Dashmoto
Dashmoto is a privately held San Francisco company that designs and sells premium foldable three-wheel electric scooters direct-to-consumer in the United States, including a Williams F1 co-branded performance edition priced from $4,395 to $6,295, serving urban commuters and mobility-challenged individuals.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dashmoto does
Dashmoto, Inc. is a San Francisco-based, privately held mobility product company founded in 2017 that designs and sells premium foldable three-wheel electric scooters for personal micro-mobility. Its core products are the dash 3 (priced from $4,395), with an aluminium hub motor, 18 mph top speed and 15-mile range, and the dash 3 Williams Edition (priced from $6,295), developed in a two-year partnership with the Atlassian Williams F1 Team and featuring a carbon fiber monocoque chassis, ultra-light magnesium hub motor with regenerative braking, 20 mph top speed with cruise control, and a 25-mile range. Both models share a one-click folding mechanism, removable seat, foldable head-tube, dual hydraulic rear disc brakes, and an FAA-compliant battery that allows air travel.
The company sells exclusively direct-to-consumer through its own website (dashmoto.co), with financing options, a US nationwide test ride tour, a Riders Club Facebook community, a referral program, and email capture as supporting channels. Revenue is generated entirely from one-time hardware sales (the two scooter SKUs), accessories and replacement parts through an online store, and optional extended warranty plans. The stated customer base comprises two segments: primary urban commuters and lifestyle users seeking stylish portable transport, and a secondary segment of mobility-challenged individuals using the product for injury recovery, accessibility support, and wheelchair companionship, as evidenced by multiple first-person testimonials.
The company's go-to-market is event-anchored around its Williams F1 partnership, with trackside showcase presence planned at multiple 2026 Formula 1 Grand Prix events worldwide following the CES 2026 partnership announcement and the May 2026 US commercial launch. Founder Kim leads a small 1-10-person team with no disclosed institutional funding, and the company is presently operating only within the United States despite the international reach of its motorsport activation.
Dashmoto firmographics
Firmographics- Name
- Dashmoto
- Legal name
- dashmoto, inc.
- Website
- https://dashmoto.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dashmoto is a privately held San Francisco company that designs and sells premium foldable three-wheel electric scooters direct-to-consumer in the United States, including a Williams F1 co-branded performance edition priced from $4,395 to $6,295, serving urban commuters and mobility-challenged individuals.
- Ownership category
- akta.pro rank
Dashmoto industry classification
Industry- Product category
- Personal Electric Mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
- akta.pro secondary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Dashmoto is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dashmoto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Electric Scooter Hardware Sales: One-time purchase of electric mobility scooters including dash 3 original and dash 3 Williams Edition models. Revenue generated from direct product sales at stated price points.
- Accessories: Sale of accessories through the company's online store, including batteries, replacement parts, and other add-ons.
- Extended Warranty and Service Plans: Extended warranty coverage offered as an add-on purchase. Provides additional peace of mind beyond the included standard warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | dash 3 original - base model |
| One time/ perpetual license | Pay-as-you-go | dash 3 Williams Edition - premium racing-inspired model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Dashmoto product offering
Product offeringCore offering
Dashmoto designs and sells three-wheel foldable electric scooters featuring a proprietary carbon-fiber monocoque chassis. Its flagship product, the dash 3, is offered alongside a co-branded Williams Edition developed with the Atlassian Williams F1 Team. The scooters are sold direct-to-consumer via the company website to individual riders in the United States.
Product overview
Dashmoto is a premium micro-mobility company offering two electric scooter products: the standard dash 3 (from $4,395) and the premium dash 3 Williams Edition (from $6,295). The dash 3 Williams Edition is a performance-oriented variant developed in collaboration with Atlassian Williams F1 Team, featuring race-derived carbon fiber monocoque chassis technology and Williams' signature blue racing livery. Both models are three-wheel electric scooters designed for urban personal mobility, incorporating design elements inspired by motorsport engineering, with the Williams Edition positioned as the higher-performance variant.
Differentiator
Problem solved
Functional benefit
Brands
- dash 3 Williams: Performance electric scooter developed in collaboration with Atlassian Williams F1 Team, featuring a carbon fiber monocoque chassis inspired by motorsport engineering with Williams' signature blue racing livery.
Products and services
- Dash 3 A premium three-wheel foldable electric scooter with a carbon-fiber monocoque chassis, one-click folding mechanism, ultra-light magnesium hub motor with regenerative braking, dual hydraulic rear disc brakes, and an FAA-compliant removable battery delivering up to 25 miles of range. Sold direct-to-consumer to individual urban commuters and riders needing extra stability.
- Dash 3 Williams Edition A limited co-branded edition of the dash 3 foldable electric scooter developed with the Atlassian Williams F1 Team, featuring Williams F1 design and branding cues. Targeted at motorsport enthusiasts and premium individual consumers, sold direct-to-consumer starting at $6,295.
Quantifiable outcome
- Up to 25 miles range per charge on Williams Edition
- +3 more outcomes
Companies that use Dashmoto
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
Dashmoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dashmoto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atlassian Williams F1 TeamflagshipA two-year partnership announced at CES 2026 to develop a Williams Edition electric scooter featuring race-derived carbon fiber monocoque frame technology inspired by Formula 1 engineering. The collaboration aims to bring automotive engineering innovation to personal micro-mobility, combining Williams' racing heritage with dashmoto's urban design ethos. The limited-release scooter will be showcased trackside at Formula 1 races worldwide starting April 2026, with the official market launch occurring in May 2026 across the United States.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Dashmoto competitors and assessment
Company assessmentBroad incumbents
- Segway-Ninebot: Dominant mass-market e-scooter and personal mobility brand. Overlaps with Dashmoto on consumer electric scooters and three-wheel personal mobility (Segway PT legacy), but operates at vastly greater scale and broader portfolio.
- Razor: Iconic consumer scooter brand with adult electric and seated product lines. Comparable consumer-micro-mobility category and US retail presence, though positioned more at entry-level price points than Dashmoto's premium tier.
- NIU Technologies: Public smart-electric two-wheeler company with a global premium e-scooter/e-moped lineup. Comparable on electric seated micro-mobility product category and premium consumer positioning, but at materially larger scale and broader distribution.
Direct peers
- Apollo Scooters: Premium consumer e-scooter brand offering high-performance models (Apollo Pro, Phantom) with regen braking, hydraulic brakes, and 25+ mile range. Directly comparable to Dashmoto's premium performance-spec positioning.
- Voro Motors: US-based premium e-scooter retailer/distributor (EMOVE, Kaabo, Vsett) focused on performance commuter scooters. Comparable premium DTC e-scooter buyer profile and performance-spec orientation.
- eFOLDi: Folding electric mobility scooter and power chair maker targeting travelers and users with limited mobility. Directly comparable on FAA/air-travel-friendly, foldable seated mobility positioning.
- Unagi Scooters: Premium direct-to-consumer e-scooter brand built around lightweight design, subscription financing, and urban-commuter positioning. Closely comparable to Dashmoto's premium DTC, design-led, high-ASP go-to-market.
- Solax Mobility: Manufacturer of foldable, travel-friendly electric mobility scooters (Maleta, Transformer, Mobie). Closely comparable on three/four-wheel folding seated mobility and FAA compliance positioning.
- MovingLife (ATTO): Maker of the ATTO folding mobility scooter — a premium, design-led, foldable seated mobility device. Closest direct competitor to Dashmoto's three-wheel seated folding form factor, especially for the mobility-assistance use case.
Others
- Bird: Shared-mobility operator rather than a direct consumer products competitor. Relevant ecosystem adjacency — Bird's churn in shared e-scooters has driven consumer purchase intent, indirectly benefiting consumer brands like Dashmoto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Dashmoto social profiles
Digital presenceDashmoto compliance and trust
Trust signalCompliance1 record
Dashmoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dashmoto leadership team
Management profileNumber of profiles
Profiles1 record
Dashmoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dashmoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dashmoto
What does Dashmoto do?
Dashmoto designs and sells three-wheel foldable electric scooters featuring a proprietary carbon-fiber monocoque chassis. Its flagship product, the dash 3, is offered alongside a co-branded Williams Edition developed with the Atlassian Williams F1 Team. The scooters are sold direct-to-consumer via the company website to individual riders in the United States.
Is Dashmoto a public or private company?
Dashmoto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dashmoto founded?
Dashmoto was founded in 2017. It employs 1 to 10 people.
Where is Dashmoto based?
Dashmoto is headquartered in San Francisco, United States, in the North America region.
How does Dashmoto make money?
Three revenue lines are on record. Electric Scooter Hardware Sales are the primary driver. The others are accessories and extended Warranty and Service Plans.
Who are Dashmoto's main competitors?
Broad incumbents on record are Segway-Ninebot, Razor and NIU Technologies. Direct peers are Apollo Scooters, Voro Motors, eFOLDi, Unagi Scooters, Solax Mobility and MovingLife (ATTO). Bird is listed as an others.
Does Dashmoto have an API?
No public API is recorded for Dashmoto.
What industry is Dashmoto in?
Dashmoto's product category is Personal Electric Mobility. Its primary akta.pro industry code is CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer), with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.