Nike

Name

Nike

Legal name

Nike, Inc.

Website

https://nike.com

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Athletic Footwear and Apparel

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Footwear Manufacturing (31621)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Athletic & Performance Footwear (CRAAACAA), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Tennis & Court Footwear & Apparel Retail (CRAMACAG), Golf Footwear Retail (CRAMAGAE), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Athletic footwear
• Sportswear apparel
• Athletic accessories
• Lifestyle sneakers
• Performance apparel

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Footwear Sales: Nike's largest revenue stream includes athletic and casual shoes across categories: running, basketball, soccer cleats, training, lifestyle (Air Force 1, Jordan, Dunk, Air Max), with price points ranging from $60 to $260+
2. Apparel Sales: Athletic and lifestyle clothing including tops, bottoms, jackets, sports bras, and accessories sold through Nike.com, retail stores, and wholesale partners
3. Skims Joint Venture: Nike launched a joint venture with Kim Kardashian's Skims brand, creating the NikeSKIMS line of apparel products including bras, leggings, and tops
4. Converse Brand: Owned subsidiary Converse generates revenue through its Chuck Taylor All Star, Chuck 70, and Run Star Hike platforms, sold at $60-$115 price points
5. Digital/NFT Products: Following RTFKT acquisition in December 2021, Nike generates revenue from NFT collectibles, virtual products, and digital experiences; RTFKT had generated nearly $65 million in transaction volume from NFT projects prior to acquisition
6. Licensing and Sponsorships: Revenue from licensing deals with national soccer teams (Germany kit deal starting 2027), collegiate programs (UCLA $7.125-$7.25M per year), and other institutional partners

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Nike designs, manufactures, and globally markets athletic and casual footwear, apparel, equipment, and accessories across categories including running, basketball, soccer, training, golf, skateboarding, and lifestyle. The company operates through a hybrid direct-to-consumer model (Nike.com, Nike retail stores, SNKRS app) supplemented by wholesale partnerships, and also licenses its brand for team kits, collegiate programs, and digital/NFT products.

Product overview

Nike is a global athletic apparel and footwear company offering a broad portfolio of products organized across multiple layers: core footwear franchises (Air Force 1, Air Max, Dunk, running, basketball, soccer cleats, training); sub-brands (Jordan Brand for basketball/lifestyle, Converse for casual lifestyle); digital platforms (Nike App, SNKRS, Run Club, Training Club, Nike Membership, Nike By You customization); and joint ventures (NikeSKIMS shapewear). Nike also sponsors national football teams (12 teams for 2026 World Cup) and develops technology platforms including the G.T. Series basketball technology. The company operates through Nike Direct (owned retail and digital) and wholesale channels globally.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan: Premium basketball and lifestyle brand featuring Air Jordan footwear and apparel, named after basketball legend Michael Jordan
• Converse
• NikeSKIMS
• Nike Pro
• NikeLab
• ACG

Products and services

• Nike Air Force 1 Iconic basketball-inspired lifestyle sneaker and Nike's most enduring franchise, available in multiple silhouettes (Low, Mid, High) and special collaborations, targeted at lifestyle consumers and sneaker enthusiasts.
• Nike Air Max Visible-air cushioning running and lifestyle franchise spanning Air Max 90, Air Max 95, Air Max Plus, and VaporMax models for both performance and casual wear.
• Nike Running Shoes Performance running footwear family including daily-trainer Pegasus, race-day Vaporfly and Alphafly, stability Structure, and cushioned Vomero lines, for runners and athletes seeking energy return and durability.
• Nike Basketball Shoes Performance and signature basketball footwear including LeBron, Kobe, Ja Morant, Giannis, KD, Devin Booker, Jayson Tatum, Luka Dončić, Sabrina Ionescu, and Caitlin Clark signature lines with Nike Opticast upper technology.
• Nike Soccer Cleats Soccer footwear including Mercurial (speed), Phantom (precision), and Tiempo (touch) lines for firm ground, turf, and indoor surfaces, endorsed by elite footballers.
• Nike Training & Gym Shoes Training footwear including Metcon for weightlifting and Free Metcon for cross-training, designed for gym and functional fitness use.
• Jordan Brand Premium basketball and lifestyle sub-brand featuring Air Jordan footwear, apparel, and accessories including performance basketball, golf, and lifestyle collections, named after basketball legend Michael Jordan.
• Converse Subsidiary brand offering casual lifestyle footwear including Chuck Taylor All Star, Chuck 70, and Run Star Hike platform styles.
• NikeSKIMS Joint-venture apparel brand with Kim Kardashian's Skims, featuring body-inclusive shapewear, bras, leggings, shorts, tops, and jackets focused on women's training and everyday wear.
• Nike Dunk Retro basketball-inspired sneaker revived as a lifestyle staple, available in Dunk Low, Dunk High, and numerous collaborations.
• Nike Golf Golf footwear, apparel, and accessories including Tiger Woods signature lines, Tour Championship styles, and recreational golf products for competitive and casual players.
• Nike ACG (All Conditions Gear) Outdoor and trail performance line featuring hiking shoes, trail running, and weather-resistant footwear and apparel under the All Conditions Gear (ACG) label.

Quantifiable outcome

• Nike leads global sports footwear market share at 22.9% (down from 29.2% in 2022), nearly double Adidas
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RTFKTcoreStrategic or Co-development Partner · 14 December 2021Nike acquired RTFKT Studios in December 2021 for its digital and blockchain technology capabilities, NFT collectibles expertise (CloneX project), and virtual/metaverse product development. RTFKT had previously raised funding at a $33.3 million valuation and generated nearly $65 million in transaction volume from NFT projects. C Ventures had invested $8 million in RTFKT earlier in 2021.
• Skims (Kim Kardashian)coreStrategic or Co-development PartnerNike and Skims launched a joint venture creating the NikeSKIMS line of apparel products including bras, leggings, jackets, and tops. The announcement added $6.7 billion to Nike's market value. Skims has achieved a $5 billion valuation and nearly $1 billion in annual sales under Kim Kardashian's leadership.
• FIFA World Cup National TeamscoreGTM or Marketing PartnerNike supplies kits for 12 national teams at the 2026 FIFA World Cup including USA, France, Brazil, Canada, and others. The company runs major marketing campaigns tied to the tournament, generating 76 million YouTube views with its 'Rip the Script' campaign versus Adidas' 7 million.
• Germany Football Association (DFB)coreGTM or Marketing PartnerNike secured Germany's national team kit supply deal starting in 2027, ending a 72-year partnership with Adidas. Germany is expected to sell 3 million+ jerseys under the new partnership. Nike has already begun teasing the partnership with US-based advertising campaigns.
• Canada SoccercoreGTM or Marketing PartnerNike designed Team Canada's 2026 World Cup jerseys with a fragmented mosaic pattern for the home kit and 'black ice' design for the away kit, both incorporating Canadian symbols including the iconic loonie hidden inside the collar. Designed by Calgary-based lead designer Holly Gallacher.
• JacquemusminorStrategic or Co-development PartnerNike partnered with French luxury fashion brand Jacquemus for France's national football team's off-pitch styling at the 2026 World Cup, part of Nike's shift toward culture-driven fashion collaborations.
• LoeweminorStrategic or Co-development PartnerSpanish luxury fashion house Loewe designed Spain's national football team outfits for the 2026 World Cup as part of Nike's broader cultural fashion partnerships strategy.
• University of OregoncoreStrategic or Co-development PartnerNike maintains deep historical ties to the University of Oregon dating back to co-founders Phil Knight and Bill Bowerman. Nike hosts The Opening Finals at its Beaverton campus, hosts Oregon Ducks football activities, and is building a new indoor practice facility in Eugene. Nike co-designed Oregon's Tokyo-inspired clothing collection.
• Palace Skateboards and PattaminorStrategic or Co-development PartnerNike partnered with streetwear brands Palace Skateboards and Patta for World Cup 2026 culture collections as part of its strategy to engage football culture audiences.
• HypericeminorStrategic or Co-development PartnerNike partnered with Hyperice to create the Nike x Hyperice Hyperboot, a $799 recovery boot combining heat and compression therapy, endorsed by Liverpool FC and Netherlands player Virgil Van Dijk.
• UCLA BruinscoreGTM or Marketing PartnerNike extended sponsorship contract through June 2029 providing $7.125-$7.25M per year in gear plus $500K annual cash. Contract obligates UCLA to negotiate exclusively with Nike regarding any further renewal before March 31, 2028.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• adidas: Closest direct competitor in athletic footwear and apparel globally, competing head-to-head in football (14 World Cup 2026 sponsored teams vs Nike's 12), running, lifestyle, and basketball. Both companies target the same consumer segments with similar product portfolios and pricing tiers.
• Puma: Major global athletic footwear and apparel competitor, particularly strong in football (sponsors Man City, Borussia Dortmund), running, and motorsport. Competes with Nike across performance and lifestyle categories with overlapping wholesale distribution.
• lululemon: Premium athletic apparel brand directly competing with Nike in women's activewear, lifestyle, and increasingly men's performance. Has expanded into footwear (Beyondfeel, Blissfeel) and represents a growing threat in the women's category.
• New Balance: Athletic footwear and apparel competitor with growing premium positioning in running (FuelCell, SC Elite), lifestyle (530, 550, 1906), and basketball. Has made notable inroads in football casual and lifestyle segments where Nike plays.
• Under Armour: Athletic apparel and footwear competitor, historically focused on performance training, running, and basketball. Smaller scale than Nike but competes in the same product categories and channels.
• ASICS: Performance running and tennis specialist with strong global brand equity, competing directly with Nike in running (Gel-Kayano, Magic Speed) and tennis (Court Control) franchises. Particularly strong in Asian markets.

Broad incumbents

• VF Corporation: Diversified apparel conglomerate owning Vans, The North Face, Timberland, and Dickies. Not a direct footwear competitor to Nike but competes for share of consumer apparel and footwear wallet, and operates in similar wholesale and DTC channels.

Emerging players

• On Holding: Premium running and lifestyle brand that has rapidly gained share in performance running, directly competing with Nike's Pegasus, Vaporfly, and Alphafny franchises. Represents one of the most significant share-takers from Nike in the running category.
• Hoka (Deckers Outdoor): Performance running and lifestyle brand owned by Deckers, growing rapidly in the same premium running and athletic-lifestyle category where Nike competes. Frequently cited as a direct share-taker from Nike in specialty running retail.

Regional players

• Anta Sports: Largest Chinese sportswear brand, owner of FILA and Descente. Major competitor in Greater China where Nike is currently losing share, and increasingly expanding into global performance and lifestyle segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Nike
• YouTubeyoutube.com/user/nike
• Facebookfacebook.com/nike
• LinkedInlinkedin.com/company/nike
• Instagraminstagram.com/nike
• TikToktiktok.com/@nike

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments57 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nike