Living Security
Living Security provides an AI-native Human Risk Management platform that unifies 300+ behavioral, identity, and threat signals into a Human Risk Index for every workforce identity, targeting CISOs and enterprise security teams at Fortune 500 organizations across financial services, healthcare, and other regulated verticals.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Living Security does
Living Security, founded in 2017 by Ashley Rose and Drew Rose in Austin, Texas, is an AI-native Human Risk Management (HRM) platform that continuously measures, prioritizes, and reduces cybersecurity risk across the modern workforce — employees, contractors, and AI agents. Its Unify platform ingests more than 300 behavioral, identity, and threat signal sources from the enterprise security stack (identity providers such as Okta and Microsoft Entra, EDR/XDR, email security, DLP, SIEM/SOAR, PAM, and AI usage monitoring tools) and unifies them into a proprietary Human Risk Index score for every workforce identity, enabling security teams to identify the 10% of users driving the majority of organizational cyber risk. At the core sits Livvy, an in-house AI engine that predicts risk, explains recommendations with confidence scores, and autonomously executes 60–80% of routine remediation; capabilities extend to deepfake simulations, multi-channel phishing, AI-generated training content, and a Headless Human Risk Intelligence layer embedded into enterprise AI tools via MCP.
The company operates a SaaS subscription model with tiered Action Packages (Train, Engage, Adapt) layered on the Unify platform, plus add-on modules including multi-channel phishing simulations, the Email Threat Simulator, the Incident Responder, the OctoberRewired Cybersecurity Awareness Month program, CyberEscape Online team training, HRM Maturity Model and 90-Day HRM Playbook resources, and Professional Services. SMB pricing ranges from $2–$8 per user monthly; enterprise platforms start at $30 per user monthly and reach up to $150 per employee on quote-based annual contracts. Distribution is enterprise-led through direct field sales, supplemented by inside sales for mid-market, a self-serve evaluation motion, and a Technology Alliance Program with channel partners — including a June 2026 inaugural partnership with SailPoint's Unified Platform Access initiative.
Living Security's customer base includes Fortune 500 enterprises across financial services (Mastercard, Northwestern Mutual), healthcare (Cleveland Clinic, Merck, Highmark Health), consumer goods (Unilever), aerospace and defense (Lockheed Martin), automotive (Ford), retail (Target), and education (EAB Global). The company has raised approximately $20.75 million across four funding rounds through 2021, was named a Leader in The Forrester Wave: Human Risk Management Solutions Q3 2024 with the highest overall score among all evaluated vendors, ranked #2 in Innovation on eSecurity Planet's Top 25 Cybersecurity Companies of 2026, and holds a U.S. patent granted in October 2025 protecting its AI intelligence architecture.
Living Security firmographics
Firmographics- Name
- Living Security
- Legal name
- Living Security, Inc.
- Website
- https://livingsecurity.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Living Security provides an AI-native Human Risk Management platform that unifies 300+ behavioral, identity, and threat signals into a Human Risk Index for every workforce identity, targeting CISOs and enterprise security teams at Fortune 500 organizations across financial services, healthcare, and other regulated verticals.
- Ownership category
- akta.pro rank
Living Security industry classification
Industry- Product category
- Human Risk Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
- akta.pro secondary industries
- Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Insider Threat Program Design & Risk Assessments (BPAKADAM)
Keywords
Where Living Security is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Living Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - HRM Platform: Living Security operates on a SaaS subscription model with tiered plans (Train, Engage, Adapt) built on its AI-native Human Risk Management platform. The platform includes the Human Risk Index, Livvy AI intelligence, and 300+ signal integrations. Add-ons include Phishing Simulations, Cybersecurity Awareness Month programs, CyberEscape Online team training, and Professional Services. Enterprise pricing is quote-based, while SMB pricing ranges from $2-8 per user monthly and enterprise tiers start at $30 per user monthly.
- Professional Services: Living Security offers professional services for strategy, onboarding, and program management to help organizations launch, optimize, and scale their HRM programs. These are available as add-ons across all packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Train - Foundational visibility and baseline behavior |
| Subscription | Annual | Engage - Most Popular - Behavior change and security culture |
| Subscription | Annual | Adapt - Real-time risk response and automation |
| Per seat | Monthly | SMB Solutions Range |
| Per seat | Monthly | Enterprise Platforms Range |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Living Security product offering
Product offeringCore offering
Living Security sells an AI-native Human Risk Management (HRM) SaaS platform (Unify) that unifies 300+ behavioral, identity, and threat signals into a Human Risk Index for every employee, contractor, and AI agent. The platform predicts risk, generates explainable AI recommendations, and autonomously executes 60–80% of routine remediation. It is sold as a subscription with tiered action packages (Train, Engage, Adapt) and add-on modules including multi-channel phishing simulations, CyberEscape Online team training, and Cybersecurity Awareness Month programming.
Product overview
Living Security offers an AI-native Human Risk Management (HRM) platform that defines, predicts, and reduces cybersecurity risk across the modern workforce of humans and AI agents. The core platform is the Living Security Platform / Unify (with Unify Go and Unify Enterprise tiers), which centralizes 300+ behavioral, identity, and threat signals into a Human Risk Index via the Livvy AI intelligence guide. Organizations subscribe to the platform and layer on Action Packages — Train (foundational security awareness training), Engage (behavior change with scorecards, nudges, and gamification), and Adapt (fully automated risk response and orchestration) — to progressively mature their HRM program. Add-on modules include multi-channel phishing simulations (email, smishing, vishing), the Email Threat Simulator, Incident Responder, Cybersecurity Awareness Month / OctoberRewired program, CyberEscape Online team training, the HRM Purchasing Toolkit, 90-Day HRM Playbook, the HRM Maturity Model, and HRMCon annual conference. All capabilities integrate into the central Unify platform, enabling a single pane of glass for identifying, protecting, and reporting on workforce human risk.
Differentiator
Problem solved
Functional benefit
Brands
- Livvy: AI guide trained on the industry's largest HRM dataset that unifies behavioral, identity, and threat signals into a Human Risk Index.
- Unify
- OctoberRewired
- CyberEscape Online
Products and services
- Unify Human Risk Management Platform The central AI-native Human Risk Management platform that unifies 300+ behavioral, identity, and threat signals into a Human Risk Index for every workforce identity (employees, contractors, AI agents). Includes Unify Go (entry-level tier for compliance-to-HRM migration) and Unify Enterprise (full coverage of email, phishing, training, data loss, identity threats, and malware/ransomware risks). Targets CISOs, Security Awareness Program Owners, GRC leaders, and SOC/IR teams at large enterprises and mid-market organizations.
- Phishing Simulations (Email, Smishing, Vishing) Multi-channel phishing simulation training covering email phishing (16,000+ AI-powered scenarios in 160+ languages), smishing (600+ templates in 50+ languages), and vishing (200+ AI-powered scenarios in 160+ languages with AI text-to-speech and voice upload). Includes MFA spoofing, deepfake simulations mimicking Microsoft Teams meetings, and multi-vector social engineering campaigns. Sold as an add-on to the Unify platform.
- Cybersecurity Awareness Month Program (OctoberRewired) A turnkey October campaign program (OctoberRewired) providing organizations with expert-led learning, interactive experiences, and planning tools to help employees recognize AI-enabled deception and reduce human risk. Includes keynote speakers, CyberEscape Online experiences, family-friendly interactive events, weekly themed content, and expert-backed ROI and impact reporting. Available in two tiers: October Basics and October Rewired (with expert human intelligence reports). Sold as a standalone program or bundled with the platform.
- CyberEscape Online Team-based, story-driven security training delivered as immersive online escape room experiences. Puts teams in the center of cybersecurity scenarios to test and reinforce key cybersecurity topics in an engaging narrative format. Available as a standalone add-on and included as part of the Cybersecurity Awareness Month program.
- Incident Responder Automated phishing incident response tool that identifies and removes malicious emails from all inboxes in approximately two minutes compared to the industry average of 9 hours. Seamlessly integrates with existing email security tools, analysis engines, SOAR, and other platforms, including Living Security Unify.
- Email Threat Simulator (ETS) A tool that continuously tests secure email gateway solutions (including Office 365 and Google Workspace) by sending real-world attacks to a dedicated test inbox, identifying attacks that bypass SEGs and other vulnerabilities. Supports malicious attachment simulation, ransomware simulation, APT attack simulation, file format exploit testing, and client-side attack simulation.
- Professional Services Living Security's professional services team provides deep HRM expertise for engagement strategy, program launch, optimization, and scaling. Available as an add-on to any Living Security package across the Train, Engage, and Adapt tiers.
Quantifiable outcome
- 50% reduction in risky users (from 43% to 21%)
- +9 more outcomes
Companies that use Living Security
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles4 records
Living Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability12 records
Feature7 records
Living Security partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- SailPoint Technologies (Unified Platform Access)coreLiving Security is an inaugural partner in SailPoint's Unified Platform Access initiative, part of SailPoint's Technology Alliance Partners Program. The initiative allows technology partners including Living Security to build native, automated applications on SailPoint's Atlas identity security platform. Partners receive integration tools, certifications, and go-to-market support through a commercial framework combining annual membership fees with revenue sharing. This integration enables identity security and HRM data to be jointly analyzed, extending both platforms' risk management capabilities.
- Advisory Board (Cybersecurity and Risk Leaders)coreLiving Security expanded its Advisory Board in June 2026 with cybersecurity and risk leaders from financial services, healthcare, manufacturing, and technology sectors. The new advisors contribute to shaping the company's Human Risk Management strategy as organizations adapt to AI-enabled workforces. They convene through quarterly virtual summits and annual in-person planning sessions to shape industry best practices and Living Security's platform development for human and machine risk management.
- Edna Conway (Executive Advisor)flagshipLiving Security appointed Edna Conway, former Chief Security and Risk Officer at Microsoft and Cisco, as Executive Advisor. Conway joins as the company prepares to launch its most comprehensive AI-native HRM platform for hybrid workforces of humans and AI agents. Her appointment signals Living Security's push to expand enterprise credibility and advisory capabilities amid growing demand for securing AI-integrated work environments.
- Cyentia InstitutecoreLiving Security partners with the Cyentia Institute to conduct original research on human risk management. The 2025 State of Human Cyber Risk Report drew on anonymized behavioral data from Living Security's Unify platform across 100+ enterprises and hundreds of millions of user events. This research establishes Living Security's thought leadership and provides the evidentiary foundation for its platform claims.
- Okta (Identity Integration)coreLiving Security integrates with Okta for SCIM provisioning, IAM integration, and single sign-on capabilities. This integration is part of Living Security's 300+ signal source ecosystem, enabling identity risk data to be correlated with behavioral and threat signals in the Human Risk Index.
- Microsoft (Entra, Copilot, 365, Sentinel)coreLiving Security integrates with multiple Microsoft security products including Microsoft Entra (IAM), Microsoft 365 (email security), Microsoft Sentinel (SIEM/SOAR), and supports AI usage monitoring for Copilot. This deep Microsoft integration enables comprehensive identity and behavioral signal correlation across the Microsoft security ecosystem.
- CrowdStrike (AI Usage / Agent Workflow)coreLiving Security integrates with CrowdStrike for AI usage and agent workflow monitoring, enabling the platform to track AI agent behavior and correlate it with human risk signals in the Human Risk Index.
- Proofpoint (Email Security Integration)coreLiving Security integrates with Proofpoint for phishing simulation data and email security signals, feeding behavioral data into the Human Risk Index calculation.
- SentinelOne (Endpoint / EDR Integration)coreLiving Security integrates with SentinelOne for endpoint detection and response data, correlating endpoint behavior signals with human risk scores in the Unify platform.
- Palo Alto Networks (SIEM/SOAR Integration)coreLiving Security integrates with Palo Alto Networks for SIEM and SOAR capabilities, enabling security event data to be correlated with human behavioral signals in the Human Risk Index.
- Recorded Future (External Exposure / Threat Intelligence)coreLiving Security integrates with Recorded Future for external exposure and threat intelligence signals, enabling the platform to incorporate real-time threat actor targeting data into human risk scoring.
- ZScaler (DLP / Cloud Security)coreLiving Security integrates with ZScaler for DLP and cloud security signals, enabling data loss risk signals to be correlated with behavioral and identity data in the Human Risk Index.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Living Security competitors and assessment
Company assessmentDirect peers
- KnowBe4: Market-leading security awareness and phishing simulation platform acquired by Vista Equity Partners in 2023 for ~$4.6B. Direct competitor in security awareness training, phishing simulations, and emerging HRM capabilities for the same CISO/SAPO buyer at Fortune 500 enterprises.
- Cofense: Phishing detection, intelligence and simulation platform competing head-to-head with Living Security's multi-channel phishing simulations (email, smishing, vishing). Cofense's phishing responder and Cofense PhishMe overlap directly with Living Security's phishing and Incident Responder offerings.
- Hoxhunt: AI-driven security awareness and human risk platform combining personalized phishing simulations with gamified training. Targets the same SAPO/CISO buyer with a behavior-change-led approach, frequently cited as a direct rival in the Forrester HRM Wave alongside Living Security.
- Elevate Security: Human risk scoring platform acquired by Mimecast in 2022 that quantifies employee security risk using behavioral signals from EDR, IAM, DLP and other sources. Closest direct competitor to Living Security's Human Risk Index methodology, now embedded inside Mimecast's broader email security platform.
- SoSafe: European-headquartered security awareness and human risk platform that has scaled rapidly across EMEA with AI-driven phishing simulations and behavior change analytics. Comparable business model (SaaS subscription per seat, enterprise-led GTM) and similar feature overlap to Living Security's Unify Engage tier.
- CybSafe: UK-based human risk and security awareness platform using behavioral science and AI to measure and reduce cyber risk. Competes with Living Security in the SAPO buyer segment, with overlapping capabilities in risk scoring, phishing simulation and behavior analytics.
- AwareGO: Security awareness and human risk platform specializing in short-form video-based training and behavior change analytics. Mid-market alternative to Living Security with comparable phishing simulation and culture measurement capabilities, particularly strong in Europe and SMB segments.
Broad incumbents
- Proofpoint Security Awareness: Enterprise email security and compliance vendor (taken private by Thoma Bravo for $12.3B in 2021) offering security awareness training as part of a broader people-centric security portfolio. Competes with Living Security for phishing simulation budget but bundles it with larger email security contracts.
- Microsoft Security (Defender, Sentinel, Security Copilot): Microsoft bundles identity (Entra), endpoint (Defender), DLP (Purview), SIEM (Sentinel) and AI-driven security analytics into a default-included enterprise security stack that overlaps with several of Living Security's 300+ signal integrations. Risk that Microsoft adds native human-risk scoring to Security Copilot, commoditizing Living Security's differentiation for Microsoft-centric enterprises.
Emerging players
- Tessian (now Proofpoint): AI-native email security platform focused on human layer risks (misaddressed emails, data exfiltration, impersonation) acquired by Proofpoint in 2023. Overlaps with Living Security's behavioral signal approach for email-driven human risk, now embedded in Proofpoint's broader awareness stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Living Security social profiles
Digital presenceLiving Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Security leadership team
Management profileNumber of profiles
Profiles5 records
Living Security funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Security
What does Living Security do?
Living Security sells an AI-native Human Risk Management (HRM) SaaS platform (Unify) that unifies 300+ behavioral, identity, and threat signals into a Human Risk Index for every employee, contractor, and AI agent. The platform predicts risk, generates explainable AI recommendations, and autonomously executes 60–80% of routine remediation. It is sold as a subscription with tiered action packages (Train, Engage, Adapt) and add-on modules including multi-channel phishing simulations, CyberEscape Online team training, and Cybersecurity Awareness Month programming.
Is Living Security a public or private company?
Living Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Living Security founded?
Living Security was founded in 2017. It employs 51 to 100 people.
Where is Living Security based?
Living Security is headquartered in Austin, United States, in the North America region.
How does Living Security make money?
Two revenue lines are on record. SaaS Subscription - HRM Platform is the primary driver. The others are professional Services.
Who are Living Security's main competitors?
Direct peers on record are KnowBe4, Cofense, Hoxhunt, Elevate Security, SoSafe, CybSafe and AwareGO. Broad incumbents are Proofpoint Security Awareness and Microsoft Security (Defender, Sentinel, Security Copilot). Tessian (now Proofpoint) is listed as an emerging player.
Does Living Security have an API?
No public API is recorded for Living Security.
What industry is Living Security in?
Living Security's product category is Human Risk Management Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies), with a secondary code of HDAAAKAA, Model Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 5415 and its SIC code is 7372.