Own Company

What Own Company does

Own Company (now marketed as "Own from Salesforce," formerly OwnBackup) is a SaaS data protection and management vendor founded in 2015 in Israel and headquartered in the United States, focused on backup, recovery, security, archiving, data masking, and sandbox seeding for mission-critical SaaS workloads. Its core product line spans Backup & Recover, Data Security (Shield), Data Mask & Seed, Archive, and Security Center, integrated natively with Salesforce, Microsoft Dynamics 365, ServiceNow, and Workday. The technical foundation is a multi-cloud SaaS platform hosted on AWS (USA, Canada, UK, EU, Australia) and Azure (USA, Canada, EU, Australia), running in tenant-isolated VPCs/VNets with FIPS 140-2 HSM-backed AES-256 encryption, customer-managed keys (BYOK/BYOKMS/BYOKV), SAML 2.0 SSO, RBAC, and MFA. The company claims a first-to-market Continuous Data Protection capability for Salesforce (GA August 2024) that pushes data changes to backup in near real time, and a 99.9% monthly availability commitment with 4-hour RTO and 0-hour RPO on its own production infrastructure.

The business model is enterprise subscription SaaS, with quote-based pricing sold through direct sales ("Get a Demo" CTA) and authorized resellers, governed by Master Subscription Agreements with one-year auto-renewing Order Forms and net-30 invoicing. Revenue is supplemented by tiered paid Support and Success plans (Standard, Premier, Premier Plus) and free trials / proof-of-concept programs. Own's customer base is concentrated in Salesforce customers and spans regulated segments including US federal government (via a FedRAMP-Authorized Government Cloud, marketplace listing FR2222167230), French healthcare (HDS certification), UK public sector (Cyber Essentials), and life sciences (GxP/GmP-aligned), supported by ISO 27001:2013, ISO 27701:2019, SOC 2 Type II, SOC 1 Type II, and HIPAA/HITECH attestations.

In November 2024, Salesforce, Inc. (NYSE: CRM) completed its $1.9 billion all-cash acquisition of Own Company (definitive agreement signed September 5, 2024) — Salesforce's largest acquisition since Slack in 2021, and at a meaningful discount to Own's $3.35 billion 2021 Series E post-money valuation. Own now operates as a wholly owned subsidiary within the Salesforce Platform, co-marketed as "Own from Salesforce" since March 2025, and is being integrated into Salesforce's $6 billion UK AI Center investment. Pre-acquisition, the company had executed three acquisitions in 2021 (Merlinx, Nimmetry, RevCult) to extend beyond Salesforce into multi-cloud and Microsoft workloads, and had scaled to 501-1,000 employees with offices in the US, Israel, India, and the UK.

Name

Own Company

Legal name

OwnCompany Inc.

Website

https://owndata.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Own Company (formerly OwnBackup, now "Own from Salesforce" following its $1.9B November 2024 acquisition) provides enterprise SaaS data protection, backup, recovery, security, archiving, and sandbox-seeding for Salesforce, Microsoft Dynamics 365, ServiceNow, and Workday workloads on a multi-region AWS/Azure platform.

Ownership category

akta.pro rank

Product category

SaaS Data Protection and Backup

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA), Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)

Keywords

• SaaS data protection
• Cloud data backup
• Continuous data protection
• Salesforce data security
• SaaS backup recovery

Headquarters

HQ city

Englewood Cliffs

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Licenses (Backup & Recover, Data Security, Data Mask & Seed, Archive): Recurring subscription revenue under a Master Subscription Agreement and per-product Order Forms. Subscription quantities are non-decreasing during a paid term (Section 5.1) and Order Forms auto-renew in one-year increments unless cancelled 30 days prior (Section 8.2). Billing is net 30 days from invoice.
2. Premium Support and Success Plans: Tiered paid support — Standard, Premier and Premier Plus — with Premier Plus including a dedicated Technical Account Manager (TAM), 24/7/365 prioritized response, one-hour guaranteed response on high-priority cases, Data Recovery Readiness & Response (DR3), Training Workshops and Quarterly Technical Health Checks. Subject to minimum spend.
3. Reseller Channel Sales: Indirect revenue through authorized resellers; per MSA Section 14.6, reseller-negotiated terms for fees, payment, support and renewal take precedence, indicating resold deals as a meaningful revenue stream.
4. Pilot / Free Trial Programs: Free trials, evaluations and proofs-of-concept are offered (Section "Free Trials"), provided AS IS during the trial period with intent to convert into paid subscriptions before trial expiry. Pilot Products governed by Section 13.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Own Company (marketed as 'Own from Salesforce', formerly OwnBackup) is a cloud-native SaaS provider of data protection, backup, recovery, security, sandbox seeding, and archiving for mission-critical SaaS data, primarily in Salesforce, with additional support for Microsoft Dynamics 365, ServiceNow, and Workday. The platform is delivered as a multi-tenant SaaS service hosted on AWS and Azure, and includes a first-to-market Continuous Data Protection engine that pushes data changes to backup in near real time to minimize data loss.

Differentiator

Problem solved

Functional benefit

Products and services

• Backup & Recover
• Data Security (Shield) Mitigates threats and proactively monitors Salesforce data; delivers threat detection and security controls management for Salesforce customers.
• Data Mask & Seed Generates realistic, secure test data to accelerate development sandboxes for Salesforce, ServiceNow, Microsoft Dynamics 365, and Workday.
• Archive Removes inactive data to improve org performance by archiving cold or historical Salesforce data while maintaining accessibility.
• Security Center Single-pane-of-glass management for all Own security controls, enabling centralized visibility and policy management across Data Security, Backup & Recover, Data Mask & Seed, and Archive.
• Continuous Data Protection for Salesforce Near real-time continuous backup capability that pushes Salesforce data changes to backup as they occur, minimizing data loss to near zero and improving RPO/RTO versus traditional interval-based backups; first to market for Salesforce.
• Own Government Cloud (FedRAMP Authorized) FedRAMP Authorized SaaS data protection environment (FR2222167230) making Own eligible to provide data protection services to U.S. Federal Government customers.
• Premium Support and Success Plans Tiered paid support — Standard, Premier, and Premier Plus — with Premier Plus including a dedicated Technical Account Manager (TAM), 24/7/365 prioritized response, one-hour high-priority SLA, Data Recovery Readiness & Response (DR3), training workshops, and quarterly technical health checks; subject to a minimum spend.

Quantifiable outcome

• Near-zero data loss via Continuous Data Protection (vs. interval-based backups) — better RPO/RTO attainment for Salesforce customers
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• DLA PiperminorImplementation/ SI/ Consulting Partner · 24 September 2024DLA Piper advised Own Company in its acquisition by Salesforce for US$1.9 billion — legal advisor on the deal.
• Salesforce (CRM)flagshipStrategic or Co-development Partner · 6 September 2024Salesforce signed a definitive agreement on September 5, 2024 to acquire Own Company for $1.9 billion in cash. Deal closed in November 2024 with a cash transfer. Salesforce's largest acquisition since Slack in 2021. Own's products are now officially part of the Salesforce Platform ("Own from Salesforce") and are co-marketed on salesforce.com. The acquisition expands the London AI Center's engineering capabilities and supports Salesforce's $6B UK investment commitment to make the UK its AI hub for Europe.
• RevCultcoreStrategic or Co-development Partner · 31 August 2021OwnBackup acquired RevCult in August 2021 to enhance its SaaS data protection and security offerings. The acquisition extends support beyond Salesforce to other cloud providers, including Microsoft, and reinforces OwnBackup's multi-cloud data protection strategy.
• NimmetrycoreStrategic or Co-development Partner · 2 June 2021OwnBackup acquired Nimmetry (a SaaS data platform based in Santa Clara with a significant presence in Hyderabad) in June 2021 to bolster its multi-cloud strategy. Nimmetry became part of OwnBackup and expanded its capabilities for non-Salesforce workloads.
• Merlinx (Tel Aviv)coreStrategic or Co-development Partner · 1 January 2021Prior to the Nimmetry acquisition, OwnBackup acquired Merlinx in Tel Aviv, Israel, enhancing Own's capabilities in data security.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud infrastructure provider for the Own SaaS service, hosted on AWS in the USA, Canada, UK, EU and Australia. Own's services run inside its own AWS VPC, using S3 with versioning for object storage. AWS provides SOC1/SSAE-18, SOC2, SOC3, ISO 27001 and HIPAA accreditations that Own inherits for its compliance posture.
• Microsoft AzurecoreTechnology or IntegrationSecondary cloud infrastructure provider, hosted on Azure in the USA, Canada, EU and Australia. Own's services run inside Azure Virtual Networks. Azure provides SOC1/SSAE-16, SOC2, PCI DSS Level 1, ISO 27001, HIPAA and FIPS 140-2 accreditations that Own inherits for compliance.
• Salesforce.com (ISVForce Partner Program)flagshipTechnology or IntegrationOwn is a Salesforce.com authorized ISVForce partner and undergoes annual security assessments to maintain this status. Own's products (Backup & Recover, Data Security, Data Mask & Seed, Archive) are integrated directly with Salesforce APIs and are now co-distributed as part of the Salesforce Platform following the acquisition.
• Cloud Security Alliance (CSA)coreStrategic or Co-development PartnerRecognized by CSA as a Trusted Cloud Provider and listed in the CSA STAR registry. Own is also an official CSA Partner demonstrating dedication to being a trusted cloud provider.
• ISACAminorOthersOwn security personnel are part of the ISACA network and participate in knowledge sharing to provide insight into emerging security threats and help advance the security field.
• (ISC)²minorOthersOwn security personnel hold numerous (ISC)² security certifications including CISSP and are active members in the (ISC)² community.
• New Jersey Cybersecurity and Communications Integration Cell (NJCCIC)minorOthersOwn is a member of the NJCCIC and receives cyber alerts/advisories, cyber tips and best practices; the NJCCIC provides members with cyber information sharing, threat analysis and incident reporting services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keepit: Keepit is a cloud-to-cloud backup and recovery vendor covering Salesforce, Microsoft 365, Google Workspace and Azure AD. It overlaps Own's continuous-protection and compliance-oriented positioning for SaaS workloads and competes for similar enterprise customers.
• Spanning (by Kaseya): Spanning Backup delivers SaaS application backup and recovery for Salesforce, Microsoft 365 and Google Workspace, and is owned by Kaseya. It is a direct competitor to Own's Backup & Recover for Salesforce and Microsoft, typically positioned for SMB and mid-market.
• HYCU: HYCU delivers purpose-built backup and data protection as a service for SaaS and cloud workloads including Salesforce, ServiceNow, Microsoft 365 and Google Workspace. It is a direct peer across Own's multi-cloud backup footprint with a comparable B2B enterprise sales motion.
• Druva: Druva is a cloud-native SaaS data protection platform that backs up, archives and secures data across endpoints, cloud workloads and SaaS apps. It is the most direct competitor to Own's Backup & Recover and Archive positioning, with a similar 100% cloud-delivered architecture and recurring-subscription GTM.
• CloudAlly: CloudAlly provides cloud-to-cloud backup for Salesforce, Microsoft 365, Google Workspace and other SaaS platforms. It directly competes with Own's Backup & Recover for Salesforce and Microsoft customers with similar subscription pricing and self-serve onboarding.
• AvePoint: AvePoint provides backup, governance and data management for Microsoft 365, Salesforce, Google Workspace and other SaaS platforms. It directly competes with Own across both Salesforce-native and Microsoft Dynamics 365 / Microsoft 365 backup, with overlapping compliance and residency features.

Broad incumbents

• Commvault: Commvault is an enterprise data protection and information management incumbent offering backup, archiving and compliance across hybrid cloud and SaaS workloads (including its Metallic SaaS-delivered brand). It is a broad incumbent with overlapping capabilities to Own's enterprise and regulated-vertical play.
• Cohesity: Cohesity is a data management and backup incumbent consolidating secondary data and workloads, including SaaS data protection and ransomware recovery. It is a broad incumbent that competes with Own for enterprise data resilience spend while serving a much broader hybrid estate.
• Veeam: Veeam is a large, established data protection and backup vendor spanning on-premises, cloud and SaaS workloads including Salesforce and Microsoft 365. It is a broad incumbent whose expanding SaaS offerings overlap Own's enterprise backup footprint while serving a much wider customer base.
• Rubrik: Rubrik is a data security and cloud data management platform providing backup, recovery and ransomware protection across enterprise workloads, including SaaS and cloud-native estates. It is a broad incumbent whose zero-trust data security and Cloud Data Management posture partially overlaps Own's data resilience value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OwnBackup
• Facebookfacebook.com/theOwnCompany
• LinkedInlinkedin.com/company/owndata

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries3 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Own Company