ATH Vodka
ATH Vodka is a London-based ultra-premium vodka brand producing 8x-distilled French grain vodka in LED light-up bottles, sold via UK direct-to-consumer e-commerce and trade accounts, with a blockchain-based $ATH reward token on Tidechain extended to partner venues and ATH Live events.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ATH Vodka does
ATH Vodka is a UK-based ultra-premium vodka brand operating under parent company Reset Drinks Limited, headquartered in London. The company produces three core stock-keeping units — Original (42% ABV), English Raspberry & Lychee (40% ABV), and Costa Rican Pineapple & Mango (40% ABV) — all distilled eight times from French grain, triple charcoal-filtered, and packaged in a distinctive LED light-up bottle. Each 70cl bottle retails at £39.99 GBP via the company's direct-to-consumer e-commerce store at athvodka.com, with a trade account program serving hospitality venues and a wholesale partner network in the UK market.
The company operates a hybrid go-to-market combining direct e-commerce, B2B wholesale accounts, and an experiential channel called "ATH Live Events" hosted at partner venues. Distribution is currently UK-only, with no disclosed shipping outside the domestic market. The most distinctive technical component is the $ATH token, a Real World Asset (RWA) reward token built on the Tidechain layer-one blockchain and tradable on the TIDEFI DEX; token holders who accumulate 10,000+ $ATH tokens gain access to the HighLife Pass, VIP events, and partner venue benefits. The brand has generated visibility through a flagship February 2023 partnership with Sony Music as the Official Vodka Sponsor of the Brit Awards After Party at Nobu Portman Square, alongside an extensive content marketing footprint (ATH Cocktails blog, ATH News blog) and a focus on premium gifting, corporate clients, and the ultra-premium on-premise segment.
ATH Vodka is privately held, privately funded (no disclosed external funding rounds), and operates with a 1-10 person team. Ownership is concentrated with the founders of Reset Drinks Limited, who bring over 40 years of collective hospitality industry experience and a network spanning venues, music festivals, celebrities, and high-net-worth individuals. The company extends the brand beyond spirits through planned (currently "coming soon") bar accessories and merchandise product lines, and is approaching the UK premium spirits market with an explicit fusion of luxury spirits and Web3 tokenization that is not replicated by traditional incumbents.
ATH Vodka firmographics
Firmographics- Name
- ATH Vodka
- Legal name
- Reset Drinks Limited
- Website
- https://athvodka.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ATH Vodka is a London-based ultra-premium vodka brand producing 8x-distilled French grain vodka in LED light-up bottles, sold via UK direct-to-consumer e-commerce and trade accounts, with a blockchain-based $ATH reward token on Tidechain extended to partner venues and ATH Live events.
- Ownership category
- akta.pro rank
ATH Vodka industry classification
Industry- Product category
- Ultra-Premium Vodka
- NAICS
- Distilleries (31214), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where ATH Vodka is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ATH Vodka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Vodka Product Sales: Direct sales of ultra-premium French grain vodka products through e-commerce website. Products include Original (42% ABV) and flavored variants (40% ABV) sold as single bottles or cases.
- $ATH Token: Digital asset token launched on Tidechain blockchain with initial supply of 1 billion tokens. Tokens are distributed through product sales and initial distribution events, with DeFi staking capabilities on TIDEFI DEX.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ATH Vodka Original 42% ABV - From £39.99 |
| Unit Pricing | Pay-as-you-go | ATH Vodka English Raspberry & Lychee 40% ABV - From £39.99 |
| Unit Pricing | Pay-as-you-go | ATH Vodka Costa Rican Pineapple & Mango 40% ABV - £39.99 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
ATH Vodka product offering
Product offeringCore offering
ATH Vodka produces and sells ultra-premium French grain vodka in three variants (Original at 42% ABV plus Raspberry & Lychee and Pineapple & Mango flavored variants at 40% ABV), each 8 times distilled, triple charcoal-filtered, and packaged in a signature LED light-up bottle. The brand operates a direct-to-consumer e-commerce store, a wholesale Trade Accounts program for hospitality venues, the $ATH token reward ecosystem on Tidechain blockchain, and the ATH Live events sponsorship program.
Product overview
ATH Vodka is a premium British spirits brand producing an ultra-premium vodka portfolio centered around three core variants: ATH Vodka Original (42% ABV, French grain, 8x distilled), ATH Vodka Costa Rican Pineapple & Mango (40% ABV, flavoured), and ATH Vodka English Raspberry & Lychee (40% ABV, flavoured). The company distinguishes itself through signature LED light-up bottles, integration of blockchain technology via the $ATH Token built on Tidechain for consumer rewards and community engagement, and ATH Live Events programming. The portfolio also includes a wholesale Trade Accounts program and upcoming Bar Accessories and Merchandise offerings.
Differentiator
Problem solved
Functional benefit
Brands
- ATH Token ($ATH): The $ATH token is the RWA (Real World Asset) reward token designed to power the ATH Vodka ecosystem, built on the Tidechain blockchain. It incentivizes consumer engagement and provides utility within the brand ecosystem.
Products and services
- ATH Vodka - Original Ultra-premium French grain vodka, 8 times distilled and triple charcoal-filtered, presented at 42% ABV in a signature LED light-up bottle. Targeted at premium spirits consumers, corporate gifting, and hospitality venues in the UK.
- ATH Vodka - Costa Rican Pineapple & Mango Flavored ultra-premium French grain vodka vapor-infused with Costa Rican pineapple and mango flavors at 40% ABV, packaged in a light-up bottle. Designed for consumers and venues seeking tropical-flavored premium spirits.
- ATH Vodka - English Raspberry & Lychee Flavored ultra-premium French grain vodka infused with English raspberry and lychee flavors at 40% ABV, featuring soft red fruit notes transitioning to a smooth lychee finish, packaged in a light-up bottle.
- $ATH Token Real World Asset reward token built on Tidechain blockchain powering the ATH Vodka ecosystem. Holders gain access to VIP events, partner venues, HighLife Pass benefits, DeFi staking on TIDEFI DEX, and community governance.
- Trade Accounts Program Wholesale partner program offering registered trade partners discounted pricing, merchandise support, bar equipment supplies, ATH Live event hosting, and promotional activations. Targeted at hospitality venues including bars, restaurants, and nightclubs.
Quantifiable outcome
- Free shipping on orders over £100 GBP
- +1 more outcomes
Companies that use ATH Vodka
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
ATH Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
ATH Vodka partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Sony MusicflagshipATH Vodka partnered with Sony Music for their Official Brits Awards After Party at Nobu Portman Square. The event featured celebrity guests including Harry Styles and generated significant brand exposure through high-profile attendance.
- TIDEFIcoreTIDEFI DEX partnered with ATH Vodka to launch the $ATH token on Tidechain blockchain. TIDEFI provides the blockchain infrastructure and DEX platform for token trading, staking, and ecosystem development. This is the first real-world product tokenized on Tidechain.
- Reset Drinks LimitedcoreParent company of ATH Vodka brand. Backed by over 40 years of experience in the hospitality industry, specifically in hotel, bar, and restaurant sectors. The founders leverage access to venues, music festivals, celebrities, artists, sports stars, and high-net-worth individuals.
- TidechaincoreLayer-one blockchain built on substrate that powers the $ATH token. Provides permissionless nominated Proof of Stake (nPoS) blockchain infrastructure for the token ecosystem.
- The Cannon RunminorEvent partner included in the HighLife Pass network, providing token holders exclusive access to festivals and VIP experiences.
- NobuflagshipNobu Portman Square hosted the Sony Music Brit Awards After Party where ATH Vodka was served exclusively. Premium hospitality venue partnership for high-profile events.
- Hugo (Boss)minorHugo Boss associated with the Ballroom at the Sony Music Brit Awards After Party event.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ATH Vodka competitors and assessment
Company assessmentBroad incumbents
- Diageo: Diageo is the world's largest spirits conglomerate and parent of Cîroc, competing broadly across vodka and adjacent premium spirits categories. Relevant incumbent benchmark for what scaled distribution, marketing spend, and portfolio breadth look like in this space.
- Absolut Vodka: Absolut (Pernod Ricard) is a global mass-premium vodka brand offering overlapping product positioning to ATH at lower price points. Comparable as an established incumbent defining the premium vodka category ATH targets.
- Pernod Ricard: Pernod Ricard owns Absolut and a portfolio of premium spirits brands with global distribution infrastructure. Comparable as a broad incumbent competitor whose portfolio depth and on-premise relationships shape the competitive landscape ATH must navigate.
- Tito's Handmade Vodka: Tito's is a major US-anchored premium vodka brand with broad distribution and aggressive marketing. Relevant broad incumbent comparable for the premium vodka segment ATH is attempting to penetrate.
Direct peers
- Chase Distillery: Chase is a UK-based premium spirits producer (vodka and gin) selling direct and through trade at premium price points. Comparable as a British craft/ultra-premium vodka producer targeting UK on-premise and DTC customers.
- Cîroc: Cîroc is a Diageo-owned ultra-premium vodka, originally distilled from French grapes, marketed heavily through celebrity partnerships (P. Diddy) and nightlife channels. Mirrors ATH's French provenance, celebrity/influencer-led GTM, and premium on-premise focus.
- Crystal Head Vodka: Crystal Head is a celebrity-founded (Dan Aykroyd) ultra-premium vodka known for a distinctive skull-shaped bottle and lifestyle/celebrity branding. Closely comparable to ATH's celebrity-driven premium positioning and signature bottle-as-marketing-artefact strategy.
- Belvedere: Belvedere is a flagship ultra-premium vodka brand (LVMH/ Moët Hennessy) targeting the same luxury nightlife and aspirational consumer segment as ATH. Comparable product positioning, premium price point, and emphasis on nightlife/celebrity-led marketing make Belvedere a direct peer.
- Au Vodka: Au Vodka is a UK-based flavoured premium vodka brand with celebrity ties and social-media-driven marketing targeting nightlife venues. It mirrors ATH's ultra-premium positioning (£30+), flavour SKUs, and reliance on UK on-premise and influencer distribution.
- Grey Goose: Grey Goose is the benchmark ultra-premium French grain vodka, owned by Bacardi. ATH Vodka competes head-to-head with Grey Goose at the same £35+ UK retail tier on positioning, French-grain provenance, and on-premise placement — making it the closest comparable on product, price, and target consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ATH Vodka social profiles
Digital presenceATH Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATH Vodka leadership team
Management profileNumber of profiles
Profiles1 record
ATH Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATH Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATH Vodka
What does ATH Vodka do?
ATH Vodka produces and sells ultra-premium French grain vodka in three variants (Original at 42% ABV plus Raspberry & Lychee and Pineapple & Mango flavored variants at 40% ABV), each 8 times distilled, triple charcoal-filtered, and packaged in a signature LED light-up bottle. The brand operates a direct-to-consumer e-commerce store, a wholesale Trade Accounts program for hospitality venues, the $ATH token reward ecosystem on Tidechain blockchain, and the ATH Live events sponsorship program.
Is ATH Vodka a public or private company?
ATH Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATH Vodka founded?
ATH Vodka was founded in 2022. It employs 1 to 10 people.
Where is ATH Vodka based?
ATH Vodka is headquartered in London, United Kingdom, in the Europe region.
How does ATH Vodka make money?
Two revenue lines are on record. Vodka Product Sales are the primary driver. The others are $ATH Token.
Who are ATH Vodka's main competitors?
Broad incumbents on record are Diageo, Absolut Vodka, Pernod Ricard and Tito's Handmade Vodka. Direct peers are Chase Distillery, Cîroc, Crystal Head Vodka, Belvedere, Au Vodka and Grey Goose.
Does ATH Vodka have an API?
No public API is recorded for ATH Vodka.
What industry is ATH Vodka in?
ATH Vodka's product category is Ultra-Premium Vodka. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 31214 and its SIC code is 5180.