Atlassian

Name

Atlassian

Legal name

Atlassian Pty Ltd

Website

https://atlassian.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Collaboration and Work Management Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

Keywords

• Team collaboration software
• Project management platform
• Software development tools
• IT service management
• Enterprise workflow software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Cloud): Atlassian's primary revenue stream from cloud-based subscriptions. Revenue is generated through per-seat pricing across Jira, Confluence, and other cloud products, with tiered plans (Standard, Premium, Enterprise) offering escalating features and support levels. Cloud revenue reached $1.1 billion with annual recurring revenue surpassing $1 billion. Seat expansion growth compounds over time as customers add users.
2. Subscription Revenue (Data Center): Atlassian generates subscription revenue from Data Center products for enterprise customers requiring on-premise deployment. Data Center is being phased out with end-of-life on March 28, 2029, with customers migrating to cloud. The wind-down creates near-term revenue headwinds but positions cloud for future growth.
3. AI Usage Credits (Rovo): Atlassian is introducing usage-based AI credit consumption through its Rovo AI platform. AI credit usage is growing more than 20% month over month. The hybrid pricing model mixes per-seat charges with AI usage credits, allowing Atlassian to capture value as AI adoption drives increased consumption.
4. Marketplace Commission: Atlassian operates the Atlassian Marketplace where third-party developers sell apps and integrations. The marketplace provides an ecosystem that drives platform stickiness and customer value, though direct revenue from marketplace commissions is not separately disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Atlassian develops and sells a portfolio of cloud-based collaboration, project management, and software development tools organized into five Collections (Teamwork, Service, Software, Strategy, Product), powered by the Teamwork Graph context engine and the Rovo AI platform. Its products include Jira (project management), Confluence (knowledge workspace), Jira Service Management (ITSM), Bitbucket (source code/CI/CD), Loom (async video), Trello (visual boards), and Rovo (AI agents), sold primarily through per-seat subscriptions with usage-based AI credits.

Product overview

Atlassian operates as a platform-plus-modules architecture offering integrated collaboration and productivity software under five strategic Collections. The Teamwork Collection (Jira, Confluence, Loom, Rovo) provides core collaboration and AI-powered work orchestration. The Service Collection (Jira Service Management, Customer Service Management, Assets) addresses enterprise service management with AI agents handling requests autonomously. The Software Collection (Rovo Dev, DX, Pipelines, Bitbucket) enables AI-native software development with developer experience measurement. The Strategy Collection (Focus, Talent, Align) supports enterprise strategic planning. The Product Collection (Jira Product Discovery, Feedback, Rovo) connects product decisions to customer insights. Central to all is the Teamwork Graph platform providing 150+ billion connections of organizational context powering Rovo AI across products. Rovo serves as the AI orchestration layer enabling autonomous agents to execute workflows across the portfolio. The company serves 350K+ teams globally with products available via cloud, Data Center, and server deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Jira: Flexible project management software for software, IT, and business teams
• Confluence
• Bitbucket
• Loom
• Trello
• Rovo
• Rovo Dev
• Jira Service Management
• Customer Service Management
• Focus
• Talent
• Align
• Jira Product Discovery
• Guard
• Pipelines
• Assets

Products and services

• Jira

Quantifiable outcome

• 85% of wasted engineering time redirected toward critical innovation at Mercedes-Benz
• +9 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• OktacoreTechnology or Integration · 24 June 2026Atlassian joined Okta's Cross App Access (XAA) framework alongside Anthropic, Canva, and 22 other software partners. XAA provides standardized identity controls for AI agent-to-app and app-to-app connections using OAuth and Model Context Protocol.
• AnthropiccoreTechnology or Integration · 24 June 2026Anthropic joined Okta's Cross App Access framework alongside Atlassian. Anthropic's Claude AI models power Atlassian's Rovo platform and Forge LLMs API. Collaboration enables standardized identity controls for AI agents.
• MicrosoftcoreTechnology or Integration · 16 June 2026Microsoft expanded Copilot Cowork with partner plugins from Atlassian, Adobe, Box, Canva, Monday.com, Miro, and Moodys. Atlassian's integration enables AI agent access to Atlassian work context within Microsoft 365 Copilot.
• DatabrickscoreTechnology or Integration · 11 June 2026Atlassian expressed support for Databricks' OpenSharing open standard for sharing data and AI assets across platforms. The standard enables enterprises to share and monetize AI assets across platforms with zero-copy access.
• Williams Racing (F1)flagshipStrategic or Co-development Partner · 29 May 2026Atlassian Williams F1 Team partnership applies developer experience principles to enterprise productivity. The partnership includes the Komatsu Williams Engineering Academy for talent development. Williams uses Atlassian's Confluence to consolidate organizational knowledge.
• dashmotominorStrategic or Co-development Partner · 22 May 2026Atlassian Williams F1 Team collaborated with dashmoto to launch the dash 3 Williams edition electric scooter featuring carbon fiber monocoque chassis technology. The scooter incorporates Williams Racing's signature blue livery.
• Google CloudflagshipTechnology or Integration · 8 May 2026Atlassian expanded its multi-year partnership with Google Cloud to power agentic AI workflows. New infrastructure built on Google Kubernetes Engine and AI Hypercomputer, with Gemini 3 Flash powering certain Rovo capabilities for complex reasoning and multimodal tasks. Atlassian recognized as Google Cloud Partner of the Year 2026.
• Amazon (AWS)coreTechnology or Integration · 8 May 2026AWS partnership supports Atlassian's cloud infrastructure and AI initiatives. Amazon Bedrock, which powers AI features in Atlassian products, does not train on customer data, addressing enterprise data privacy concerns.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft: Microsoft competes directly with Atlassian across collaboration (Teams vs. Confluence/Loom), project management (Planner vs. Jira), developer tools (Azure DevOps/GitHub vs. Bitbucket), and AI agents (Copilot vs. Rovo). Microsoft's bundling power and 365 Copilot expansion pose the most significant competitive threat to Atlassian's enterprise footprint.
• Workday: Workday competes with Atlassian's Strategy Collection (Talent, Align) for enterprise workforce planning and strategic portfolio management budgets. Both target the same enterprise buyer personas (CHRO, CFO, COO) and increasingly compete on AI-augmented decision-making.

Direct peers

• ServiceNow: ServiceNow is the closest direct peer to Atlassian's Service Collection (Jira Service Management), competing for IT service management and enterprise workflow budgets. Both companies have pivoted aggressively to AI agents (Now Assist vs. Rovo Service) and pursue platform expansion into adjacent enterprise workflows, with comparable enterprise sales motions and Fortune 500 penetration.
• Slack (Salesforce): Slack is a direct competitor in enterprise team collaboration, where Atlassian positions Loom and Confluence. With Salesforce's backing, Slack + Agentforce competes against Rovo for AI-powered workplace context. Both target the same enterprise IT and business team buyer.
• GitLab: GitLab directly competes with Atlassian's Software Collection (Bitbucket, Rovo Dev, Pipelines, DX) for the developer platform budget. Both companies are building AI-native development workflows with Duo (GitLab) and Rovo Dev (Atlassian), serving DevOps and engineering teams at enterprises.
• GitHub (Microsoft): GitHub competes with Bitbucket for source code management and with Rovo Dev via GitHub Copilot for AI-powered developer workflows. Tight Microsoft integration (Copilot, Teams) makes GitHub a key threat within Atlassian's software engineering customer base.
• monday.com: monday.com competes with Jira and Trello for work management and project tracking budgets, particularly in business teams and mid-market segments where Atlassian's PLG motion is most active. Both offer AI features (monday AI vs. Rovo) and have expanded into adjacent workflow categories.
• Asana: Asana competes directly with Jira, Confluence, and Trello in work and project management for business teams. Asana's AI Studio and Work Graph concept compete with Rovo's Teamwork Graph for organizational context, both targeting cross-functional team productivity.
• Smartsheet: Smartsheet competes with Atlassian's work management offerings (Jira, Trello) particularly for business operations teams and enterprise project portfolio management. Both companies serve Fortune 500 buyers seeking collaborative planning and execution tools.

Emerging players

• Notion: Notion competes with Confluence in knowledge management and wiki spaces, and increasingly with Trello in lightweight project management. Notion AI and its connected workspace vision directly overlap with Atlassian's Teamwork Collection narrative for business teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlassian
• GitHubgithub.com/atlassian
• YouTubeyoutube.com/user/GoAtlassian
• Facebookfacebook.com/AtlassianSoftware
• LinkedInlinkedin.com/company/atlassian
• Instagraminstagram.com/atlassian

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A27 records

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlassian