Canela Media

Name

Canela Media

Legal name

Canela Media

Website

https://canelamedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hispanic-focused AVOD Streaming & Data

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Hispanic AVOD streaming
• FAST channel distribution
• First-party audience data
• Branded content production
• CTV advertising solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. AVOD Advertising: Core revenue stream generated through advertising on the free, ad-supported Canela.TV streaming platform across 70+ owned FAST channels plus 48 premium partner channels, accessible via CTV, mobile, and web; supported by AI-powered contextual, virtual product placement, vertical video, pause ad, QR code, overlay, and end-card ad units.
2. Data Monetization (Canela Audience Solutions / DaaS): Revenue from Canela Audience Solutions (CAS), including Premium Custom Audience activation across OTT and YouTube, Data-as-a-Service (DaaS) licensing, syndicated Hispanic segments on the LiveRamp Marketplace (1,000+ segments, 35M+ marketable audience), and CAS-Analytics benchmarking tools.
3. Branded Content / Canela Studios Production Services: Revenue from Canela Studios producing brand creative solutions and custom branded content (e.g., Danone Activia, Old Spice, Hyundai Secretos de Villanas activations), delivered end-to-end from ideation to execution for advertisers seeking authentic Hispanic storytelling.
4. Club Canela Brand Partnerships & Sponsorships: Sponsored engagement within the Club Canela loyalty platform on Canela.TV, including brand challenges, trivia, and integration opportunities powered by the Diego AI host; launch and current partners include Coca-Cola, McDonald's, Hyundai, and Verizon.
5. Cross-Platform Programmatic Activation & Data Licensing: Revenue from programmatic activation and licensing of CAS data through DSPs/SSPs and the LiveRamp data collaboration network (RampID), enabling direct media buys, programmatic campaigns, and data licensing tied to over 300M device IDs and 30M+ U.S. Hispanics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Canela Media operates a U.S. Hispanic-focused free ad-supported streaming platform, Canela.TV, distributing 35,000+ hours of Spanish-language and culturally relevant content across 85+ FAST channels and 70+ direct OTT partners (Samsung, Roku, LG, Vizio). It monetizes that audience through advertising on Canela.TV, branded content produced by Canela Studios, and a proprietary first-party deterministic data platform called Canela Audience Solutions (CAS) used by advertisers and agencies to activate Hispanic audiences across CTV, OTT, YouTube, and programmatic channels.

Product overview

Canela Media operates a unified multicultural media platform anchored by its free ad-supported streaming service Canela.TV (AVOD + FAST, with 35,000+ hours of content and 85+ FAST channels distributed across 70+ OTT partners), and reinforced by a portfolio of interlocking modules: the first-party data platform Canela Audience Solutions (CAS) for Hispanic audience targeting; Canela Studios for original and branded content production; the in-app rewards/loyalty program Club Canela with its AI-generated virtual host Diego; the AI-powered short-form Canelitas micro-episodes; the forthcoming bilingual microdrama mobile app Zully; the Innovation Lab hub for AI-powered contextual advertising and virtual product placement; and the sports network FutbolSites. Together these products form a vertically integrated streaming-plus-data-plus-engagement platform serving U.S. Hispanic and Latin American audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Canela.TV: Free ad-supported streaming television (FAST/AVOD) platform offering 35,000+ hours of Spanish-language and culturally relevant content, 85+ FAST channels, and Canela Originals across scripted, micro-series, movies, sports, music, family & kids, and lifestyle verticals.
• Canela Studios
• Canela Audience Solutions (CAS)
• Club Canela
• Canelitas
• Zully

Products and services

• Canela.TV Free ad-supported streaming television (AVOD/FAST) platform featuring 35,000+ hours of Spanish-language and culturally relevant Hispanic content, 85+ FAST channels, and Canela Originals across scripted, micro-series, movies, sports, music, family & kids, and lifestyle verticals. Distributed across CTV, mobile, and web via 70+ direct OTT partners including Samsung, Roku, LG, and Vizio.
• Canela Audience Solutions (CAS)

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• LiveRampflagshipTechnology or Integration · 19 February 2026Strategic partnership announced February 19, 2026, integrating Canela Media's proprietary audience of over 30 million U.S. Hispanics with LiveRamp's data collaboration network and RampID identifier. Advertisers can access CAS segments (1,000+ audience segments) via the LiveRamp Data Marketplace for direct media buys, programmatic activation, or data licensing. Canela's CAS now also distributes Premium Hispanic Syndicated Segments through the LiveRamp Marketplace across all DSPs/SSPs for cross-platform programmatic activation.
• The Coca-Cola Company (Sprite)coreGTM or Marketing Partner · 2 December 2025Canela Media launched Sprite's holiday campaign featuring Las Marías, emphasizing cultural duality and celebration of Hispanic American traditions and modernity. The campaign includes a series of ads and social media collaborations, highlighting themes of tradition, self-expression, and cultural identity during Noche Buena.
• JTV JoyasminorGTM or Marketing Partner · 11 November 2025Holiday partner in Canela.TV's "Fiestas en Familia" campaign (November 15 to January 6), providing holiday prizes as part of the loyalty program and sweepstakes.
• VerizonminorGTM or Marketing Partner · 1 November 2025Brand partner in the Club Canela loyalty program on Canela.TV, growing to 100,000 users by November 2025.
• PixabilitycoreTechnology or Integration · 22 October 2025Strategic partnership announced October 22, 2025, to enhance Hispanic audience targeting on YouTube in the U.S. The collaboration combines Canela's proprietary audience data with Pixability's platform to create an integrated, data-driven ad solution that improves reach and performance across multiple YouTube formats.
• Samsung, Roku, LG, Vizio (CTV platform partners)coreChannel Partner/ Reseller/ Distributor · 22 July 2025Canela.TV FAST channels and app distributed across major CTV platforms — Samsung, Roku, LG, and Vizio — enabling free ad-supported Hispanic streaming on connected TVs in the U.S.
• HyundaicoreGTM or Marketing Partner · 21 April 2025Launch brand partner of Canela's Club Canela loyalty program and longtime sponsor integrating around Canela Originals; for two consecutive years, Hyundai's Palisade activation included customized content around the Canela Original series Secretos de Villanas.
• McDonald'scoreGTM or Marketing Partner · 21 April 2025Launch brand partner of the Club Canela in-app loyalty program on Canela.TV, driving Hispanic streaming audience engagement through gamified rewards.
• QuickplaycoreTechnology or Integration · 13 September 2024TelevisaUnivision and Canela Media selected Quickplay to enhance their viewing experiences; reported by Tvtechnology on September 13, 2024. Provides underlying video infrastructure and streaming capabilities supporting Canela's content delivery and engagement.
• Paramount (Pluto TV)flagshipChannel Partner/ Reseller/ Distributor · 5 March 2024Two-year exclusive strategic alliance between Paramount's Pluto TV (free ad-supported streaming TV / FAST service) and Canela Media to distribute Canela's content to Pluto TV's audience, expanding reach of Spanish-language and multicultural programming to FAST viewers.
• Danone (Activia)coreGTM or Marketing Partner · 1 January 2024Long-standing Canela Studios brand partner: for the past four years, Canela Media has delivered significant ROI for Danone among its Online Video Partners, attracting new consumers to the Activia brand.
• Old Spice (Procter & Gamble)minorGTM or Marketing Partner · 1 January 2024Brand campaign "Old Spice – Swagger" connecting with Hispanic men through their shared passion for soccer, delivered through entertainment, humor, and authenticity via Canela Studios.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ViX (TelevisaUnivision): TelevisaUnivision's flagship Spanish-language AVOD/SVOD streaming service targeting U.S. Hispanic and Latin American audiences — the most direct competitor to Canela.TV in Hispanic CTV/AVOD, with a much larger content library and rights portfolio.
• Tubi: Fox-owned free ad-supported streaming service operating a large FAST channel portfolio and AVOD library — directly comparable to Canela.TV's FAST/AVOD business model, though Tubi focuses on general-market English content.
• Pluto TV: Paramount's global free ad-supported streaming TV (FAST) service — a distribution partner of Canela Media and also a direct competitor in FAST channel aggregation and AVOD inventory across CTV platforms.
• The Roku Channel: Roku's owned-and-operated FAST/AVOD service distributed on Roku devices — directly comparable to Canela.TV's FAST business on the same CTV platform where Canela also distributes its own channels.
• Samsung TV Plus: Samsung's FAST service bundled with Samsung smart TVs — simultaneously a major distribution partner for Canela.TV and a FAST competitor occupying the same CTV real estate for ad-supported streaming hours.
• Prende TV: TelevisaUnivision's free ad-supported FAST streaming service for U.S. Hispanics — directly comparable to Canela.TV's Spanish-language FAST channels, with shared audience and overlapping advertiser demand.
• Freevee (Amazon): Amazon's free ad-supported streaming service with FAST channels and AVOD movies/shows — comparable AVOD business model and CTV distribution strategy, competing for the same ad budgets though English-focused.

Emerging players

• Pongalo: Spanish-language AVOD streaming service targeting Hispanic and Latin American audiences — a smaller, niche peer with overlapping cultural content focus and AVOD monetization, though with significantly smaller scale than Canela.

Broad incumbents

• TelevisaUnivision: Incumbent Spanish-language broadcaster and content owner operating Univision, ViX, and Prende TV — a much larger parent/competitor with deep content rights, advertiser relationships, and broadcast reach that dwarfs Canela's streaming footprint.
• Telemundo (NBCUniversal): Major U.S. Spanish-language broadcast network owned by NBCUniversal/Comcast — a broader incumbent in Hispanic media with broadcast scale and Peacock streaming integration that competes for the same Hispanic ad budgets Canela targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canela_media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canela Media