Yubico

What Yubico does

Yubico AB is a Swedish-founded, publicly traded cybersecurity hardware company (Nasdaq Stockholm: YUBICO; founded 2007 in Stockholm by Jakob and Stina Ehrensvård) that designs and manufactures the YubiKey family of hardware security keys and the YubiHSM line of hardware security modules. YubiKeys provide phishing-resistant multi-factor and passwordless authentication through multi-protocol support (FIDO2/WebAuthn, FIDO U2F, Smart Card/PIV, OpenPGP, OTP, OATH) on a single device with secure element storage, IP68-rated crush-resistant construction, and serialized keys manufactured in secure facilities in the USA and Sweden. Yubico co-created the FIDO U2F, FIDO2/WebAuthn, and W3C WebAuthn standards alongside Google and Microsoft, and the YubiKey 5 FIPS Series and YubiHSM 2 FIPS are the only authenticators authorized by the U.S. DoD for both PKI credentials and FIDO2 passkeys (FIPS 140-3 validated, NIST Certificates #5291 and #5302). The company serves 4,000+ businesses, 30%+ of the Fortune 500, 18 of the top 20 AI companies, and public-sector/defense customers across 160+ countries, with 22M+ YubiKeys sold to date.

Yubico's commercial model is hybrid. One-time hardware sales at $29–$115 unit ASPs (with bulk discounts of 4–6%) flow through direct e-commerce at yubico.com/store, the YubiNation channel partner program (281+ partners across Bronze/Silver/Gold/Platinum tiers), system integrators such as IBM, regional distributors like Ingram Micro India, and US retail (350+ Best Buy stores plus Staples, Walmart, and Micro Center). Recurring revenue comes from YubiKey as a Service (YubiEnterprise Subscription), a per-user-per-month enterprise subscription with delivery, enrollment, FIDO Pre-reg managed service, and SDK that targets organizations with 500+ users, plus professional services for deployment. The sales motion is multi-tier: direct enterprise field sales for Fortune 500 and government, channel partners for mid-market, and direct-to-consumer/self-serve for SMBs and individuals.

Yubico AB has its global headquarters in Stockholm with US headquarters in Santa Clara, CA, a third global headquarters opened in Singapore in March 2026, and a Bellevue, WA office; the company employs approximately 550 people across 30+ nationalities in 16+ countries. Following the December 2025 resignation of CEO Mattias Danielsson, COO Jerrod Chong was appointed acting and subsequently permanent President and CEO, supported by a refreshed C-suite including CFO Snejana Koleva, CPTO Albert Biketi, CMO Poupak Modirassari Enbom, CRO Carl Helle, and CTO Christopher Harrell. Recent strategic positioning emphasizes the agentic AI security layer (IBM, Auth0, Delinea, OpenAI partnerships), post-quantum readiness (YubiKey 5.8 firmware with FIDO CTAP 2.3 and WebAuthn signing extensions), and a deliberate shift toward subscription economics, offset by a Q1 2026 workforce adjustment in response to softer enterprise rollouts.

Name

Yubico

Legal name

Yubico AB

Website

https://yubico.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yubico is a publicly traded Swedish-American cybersecurity hardware company that designs YubiKey security keys and YubiHSM modules, providing phishing-resistant multi-factor authentication to Fortune 500 enterprises, government/defense agencies, and consumer markets across 160+ countries.

Ownership category

akta.pro rank

Product category

Hardware Security Authentication

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Electronic Computers (3571), Computer Communications Equipment (3576)

akta.pro primary industry

Bug Bounty, Vulnerability Disclosure & Security Services (FSAPAJAL)

akta.pro secondary industries

Fraud Detection, Scam Prevention & Account Takeover (Crypto) (FSADALAF), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Hardware security keys
• Multi-factor authentication
• Phishing-resistant authentication
• Passwordless authentication
• Hardware security modules

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (One-Time): Direct and channel sales of YubiKey hardware security keys (5 Series, FIPS Series, Bio Series, Security Key Series) and YubiHSM 2 hardware security modules at fixed unit prices ranging from $29 to $115; includes bulk discounting for enterprise volumes
2. YubiKey as a Service / YubiEnterprise Subscription: Recurring subscription service for enterprises delivering YubiKeys with bundled delivery, enrollment, and professional services on a per-user-per-month basis (less than the cost of a cup of coffee per user/month); includes self-service ordering, enrollment app, FIDO Pre-reg managed service, and SDK; typically for organizations with 500+ users
3. Professional Services: Expert guidance, deployment support, technical integration services, deployment planning, YubiKey management, and user training for enterprise customers implementing YubiKey-based phishing-resistant authentication at scale

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Yubico designs, manufactures, and sells the YubiKey line of hardware security keys (5 Series, 5 FIPS Series, Bio Series, Security Key Series) and YubiHSM 2 hardware security modules, providing phishing-resistant multi-factor and passwordless authentication via FIDO2/WebAuthn, FIDO U2F, Smart Card (PIV), OpenPGP, and OTP protocols. Offerings are sold direct-to-consumer, through enterprise subscriptions (YubiKey as a Service), and via a 281+ partner YubiNation channel program reaching 4,000+ businesses in 160+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• YubiKey: Hardware security key product line (YubiKey 5 Series, YubiKey 5 FIPS Series, YubiKey Bio Series, Security Key Series) for phishing-resistant multi-factor and passwordless authentication.
• YubiHSM
• YubiEnterprise
• YubiNation Partners
• Secure it Forward
• wwWallet

Products and services

• YubiKey 5 Series Multi-protocol hardware security keys (5, 5C, 5 NFC, 5C NFC, 5 Nano, 5C Nano, 5Ci) supporting FIDO2/WebAuthn, FIDO U2F, Smart Card (PIV), Yubico OTP, OATH-HOTP, OATH-TOTP, OpenPGP, and Secure Static Passwords in USB-A, USB-C, NFC, and Lightning form factors. Priced from $58 to $85 for individuals, SMBs, and enterprises seeking phishing-resistant multi-factor authentication.
• YubiKey 5 FIPS Series FIPS 140-3 Level 2 (Physical Security Level 3) validated multi-protocol hardware security keys for U.S. federal agencies, defense, and regulated industries. Supports larger RSA keys (RSA-3072 and RSA-4096), Ed25519, and up to 100 device-bound passkeys. Priced from $88 to $115 USD.
• YubiKey Bio Series Biometric multi-protocol hardware security keys (e.g., YubiKey C Bio) supporting FIDO2/WebAuthn, FIDO U2F, fingerprint-based and PIN-based passwordless login, with up to 5 fingerprint templates stored in the secure element on device. Smart Card/PIV supported on multi-protocol editions. Priced from $98 USD.
• Security Key Series Entry-level FIDO-only consumer security keys (Security Key NFC and Security Key C NFC) supporting FIDO2/WebAuthn and FIDO U2F, with USB-A/NFC or USB-C/NFC dual connector options. Priced from $29 USD for individuals and SMBs.
• YubiHSM 2 & YubiHSM 2 FIPS Hardware security module (world's smallest HSM) providing high-assurance cryptographic protection for keys, secrets, and non-human identities on servers, applications, and computing devices. FIPS 140-3 validated (Certificate #5302) for enterprise and OT environments, with companion YubiHSM 2 SDK and libraries for integration.
• YubiKey as a Service (YubiEnterprise Subscription) Recurring enterprise subscription service delivering YubiKeys with bundled delivery, enrollment, and professional services on a per-user-per-month basis. Includes YubiEnterprise Delivery, FIDO Pre-reg managed service, Enrollment app, and SDK; typically for organizations with 500+ users. Priced at less than the cost of a cup of coffee per user per month.
• YubiEnterprise Delivery Streamlined YubiKey distribution and deployment service for enterprise organizations operating in 49+ countries, including direct shipping to end users and partners.
• YubiEnterprise Professional Services
• YubiEnterprise Enrollment Enterprise enrollment service simplifying the enrollment process for YubiKeys across the organization, with FIDO Pre-reg managed service integration, Enrollment app for Android, and YubiEnroll CLI tool. Supports Microsoft Entra ID and Ping Identity PingOne PingID environments.

Quantifiable outcome

• 99.99% reduction in exposure to addressable breach risk costs
• +11 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• Ingram Micro IndiacoreChannel Partner/ Reseller/ Distributor · 27 May 2026Country distribution partnership for India delivering YubiKey 5 Series, Bio Series, and Security Keys to enterprises across finance, healthcare, and government sectors. Channel partners gain access to phishing-resistant authentication portfolio aligned with Zero Trust frameworks, targeting India's MFA market valued at $699M in 2025.
• OpenAIflagshipStrategic or Co-development Partner · 30 April 2026Industry-first strategic partnership offering custom co-branded phishing-resistant YubiKeys (YubiKey C NFC and YubiKey C Nano) to ChatGPT and Codex users as part of OpenAI's Advanced Account Security program. Custom 2-pack set offered at exclusive pricing of $68 (down from $126 retail). Supports OpenAI's Trusted Access for Cyber (TAC) program mandate requiring hardware-backed passkeys for high-risk users from June 1, 2026.
• IBMflagshipImplementation/ SI/ Consulting Partner · 23 March 2026Global Solution Provider partnership combining IBM Consulting's enterprise-scale transformation capability with Yubico's hardware-rooted trust and phishing-resistant authentication. Part of industry-first Human-in-the-Loop agentic AI risk engine with Auth0 and IBM watsonx.ai. Includes joint solution brief, joint webinars, and large-scale multinational deployments for Fortune 500 customers.
• Auth0 (Okta)coreStrategic or Co-development Partner · 23 March 2026Joint Human-in-the-Loop authorization model with IBM watsonx.ai requiring cryptographically verified human approval for high-risk AI actions. Combines Auth0's CIBA-based identity orchestration with YubiKey's hardware-backed root of trust. Targets agentic AI security gap where 87% of organizations report increased AI vulnerability risk and 77% lack foundational AI security practices.
• MicrosoftcoreTechnology or Integration · 23 March 2026YubiKey Enrollment services expansion to support Microsoft EntraID environments; pre-configured factory-programmed YubiKeys, enrollment app, SDK, and FIDO Pre-reg integration. Microsoft Azure AD certificate-based authentication exclusively supports YubiKeys for mobile. Long-standing partnership since FIDO standards co-creation.
• Ping IdentitycoreTechnology or Integration · 23 March 2026YubiKey Enrollment services expansion to support Ping Identity PingOne PingID environments; FIDO Pre-reg managed service integration generally available for accelerated passwordless authentication deployment at enterprise scale.
• DelineacoreStrategic or Co-development Partner · 19 March 2026Joint integration combining Yubico's hardware-rooted Role Delegation Tokens (RDT) backed by YubiKey with Delinea's runtime authorization and identity governance powered by StrongDM. Creates end-to-end accountability chain for AI agents; early access available Q2 2026.
• VersaseccoreTechnology or Integration · 9 December 2025Integration of Yubico FIDO Pre-reg with vSEC:CMS and vSEC:CLOUD credential management platforms. Enables enterprises to manage and deploy YubiKey authentication credentials with zero-touch onboarding and full lifecycle control, reducing operational costs and accelerating passwordless adoption in regulated sectors.
• HYPRcoreTechnology or Integration · 10 November 2025Identity verification integration with YubiKey as a Service platform to remotely verify employee identities before issuing YubiKeys. Combines HYPR's identity verification with Yubico's hardware authentication to defend against AI-driven deepfakes and impersonation fraud in remote workforces; expanded partnership November 2025 to enhance passkey deployment through automated identity verification.
• NametagcoreTechnology or Integration · 10 November 2025Identity verification integration within YubiKey as a Service platform enabling remote identity verification of employees before YubiKey activation. Supports Bring Your Own IDV strategy to combat AI-driven fraud and deepfakes; expanded regional availability in the EU.
• Best BuycoreChannel Partner/ Reseller/ Distributor · 29 October 2025Retail distribution partnership with YubiKeys available in 350 Best Buy stores across the US; also partners through Best Buy Foundation's Secure it Forward program for youth cybersecurity education at Teen Tech Centers across the United States.
• DashlanecoreTechnology or Integration · 14 October 2025Launched phishing-resistant passwordless credential vault login using YubiKeys, leveraging FIDO2 security keys and WebAuthn PRF extension. Allows users to access Dashlane vaults without master password; partnership addresses passwordless credential management use case.
• FIDO Alliance White Paper Coalition (Microsoft, HYPR, Netflix, Okta)coreStrategic or Co-development Partner · 14 October 2025Co-authored FIDO Alliance white paper advocating combination of FIDO authentication protocols with OpenID Foundation's Shared Signals Framework for real-time adaptive trust in digital identity security.
• OktacoreTechnology or IntegrationOkta rolled out YubiKeys companywide for global enterprise workforce phishing-resistant MFA; FIDO Pre-reg managed service integration generally available. Featured as customer and integration partner in Yubico's Works With YubiKey catalog.
• GoogleflagshipStrategic or Co-development PartnerCo-created FIDO U2F specifications and FIDO2/WebAuthn standards; partnership since 2011 in Silicon Valley. YubiKey integration with Google Advanced Protection Program. Launched FIDO U2F support in Gmail and Chrome (2014); continues to be a strategic technology partner.
• FIDO AllianceflagshipStrategic or Co-development PartnerFounding board member since 2013; co-creator of FIDO U2F, FIDO2/WebAuthn, and OpenPGP standards. Yubico experts contribute to FIDO technical working groups and FIDO2 specification development.
• World Wide Web Consortium (W3C)coreStrategic or Co-development PartnerCo-creator of WebAuthn (W3C Web Authentication Standard) combining FIDO U2F and FIDO2 inventions; collaboration on digital identity standards and verifiable credentials; partnering with First Person Project and Linux Foundation on proof-of-personhood solutions.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• OnlyKey: Open-source hardware security key supporting FIDO2, U2F, PIV, and OTP on a single device. Direct niche competitor to Yubico 5 Series, primarily serving developers, security researchers, and privacy-conscious users.
• Identiv: Security and identity specialist with physical access, RFID, and IoT security offerings plus credential management software. Partial overlap with Yubico in credentialed authentication and government/regulated deployments, though smaller and more focused on physical access.
• Nitrokey: German open-source hardware security key maker offering FIDO2, PIV, and OpenPGP authenticators. Direct niche competitor to Yubico focused on open-source and European privacy-conscious customers.
• Token2: Swiss hardware security key vendor offering FIDO2, U2F, and OTP tokens including FIPS-validated models. Direct niche competitor to Yubico in the regulated European enterprise and government market.

Direct peers

• Google Titan Security Key: Google's branded hardware security key (manufactured by Feitian) supporting FIDO2/WebAuthn and U2F. Direct competitor to Yubico in the consumer and enterprise phishing-resistant MFA category, though Google does not focus on regulated-government FIPS use cases.
• Feitian Technologies: Chinese manufacturer of FIDO2/U2F hardware security keys, OTP tokens, and smart cards. Both a direct competitor (sells under its own brand and as Google's Titan OEM) and a peer in the same product category as Yubico's YubiKey and YubiHSM.

Broad incumbents

• Thales: Global security vendor with a hardware security module (Luna HSM) portfolio, SafeNet authentication, and identity products. Comparable to Yubico's YubiHSM 2 and enterprise authentication lines but as part of a much broader defense and digital identity portfolio.
• RSA Security: Long-standing authentication vendor best known for SecurID hardware tokens and the RSA ID Plus platform. Direct overlap with Yubico in enterprise MFA and token-based authentication, but operating as a broader identity-and-fraud platform.
• HID Global: Provider of physical and logical access control solutions including ActivID authentication, smart cards, and credential management. Comparable to Yubico in the PIV/smart card and enterprise authentication use cases but with a much wider portfolio spanning physical access.
• Entrust: Identity and authentication vendor offering hardware authenticators, PKI, and credential management. Overlaps with Yubico's smart card (PIV), PKI, and FIDO authentication use cases for government and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Yubico
• GitHubgithub.com/yubico
• YouTubeyoutube.com/c/Yubico
• Facebookfacebook.com/Yubikey
• LinkedInlinkedin.com/company/yubico
• Instagraminstagram.com/Yubico

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yubico