What Scribe does

Scribe (legally Scribe AI Corporation, originally incorporated as Colony Labs Inc.) is a San Francisco-based workflow AI company founded in 2019 by former McKinsey consultant Jennifer Smith. The company operates a platform that captures how work actually gets done across browsers and desktop applications and converts those recordings into step-by-step guides, SOPs, on-screen walkthroughs, and machine-readable context. The platform is organized around three core products: Scribe Capture (auto-documentation of any workflow across browsers and desktop apps), Scribe Optimize (AI-driven workflow intelligence that surfaces bottlenecks and ranks AI/automation opportunities with ROI projections across 40,000+ business applications), and Scribe Workflow AI (the overarching platform). The company also exposes a Model Context Protocol (MCP) server and an Enterprise Search/Retrieval API so external AI agents, chatbots, and assistants can programmatically consume Scribe's workflow context.

Underlying technology combines Chrome and Edge browser extensions, Windows and Mac desktop clients, and a backend that processes captured workflows using task mining, LLM-powered recommendations, automated PII/PHI/PCI redaction across 150+ sensitive-data categories, and AI-driven auto-update of stale documentation. Scribe ships native integrations to Slack, Microsoft Teams, HubSpot, Salesforce, Workday, ServiceNow, Confluence, Notion, Zendesk, Freshservice, Jira, and dozens of other enterprise systems, and maintains SOC 2 Type II, HIPAA, CCPA, GDPR, and FERPA compliance.

Scribe runs a hybrid go-to-market: product-led growth via a free self-serve funnel at scribehow.com, enterprise field sales targeting Fortune 500 accounts (50–5,000+ employees) with solution pages by function (IT, Operations, Finance, HR/L&D), an inside-sales motion with solution-engineer-led discovery for Scribe Optimize, and an API-first developer motion through the MCP server and Enterprise Search API. Pricing is tiered across free, Pro/Team, and quote-based multi-year Enterprise contracts. The company has raised over $130 million across four funding rounds (seed October 2021, Series A October 2021, Series B February 2024, Series C November 2025 led by StepStone at a $1.3B post-money valuation) and reported crossing $100M ARR in April 2026.

Name

Scribe

Legal name

Scribe AI Corporation

Website

https://scribe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Scribe is a workflow AI platform that automatically captures user workflows across browsers and desktop apps, generating step-by-step guides and machine-readable context for human teams and AI agents. It serves Fortune 500 enterprises and SMBs across IT, HR, Operations, and Finance functions.

Ownership category

akta.pro rank

Product category

Workflow AI / Process Documentation Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Computer & Office Equipment (3570)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Workflow documentation software
• AI process intelligence
• Automated SOP generation
• Enterprise AI context
• Task mining platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription ARR: Recurring subscription revenue per organization, with tiered plans (self-serve and Enterprise). Company reported crossing $100 million in annualized recurring revenue (ARR) in April.
2. Scribe Optimize Enterprise Contracts: Higher-tier enterprise deals for the Scribe Optimize AI workflow intelligence module, sold via 'Request demo' sales motion and bundled with AI-roadmap build-out services.
3. Freemium / Self-serve Tier: Free signup flow on scribehow.com driving bottom-up adoption, with upgrade path to paid Pro/Team/Enterprise tiers (pricing page exists at scribe.com/pricing).

Pricing tiers

Go-to-market motion4 records

Core offering

Scribe is a Workflow AI platform that automatically captures how work gets done across browsers, desktops, and 40,000+ business applications, then converts those captured workflows into step-by-step guides, on-screen walkthroughs, and machine-readable context. Its core products are Scribe Capture (auto-documentation), Scribe Optimize (AI workflow intelligence and AI-roadmap planning), and the Workflow AI platform layer exposed through an MCP server and Enterprise Search/Retrieval API for AI agents. Customers are enterprise IT, Operations, Finance, and HR/L&D teams that use the platform for onboarding, process documentation, training, software implementation, and powering AI agents with current organizational workflow context.

Product overview

Scribe is a single, unified Workflow AI platform composed of multiple named products that share one workflow context layer. Scribe Capture automatically generates step-by-step documentation from recorded workflows; Scribe Optimize discovers and improves enterprise workflows with AI; and the broader Scribe Workflow AI platform — underpinned by an MCP server, an Enterprise Search Retrieval API, and 100s of integrations — delivers that workflow context to teams and AI agents. Supporting products include Scribe for Desktop (Windows and Mac), the Scribe Browser Extension (Chrome and Edge), the Scribe Gallery template library, and Scribe Partnerships, all wrapping the same core capture-and-share engine.

Differentiator

Problem solved

Functional benefit

Brands

• Scribe Capture: AI-powered workflow documentation product that automatically generates step-by-step guides, walkthroughs, and video tutorials from task recordings.
• Scribe Optimize
• Scribe Workflow AI

Products and services

• Scribe Capture AI-powered workflow documentation product that automatically captures browser, desktop, and cross-application workflows and converts them into step-by-step guides, on-screen walkthroughs, video tutorials, and SOPs. Designed for IT, Operations, Finance, HR/L&D teams and individual knowledge workers.
• Scribe Optimize AI-powered workflow intelligence product that analyzes captured workflows at scale to surface bottlenecks and inefficiencies, recommends high-ROI automations, and helps organizations build an AI roadmap in days. Targeted at Fortune 500 and mid-market enterprises for AI transformation initiatives.
• Scribe Workflow AI Platform Overarching Workflow AI platform and 'workflow context layer' that combines Scribe Capture, Scribe Optimize, the Scribe MCP server, the Enterprise Search Retrieval API, and 100+ integrations to power both teams and AI agents.
• Scribe Enterprise Search Retrieval API Public-facing API that allows developers to embed Scribe's workflow context into AI chatbots, custom assistants, knowledge bases, wikis, and LMS platforms. Documented on the Scribe help center.
• Scribe MCP Server Model Context Protocol server that exposes Scribe workflow context to AI agents and AI tools, enabling agents to operate on current organizational processes.
• Scribe for Desktop Desktop client of Scribe available for Windows and Mac that enables workflow capture and documentation outside the browser.
• Scribe Browser Extension Browser extension versions of Scribe for Chrome and Microsoft Edge that capture in-browser workflows and inject guides where work happens.
• Scribe Gallery Template gallery of pre-built Scribe guides users can browse and reuse.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability7 records

Feature7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trainual: Trainual is a playbook, SOP, and training platform for SMBs and mid-market. It overlaps with Scribe on process documentation and onboarding, and Scribe lists Trainual as a featured integration partner, indicating tight category competition.
• Celonis: Celonis is the leader in process mining and execution management. Its task-mining and process-intelligence capabilities directly overlap with Scribe Optimize's promise to analyze workflows and surface automation opportunities.
• Process Street: Process Street is a workflow and SOP management platform for recurring business processes. It competes directly with Scribe on the operations, HR, and finance use cases Scribe targets, with comparable templating and approval features.
• UiPath: UiPath's Process Mining and Task Mining products, combined with its RPA and agentic automation suite, compete with Scribe Optimize for enterprise workflow intelligence and AI roadmap dollars.
• Tango: Tango (formerly Tango Card) and its browser-based workflow documentation product directly compete with Scribe Capture, offering automated how-to guides generated from user screen recordings for the same knowledge-worker audience.

Broad incumbents

• Notion: Notion is a popular documentation and wiki platform used by the same knowledge-worker base Scribe targets with its guides and SOPs. Notion AI is expanding into adjacent workflow automation, increasing competitive overlap.
• Atlassian (Confluence / Jira): Atlassian's Confluence and Jira products serve as the system of record for documentation and process workflows at many enterprises. While not an exact Scribe substitute, they are the incumbent Scribe most often displaces or integrating alongside.
• ServiceNow: ServiceNow's Now Assist, App Engine, and workflow products compete with Scribe Optimize for enterprise AI-roadmap budgets, particularly for IT, HR, and operations workflows where Scribe also positions itself.
• Microsoft (Copilot / Loop): Microsoft embeds workflow capture and AI assistance across the Microsoft 365 / Copilot stack, including Copilot Studio for agents and Loop for collaborative docs. As a productivity incumbent, it competes broadly with Scribe's workflow documentation and agent context vision.

Emerging players

• Nintex: Nintex offers process mapping, workflow automation, and document generation for mid-market and enterprise. It is a relevant comparable for Scribe Optimize's automation-roadmap pitch in operations and IT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scribehow
• YouTubeyoutube.com/@scribehow
• LinkedInlinkedin.com/company/scribehow

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scribe