What AwareGO does

AwareGO is an Iceland-based human risk management platform founded in 2007 and headquartered in Reykjavík, operating as a privately held company (AwareGO ehf.). The company builds scenario-based cybersecurity awareness solutions that combine behavioral science with cybersecurity expertise to measure and reduce human cyber-risk for enterprise and mid-market customers. Its core platform consists of a Human Risk Assessment methodology tested on 100,000+ employees, 80+ micro-learning training lessons localized in 18 languages, a 100+ piece content library delivered via SCORM-compliant LMS or directly through Slack, Microsoft Teams, and email, and a recently launched Phishing Simulator.

The business operates a hybrid revenue model anchored in per-employee subscription licensing with monthly or annual billing, supplemented by fully managed cybersecurity services introduced in October 2023 and channel distribution through Deloitte, PwC, TrendMicro, Cofense, and Global Learning Systems. AwareGO combines a product-led growth motion (self-serve free trial) with enterprise field sales, serving healthcare, finance, hospitality, education, and large enterprise customers across global markets. The platform is SOC2 Type 2 and ISO 27001 certified and processes personal data in accordance with GDPR, with AWS-hosted infrastructure in Europe. The company claims over 1 million users globally and has been recognized as a Gartner Representative Vendor in 2020 and 2021.

Leadership includes Ari Jonsson (CEO), co-founders Helga Steinthorsdottir and Ragnar Sigurdsson (Head of R&D), Lee Roy Tipton (CTO), and Sindri Bergmann (Chief Product Officer). Total disclosed venture funding is approximately $2.65M across two Eyrir Venture Management rounds in 2018 and 2020, and the company operates with 11–50 employees from its Reykjavík headquarters.

Name

AwareGO

Legal name

AwareGO ehf.

Website

https://awarego.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AwareGO is an Iceland-based human risk management platform providing scenario-based cybersecurity assessments, awareness training, and phishing simulation tools to enterprise and mid-market customers across healthcare, finance, hospitality, and education verticals worldwide.

Ownership category

akta.pro rank

Product category

Security Awareness Training

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Security Awareness, Training & Compliance Attestation (HDADAIAJ)

Keywords

• Security awareness training
• Human risk management
• Phishing simulation
• Cybersecurity training
• Security behavior analytics

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Content and Platform licensed to customers on a subscription basis. Subscriptions are priced based on the number of users within the organization and the products/services selected. Subscription periods are monthly or annual, with automatic renewal.
2. Managed Cybersecurity Services: Expert-led managed services for human risk assessment and security awareness training, providing tailored programs, continuous support, and reporting for organizations seeking full-service human risk management.
3. Partner Distribution: Revenue generated through channel partners including Deloitte, PwC, TrendMicro, Cofense, and Global Learning Systems who distribute AwareGO's solutions to their clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

AwareGO provides an all-in-one Human Risk Management platform combining behavioral science and cybersecurity expertise. It sells scenario-based human risk assessments, security awareness training programs and micro-learning videos, an interactive phishing simulator, customer-facing brand protection, and fully managed cybersecurity services. The platform is licensed primarily on a subscription basis to enterprises and is distributed both directly and through consulting and cybersecurity partners.

Product overview

AwareGO is an all-in-one Human Risk Management platform that combines behavioral science and cybersecurity expertise to manage human cyber-risk at scale. The portfolio consists of a core Human Risk Assessment (scenario-based methodology measuring employee cybersecurity knowledge and behavior), a new Phishing Simulator (interactive phishing simulation replacing traditional click-rate testing), Security Awareness Training (behavior-changing training programs built by psychologists and ethical hackers), Security Awareness Videos (80+ high-quality micro-learning video lessons in 18 languages), Human Risk Insights (privacy-preserving cyber risk visibility), Brand Protection (customer-facing security awareness), and Managed Cybersecurity Services (fully managed assessment and training programs delivered by security experts). The platform integrates with Slack, Teams, Active Directory, Google Workspace, SSO, SCORM-compliant LMS platforms, SIEM, MSSP, and phishing simulation tools, and is available in 18 languages with SOC2 and ISO27001 audit certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Risk Assessment Scenario-based human risk assessment methodology that measures employee cybersecurity knowledge and behavior across multiple threat areas using interactive multi-dimensional scenarios, going beyond standard questionnaires and phishing simulations. Sold to enterprise customers to quantify and reduce human cyber risk.
• Security Awareness Training Behavior-changing security awareness training programs created by cybersecurity and behavioral experts, featuring 20+ ready-made programs, SCORM-compliant content library, and omnichannel delivery via Microsoft Teams, Slack, and email. Sold to enterprise organizations seeking to build a security culture and meet compliance requirements.
• Security Awareness Videos High-quality, story-driven micro-learning video content covering cybersecurity threats, available in 18 languages with over 80 training lessons and new content released monthly. Sold to enterprises seeking engaging, story-driven cybersecurity training content.
• AwareGO Phishing Simulator Interactive phishing simulation tool featuring realistic real-life scenarios with proven learning outcomes, designed to teach employees rather than run punitive 'gotcha' tests. Supports multi-vector testing including email, SMS, and voice (vishing/smishing) with AI-driven personalization. Sold to enterprise customers.
• Brand Protection Customer-facing security awareness solution that extends cybersecurity awareness training to an organization's external stakeholders (customers, partners) to protect them and the brand. Sold to enterprises whose customer relationships are part of their risk surface.
• Managed Cybersecurity Services Fully managed human risk assessment and security awareness training services delivered by certified cybersecurity experts. Includes in-depth risk assessments, tailored training campaigns, personalized training, continuous improvement, cultural integration, and optional security ambassador programs. Sold to organizations seeking full-service human risk management.

Quantifiable outcome

• 40% reduction in phishing click rates for organizations using interactive training
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DeloittecoreChannel Partner/ Reseller/ DistributorDeloitte is among the consulting firms leveraging AwareGO's methodologies and tools for human risk management solutions delivered to their enterprise clients.
• PwCcoreChannel Partner/ Reseller/ DistributorPwC is among the consulting firms leveraging AwareGO's methodologies and tools for human risk management solutions delivered to their enterprise clients.
• TrendMicrocoreStrategic or Co-development PartnerTrendMicro is among companies leveraging AwareGO's human risk management methodologies and tools as part of their cybersecurity portfolio.
• CofensecoreStrategic or Co-development PartnerCofense partners with AwareGO, combining their phishing detection expertise with AwareGO's human risk management platform.
• Global Learning SystemsminorChannel Partner/ Reseller/ DistributorGlobal Learning Systems is among companies leveraging AwareGO's methodologies and tools for delivering human risk management solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Living Security: Living Security provides human risk management and security awareness training combining content, phishing simulation, and analytics, directly overlapping with AwareGO's product portfolio. Both target enterprise security culture transformation and quantified risk reduction.
• KnowBe4: KnowBe4 is the market-leading security awareness training and phishing simulation platform, serving the same enterprise buyers with a comparable combination of training content, simulated phishing, and compliance reporting. It is the most direct competitor to AwareGO's core awareness/training/phishing stack.
• Proofpoint Security Awareness: Proofpoint offers an enterprise security awareness and phishing simulation suite integrated with its broader threat protection platform. It targets the same large-enterprise and regulated-vertical buyers (finance, healthcare) as AwareGO, with overlapping training, simulation, and risk-scoring capabilities.
• Hoxhunt: Hoxhunt is a security behavior change platform combining gamified phishing simulations and personalized micro-trainings, very similar to AwareGO's behavior-change, gamified training approach. Both compete for mid-market and enterprise customers seeking measurable behavior change rather than compliance check-the-box training.
• CybSafe: CybSafe is a behavioral security and human risk platform that measures and reduces human cyber risk using behavioral science and data analytics. Like AwareGO, it differentiates via risk quantification and behavior-based methodology rather than purely content-driven training.
• Phished: Phished is a security awareness and phishing simulation platform focused on automated, AI-driven training journeys, similar in product scope to AwareGO's training-plus-phishing combination. Both serve SMB through enterprise and emphasize behavioral change over punitive testing.

Broad incumbents

• SANS Institute (SANS Security Awareness): SANS Institute offers security awareness training content and programs as part of a much broader cybersecurity education portfolio. It overlaps with AwareGO in training content and enterprise security awareness delivery but does not specialize in the scenario-based human risk assessment niche.
• Sophos Phish Threat: Sophos bundles Phish Threat attack simulation and security awareness training into its broader endpoint/network security platform. It competes with AwareGO for SMB and mid-market buyers who prefer a single-vendor security suite over a best-of-breed awareness solution.

Emerging players

• Cofense: Cofense specializes in phishing detection, simulation, and response, overlapping with AwareGO's Phishing Simulator and human risk phishing modules. While listed as a partner of AwareGO, Cofense also competes in phishing simulation deals, making it an adjacent player in the same buying cycle.
• NINJIO: NINJIO provides animated, story-driven micro-learning security awareness content for enterprise, closely mirroring AwareGO's high-quality video content approach. It is a niche content-first competitor rather than a full platform, but overlaps heavily in the training-content layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChtxTs0Bg57QK5IBdZTEeEw
• LinkedInlinkedin.com/company/awarego
• Xx.com/AwareGO

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AwareGO