Clarity

What Clarity does

Clarity is a private, venture-backed AI security company that delivers an end-to-end hiring-fraud and deepfake-detection platform targeted at Fortune 500 and large-enterprise Infosec and Talent Acquisition leaders. The company is built around a patented agentic AI architecture in which four coordinated agents — Fraud Screening, Interview Protection, Identity Verification and Employee Lifecycle — operate as a continuous security overlay across the candidate-to-employee journey, detecting AI-generated résumés, deepfaked video and voice in live interviews, bait-and-switch 'mule' proxies and synthetic identities. Detection is delivered via an ensemble AI approach spanning behavioral, identity, biometric and media-pattern analysis across video, audio, image, text and structured-data inputs.

The product portfolio is structured as a core platform plus four named modules: Application Verification (Background Verification), AI Deepfake Detection, Identity Confirmation, and Uncovering Proxy Candidates (AI Cheating Detection), with Clarity Studio as a companion real-time media-analysis sub-product. The platform is embedded as a 'security overlay' inside customers' existing ATS, HRIS, ITSM and identity stacks — Workday, Greenhouse, Lever, ServiceNow, ICIMS, Oracle and OKTA — and pushes risk alerts into Slack, email and SIEM. Compliance certifications (SOC 2, GDPR, CCPA, EU AI Act) are publicly listed on the Trust Center to support deployment in regulated environments.

Clarity monetizes via quote-based, multi-year enterprise SaaS subscriptions sold through direct enterprise field sales, with role-segmented buyer funnels (Infosec vs. Talent Acquisition) routing prospects to Calendly demos. The company is headquartered in New York, was founded in 2021 by CEO Michael Matias and CTO Ziv Isaiah, and raised a $16M seed round in February 2024 co-led by Walden Catalyst and Bessemer Venture Partners, with AWS Generative AI Accelerator (2024 cohort) and Intel Ignite as ecosystem affiliations. Named enterprise logos include Goldman Sachs and Deloitte, and advisory boards include Lip-Bu Tan, Alfred Spector, Udi Mokady, Slavik Markovich and Vanessa Pegueros.

Name

Clarity

Legal name

Clarity

Website

https://getclarity.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity provides an enterprise AI platform that detects hiring fraud, deepfakes and synthetic identities across the candidate-to-employee lifecycle, embedding as a security overlay inside ATS, HRIS, ITSM and identity systems. It serves Fortune 500 Infosec and Talent Acquisition buyers via multi-year enterprise SaaS contracts.

Ownership category

akta.pro rank

Product category

Hiring Fraud Prevention / Deepfake Detection SaaS

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Hiring fraud prevention
• Deepfake detection software
• Identity verification platform
• AI security overlay
• Enterprise talent security

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS subscription: Quote-based, contract-driven enterprise SaaS sold to Infosec and Talent Acquisition buyers. Customers access the full platform (background verification, deepfake detection, identity confirmation, proxy-candidate detection) as a continuous security overlay throughout the hiring and employment lifecycle. Pricing is not publicly disclosed — buyers must 'Request a Demo' / 'Talk to an Expert'. Billing cadence and tier pricing are negotiated per engagement (consistent with multi-year enterprise contracts).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Clarity sells an enterprise SaaS platform that acts as a security overlay across the candidate-to-employee lifecycle. It uses patented Agentic AI to detect AI-generated CVs, deepfake video and voice interviews, stolen or synthetic identities, and bait-and-switch 'mule' candidates. The platform integrates inside customers' existing ATS, HRIS and identity stacks (Workday, Greenhouse, Lever, ServiceNow, ICIMS, Oracle, OKTA) and pushes real-time risk alerts into Slack, email and SIEM.

Product overview

Clarity offers a single unified, end-to-end enterprise-grade platform — the Agentic AI Security Platform — that delivers continuous protection against bad-actors across the entire candidate and employee lifecycle. It is architected as a platform-plus-modules design, with the core platform orchestrating four coordinated agents (Fraud Screening, Interview Protection, Identity Verification, and Employee Lifecycle) and four named solution modules: Application Verification (Background Verification), AI Deepfake Detection, Identity Confirmation, and Uncovering Proxy Candidates (AI Cheating Detection). The platform operates as a security overlay inside customer ATS, HRIS, and ITSM systems — integrating with Workday, Greenhouse, Lever, ServiceNow, ICIMS, Oracle, and OKTA — and emits real-time alerts via Slack, email, and SIEM. A companion sub-product, Clarity Studio, provides real-time media analysis and deepfake detection with a clear confidence score, and the offering is supported by a Trust Center covering SOC 2, GDPR, CCPA, and EU AI Act compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Application Verification (Background Verification) Uses advanced AI to cross-analyze behavioral, identity and media patterns to spot signals of manipulation and deception at the application stage, catching fake personas, fabricated work histories, AI-generated CVs and dark web signals before recruiters ever speak with bad-actors.
• AI Deepfake Detection Ensemble AI technology that examines facial movements, lip-syncing, eye motions, voice patterns and generative artifacts in real time during live video and audio interviews to expose deepfake attempts, AI masks and voice clones across platforms such as Zoom and Google Meet.
• Identity Confirmation Combines behavioral signals, biometric proof, liveness tests, interview recordings and government IDs to deliver continuous identity verification that blocks mules, AI-driven identity theft and stolen/fake IDs directly inside the hiring process.
• Uncovering Proxy Candidates (AI Cheating Detection) Performs continuous biometric verification throughout hiring and onboarding by analyzing the facial structure and unique vocal signature of each candidate to expose bait-and-switch 'mule' or proxy interviewers, creating a persistent biometric link to the candidate's identity.
• Clarity Agentic AI Security Platform The patented unified agentic AI platform that coordinates four security agents (Fraud Screening, Interview Protection, Identity Verification, Employee Lifecycle) across the full hiring and employment journey, operating as a non-disruptive overlay inside ATS/HRIS/ITSM systems.
• Clarity Studio Real-time media analysis and deepfake detection platform that ingests live or recorded video and returns a confidence score indicating whether the media is real or synthetic; demonstrated analyzing Iranian deepfakes and synthetic North Korean candidate videos.

Quantifiable outcome

• Gartner forecast cited on site: 'By 2028, 1 in 4 candidate profiles will be fake'
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature6 records

Partnerships

22 partnerships are on record, tiered core (startup accelerator), flagship (core ats/hris integration), flagship (core ats integration), flagship (core hris/itsm integration), flagship (core hris integration), flagship (identity platform integration) and minor.

• Amazon Web Services (AWS) — Generative AI Acceleratorcore (startup accelerator)Strategic or Co-development Partner · 1 January 2024Clarity was selected as one of 80 startups (from 129 countries) for the 2024 AWS Generative AI Accelerator, part of a $230M AWS initiative. Program includes mentorship, funding and go-to-market support, with up to $1M in AWS credits per startup.
• Workdayflagship (core ats/hris integration)Technology or IntegrationNamed integration partner. Clarity operates as a security overlay inside Workday's talent acquisition and identity flows — no need for customers to change how they operate.
• Greenhouseflagship (core ats integration)Technology or IntegrationNamed integration partner. Clarity embeds inside Greenhouse's applicant tracking flow to provide continuous candidate fraud/deepfake/identity verification.
• Leverflagship (core ats integration)Technology or IntegrationNamed integration partner. Clarity plugs into Lever's talent acquisition flow as a security overlay for hiring-fraud and deepfake detection.
• ServiceNowflagship (core hris/itsm integration)Technology or IntegrationNamed integration partner. Clarity integrates inside ServiceNow's HR and ITSM flows so security findings can be surfaced directly into existing enterprise workflows.
• ICIMSflagship (core ats integration)Technology or IntegrationNamed integration partner. Clarity operates as a security overlay inside ICIMS's talent acquisition flow.
• Oracleflagship (core hris integration)Technology or IntegrationNamed integration partner. Clarity integrates inside Oracle's HR/talent-acquisition stack to provide continuous hiring-fraud and identity-verification protection.
• OKTAflagship (identity platform integration)Technology or IntegrationNamed integration partner. Clarity integrates inside OKTA's identity flows to extend identity confirmation and lifecycle protection.
• Intel Ignitecore (startup accelerator)Strategic or Co-development PartnerFeatured on the Clarity homepage under 'Trusted by top-tier teams and programs worldwide,' reflecting participation in Intel Ignite's startup-growth accelerator program.
• Lip-Bu Tan (AI Advisory)minorOthersNamed member of Clarity's AI Advisory board. Provides strategic/technical guidance on AI product direction.
• Alfred Spector (AI Advisory)minorOthersNamed member of Clarity's AI Advisory board.
• Avi Turgeman (AI Advisory)minorOthersNamed member of Clarity's AI Advisory board.
• Luis Voloch (AI Advisory)minorOthersNamed member of Clarity's AI Advisory board.
• Shay David (AI Advisory)minorOthersNamed member of Clarity's AI Advisory board.
• Adam Hanft (AI Advisory)minorOthersNamed member of Clarity's AI Advisory board.
• Ofer Ben-Noon (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.
• Udi Mokady (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.
• Slavik Markovich (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.
• Vanessa Pegueros (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.
• Eyal Sasson (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.
• Demi Ben-Arie (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.
• Mark Gazit (Cyber Advisory)minorOthersNamed member of Clarity's Cyber Advisory board.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pindrop: Voice authentication, liveness, and deepfake/voice-clone detection platform used in contact center and security use cases. Overlaps with Clarity's speech and audio analysis for voice-clone and proxy-candidate detection.
• Reality Defender: Real-time deepfake and synthetic media detection platform serving enterprises, government and media. Most direct competitor to Clarity's AI deepfake detection and Clarity Studio capabilities, targeting the same category-defining opportunity.
• Sensity AI: Deepfake detection and AI-generated content forensics platform. Closely comparable to Clarity on the core deepfake/media authenticity detection capability, though Sensity's historical focus has been broader KYC and content moderation.
• Persona: Enterprise identity verification and fraud-prevention platform with deep ATS/HRIS distribution. Most directly comparable to Clarity's Identity Confirmation and Application Verification modules, often evaluated in the same buyer conversations.
• iProov: Biometric facial verification and liveness detection provider, with patented deepfake-resistant technology. Comparable to Clarity's continuous biometric / proxy-candidate detection and identity confirmation offerings.

Emerging players

• Hive: AI moderation and deepfake/image-generation detection vendor with API-accessible models. Comparable to Clarity's ensemble AI detection approach, primarily delivered to enterprise and platform customers.
• ID.me: Digital identity and verification network with strong biometric and liveness capabilities. Comparable to Clarity's identity confirmation, particularly for high-assurance workforce and government-adjacent use cases.

Broad incumbents

• Checkr: Leading enterprise background-check and identity platform, deeply integrated into major ATSs. Overlaps with Clarity's Application Verification and is increasingly adding fraud and AI-risk signals, making it a broad incumbent in the same buyer category.
• Onfido (Entrust): Global identity verification platform owned by Entrust, providing KYC and biometric checks to enterprise customers. Comparable to Clarity's identity confirmation layer, with broader geographic and product footprint.
• HireRight: Large incumbent background-screening and identity services provider serving global enterprises. Competes with Clarity in the application verification and pre-hire identity layer, with a much broader services-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getclarity-ai
• Xx.com/getclarity_ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity