CoinMarketCap

What CoinMarketCap does

CoinMarketCap is a cryptocurrency market data aggregation platform founded in May 2013 by Brandon Chez that tracks real-time pricing, market capitalization, trading volume and supply data for more than 53 million crypto assets across 952+ exchanges. It serves retail cryptocurrency traders and investors, developers building crypto applications, cryptocurrency exchanges and trading platforms, and financial media outlets; named enterprise customers and integration partners include Binance, Coinbase, TrustWallet and Yahoo Finance. The platform reports roughly 1B+ monthly page views and claims approximately 75% market share in the cryptocurrency data category.

The product portfolio centers on a real-time data aggregation engine that ingests pricing directly from exchanges, normalizes it across pairs, and converts to USD for market-cap calculations, supported by 14 years of historical snapshots and on-chain coverage of the top 70+ chains through DexScan. It spans tiered API services (Free, Starter at $95/month, Professional around $249/month, Enterprise up to $875/month) handling 1B+ API calls per month, proprietary indices (CMC20, CMC100, Fear & Greed Index, Altcoin Season Index), Token Unlocks, Real-World Assets tracking, Yield dashboards, and ETF Flows. Newer surface areas include the AI Agent Hub (MCP server, x402 pay-per-request, CLI, IDE integrations), Ask CMC AI and AI Alerts, a Skills Marketplace, and categories for Prediction Markets, ETFs, and Bitcoin Treasuries. The architecture is documented at coinmarketcap.com/api with an MCP-enabled integration layer.

CoinMarketCap operates a multi-stream revenue model combining tiered API subscriptions, enterprise data contracts, advertising (including through the Sevio/Coinzilla Web3 advertising network), and premium products such as CoinMarketCap Max, distributed via an API-first and product-led growth motion supplemented by direct enterprise sales. The company is privately held and has been a subsidiary of Binance since 2019; it lists 101-250 employees and is headquartered in Dover, United States, with no stated geographic restrictions and global distribution.

Name

CoinMarketCap

Legal name

CoinMarketCap

Website

https://coinmarketcap.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

CoinMarketCap is a leading cryptocurrency market data aggregator providing real-time pricing and market capitalization data for 53M+ assets across 952+ exchanges. It serves retail traders, developers, and enterprises via tiered API subscriptions ($95–$875/month) and advertising, with 1B+ monthly API calls and 1B+ monthly page views.

Ownership category

akta.pro rank

Product category

Cryptocurrency Market Data

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Index Providers & Benchmark Administrators (FSADAHAB)

Keywords

• Cryptocurrency market data
• Crypto price tracking
• Blockchain data analytics
• Crypto API services
• Digital asset pricing

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Subscriptions: Tiered API subscription model ranging from free tier to paid plans at $95-$875/month, with the free tier providing limited API calls for testing and prototyping, and paid tiers offering higher rate limits and production access.
2. Advertising Network Access: Partnership with Sevio/Coinzilla provides advertising inventory access to CoinMarketCap's audience, enabling brands to launch managed and self-serve campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

CoinMarketCap operates a cryptocurrency market data aggregation platform that collects real-time pricing data directly from exchanges, normalizes it across trading pairs, and converts it to USD for market capitalization calculations. The platform serves both individual retail users through a free public website and developers/enterprises through tiered API subscriptions, tracking 51M+ crypto assets across 947+ exchanges. It powers 1B+ API calls per month and is integrated as the data layer for major exchanges, wallets, and financial platforms including Binance, Coinbase, TrustWallet, and Yahoo Finance.

Product overview

CoinMarketCap is a unified cryptocurrency data aggregation and analytics platform providing free market-facing data products alongside tiered API and enterprise services. The core platform (Cryptocurrency Data Platform) offers real-time prices, market caps, and charts for 53M+ assets across 952 exchanges. The product portfolio includes tiered API products (Crypto API, DEX API, Enterprise API) powering 1B+ monthly calls and serving major exchanges like Binance, TrustWallet, and Coinbase. AI-powered products include the AI Agent Hub (connecting crypto data to AI models via MCP server and x402 protocol), CMC AI conversational assistant, and Skills Marketplace. Additional tools span DexScan (automated DEX token discovery), Historical Snapshots (data back to 2013), Yield Dashboard (1,000+ CeFi/DeFi yield products), proprietary indices (CMC20, CMC100), Token Unlocks tracker, Real-World Assets page, Portfolio Tracker, Watchlist, and educational Academy. The platform reaches 1B+ monthly page views with approximately 75% market share in the crypto data industry.

Differentiator

Problem solved

Functional benefit

Brands

• CoinMarketCap API: Cryptocurrency data API service for developers and enterprises
• CoinMarketCap Academy
• CoinMarketCap Labs
• CoinMarketCap Max
• CoinMarketCap Launch
• CMC AI Agent Hub
• DexScan

Products and services

• Cryptocurrency Data Platform
• Crypto API
• DEX API
• Enterprise API
• Trial Pro API
• AI Agent Hub
• Skills Marketplace
• CMC AI
• DexScan
• Historical Snapshots
• Yield Dashboard
• CMC20 Index
• CMC100 Index
• Token Unlocks
• Real-World Assets (RWA)
• CMC Launch
• Site Widgets
• CMC Max
• Academy
• Advertise

Quantifiable outcome

• 1B+ monthly page views
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sevio (Coinzilla)coreGTM or Marketing Partner · 16 June 2026Sevio announced strategic partnerships with CoinMarketCap and Blockchain.com to expand its Coinzilla Web3 advertising network. The partnership grants advertisers access to CoinMarketCap's audience of over 1 billion monthly page views, enabling brands to launch managed and self-serve campaigns across premium crypto publisher inventory.
• Blockchain.comcoreGTM or Marketing Partner · 16 June 2026Blockchain.com is part of the Coinzilla advertising network partnership alongside CoinMarketCap, contributing 10 million monthly visitors to the network. The partnerships aim to provide transparent and efficient advertising ecosystem by eliminating intermediaries and offering direct access to premium publisher inventory.
• BNB ChainminorStrategic or Co-development Partner · 3 June 2026BNB Chain partnered with CoinMarketCap and Trust Wallet to launch BNB HACK: AI Trading Agent Edition, a three-week hackathon with $36,000 prize pool. The partnership invites developers worldwide to build AI-powered trading agents capable of reading live market data and executing on-chain transactions.
• Trust WalletminorStrategic or Co-development Partner · 3 June 2026Trust Wallet partnered with CoinMarketCap and BNB Chain for the BNB HACK: AI Trading Agent Edition hackathon, offering special prizes for best use of partner tools including CMC Agent Hub, Trust Wallet Agent Kit, and BNB AI Agent SDK.
• Teneo ProtocolminorStrategic or Co-development Partner · 21 April 2026Teneo Protocol joined CoinMarketCap Labs, a strategic partnership increasing visibility for the AI agent infrastructure platform among CoinMarketCap's millions of users. The platform enables autonomous AI agents to process financial transactions independently through x402 payment standard and has already processed over 1.5 million requests from agents.
• ReserveminorStrategic or Co-development Partner · 18 November 2025CoinMarketCap and Reserve launched the CMC20, a new tradable crypto index token on BNB Chain, allowing diversified exposure to the top 20 cryptocurrencies by market capitalization. The index is fully tradable, rebalances monthly, and supports various trading integrations.
• Yahoo FinancecoreStrategic or Co-development Partner · 20 May 2019Yahoo Finance has a formal, ongoing strategic partnership with CoinMarketCap, integrating real-time pricing, market caps, trading volumes, supply data, token metadata, and indices across Yahoo Finance's cryptocurrency pages. This partnership extends CMC's reach to Yahoo Finance's mainstream financial audience.
• BinancecoreTechnology or IntegrationBinance, the world's largest cryptocurrency exchange with over 280 million registered users, integrates CoinMarketCap API to power market data across its platform including pricing, market capitalization, and token supply verification. CMC verifies maximum and total supply figures for hundreds of cryptocurrencies on Binance's Markets Overview page and individual coin price pages.
• TrustWalletcoreTechnology or IntegrationTrustWallet, the world's most downloaded self-custody crypto wallet with over 200 million total downloads as of March 2025, relies on CoinMarketCap API to display real-time token prices across more than 10 million digital assets on 100+ blockchains.
• CoinbasecoreTechnology or IntegrationCoinbase, a US-based cryptocurrency exchange serving over 120 million verified users, integrated the CoinMarketCap API to deliver real-time pricing, market capitalization, and trading volume data across its platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoinGecko: CoinGecko is the closest direct competitor to CoinMarketCap, offering nearly identical crypto market data aggregation, price tracking, exchange rankings, and developer APIs across thousands of assets. It is widely cited as CMC's primary alternative in the crypto market data category.
• Messari: Messari is a leading crypto research and market intelligence platform serving institutional investors with data, reports, and indices (including the Bloomberg-Messari indices). It competes directly with CMC's premium data offerings and targets the same institutional and developer segments.
• Kaiko: Kaiko is an institutional-grade crypto market data provider offering historical and real-time market data, indices, and analytics to financial institutions. It directly competes with CMC's Enterprise API tier and serves a similar institutional customer base.
• CryptoCompare: CryptoCompare (owned by Coinbase) is a crypto market data provider offering prices, order book, and reference data for institutional and enterprise customers. It competes with CMC's Enterprise API and shares the institutional data infrastructure customer base.

Emerging players

• Glassnode: Glassnode specializes in on-chain and market intelligence analytics for crypto assets, including institutional-grade metrics, dashboards, and APIs. It overlaps with CMC's DexScan and yield data products while serving a more analytics-focused institutional audience.
• DefiLlama: DefiLlama is the leading DeFi-focused data aggregator, particularly dominant in Total Value Locked (TVL) and yield tracking across protocols. It directly overlaps with CMC's Yield Dashboard product and is a meaningful free alternative for DeFi-specific data.
• CoinCodex: CoinCodex is a smaller crypto market data and price prediction platform offering price tracking, exchange listings, and market analysis. It competes with CMC's retail-facing website for crypto price discovery traffic.
• Dune Analytics: Dune Analytics is a community-driven on-chain data analytics platform with custom queries and dashboards. It serves developers and analysts who may otherwise use CMC's DEX API and DexScan for granular on-chain token and pool data.
• The Block: The Block is a crypto news, research, and data provider covering institutional-grade market intelligence. It overlaps with CMC's research content and institutional data positioning, particularly through its Research and Data product suites.

Broad incumbents

• TradingView: TradingView is a broad financial charting and social trading platform covering stocks, forex, and crypto. It overlaps with CMC's charting and analysis tools while serving a much wider multi-asset audience beyond crypto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoinMarketCap
• YouTubeyoutube.com/channel/UCnhdZlwVd6ocXGhdSyV9Axg/?sub_confirmation=1
• Facebookfacebook.com/CoinMarketCap
• LinkedInlinkedin.com/company/coinmarketcap
• Instagraminstagram.com/coinmarketcap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoinMarketCap