UrbanPiper
UrbanPiper is a Bengaluru-based SaaS platform founded in 2016 that integrates 350+ POS systems with 30+ delivery aggregators, serving 40,000+ restaurant locations across 40+ countries with unified online ordering, branded apps, voice ordering, and in-store POS.
- Company typePrivate
- Founded2016
- HeadquartersBengaluru, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What UrbanPiper does
UrbanPiper is a cloud-native SaaS platform founded in 2016 in Bengaluru that helps restaurant operators manage online and offline ordering through a single integration layer. Its core product, Hub, provides real-time, two-way synchronization between a restaurant's point-of-sale system and 30+ delivery aggregators (including Swiggy, Zomato, UberEats, DoorDash, Talabat, GrabFood, GrubHub, Postmates, Deliveroo, Just Eat, and Keeta), connecting to 350+ POS systems. The platform is API-first and serves 40,000+ restaurant locations across 40+ countries, processing 300M+ orders annually.
The product portfolio has expanded from aggregator routing to a modular suite: Meraki enables self-branded ordering websites and mobile apps for direct-to-consumer channels; Orderline AI is a voice-AI system that handles incoming phone calls, reservations, and orders; Prime POS is in-store billing software; and Atlas is a back-office management console. The June 2023 acquisition of Ordermark brought UrbanPiper into the U.S. and Canadian markets with $1B+ GMV processing capability, and the November 2024 rebrand unified Ordermark under the single UrbanPiper brand globally. A 2024 DoorDash Preferred Integration Partner designation and formal partnerships with Swiggy and Zomato anchor the two-sided ecosystem.
UrbanPiper operates a subscription SaaS revenue model supplemented by transaction-based payment processing fees introduced through a 2026 Payarc partnership. Go-to-market combines direct enterprise sales to global QSR and casual-dining chains (McDonald's, KFC, Pizza Hut, Subway, Dunkin', Nando's, Rebel Foods, Wow Momo, Haldiram's, Bikanervala, Big Bowl Company) with channel-driven acquisition through POS vendor referrals and delivery aggregator recommendations. The company has raised roughly $43M+ through multiple rounds including a 2022 $24M Series B led by Tiger Global and Peak XV Partners, and a June 2026 Rs 37.38 crore strategic investment from Zomato for a 5% stake.
UrbanPiper firmographics
Firmographics- Name
- UrbanPiper
- Legal name
- UrbanPiper Technology India Private Limited
- Website
- https://urbanpiper.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- UrbanPiper is a Bengaluru-based SaaS platform founded in 2016 that integrates 350+ POS systems with 30+ delivery aggregators, serving 40,000+ restaurant locations across 40+ countries with unified online ordering, branded apps, voice ordering, and in-store POS.
- Ownership category
- akta.pro rank
UrbanPiper industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Mobile Food Services (72233), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industry
- Restaurant Meal Delivery Platforms (TLAAAHAA)
Keywords
Where UrbanPiper is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
UrbanPiper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS revenue model with recurring platform fees for restaurant operators. Pricing varies by restaurant size and feature tier. Core revenue driver.
- Payment Processing (Payarc Partnership): Transaction-based payment processing revenue through Payarc partnership. Revenue generated from payment processing fees on orders facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
UrbanPiper product offering
Product offeringCore offering
UrbanPiper is a cloud-native SaaS platform that enables restaurants to manage orders from multiple online delivery aggregators (Swiggy, Zomato, UberEats, Talabat, DoorDash, GrabFood, etc.) through a single dashboard integrated with their existing POS systems. The platform offers POS integrations, self-branded ordering websites and apps, AI-powered voice ordering, in-store POS software, and payment processing to unify online and offline restaurant operations.
Product overview
UrbanPiper is a modular SaaS platform for restaurants and food businesses with four core products that work together: Hub (POS integrations for managing delivery aggregators), Meraki (self-branded ordering websites and apps), Orderline AI (voice-powered phone ordering), and Prime POS (restaurant billing/in-store operations). The platform also includes Atlas as a management console for back-of-house operations. UrbanPiper serves 40,000+ restaurant locations across 30+ countries with real-time two-way sync capabilities across delivery platforms, POS systems, and direct ordering channels. The company acquired Ordermark in June 2023 to expand into the U.S. and Canadian markets, subsequently rebranded under the UrbanPiper name in November 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Hub: POS integrations allowing restaurants to manage all food ordering channels (Swiggy, Zomato, UberEats, Talabat, etc.) from their existing POS system.
- Meraki
- Orderline AI
- Prime
- Atlas
Products and services
- Hub
- Meraki
- Orderline AI
- Prime POS
- Atlas
- Ordermark
Quantifiable outcome
- 300M+ orders processed annually
- +3 more outcomes
Companies that use UrbanPiper
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
UrbanPiper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability7 records
Feature5 records
UrbanPiper partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PayarccorePayment processing integration partnership enabling restaurants to process payments through UrbanPiper platform. Partnership adds transaction-based revenue stream through payment processing fees.
- DoorDashcoreDoorDash designated UrbanPiper as Preferred Integration Partner, formalizing co-marketing and referral relationship. Restaurants on DoorDash platform are referred to UrbanPiper for aggregator management solutions.
- OrdermarkcoreAcquisition of Ordermark in 2023 significantly expanded UrbanPiper's presence in North American restaurant market. Ordermark was a leading platform for managing multi-location restaurant delivery operations, bringing expertise in US QSR and fast casual segments.
- SwiggycoreStrategic partnership with India's leading food delivery platform for restaurant aggregator integration and co-marketing in Indian market.
- ZomatocoreStrategic investment and partnership with Zomato, India's leading food delivery platform. Partnership enables deep integration and co-development of aggregator management solutions for restaurants operating on Zomato platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
UrbanPiper competitors and assessment
Company assessmentDirect peers
- Deliverect: Deliverect is a Belgium-headquartered SaaS platform that syncs restaurant POS systems with delivery aggregators globally — virtually identical product offering to UrbanPiper's Hub, competing head-to-head in Europe, Middle East, and North America.
- Otter (by Yelp): Otter is a delivery management platform that consolidates orders from multiple delivery apps into a single dashboard for restaurants — directly comparable to UrbanPiper's core Hub product and competing in the same US enterprise restaurant segment.
- Cuboh: Cuboh is a Canadian SaaS platform that integrates restaurant POS systems with third-party delivery marketplaces — offering the same multi-aggregator management functionality as UrbanPiper for QSR and casual dining chains, primarily in North America.
- ChowNow: ChowNow is a direct online ordering platform for independent restaurants, overlapping with UrbanPiper's Meraki product in enabling restaurants to own their digital ordering channel and reduce aggregator dependence.
Broad incumbents
- Toast: Toast is a leading US restaurant POS platform that has built native marketplace integrations with major delivery aggregators — a broad incumbent whose expanding delivery features compete with UrbanPiper's Hub at the POS layer for US restaurant customers.
- Square for Restaurants (Block): Square (Block) offers a restaurant POS with built-in delivery and online ordering capabilities — a broad incumbent competing for the same restaurant technology wallet share, with particular strength among small and mid-market US restaurants.
- Lightspeed Restaurant: Lightspeed Restaurant is a global POS and commerce platform for full-service and quick-service restaurants — a partner and partial competitor of UrbanPiper, increasingly offering native aggregator and online ordering features.
- TouchBistro: TouchBistro is a restaurant POS platform serving full-service restaurants globally — a confirmed integration partner of UrbanPiper but also a broad incumbent competing for restaurant tech budgets in North America, Europe, and Middle East.
Emerging players
- Onfleet: Onfleet is a last-mile delivery management SaaS for restaurants and other businesses — adjacent to UrbanPiper in restaurant delivery operations but focused on the dispatch and routing layer rather than POS-aggregator integration.
- GloriaFood: GloriaFood provides free online ordering and table reservation software for restaurants — overlapping with UrbanPiper's Meraki direct-ordering product for small and mid-market restaurants, primarily in Europe and emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UrbanPiper social profiles
Digital presenceUrbanPiper financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanPiper leadership team
Management profileNumber of profiles
Profiles9 records
UrbanPiper subsidiaries and ownership
Company hierarchySubsidiaries1 record
UrbanPiper funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanPiper M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanPiper
What does UrbanPiper do?
UrbanPiper is a cloud-native SaaS platform that enables restaurants to manage orders from multiple online delivery aggregators (Swiggy, Zomato, UberEats, Talabat, DoorDash, GrabFood, etc.) through a single dashboard integrated with their existing POS systems. The platform offers POS integrations, self-branded ordering websites and apps, AI-powered voice ordering, in-store POS software, and payment processing to unify online and offline restaurant operations.
Is UrbanPiper a public or private company?
UrbanPiper is a private company. It is classified as venture growth investor backed and is currently operating.
When was UrbanPiper founded?
UrbanPiper was founded in 2016. It employs 251 to 500 people.
Where is UrbanPiper based?
UrbanPiper is headquartered in Bengaluru, India, in the Asia region.
How does UrbanPiper make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing (Payarc Partnership).
Who are UrbanPiper's main competitors?
Direct peers on record are Deliverect, Otter (by Yelp), Cuboh and ChowNow. Broad incumbents are Toast, Square for Restaurants (Block), Lightspeed Restaurant and TouchBistro. Emerging players are Onfleet and GloriaFood.
Does UrbanPiper have an API?
Yes. UrbanPiper offers APIs for integration partners to connect their products with the UrbanPiper platform. Partners receive developer access, sandbox credentials, and a named integrations engineer. Most partners go from kickoff to certified integration in a few weeks.
What industry is UrbanPiper in?
UrbanPiper's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of TLAAAHAA, Restaurant Meal Delivery Platforms. Its NAICS code is 72233 and its SIC code is 5810.