What Firefly does

Firefly (legally Infralight Ltd.) is a US-headquartered (Miami, FL) software vendor founded in 2021 that sells an Automated Cloud Resilience platform built on Infrastructure-as-Code (IaC). The platform continuously scans AWS, Microsoft Azure, Google Cloud, Oracle Cloud Infrastructure, Kubernetes, and SaaS estates to build a real-time System of Record, codify unmanaged resources into Terraform, OpenTofu, Pulumi, CloudFormation, Crossplane, and Terragrunt, detect and remediate configuration drift, enforce unified Policy-as-Code across SOC 2, PCI DSS, HIPAA, ISO 27001, and DORA frameworks, and rebuild full cloud infrastructure on demand via its Gartner-recognized CAIRS capability. Its differentiated layer is Thinkerbell AI — agentic AI workflows that operate infrastructure autonomously with full context of resources, dependencies, and policies, including an AI SRE agent for remediation and Cloud Resilience Posture Management (CRPM) for continuous recovery-readiness scoring.

The company primarily serves mid-market and large enterprises in heavily regulated and operationally complex industries — NASCAR, Paramount, Las Vegas Sands, Marathon Petroleum, Cardinal Health, Houston Methodist, HPE, ZoomInfo, AppsFlyer, Aqua Security, Comtech, Carnival Cruise Lines, and others — via quote-based annual SaaS subscriptions, a multi-tier channel partner program (Referral, Reseller, MSP, Technology), self-serve signup at app.firefly.ai, and Firefly Professional Services for migration, automation, and modernization engagements. Firefly distributes through enterprise field sales targeting CIOs and IT leadership, CloudOps, and Platform Engineering, supplemented by content marketing (Firefly Academy, the annual State of IaC report) and an OSS developer community (deny.cloud, AIaC, ValidIaC). It is venture-backed, having closed a $23 million Series A in May 2024 led by Vertex with participation from Hanaco Venture Capital, InMotion Ventures, Nexenai Capital, Redseed, and SoftBank, and operates engineering hubs in Tel Aviv alongside US, UK, and UAE offices. The company reported a fourfold revenue increase in 2023 and has been recognized across 7+ Gartner publications from 2024–2026, including a 2024 Cool Vendor in Platform Engineering designation, the 2025 CAIRS category, and the newly defined 2026 Continuous Resilience Automation (CRA) category.

Name

Firefly

Legal name

Infralight Ltd.

Website

https://firefly.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Firefly (Infralight Ltd.) sells an Automated Cloud Resilience platform that uses Infrastructure-as-Code and agentic AI (Thinkerbell) to discover, codify, govern, and recover multi-cloud, Kubernetes, and SaaS infrastructure for mid-market and large enterprises in regulated industries.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Automation

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)

akta.pro secondary industries

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), DevSecOps, Cloud Security Automation & Policy-as-Code (HDABAHAM), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

• Cloud infrastructure automation
• Infrastructure-as-code management
• Multi-cloud governance
• Cloud resilience platform
• Disaster recovery automation

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Recurring subscription to the Automated Cloud Resilience / IaC governance SaaS platform hosted at app.firefly.ai / app.gofirefly.io; SaaS-based delivery (Terms of Use explicitly identifies Firefly as a software-as-a-service platform). Pricing is quote-based enterprise contracts.
2. Professional Services: Expert-led cloud transformation and DevOps consulting delivered under a dedicated Professional Services offering: Cloud Migration, Cloud Automation, Cloud Modernization, Cloud Resilience & Governance, and FinOps & Waste Management engagements.
3. Channel Partner Revenue Share: Referral, Reseller, MSP, and Technology partner programs drive indirect revenue through deal registration and revenue share; authorized resellers (e.g., RealCloud) resell the platform directly.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

Firefly sells an Automated Cloud Resilience SaaS platform that uses Infrastructure-as-Code (IaC) and AI agents (Thinkerbell AI) to continuously discover, codify, govern, and recover cloud infrastructure across multi-cloud, Kubernetes, and SaaS environments. The platform unifies IaC orchestration, drift remediation, Policy-as-Code governance, and disaster recovery into a single real-time System of Record, with pricing delivered via quote-based enterprise contracts.

