existing checking account remain free. The average EWA instant transaction fee is under $4 (Rain's own data), and full fee transparency is provided to employees before each transaction.
2. Embedded / white-label platform licensing: Rain licenses its EWA infrastructure to partners for embedding or white-labeling inside their own products (e.g., powering Netspend EWA, native offerings inside Workday/SAP/Paylocity/UKG/ADP), generating B2B platform/licensing revenue from payroll, HCM, and fintech partners.
3. Premium financial health / banking-related services: Rain offers ancillary monetization via its Rain Bank Account (demand deposit account established by Pathward, N.A., Member FDIC), Rain Visa Debit Card issued by Pathward, in-app free tax filing, and emerging paid financial health agent features layered on top of the core EWA benefit.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rain provides an enterprise-integrated Earned Wage Access (EWA) and financial wellness platform that connects to employer payroll, HRIS, and time & attendance systems to give employees on-demand access to wages they have already earned. The offering combines a payroll-deduction reconciliation engine, a consumer mobile app, an AI Financial Health Agent, and optional Rain banking services (demand deposit account and Visa debit card), sold primarily to mid-market and enterprise U.S. employers at zero cost to the employer.

Product overview

Rain operates as a unified platform-plus-modules financial wellness offering, with the Rain App and the underlying Rain Financial Health Platform serving as the core foundation. The Rain Financial Health Platform integrates with employer HR/payroll systems (including Workday, ADP, UKG, Paylocity, SAP SuccessFactors, Oracle, Rippling, and others) to deliver the On-demand Pay (Earned Wage Access) feature, a Visa debit card and bank account (the Rain Visa Debit Card and Rain Bank Account, powered by Pathward as the bank and Marqeta as the card-issuing processor), and a suite of consumer modules including Balance Protection, Spending Trends, free in-app Tax Filing, Savings Tools, and Financial Coaching. The Employer Portal enables business administration, while the AI Financial Health Agent — positioned as the world's first agentic AI feature for earned wage access — adds autonomous, generative AI assistance on top of the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rain Financial Health Platform Enterprise-integrated earned wage access (EWA) and financial wellness platform sold to mid-market and enterprise U.S. employers. Ingests earnings and time data from 100+ HRIS/payroll/HCM systems, calculates real-time earned wages, and delivers EWA adjustments back to employer payroll via API or flat-file import. Used by 1,200+ employers including McDonald's, Marriott, T-Mobile, CAVA, and Ochsner Health to provide on-demand pay to 3.5M+ employees.
• AI Financial Health Agent Agentic AI assistant layered on top of the Rain Financial Health Platform that uniquely combines employees' real-time earnings information with linked real-time bank-account data to operate 24/7 and deliver personalized multi-step financial guidance: stabilize cash flows, control spending/debt, and grow long-term financial security. Marketed as the world's first AI financial health agent for earned wage access.
• Employer Portal B2B web portal at partner.ewaportal.com used by employer administrators to configure Rain's EWA benefit, manage employee enrollment, view reporting, and reconcile payroll adjustments via API or flat-file import.
• Rain Bank Account and Rain Visa Debit Card Banking services for Rain users: a demand-deposit bank account (Rain Bank Account) established by Pathward, N.A., Member FDIC, paired with a Rain Visa Debit Card (issued by Pathward under a Visa U.S.A. Inc. license and powered by Marqeta's card-issuing platform). Employees can transfer up to 50% of current period earnings to the card with a small instant fee, or via free ACH to their existing bank account.
• Embedded / White-label EWA Platform Licensable EWA infrastructure that partners (e.g., Netspend, Workday, SAP, ADP, UKG, Paylocity) can embed or white-label inside their own products to deliver earned wage access under their own brand. Generates B2B platform/licensing revenue from payroll, HCM, and fintech partners.

Quantifiable outcome

• 35% turnover improvement after 1 year for employers offering Rain
• +9 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability10 records

Feature9 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Microsoft (Microsoft Teams)flagshipTechnology or Integration · 12 February 2026In February 2026, Rain became one of the first earned wage access providers for Microsoft Teams, integrating directly into the Teams platform so employees can view their available earned wage balance before payday within their daily workplace platform. The integration serves over 3.5M employees across Rain's customer base.
• AllianceHCMcoreChannel Partner/ Reseller/ Distributor · 19 November 2025Rain announced a partnership with AllianceHCM to expand its earned wage access services through AllianceHCM's payroll and HR platform, serving various industries. The collaboration gives employers a reliable way to offer EWA directly through their existing payroll/HR system, improving employee retention and financial well-being.
• WorkdayflagshipTechnology or IntegrationRain is built natively on Workday and "activates in minutes" to provide seamless, integrated earned wage access. Featured on Workday's app marketplace and as a press release: "Rain Launches Embedded Earned Wage Access Solution Within Workday." Workday is a flagship integration partner for Rain's enterprise motion.
• PaylocitycoreTechnology or IntegrationPaylocity features Rain as a partner integration with a streamlined, bi-directional data flow for simplified earned wage access management. Paylocity also natively offers its own EWA product, but Rain is a featured partner for joint customers that prefer Rain's model.
• SAP (SuccessFactors)coreTechnology or IntegrationRain integrates seamlessly with SAP SuccessFactors and most timekeeping systems to provide clients a fast, low-effort EWA setup. Co-marketing includes a "Webinar presented by Rain and SAP: Financial health for the modern workforce" scheduled for June 24, 2026.
• ADPcoreTechnology or IntegrationRain integrates with ADP Workforce Now®, ADP Vantage HCM®, and ADP Lyric to enable employees to access a portion of their upcoming paycheck on demand. Featured ADP partner integration for EWA.
• UKG (UKG Pro Workforce Management)coreTechnology or IntegrationRain integrates with UKG Pro Workforce Management™ for a streamlined, compliant implementation designed to maximize earned wage access adoption. UKG Wallet is also a white-label relationship in the broader EWA market (powered by Payactiv), separate from Rain's direct partnership.
• OraclecoreTechnology or IntegrationOracle is listed as a featured partner integration on rainapp.com/integrations, with pre-built connectors to enable Rain EWA in Oracle HCM environments.
• isolvedcoreTechnology or Integrationisolved is a featured partner on Rain's integrations page, providing HCM connectivity for Rain's EWA in mid-market employer environments.
• RipplingcoreTechnology or IntegrationRippling is a featured integration partner, with pre-built connectors for Rain's EWA in Rippling HCM/payroll environments.
• NetchexcoreTechnology or IntegrationNetchex is a featured partner integration enabling Rain EWA in Netchex payroll environments.
• MercerminorChannel Partner/ Reseller/ DistributorMercer is featured as a partner on rainapp.com/integrations, suggesting consulting/advisory channel support for Rain's employer offering.
• RizingminorImplementation/ SI/ Consulting PartnerRizing is listed as a featured implementation partner on rainapp.com/integrations, supporting enterprise deployments of Rain's EWA, particularly in SAP SuccessFactors environments.
• MarqetacoreTechnology or IntegrationMarqeta, the global modern card-issuing platform, announced its partnership with Rain to deliver robust earned wage access through embedded finance. The partnership enables Rain's EWA to be issued on Marqeta's card infrastructure, supporting Rain Visa Debit Card issuance via Pathward, N.A.
• AptiacoreChannel Partner/ Reseller/ DistributorAptia added Rain to its "Aptia Amplify Partners" program, bringing earned wage access and financial health tools to Aptia's employer clients through Aptia's benefits-administration platform.
• Visa U.S.A. Inc.coreTechnology or IntegrationVisa U.S.A. Inc. provides the network license under which the Rain Visa Debit Card is issued by Pathward, N.A. The card can be used everywhere Visa debit cards are accepted, including international ATM withdrawals.
• Netspend (a white-label EWA customer)coreOEM/ Whitelabel/ Licensing PartnerRain powers Netspend EWA as a white-label EWA offering, with the embedded experience offered under the Netspend brand. The white-label relationship allows Netspend to deliver EWA to its existing customer base while Rain operates the underlying infrastructure.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Payactiv: Direct competitor in employer-integrated earned wage access, with comparable payroll-deduction model and a large enterprise customer base. Highly comparable because Payactiv is white-labeled inside UKG Wallet — directly competing with Rain's UKG Pro integration — and is named as the incumbent Rain displaced at Brickyard Healthcare.
• DailyPay: One of the largest U.S. EWA providers, offering employer-sponsored and direct-to-consumer on-demand pay with deep HCM integrations. Directly comparable to Rain as a Fortune 500 EWA competitor targeting the same hourly-worker buyer.
• Even: Employer-sponsored EWA and budgeting app focused on hourly workers, with a similar "lifeline not a loan" positioning. Comparable to Rain because Even sells through employers, integrates with payroll/HCM systems, and bundles financial wellness tools alongside EWA.
• ZayZoon: Employer-paid EWA provider focused on SMB and mid-market employers, with payroll integrations and similar retention-ROI messaging. Comparable to Rain because ZayZoon uses a deduction-based EWA model and competes for the same employer-paid EWA budget.
• Earnin: Direct-to-consumer EWA app with a tip-based revenue model, targeting the same hourly-worker end user as Rain. Comparable because Earnin competes for the same consumer mindshare and has been a focal point of regulatory scrutiny that shapes the entire EWA category.
• Branch: Employer-sponsored EWA and workforce payments platform offering instant pay, tip streaming and paycard solutions. Comparable to Rain as an end-to-end employer-integrated pay platform combining EWA, card and banking services.

Broad incumbents

• Wisely (ADP): ADP-branded paycard and digital pay platform with EWA-style features, embedded inside the largest U.S. payroll HCM. Comparable to Rain because Wisely competes for the same employee-pay wallet and ADP's payroll platform overlap is direct distribution competition for Rain.
• Paylocity (EWA module): Major U.S. HCM/payroll vendor that offers its own EWA product alongside the Rain integration. Comparable to Rain because Paylocity can either preference its native EWA or co-sell Rain, making it both a partner and a structural competitor in employer EWA procurement.

Others

• Netspend (a Rain white-label customer): Prepaid debit and paycard provider whose EWA product is white-labeled and powered by Rain. Comparable as an embedded/OEM distribution partner in the EWA ecosystem — Netspend leverages Rain's rails the same way Rain leverages Pathward and Marqeta.
• Pathward, N.A. Bank partner that issues the Rain Bank Account and Rain Visa Debit Card and holds the underlying deposits. Comparable as the enabling banking-services infrastructure provider that powers Rain's consumer banking modules.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rain-app

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain