Sunbit

What Sunbit does

Sunbit is a U.S.-headquartered financial technology company founded in 2016 that delivers point-of-sale pay-over-time financing and credit card products to in-person service businesses and their consumers. Its core product is an AI-driven BNPL platform enabling consumers to split purchases of $60–$20,000 across 3 to 72 months, with 0% interest promotional options and APRs up to 35.99%; it claims 87%+ approval rates through proprietary AI/ML credit decisioning that approves applicants with FICO scores as low as 500, more than double the ~40% industry average. Beyond the core installment product, Sunbit offers the Sunbit Card and Sunbit Rewards Card (revolving Visa credit issued by TAB Bank) and a co-branded credit card program for national retailers.

The company serves a verticalized SMB and mid-market merchant base across automotive service and collision repair, dental practices and DSOs, healthcare, veterinary, optical/eyewear, home services, medspa, and adjacent service categories, reaching 17,000+ merchants across 40,000+ face-to-face locations and 200,000+ certified service professionals. Distribution is omnichannel—direct enterprise field sales, embedded integrations into vertical SaaS platforms (CCC ONE, Shopmonkey, myKaarma, Xtime, Weave, Shepherd, Zuub, Workiz, Stripe), and co-branded card programs—combined with a digital Sunbit Card and mobile app for consumer account management. Loans are issued by Transportation Alliance Bank Inc. dba TAB Bank under NMLS licensing, and the company has assembled $1.4 billion in funding capacity from J.P. Morgan, Citi, Ares, Credit Suisse, Waterfall Asset Management, and Atlas SP Partners.

The revenue model combines merchant transaction fees (starting at 1.9% per transaction), consumer interest on installment and revolving balances, and co-branded card program/interchange revenue. Sunbit achieved unicorn status in May 2021 at a $1.1 billion valuation following a $130 million Series D led by Group 11 and has since scaled annual transaction volume past $1 billion while serving 5.3 million loan customers. Headquartered in Los Angeles with operations in Las Vegas and an R&D center in Israel, the company employs 501–1,000 staff and continues to expand into new verticals and platform partnerships while expanding its C-suite with consumer-brand marketing leadership.

Name

Sunbit

Legal name

Sunbit Now, LLC

Website

https://sunbit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sunbit is a Los Angeles-based fintech founded in 2016 that provides AI-driven point-of-sale pay-over-time financing, credit cards, and co-branded card programs to merchants and consumers across automotive, dental, healthcare, veterinary, optical, and other in-person service verticals in the United States.

Ownership category

akta.pro rank

Product category

Consumer Lending / Point-of-Sale Financing

NAICS

Sales Financing (52222), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

BNPL Card / Virtual Card Programs (FSAKACAC)

akta.pro secondary industry

Corporate Cards & Spend Controls (FSAGAJAF)

Keywords

• Pay-over-time financing
• Point-of-sale lending
• Consumer BNPL services
• Merchant lending platform
• Installment credit products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Merchant Transaction Fees: Sunbit charges merchants a fee (starting at 1.9% per transaction) for each financing transaction processed. This is the primary revenue stream from B2B relationships with service providers.
2. Consumer Interest Revenue: Revenue from interest charged on installment loans and revolving credit balances. APR ranges from 0% to 35.99% depending on creditworthiness. Some customers pay interest on extended payment plans while others qualify for 0% promotional rates.
3. Co-Branded Credit Card Program Fees: Revenue from managing co-branded credit card programs for retail partners including program management, interchange fees, and interest revenue sharing with issuing bank TAB Bank.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Sunbit provides AI-native point-of-sale consumer financing that lets shoppers split purchases at in-person service merchants (auto repair, dental, healthcare, veterinary, optical, home services, medspa, and other verticals) into 3-to-72-month installment plans, with 87%+ approval rates, no hard credit check, and 0% APR options for qualified borrowers. The company also offers the Sunbit Card (a no-fee Visa revolving credit card with 2% cashback rewards) and a Co-Branded Credit Card program for national retailers, with all loans issued through partner bank TAB Bank.

Product overview

Sunbit is a financial technology company offering a multi-product portfolio centered around point-of-sale lending and payment solutions for in-person service businesses. The core offering consists of the Pay Over Time/BnPL product (personalized payment plans for consumers) and the Sunbit Card family (no-fee credit cards including the standard Sunbit Card and the Sunbit Rewards Card with 2% cashback). For retail partners, Sunbit provides Co-Branded Credit Card partnerships enabling custom-branded card programs. The technology platform includes Sunbit for Stripe (native Stripe integration) and the Embedded Finance Platform (API/SDK-based integration for software platforms). The company serves diverse verticals including automotive, dental, healthcare, optical, veterinary, home services, medspa, powersports, legal, jewelry, and bridal. All loans are issued by Transportation Alliance Bank Inc. dba TAB Bank.

Differentiator

Problem solved

Functional benefit

Brands

• Sunbit Card: A fee-free credit card that can be used everywhere Visa is accepted, with no annual fees, no late fees, and competitive APR rates ranging from 16.49%-35.99%.
• Sunbit Rewards Card
• Sunbit for Stripe
• Fix Now Pay Later
• Sunbeast

Products and services

• Pay Over Time / BNPL
• Sunbit Card (Credit Card)
• Sunbit Rewards Card
• Co-Branded Credit Card Program
• Sunbit for Stripe
• Embedded Finance Platform (SDK/API)

Quantifiable outcome

• 87% patient financing approval rate (2x industry average of ~40%)
• +9 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Crash ChampionsmajorStrategic or Co-development Partner · 18 May 2026Crash Champions launched nationwide 'Fix Now Pay Later' financing powered by Sunbit, integrated into CCC repair management system with 90%+ approval rates, 0% APR options, and no fees.
• CollectlymajorTechnology or Integration · 30 April 2026Collectly, an AI-powered patient financial experience platform, partnered with Sunbit to embed instant financing into pre-service and post-service healthcare workflows. Offers 0% interest, 90%+ approvals, no fees.
• CCC Intelligent SolutionscoreTechnology or Integration · 27 April 2026CCC integrated Sunbit's consumer financing into CCC ONE platform, enabling collision repair shops to offer embedded payment options for repair costs and deductibles.
• StripecoreTechnology or Integration · 24 April 2026Sunbit launched on Stripe's platform as a general availability integration, making flexible financing accessible to U.S. in-person service businesses. Supports Stripe Elements, Checkout, Payments, Payment Links, and Connect.
• myKaarmamajorTechnology or IntegrationmyKaarma integrated Sunbit's BNPL functionality into its automotive service platform, enabling dealers to offer financing solutions to customers for vehicle repairs.
• XtimemajorTechnology or IntegrationXtime integrated Sunbit's BNPL functionality, generating millions of dollars in payment plan transactions monthly. Pre-qualification and 'Pay As Low As' options drive customer conversion.
• ShopmonkeymajorTechnology or IntegrationShopmonkey partnered with Sunbit for automotive financing integration. Beta testing showed 30% lift in service acceptance and 3X increase in average repair order value.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Affirm: Affirm is the largest U.S. BNPL provider, offering pay-over-time at online and in-person merchants across broader verticals than Sunbit. Both share BNPL economics, merchant take-rate pricing, and AI-driven underwriting, though Affirm skews more to online retail while Sunbit focuses on in-person services.
• Wisetack: Wisetack provides BNPL financing specifically for in-person services such as home services, auto repair, and healthcare—the closest vertical and product analog to Sunbit. Both target subprime borrowers through embedded point-of-sale lending with merchant take-rate pricing, making Wisetack the most directly comparable peer.
• Klarna: Klarna is a global BNPL leader expanding in the U.S. market with pay-over-time options at retailers and service providers. Both companies monetize via merchant fees and consumer interest with AI-based credit decisioning, competing for the same merchant relationships.
• CareCredit (Synchrony Financial): CareCredit is the dominant healthcare-finance credit card used at dental, vision, veterinary, and medical providers—directly competing with Sunbit in its highest-share verticals (dental, vet, optical). Both serve subprime patients with merchant-funded promotional financing, making CareCredit Sunbit's most direct incumbent rival.
• Sezzle: Sezzle is a smaller public BNPL provider focused on pay-over-time installment plans at merchants. While Sezzle skews more to e-commerce retail, both monetize through similar merchant fees and consumer interest and compete for the BNPL category leadership.

Broad incumbents

• Afterpay (Block): Afterpay, owned by Block, is one of the original BNPL category leaders with broad retail and online focus. While less specialized in services than Sunbit, Afterpay is a category incumbent competing for merchant relationships and consumer mindshare.
• Bread Financial: Bread Financial is a large consumer financing and co-branded credit card provider serving retail and auto merchants. Comparable to Sunbit on co-branded credit cards and embedded lending through merchant relationships, though Bread's product set is broader and more retail-skewed.
• Upgrade: Upgrade is a fintech lender offering personal loans and a credit card, comparable on the consumer-financing and credit-card product side. While Upgrade focuses on online origination versus Sunbit's in-person service focus, both serve near-prime/subprime borrowers with similar take-rate and APR economics.
• Zip Co: Zip Co is a global BNPL company expanding its U.S. presence with pay-over-time products across retail and services. Comparable as a BNPL competitor for merchant relationships, though Zip's product mix skews more toward online retail than service verticals.

Emerging players

• PatientFi: PatientFi offers patient financing for elective healthcare procedures (cosmetic, dental, fertility), directly overlapping Sunbit's healthcare segment. Both enable subprime approvals and 0% promotional terms at point of care, making PatientFi a focused emerging competitor in healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunbit_fintech
• YouTubeyoutube.com/result?search_query=sunbit
• Facebookfacebook.com/sunbitfintech
• LinkedInlinkedin.com/company/sunbit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds10 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunbit