Venu Holding

What Venu Holding does

Venu Holding Corporation (NYSE American: VENU), founded in 2017 and headquartered in Colorado Springs, Colorado, develops and operates premium live entertainment and hospitality destinations in the United States. The company's core product is a multi-seasonal outdoor amphitheater template (the Sunset Amphitheater, 12,500-20,000 capacity) with year-round operation enabled by canopy roofing and advanced climate control, plus the Ford Amphitheater (flagship, 8,000-9,750 capacity, opened August 2024) and intimate indoor music halls (The Hall at Bourbon Brothers, planned Hall at Centennial). Differentiated venue economics are anchored by Luxe FireSuites (premium fire-pit-centered seating suites with dedicated F&B and VIP access) and the Aikman Club (an indoor premium hospitality lounge branded with NFL Hall of Famer Troy Aikman), designed by BCA Architects with technology infrastructure deployed via AmpThink (Master Technology Integrator) and experiential design from Dimensional Innovations.

The business operates a hybrid real-estate-plus-hospitality model. Revenue streams include ticket sales (distributed via Tixr, AXS, AEG Presents at Ford Amphitheater, and Live Nation at Sunset McKinney), food and beverage (operated by Aramark across five venues, plus owned restaurants Roth's Sea & Steak, Brohan's Bar, Bourbon Brothers Smokehouse & Tavern, and Notes Eatery), naming rights and corporate sponsorships (PepsiCo, Regent Bank, etc.), and a suite of SEC-registered investment products for accredited investors. These investment products include cash-purchase Luxe FireSuite ownership ($240K-$960K per unit), Triple Net (NNN) sale-leaseback (11% annual return, 2% escalations, 15-year lease with guaranteed buybacks), the FireSuite Income Offering ($20K minimum, 11% monthly distributions), and DST for 1031 exchange ($53M raise). Cumulative ownership sales surpassed $278M, with FY2025 Luxe FireSuite sales of $126.1M (+62% YoY). Capital is sourced from public equity offerings ($34.5M in August 2025, $86.25M in March 2026), strategic equity (Aramark $10M in January 2026), municipal contributed real estate via public-private partnerships (Broken Arrow, McKinney, El Paso, Webster, Colorado Springs, Chattanooga), C-PACE financing ($150M+ via CBRE), and sale-leasebacks (Ford Amphitheater land $49.7M; ~$80M McKinney parking garage pending).

Operationally, VENU has seven markets in development or operation across Colorado, Georgia, Oklahoma, Tennessee, and Texas, with a $1.5B active development pipeline, an independently appraised $1.24B portfolio (as-completed basis), a $6B/40-market 60-month ambition, and ~$21.6B in projected economic development impact. Revenue was ~$17M in FY2025 (down 4.5% YoY) with Q1 FY2026 revenue of $3.9M (+11% YoY); the company is unprofitable with FY2025 operating costs of $70.9M and a net loss of $40.2M (-219.5% profit margin), reflecting pre-revenue ramp costs across multiple under-construction venues. Following its November 2024 IPO at $10/share, VENU was added to the Russell 3000 and Russell 2000 indexes in June 2026; the stock has declined approximately 74% from its IPO price as of mid-2026, and Pomerantz LLP has announced a securities-fraud investigation.

Name

Venu Holding

Legal name

Venu Holding Corporation

Website

https://venu.live

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Venu Holding Corporation develops and operates premium outdoor amphitheaters and indoor music halls across the U.S., combining live entertainment venues with fractional real estate ownership (Luxe FireSuites, Aikman Club) and NNN sale-leaseback investment products for accredited investors, municipalities, and concert-goers.

Ownership category

akta.pro rank

Product category

Live Entertainment & Hospitality Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Limited-Service Restaurants (722513), Traveler Accommodation (7211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (MPAGAAAK), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live entertainment venues
• Amphitheater operations
• Premium hospitality suites
• Concert venue development
• Real estate backed investments

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales across operating venues (Ford Amphitheater, The Hall at Bourbon Brothers, Bourbon Brothers restaurants). Venues host national touring acts, tribute bands, and private events.
2. Luxe FireSuite Ownership Sales: Sale of fractional real estate interests in premium concert suites (FireSuites) at $240,000 per 2-seat unit up to $960,000 per 8-seat unit. Cumulative sales have surpassed $278 million. Includes both cash purchase and Triple Net (NNN) sale-leaseback models.
3. Aikman Club Memberships: One-time membership fees of $100,000 (El Paso) for lifetime access to premium suite tickets, VIP parking, and food/beverage service at every ticketed event, with targeted annual returns of up to 17.2% from reselling allocated tickets.
4. Naming Rights & Corporate Sponsorships: Naming rights deals (e.g., Regent Bank Amphitheater), corporate sponsorships, and branded partnerships with PepsiCo, Coca-Cola, Budweiser, Jack Daniels, Kaiser Permanente, and others. VENU retains full sponsorship and naming rights revenue at most venues.
5. Sale-Leaseback Transactions: VENU sells real estate assets (land, parking structures) via sale-leaseback, unlocking capital while retaining operational control. Completed $49.7M (Ford Amphitheater land), $14M (parking lot), $6.2M (parking property development profit). Plans additional ~$200-250M across portfolio including $80M (Sunset McKinney parking garage).
6. Food, Beverage & Hospitality: Revenue from Roth's Sea & Steak fine dining restaurant, Brohan's cocktail lounge, Bourbon Brothers Smokehouse & Tavern, and Notes Eatery. Aramark manages F&B operations at amphitheater venues under the expanded partnership.
7. Live Nation Profit Participation: Live Nation agreement at Sunset McKinney includes profit participation, escalating per-ticket rent, and shortfall fees — providing VENU multiple revenue streams from a single venue.
8. FireSuite Income Offering: Fractional ownership in premium suite ticket sales revenue at $20,000 minimum investment, generating 11% annual returns paid monthly with tax advantages and guaranteed buyback options.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels11 records

Core offering

VENU develops, owns, and operates premium outdoor amphitheaters and indoor music venues centered on live music performances, anchored by its signature Luxe FireSuites premium hospitality suites and Aikman Club memberships. The company monetizes these venues through ticket sales, suite ownership programs (cash purchase and Triple Net sale-leaseback), food and beverage operations at on-site restaurants, naming rights and corporate sponsorships, and real estate-backed investment products including a FireSuite Income Offering and DST for 1031 Exchange.

Product overview

Venu Holding Corporation operates a multi-platform live entertainment and hospitality business built around a portfolio of premium venues and innovative ownership models. The core product suite centers on Luxe FireSuites—premium fire pit-centered concert suites offered through fractional real estate ownership or Triple Net (NNN) sale-leaseback investments—at Sunset Amphitheaters and Ford Amphitheater. Supporting the venue ecosystem are the Aikman Club premium hospitality lounges, full-service restaurants (Bourbon Brothers Smokehouse & Tavern, Roth's Sea & Steak, Brohan's Bar), and The Hall at Bourbon Brothers intimate music venues. VENU generates revenue through ticket sales, suite ownership programs, naming rights, sponsorships, food and beverage operations, and real estate-backed investment products (NNN leases, FireSuite Income Offering, DST for 1031 Exchange). The company operates venues across Colorado, Georgia, Oklahoma, Tennessee, and Texas, with expansion underway to 40 locations.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe FireSuites: Premium fire pit-centered seating option with private concert suites offering hospitality, space, and proximity to the stage. Offered as fractional ownership within VENU-owned Sunset Amphitheaters.
• The Aikman Club
• FireSuite Income Offering

Products and services

• Luxe FireSuites VENU's signature premium fire pit-centered seating experience at outdoor amphitheaters, offering private concert suites with food and beverage service, VIP parking, and exclusive access to performances. Available for purchase as fractional real estate ownership or through a Triple Net (NNN) sale-leaseback model.
• Aikman Club Premium hospitality lounge created with NFL Hall of Famer Troy Aikman, offering air-conditioned indoor seating with stage-adjacent views, VIP parking, 5-star buffet and bar service, and guaranteed tickets to every event at the venue. Available as $100,000 lifetime memberships at Sunset Amphitheater locations including El Paso.
• Sunset Amphitheaters Multi-seasonal, multi-configuration outdoor amphitheater venues designed for year-round entertainment, featuring Luxe FireSuites, Aikman Clubs, premium hospitality, and advanced climate control. Locations include Broken Arrow OK (12,500 capacity), McKinney TX (20,000 capacity), El Paso TX (12,500 capacity), and Houston/Webster TX (12,500 capacity).
• Ford Amphitheater VENU's flagship outdoor amphitheater in Colorado Springs, CO, opened in August 2024. The 8,000-9,750 capacity venue features Luxe FireSuites, Owners Clubs, stadium and general admission seating, with views of Pikes Peak. Operated in partnership with AEG Presents Rocky Mountains. Named Billboard's Top West Coast Amphitheater 2026.
• Regent Bank Amphitheater VENU's upcoming 12,500-capacity multi-seasonal venue in Broken Arrow, OK (Tulsa market), featuring Luxe FireSuites, Aikman Club, immersive technology, and elevated hospitality.
• The Hall at Bourbon Brothers Premier intimate mid-size indoor music venue and event center located in Colorado Springs, CO and Gainesville, GA. Accommodates up to approximately 1,400 guests with national touring artists, tribute bands, and dueling pianos. Also available for corporate functions and weddings.
• Bourbon Brothers Smokehouse & Tavern Full-service restaurant serving American classics and Southern staples accompanied by a selection of bourbons, ryes, whiskies, and local beers. Located at Colorado Springs, CO and Gainesville, GA campuses.
• Roth's Sea & Steak

Quantifiable outcome

• Portfolio independently appraised at $1.24B on as-completed basis vs. book values materially lower (e.g., Ford Amphitheater land carried at $8M vs. $49.7M sale-leaseback value)
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered supporting, core and strategic.

• Regent BanksupportingGTM or Marketing Partner · 17 June 2026Multi-million dollar naming rights partnership for VENU's amphitheater in Broken Arrow, Oklahoma, now called Regent Bank Amphitheater. Represents strategic branding alliance between the financial institution and VENU's live entertainment operator. Facilitated by Connect Partnership Group.
• PepsiCocoreGTM or Marketing Partner · 18 March 2026PepsiCo named Official Beverage Supplier for VENU's Sunset Amphitheater portfolio, beginning with venues in Broken Arrow, McKinney, Houston, and El Paso. PepsiCo's beverage brands (soft drinks, waters, sports drinks, ready-to-drink) will be featured across participating venues, enhancing the F&B hospitality experience. Facilitated by Connect Partnership Group.
• Dimensional InnovationsstrategicTechnology or Integration · 26 February 2026VENU partnered with Dimensional Innovations (experience design firm known for Intuit Dome, Mercedes-Benz Stadium, Gillette Stadium) to consult across VENU's portfolio on signage, brand activations, and experiential design elements to enhance the guest journey and sponsor visibility.
• AmpThinkcoreTechnology or Integration · 24 February 2026Long-term strategic partnership appointing AmpThink as VENU's Master Technology Integrator for its current and future amphitheater development portfolio. Collaboration aims to streamline technology deployment including large-format digital displays, audio-visual systems, wireless infrastructure, and networking solutions, reducing redundancies and lowering total cost of ownership.
• TixrsupportingTechnology or Integration · 15 January 2026Tixr powers modern, fan-first ticketing and commerce experience across VENU's intimate music halls, enabling guests to seamlessly customize events from tickets to merch and food and beverage.
• Connect Partnership GroupsupportingChannel Partner/ Reseller/ Distributor · 1 January 2026Connect Partnership Group facilitates naming rights deals and corporate sponsorship arrangements for VENU, including the Regent Bank naming rights deal and PepsiCo beverage partnership.
• Urban Story VenturessupportingStrategic or Co-development Partner · 1 January 2026Partnership with Urban Story Ventures for the development of a $300 million amphitheater in Chattanooga, Tennessee — VENU's next expansion corridor beyond current markets.
• Live Nation Worldwide, Inc.coreChannel Partner/ Reseller/ Distributor · 12 December 2025Landmark Operator Agreement making Live Nation the exclusive tenant and booking agent for the 20,000-capacity Sunset Amphitheater at McKinney, Texas. Deal provides VENU multiple revenue streams including profit participation, escalating per-ticket rent, and full retention of sponsorship and naming rights. Live Nation commits to meeting annual ticket sales targets or paying shortfall fees.
• Niall HoransupportingGTM or Marketing Partner · 13 November 2025Global recording artist Niall Horan joined VENU as shareholder and founding member of the Advisory Council, helping shape the future of live entertainment and promoting the company's fan-first, artist-driven vision. Participated in Billboard events as VENU partner.
• Primary Wave MusicstrategicStrategic or Co-development Partner · 29 October 2025Strategic partnership to develop artist-inspired experiences across VENU's live music venues, including opening three new outdoor amphitheaters in 2026 and expanding to up to 40 locations by 2030. Larry Mestel (Primary Wave CEO) participates as a VENU partner on Billboard panels discussing artist partnerships and music asset value creation.
• Aramark Sports + EntertainmentcoreImplementation/ SI/ Consulting Partner · 10 June 2025Strategic partnership where Aramark manages food, beverage, catering, concession, retail, custodial, grounds, and facility maintenance services at five VENU amphitheater venues (Ford Amphitheater and four Sunset Amphitheaters in Texas and Oklahoma). Aramark also made a $10 million equity investment in VENU through Series B 4% Cumulative Convertible Preferred Stock, signaling strong confidence in the business model.
• AEG Presents Rocky MountainscoreChannel Partner/ Reseller/ Distributor · 1 January 2025AEG Presents Rocky Mountains manages Ford Amphitheater in Colorado Springs as the exclusive venue operator and event presenter, providing booking, promotion, and production services for the flagship venue.
• BillboardcoreGTM or Marketing Partner · 1 January 2025Multi-year partnership positioning VENU as presenting partner of Billboard's premier industry events including Billboard Finance 50 Music & Money Dinner, Billboard Power 100, and Billboard Live Music Summit. VENU co-presents the Disruptor Award at these events. Partnership amplifies VENU's brand positioning among music industry executives and investors.
• BCA ArchitectssupportingTechnology or Integration · 1 January 2025VENU's Sunset Amphitheaters designed with BCA Architects to create unmistakable architectural presence in every city, featuring canopy roofing, advanced climate control, and multi-configuration flexibility for year-round events.
• Troy AikmancoreGTM or Marketing Partner · 1 December 2024Three-time Super Bowl champion Troy Aikman named VENU shareholder and national spokesperson for the $300M+ Luxe FireSuite Triple Net portfolio. Namesake of the Aikman Club premium hospitality brand across Sunset Amphitheaters. Featured in national media campaign across major broadcast and print outlets.
• Boston Common GolfsupportingGTM or Marketing Partner · 1 November 2024Strategic partnership blending live entertainment with competitive golf through Boston Common Golf's TGL team, united by shared vision to redefine modern audience engagement with entertainment.
• Dierks BentleysupportingGTM or Marketing Partner · 1 January 2024Multi-platinum country star Dierks Bentley joined as VENU shareholder and founding Advisory Council member, bringing live-music insight to venue design and programming. Performs at VENU venues; featured at investor events.

Scale indicators18 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• MSG Entertainment: Operates Madison Square Garden, Radio City Music Hall, and Beacon Theatre; broader portfolio than VENU but the most direct U.S. peer for premium-inventory venue operation and concert presentation.
• Caesars Entertainment: Operates entertainment venues, theaters, and arenas across its Las Vegas and regional casino resorts portfolio. Broader hospitality focus, but overlapping venue operations and premium hospitality economics.
• MGM Resorts International: Major entertainment venue operator via T-Mobile Arena partnership in Las Vegas; broader hospitality/resort portfolio but owns comparable premium entertainment venues and concert-programming economics.

Direct peers

• Ryman Hospitality Properties: Owns and operates the Ryman Auditorium, Grand Ole Opry, and a portfolio of convention/entertainment assets under an asset-light hotel REIT-like structure. Comparable venue operator with real estate linkages and premium hospitality focus.
• Sphere Entertainment: Operates The Sphere in Las Vegas and Madison Square Garden, focused on next-generation immersive live entertainment experiences. Comparable premium-experience venue operator with technology-forward differentiation.
• Oak View Group: Develops and operates large-scale live entertainment venues (Climate Pledge Arena, UBS Arena, Co-op Live); financed by Irving Azoff and Silver Lake. Closest peer in the venue-build-and-operate strategy VENU is replicating.
• AEG Presents (Anschutz Entertainment Group): Owns, operates, and books premier venues including Crypto.com Arena and Coachella; serves as Ford Amphitheater's exclusive operator/presenter. Directly comparable venue operator and promoter model.
• Live Nation Entertainment: World's largest live entertainment company; operates concert venues, festivals, and ticketing. Most comparable to VENU as a promoter-operator of live music destinations and a counterparty in VENU's Sunset McKinney Operator Agreement.

Emerging players

• C3 Presents: Austin-based festival promoter (Austin City Limits Music Festival, Lollapalooza) now part of Live Nation. Comparable focus on curating premium music experiences, though festival-centric rather than venue-operator.
• Topgolf Callaway Brands: Operates a multi-location network of premium entertainment/golf venues with hospitality and event-driven revenue. Adjacent venue-operating model across many U.S. markets; not a direct music competitor but analogous multi-site entertainment operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VENU_Live
• YouTubeyoutube.com/@venu_live
• Facebookfacebook.com/venuholdingcorporation
• LinkedInlinkedin.com/company/venuholdingcorporation
• Instagraminstagram.com/venu_live

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venu Holding