AmplifAI
AmplifAI is an AI-powered contact center performance platform that unifies 150+ data sources to deliver automated QA, AI-driven coaching, performance management, and gamification for enterprise contact centers and BPOs worldwide.
- Company typePrivate
- Founded2013
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AmplifAI does
AmplifAI is a Plano, Texas-based software company that builds an AI-powered contact center performance management platform used by 10,000+ customer experience teams worldwide. The platform unifies data from 150+ contact center systems — including CCaaS, CRM, voice/telephony, workforce management, speech analytics, and QA tools — into a single AI-ready data layer that drives automated quality scoring, personalized coaching, performance analytics, and gamification across agent and supervisor workflows. Core products include Data Integration, Contact Center AI, CX Intelligence, Automated QA/QM, Performance Management, AI-Enabled Coaching, and Gamification & Engagement, anchored by a patented Coaching Effectiveness Index (CEfx) that measures whether coaching interventions actually move business KPIs.
The company was founded in 2013 by Sean Minter, a former BPO operator, and operates as a privately held, venture-backed corporation (AmplifAI Solutions, Inc., Texas). AmplifAI sells primarily via direct enterprise field sales with a quote-based subscription SaaS model, supplemented by a partner/reseller channel program. Named enterprise customers span retail (The Home Depot, Sonic Automotive), financial services (Discover Bank, Prescott/Woodforest, Premier Bank), healthcare (SSM Health, Baylor Scott White Health, DispatchHealth), telecommunications (Cox Communications), technology and media (GoDaddy, Universal Studios), and BPOs (TTEC, Arise, iQor). AmplifAI has raised approximately $55.6M cumulatively across seed, Series A ($18.5M led by Greycroft, 2021), and Series B ($33.7M led by CVS Health Ventures, 2025), and has received recognition from Gartner (Cool Vendor 2024), CMP Research (Prism Leader 2026), Frost & Sullivan (2022), G2 (Momentum Leader 2024 and 2025), and Aragon Research (Hot Vendor 2021).
AmplifAI firmographics
Firmographics- Name
- AmplifAI
- Legal name
- AmplifAI Solutions, Inc.
- Website
- https://amplifai.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AmplifAI is an AI-powered contact center performance platform that unifies 150+ data sources to deliver automated QA, AI-driven coaching, performance management, and gamification for enterprise contact centers and BPOs worldwide.
- Ownership category
- akta.pro rank
AmplifAI industry classification
Industry- Product category
- Contact Center Performance Management Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where AmplifAI is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AmplifAI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Enterprise software platform sold on a subscription basis, likely per-seat or tiered based on contact center size and feature access. Targets enterprise contact centers and BPOs with 10,000+ CX teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing - custom quote required |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
AmplifAI product offering
Product offeringCore offering
AmplifAI provides an AI-powered contact center performance enablement platform that unifies data from 150+ source systems (CCaaS, CRM, voice, workforce management) into a single AI-ready layer. Its platform delivers automated quality assurance scoring 100% of interactions, AI-driven coaching, role-based performance management dashboards, CX intelligence from conversation analytics, and AI-powered gamification and recognition for enterprise contact centers.
Product overview
AmplifAI is a unified contact center AI platform that combines seven core products: Data Integration (unifying 150+ data sources), Contact Center AI (replicating high-performer actions), CX Intelligence/AI Insights (turning conversations into actionable intelligence), Automated QA/QM (scoring 100% of interactions automatically), Performance Management (real-time role-based dashboards), AI-Enabled Coaching (measuring coaching effectiveness via patented CEfx), and Gamification & Engagement (AI-powered rewards and recognition). The platform operates on a unified data layer architecture where data flows from integrated sources through AI processing into automated QA, coaching, and gamification workflows, with Speech Analytics and Auto QA as key sub-capabilities that drive the core automation and insight generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Integration Connects and unifies data from every source across the contact center into a continuously updated AI-ready hub, enabling real-time actionable insights from a single source of truth. Targeted at enterprise contact centers running multi-vendor technology stacks.
- Contact Center AI AI platform that scales success by replicating high-performer actions using machine learning, natural language processing, and predictive analytics to improve workforce performance. Used by contact center leaders to identify what drives top-agent success and replicate it across teams.
- CX Intelligence | AI Insights Turns every customer conversation into rich, AI-driven insights by aggregating data from conversations, surveys, QA evaluations, and operational systems to surface actionable customer intelligence. Targeted at CX and contact center leadership.
- Automated QA/QM Automated Quality Assurance/Quality Management powered by 100% of contact center data. Automatically scores every interaction, surfaces improvement opportunities, and connects quality insights to coaching actions without manual sampling. Targeted at enterprise contact centers replacing legacy QM programs.
- Performance Management Real-time performance views tailored to every role's needs. Delivers role-based dashboards and KPIs that surface performance trends and connect data to actions across agents, supervisors, and CX leadership.
- AI-Enabled Coaching
Quantifiable outcome
- 27% improvement in sales conversion rate for leading home improvement retailer
- +12 more outcomes
Companies that use AmplifAI
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles4 records
AmplifAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature5 records
AmplifAI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- TTECflagshipAmplifAI's AI-powered platform powers TTEC's proprietary TTEC Perform™ ecosystem, an AI-enabled performance management system integrating AmplifAI's automated QA, coaching, and analytics capabilities with TTEC's methodologies. Partnership has delivered measurable results: 12% improvement in associate retention, 6-8% reduction in AHT, 100% compliance accuracy within 60 days, 23% increase in NPS, 10% lift in sales conversion rates.
- 150+ Technology IntegrationscoreAmplifAI connects natively to every major CCaaS, CRM, ERP, voice, and workforce management system. Integration ecosystem includes 150+ pre-built connectors enabling data unification across contact center technology stacks.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
AmplifAI competitors and assessment
Company assessmentEmerging players
- Cresta: Cresta provides generative-AI real-time agent coaching, auto-QA, and conversation intelligence for contact centers. It is an emerging AI-native competitor with strong overlap to AmplifAI's AI coaching and Auto QA capabilities.
- Cogito: Cogito delivers real-time AI-driven behavioral coaching for contact center agents, combining voice AI with live agent guidance. It overlaps with AmplifAI's real-time coaching and speech analytics capabilities and targets similar enterprise BPO and contact-center buyers.
Broad incumbents
- Five9: Five9 Genius AI adds native AI summarization, agent assistance, and QA/coaching capabilities to its CCaaS platform. As a large CCaaS incumbent it increasingly competes with AmplifAI's AI-driven QA and coaching layer for enterprise buyers.
- Genesys: Genesys Cloud CX includes native workforce engagement, quality management, speech analytics, and AI-powered coaching capabilities. It is a broad incumbent CCaaS platform that increasingly overlaps with AmplifAI's AI QA and performance enablement offering for enterprise contact centers.
- Verint: Verint provides customer engagement and WEM solutions including speech analytics, quality monitoring, and performance coaching. It is a broad incumbent that overlaps with AmplifAI in enterprise contact-center QA and performance enablement.
- NICE: NICE (CXone, Nexidia, Enlighten) is the largest workforce engagement management (WEM) and contact-center analytics vendor, offering auto-QA, speech analytics, coaching, and performance management. It competes directly with AmplifAI in the AI-driven QA and coaching layer, but bundles it inside a broader CCaaS/WEM suite.
- Medallia: Medallia is a customer experience (CX) intelligence platform covering survey, speech, text, and digital feedback analytics. Its contact-center speech and CX intelligence capabilities overlap with AmplifAI's CX Intelligence and conversation-insight layer.
Direct peers
- Calabrio: Calabrio is a workforce engagement management specialist offering quality management, speech analytics, and performance dashboards for contact centers. It is one of the closest direct competitors to AmplifAI in the QA/QM and performance management layer.
- Scorebuddy: Scorebuddy provides cloud-based quality assurance and performance management software for contact centers, including call calibration, coaching, and analytics. It directly competes with AmplifAI in the automated QA/QM and coaching layer.
- Playvox: Playvox offers cloud-native quality management, coaching, and performance management software for contact centers. It is a direct competitor focused on the same QA, coaching, and agent performance enablement niche as AmplifAI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AmplifAI social profiles
Digital presenceAmplifAI compliance and trust
Trust signalCompliance2 records
AmplifAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmplifAI leadership team
Management profileNumber of profiles
Profiles8 records
AmplifAI funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmplifAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmplifAI
What does AmplifAI do?
AmplifAI provides an AI-powered contact center performance enablement platform that unifies data from 150+ source systems (CCaaS, CRM, voice, workforce management) into a single AI-ready layer. Its platform delivers automated quality assurance scoring 100% of interactions, AI-driven coaching, role-based performance management dashboards, CX intelligence from conversation analytics, and AI-powered gamification and recognition for enterprise contact centers.
Is AmplifAI a public or private company?
AmplifAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was AmplifAI founded?
AmplifAI was founded in 2013. It employs 101 to 250 people.
Where is AmplifAI based?
AmplifAI is headquartered in Plano, United States, in the North America region.
How does AmplifAI make money?
One revenue line is on record: saaS Platform Subscription.
Who are AmplifAI's main competitors?
Emerging players on record are Cresta and Cogito. Broad incumbents are Five9, Genesys, Verint, NICE and Medallia. Direct peers are Calabrio, Scorebuddy and Playvox.
Does AmplifAI have an API?
No public API is recorded for AmplifAI.
What industry is AmplifAI in?
AmplifAI's product category is Contact Center Performance Management Software. Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 541512 and its SIC code is 7373.