Product overview

Firefly (legal entity: Infralight Ltd.) sells a single unified SaaS platform — the Firefly Automated Cloud Resilience Platform — that wraps three primary capabilities around a multi-cloud System of Record: (1) IaC automation and orchestration through Firefly Workflows and Firefly Guardrails, (2) continuous cloud governance, drift remediation, and SaaS-as-Code codification, and (3) Cloud Resilience Posture Management (CRPM) plus agentic disaster recovery powered by Thinkerbell AI. The platform is augmented by Firefly Academy (training), Firefly Professional Services (consulting), and the open-source communities deny.cloud, AIaC, and ValidIaC.

Differentiator

Problem solved

Functional benefit

Brands

• Thinkerbell AI: Firefly's AI agents platform that operates with full context of customer infrastructure, enabling agentic workflows for self-governing and recovery-ready cloud operations.

Products and services

• Firefly Automated Cloud Resilience Platform Flagship SaaS platform that automates cloud infrastructure with Infrastructure-as-Code and instantly recovers environments from outages and cyberattacks, unifying asset inventory, IaC orchestration, drift remediation, governance, and disaster recovery into a single multi-cloud System of Record for enterprise CloudOps, Platform Engineering, Security, and FinOps teams.
• Thinkerbell AI Firefly's agentic AI engine that operates infrastructure autonomously, fixing misconfigurations, enforcing policies, rebuilding environments during outages, and powering AI SRE/DevOps workflows with full context of resources, dependencies, and guardrails.
• Cloud Resilience Posture Management (CRPM) Industry-first solution that continuously measures, automates, and improves an enterprise's cloud recovery readiness, providing audit-ready evidence for DORA, SOC 2, and ISO compliance and enabling rapid restoration during outages.
• Firefly Workflows IaC orchestration layer (GA September 2025) that brings automated guardrails, plan graphs, cost estimates, policy checks, and post-deploy visibility to existing Terraform/OpenTofu/Terragrunt pipelines, available as fully-managed, self-hosted runner, or bring-your-own CI/CD modes.
• Firefly Professional Services Expert-led cloud transformation and DevOps consulting offering Cloud Migration, Cloud Automation, Cloud Modernization, Cloud Resilience & Governance, and FinOps & Waste Management engagements for large enterprises and regulated institutions.

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature10 records

Scale indicators11 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• HashiCorp: HashiCorp develops Terraform and adjacent infrastructure automation tooling (Vault, Consul, Packer, Nomad), making it the most directly comparable peer as the de facto standard for IaC that Firefly orchestrates and codifies against.
• Spacelift: Spacelift is an IaC orchestration and management platform offering policy-as-code, drift detection, and workflow automation for Terraform, OpenTofu, Pulumi, CloudFormation, and Kubernetes, directly competing with Firefly Workflows and Guardrails.
• env0: env0 provides cloud infrastructure automation, IaC orchestration, and policy-as-code governance with self-service provisioning and drift detection, overlapping directly with Firefly's Workflows, Guardrails, and cloud governance capabilities.
• Scalr: Scalr is an IaC automation and governance platform with policy-as-code, cost controls, and self-service provisioning for Terraform, OpenTofu, and other IaC frameworks, serving the same Platform Engineering and FinOps personas as Firefly.
• Pulumi: Pulumi offers a multi-language IaC platform with enterprise-grade governance and policy-as-code, competing with Firefly on multi-cloud infrastructure automation, codification, and developer self-service.

Broad incumbents

• Veeam: Veeam is a leading data protection and DR vendor extending into cloud-native backup and ransomware recovery for AWS, Azure, and GCP, broadly overlapping with Firefly's CRPM and CAIRS capabilities as an established enterprise incumbent.
• Rubrik: Rubrik is a cloud data management and security company with cyber resilience, backup, and DR capabilities for hybrid and multi-cloud environments, increasingly competing in the same cloud resilience narrative as Firefly.
• Wiz: Wiz is a leading cloud security platform (CNAPP/CSPM) with deep multi-cloud visibility, posture management, and risk prioritization that overlaps with Firefly's cloud governance, drift, and compliance scanning capabilities, though Wiz is much broader in scope.

Emerging players

• Harness: Harness provides continuous delivery, IaC management, feature flags, and policy-as-code, with IaC modules and cloud cost management that overlap with Firefly's Workflows, Guardrails, and FinOps use cases as an emerging DevOps platform.
• Drata: Drata automates SOC 2, ISO 27001, HIPAA, and PCI DSS continuous compliance with evidence collection and controls monitoring, adjacent to Firefly's Policy-as-Code and CRPM compliance reporting capabilities for shared SOC 2/ISO buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fireflydotai
• YouTubeyoutube.com/@fireflyaicloud
• LinkedInlinkedin.com/company/fireflyai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly