BharatPe

Name

BharatPe

Legal name

Resilient Innovations Private Limited

Website

https://bharatpe.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Payments & Lending

NAICS

Sales Financing (52222), Credit Card Issuing (522210)

SIC

Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industry

BNPL Card / Virtual Card Programs (FSAKACAC)

Keywords

• Merchant payment processing
• UPI payment platform
• Merchant lending services
• Digital point-of-sale devices
• Consumer credit fintech

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Payment Transaction Revenue: BharatPe earns revenue from merchant payment transactions through QR codes and POS devices. Merchants receive free QR codes but the company generates revenue through transaction volume and value-added services.
2. Merchant Lending: The company facilitates loans to merchants through its platform, earning facilitation fees or interest income. Has disbursed over Rs. 14,600 crores in business loans and facilitated over Rs. 15,000 crores in unsecured loans to merchants.
3. Consumer Credit: BharatPe Flex credit-on-UPI product generates interest income from EMI conversions and credit usage beyond interest-free period.
4. Investment Products: Digital gold and fixed deposit investment products through Invest BharatPe platform, earning referral or commission fees from partner financial institutions.
5. POS Device Sales/Rental: Revenue from BharatPe Swipe (POS machines) and BharatPe One all-in-one devices for merchants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BharatPe is an Indian fintech platform that provides merchants with free QR codes, POS devices, and payment acceptance solutions, while offering business loans and consumer credit products. It operates as a UPI Third-Party Application Provider (TPAP) with Unity Small Finance Bank, processes Rs. 1,700+ billion in Total Payment Volume across 17+ million merchants, and facilitates over Rs. 14,600 crores in business loans alongside credit-on-UPI (BharatPe Flex) for consumers.

Product overview

BharatPe operates as a comprehensive fintech platform offering integrated merchant and consumer financial services. The platform architecture comprises: (1) Merchant payments suite including BharatPe QR (free multi-UPI QR codes), BharatPe One (all-in-one POS device), BharatPe Swipe (card acceptance terminal), and BharatPe Speaker (audio payment alerts); (2) Merchant lending through BharatPe Easy Loans and secured loan partnerships (two-wheeler loans, loans against mutual funds); (3) Consumer UPI services via BharatPe UPI with BharatPe Flex (credit-on-UPI) for buy-now-pay-later functionality; (4) Consumer credit products including personal loans, a co-branded EMI-driven credit card with Unity Bank; (5) Bill payment and commerce services; (6) Investment platform offering digital gold (via Safe Gold) and fixed deposits through RBI-regulated partners; (7) Loyalty program (Zillion) and acquired PAYBACK India loyalty brand. The platform is supported by regulatory licenses including NBFC (Trillionloans), Payment Aggregator (Resilient Payments), and TPAP status through NPCI/Unity Small Finance Bank.

Differentiator

Problem solved

Functional benefit

Brands

• BharatPe QR: Free QR code for merchants to accept payments from multiple payment apps
• BharatPe One
• BharatPe Swipe
• BharatPe Speaker
• BharatPe UPI
• BharatPe Flex
• BharatPe Easy Loans
• Zillion
• Invest BharatPe
• BharatPeX
• Payback India
• Trillionloans

Products and services

• BharatPe QR Free QR code solution enabling merchants to accept payments from multiple UPI apps including PhonePe, Paytm, Google Pay, and BHIM UPI.
• BharatPe One India's first all-in-one payment device accepting UPI QR, debit/credit cards, and providing voice alerts, consolidating multiple merchant payment needs into a single terminal.
• BharatPe Swipe POS terminal enabling merchants to accept debit and credit card payments with instant settlement options.
• BharatPe Speaker Sound box device providing real-time voice alerts for incoming payments, helping merchants verify transactions audibly.
• BharatPe Easy Loans Collateral-free business loans facilitated through BharatPe's platform for merchant partners, enabling growth capital for inventory and expansion.
• BharatPe UPI Consumer-facing UPI payment app enabling scan-and-pay functionality across any QR code, bill payments, and fund transfers with fraud protection features.
• BharatPe Flex Credit-on-UPI solution enabling consumers to make UPI payments using a pre-approved credit line with up to 45 days interest-free repayment and flexible EMI options (3-12 months), powered by YES BANK.
• Co-branded Credit Card (BharatPe-Unity Bank) India's first EMI-driven RuPay credit card launched in partnership with Unity Small Finance Bank, offering 2% unlimited rewards and flexible EMI conversion on transactions.
• BharatPe Bill Payments Consumer service enabling payment of utility bills, credit card bills, broadband, telecom, and rent through the BharatPe app.
• Invest BharatPe Investment platform offering digital gold and fixed deposit products through RBI-approved partners including Safe Gold for digital gold and partner banks/NBFCs for FDs.
• BharatPe Personal Loan Instant personal loans up to Rs. 15 lakhs facilitated through the BharatPe platform for eligible consumers.
• BharatPeX AI-powered enterprise payment solution and gateway for merchants, enabling faster onboarding, real-time settlements, and value-added financial services with payment orchestration capabilities.
• PAYBACK India Loyalty rewards program acquired by BharatPe from American Express and ICICI Investments Strategic Fund, operated as a wholly-owned subsidiary expanding BharatPe's merchant loyalty ecosystem.

Quantifiable outcome

• Rs. 14,600+ crores in business loans facilitated to merchants
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• YES BANKcoreStrategic or Co-development Partner · 2 June 2026BharatPe partnered with YES BANK to launch BharatPe Flex, a credit-on-UPI solution. YES BANK provides the credit line and digital onboarding/underwriting capabilities while BharatPe provides the UPI infrastructure and merchant/consumer network. The product offers up to 45 days interest-free credit with EMI options.
• OTO CapitalsupportingTechnology or Integration · 2 June 2026BharatPe partnered with OTO Capital to launch secured two-wheeler loans (up to Rs. 2.5 lakh) for merchant partners. OTO Capital handles loan disbursal and collections while BharatPe enables the product on its platform.
• Volt MoneysupportingTechnology or Integration · 2 June 2026BharatPe partnered with Volt Money to launch Loans Against Mutual Funds (up to Rs. 1 crore) for merchant partners. Volt Money manages loan disbursal and collections through BharatPe's platform.
• Women Entrepreneurship Platform (WEP)supportingStrategic or Co-development Partner · 30 March 2023BharatPe partnered with WEP under 'BharatPe Cares' CSR initiative to develop an aggregator platform for women entrepreneurs, providing access to peer support, mentorship, networking channels, and learning resources.
• Payback IndiasupportingStrategic or Co-development Partner · 10 June 2021BharatPe acquired Payback India from American Express and ICICI Investments Strategic Fund, making it BharatPe's first acquisition and expanding its merchant loyalty ecosystem.
• Unity Small Finance BankcoreTechnology or IntegrationUnity Small Finance Bank serves as BharatPe's PSP (Payment Service Provider) bank for UPI services. BharatPe operates as TPAP (Third Party Application Provider) with Unity SFB, enabling UPI payment facilitation for merchants and consumers.
• Digital Precious Metals Assurance Council of India (DPMACI)supportingStrategic or Co-development PartnerBharatPe joined DPMACI, a self-regulatory organization for digital gold platforms in India, aimed at establishing industry standards and consumer protection through 1:1 physical backing verification.

Scale indicators10 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Mswipe: Mswipe provides POS card machines, QR acceptance, and merchant credit/working-capital products to Indian SMBs, overlapping with BharatPe's POS and Easy Loans products.
• PhonePe: PhonePe is India's largest UPI payment app and is rapidly expanding into merchant lending, credit-on-UPI (PhonePe Pincode), and consumer financial services, directly competing with BharatPe on payments volume and emerging credit products.
• Pine Labs: Pine Labs provides POS terminals, payment gateways, and merchant lending/BNPL (Pay Later) services to offline merchants in India — directly competing with BharatPe One, BharatPe Swipe, and merchant credit offerings.
• Mobikwik: Mobikwik is a listed Indian fintech offering UPI/wallet payments, BNPL (Zip), and personal loans to consumers — directly overlapping with BharatPe's UPI, Flex, and personal loan products.
• Paytm (One97 Communications): Paytm operates an almost identical stack: UPI payments, QR/POS, merchant lending (Paytm Postpaid, Paytm Loans), consumer credit, and investment/marketplace services. It is BharatPe's closest full-stack fintech competitor in India.
• Google Pay (India): Google Pay is one of the top three UPI apps and competes with BharatPe on consumer UPI flows that ultimately drive merchant acceptance economics.

Emerging players

• Uni Cards: Uni Cards is an emerging credit-on-UPI and pay-later card player targeting young, new-to-credit consumers — competing with BharatPe Flex and the Unity Bank co-branded credit card for the same user base.
• Navi Technologies: Navi is a fintech offering consumer credit (personal loans, home loans) and UPI/savings products; it overlaps with BharatPe's consumer lending and UPI strategy, particularly via embedded finance.
• Lendingkart: Lendingkart is an NBFC focused on working-capital and unsecured loans to Indian SMBs — comparable to BharatPe's merchant lending business line.
• Slice (Northstar Fintech): Slice operates a credit-on-UPI and card-based BNPL product targeting young Indian consumers — a near-direct overlap with BharatPe Flex and the co-branded credit card.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bharatpe
• Xx.com/bharatpeindia
• Facebookfacebook.com/BharatPeIndia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds18 records

Investors28 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BharatPe