House of Doge
- Company typePublic
- Founded2024
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
House of Doge firmographics
Firmographics- Name
- House of Doge
- Legal name
- House of Doge Inc.
- Website
- https://houseofdoge.com
- Company type
- Public
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where House of Doge is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
House of Doge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dogecoin Payment Transaction Fees (MoonPay Commerce & ÐOGE Pay): Revenue generated from native Dogecoin payment processing and merchant settlement across 6,000+ merchants via the MoonPay Commerce integration and the ÐOGE Pay product; flow-based revenue tied to consumer and merchant DOGE transaction volume.
- ETF-linked Asset Management & Distribution Revenue: Revenue tied to the 21Shares Dogecoin Spot ETF (TDOG, 0.50% annual management fee) and the 21Shares 2x Long Dogecoin ETF (TXXD), as well as the European Dogecoin ETP, all of which House of Doge co-developed and is the only Foundation-endorsed issuer relationship.
- Official Dogecoin Treasury Management: Strategic treasury operations on the Official Dogecoin Treasury holding over 730 million DOGE, providing asset management, treasury solutions, and balance-sheet exposure to DOGE appreciation as part of the merged Brag House / House of Doge entity.
- Real-World Asset (RWA) Tokenization & Payments Infrastructure: Forward revenue stream from the planned RWA tokenization platform (sports franchises, collectibles) and B2B payments infrastructure (Doge Connect, rewards debit card launched Q1 2026), targeting payments, tokenization, and asset-management revenue.
- Sports Equity, Sponsorship & Commerce Revenue: Revenue and capital upside from equity stakes and principal sponsorships in U.S. Triestina Calcio 1918 (largest equity holder), HC Sierre (second-largest owner/principal sponsor), and Milano Hockey Club (ICE Hockey League 2026/27), combining ticketing, jersey/stadium branding, and on-site Dogecoin payment use cases.
- B2B Institutional & Custodial Distribution Revenue: Revenue from institutional distribution and regulated brokerage/custody integrations (Paxos powering PayPal, Venmo, Interactive Brokers, Mercado Libre; Anchorage Digital, Fordefi) that earn fees on Dogecoin trading, custody, and settlement flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 21Shares Dogecoin Spot ETF (TDOG) — 0.50% annual management fee, direct 1:1 DOGE exposure, institutional-grade custody. |
| Freemium | Pay-as-you-go | Such app — free consumer download with self-custodial wallet, Hustles commerce, and real-time transaction tracking. |
| Transaction based/ take rate | Pay-as-you-go | ÐOGE Pay / MoonPay Commerce — native Dogecoin merchant acceptance and settlement. |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
House of Doge product offering
Product offeringCore offering
House of Doge is the official commercial arm of the Dogecoin Foundation, building Dogecoin payment infrastructure including a consumer-facing wallet application (Such app), a B2B payments and settlement API (Doge Connect), merchant on-ramp/off-ramp services, and managing the Official Dogecoin Treasury. The platform additionally offers real-world asset (RWA) tokenization services, an IP registration platform, and Dogecoin-linked investment products (TDOG ETF, TXXD ETF, European Dogecoin ETP) through an exclusive partnership with 21Shares.
Product overview
House of Doge operates a platform-plus-modules architecture anchored by the Such App — a self-custodial mobile wallet and peer-to-peer Dogecoin commerce consumer product that feeds into the Doge Connect B2B API Suite for partner integrations and the ÐOGE Pay merchant acceptance solution (enabled across 6,000+ merchants via MoonPay Commerce). On the investment side, the company underwrites Dogecoin investment vehicles including the 21Shares Dogecoin Spot ETF (TDOG), the 21Shares 2x Long Dogecoin ETF (TXXD), and the European Dogecoin ETP, alongside an Official Dogecoin Treasury for institutional balance-sheet use. Upcoming modules include a real-world asset Tokenization Platform and an IP Registration & Creator Monetization Platform (in partnership with IP Strategy Holdings on Story blockchain), expanding the Doge Connect ecosystem beyond payments into tokenized assets and on-chain IP rights.
Differentiator
Problem solved
Functional benefit
Brands
- Such: Mobile application (such.inc) offering a self-custodial Dogecoin multi-account wallet, a 'Hustles' commerce engine for peer-to-peer sales, fiat on-ramping, and real-time blockchain transaction tracking.
- Doge Connect
- ÐOGE Pay
Products and services
- Such App
- Doge Connect B2B API
- ÐOGE Pay
- TDOG ETF (via 21Shares)
- TXXD ETF
- European Dogecoin ETP
- Tokenization Platform
- IP Registration Platform
- Official Dogecoin Treasury
Quantifiable outcome
- 6,000+ merchants globally accept native Dogecoin via MoonPay Commerce / ÐOGE Pay
- +8 more outcomes
Companies that use House of Doge
Customer profileNamed customers7 records
Ideal customer profiles3 records
House of Doge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
House of Doge partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship — enables 6,000+ merchant footprint and the ðoge pay launch, major — principal investor, top-tier league entry, flagship — distribution to hundreds of millions of users across 150+ countries, core — major consumer fintech distribution channel, core — institutional brokerage distribution channel, core — latin american e-commerce/commerce distribution channel, core — co-development of the ip registration & monetization ecosystem, core — underlying infrastructure for ip layer, minor — charitable / brand-activation partner, flagship — co-development of foundation-endorsed etfs/etps, regional flagship — japan market entry and etf pathway, core — extends dogecoin access to 4,750+ restaurants, core — strategic backer of 21shares, the etf partner, major — equity + principal sponsorship, championship outcome, major — equity + primary sponsorship, multi-season deal, core — retail brokerage distribution partner, core — compliance and blockchain analytics infrastructure, core — institutional digital asset custody, minor — listed as a house of doge partner and flagship — official, exclusive relationship anchoring the company's mandate.
- MoonPayflagship — enables 6,000+ merchant footprint and the ðoge pay launchPartnership integrating native Dogecoin deposits and real-time merchant settlement across 6,000+ merchants globally via MoonPay Commerce, with the launch of the ÐOGE Pay product on June 9, 2026. MoonPay also co-donated 1,000,000 DOGE with House of Doge and the Dogecoin Foundation to the AKC Humane Fund (April 2026) and serves as the crypto on-ramp for that campaign.
- Milano Hockey Clubmajor — principal investor, top-tier league entryHouse of Doge is the principal investor in Milano HC's approved entry to the ICE Hockey League for the 2026/27 season. Investment supports a new arena under construction with the goal of bringing top-level professional hockey back to Milan.
- Paxosflagship — distribution to hundreds of millions of users across 150+ countriesStrategic partnership to integrate Dogecoin across Paxos' regulated enterprise-grade crypto brokerage and custody infrastructure. Enables distribution of DOGE to Paxos's enterprise client base — PayPal, Venmo, Interactive Brokers, Mercado Libre — reaching hundreds of millions of users across more than 150 countries. Addresses Dogecoin's longstanding weakness in accessibility through trusted, regulated channels.
- PayPal (via Paxos)core — major consumer fintech distribution channelPayPal is one of the named enterprise clients of Paxos; the House of Doge / Paxos partnership extends Dogecoin access into PayPal's hundreds-of-millions-of-users crypto offering.
- Venmo (via Paxos)core — major consumer fintech distribution channelVenmo is one of the named enterprise clients of Paxos; the House of Doge / Paxos partnership extends Dogecoin access into Venmo's crypto-enabled user base.
- Interactive Brokers (via Paxos)core — institutional brokerage distribution channelInteractive Brokers is one of the named enterprise clients of Paxos; the House of Doge / Paxos partnership gives Interactive Brokers' customers regulated Dogecoin trading, custody, and transaction access.
- Mercado Libre (via Paxos)core — latin american e-commerce/commerce distribution channelMercado Libre is one of the named enterprise clients of Paxos; the House of Doge / Paxos partnership extends Dogecoin access to Mercado Libre's Latin American user base.
- IP Strategy Holdings (NASDAQ: IPST)core — co-development of the ip registration & monetization ecosystemTripartite strategic partnership (House of Doge + IPST + Story) to build a blockchain-powered IP registration and creator monetization ecosystem. IPST serves as the U.S.-facing IP registration portal, House of Doge leads commercialization and monetization on the Dogecoin blockchain, and Story provides the underlying blockchain infrastructure. Targets creators, athletes, artists, and content owners with verifiable on-chain ownership and transparent royalty tracking.
- Story (blockchain infrastructure)core — underlying infrastructure for ip layerProvides the underlying blockchain infrastructure and smart-contract-based global IP registry for the IP Strategy / House of Doge IP registration and creator monetization ecosystem, enabling on-chain IP licensing and royalty distribution on top of the Dogecoin commercialization layer.
- AKC Humane Fundminor — charitable / brand-activation partnerJoint fundraiser with the Dogecoin Foundation and MoonPay to support canine welfare programs across the U.S.; 1,000,000 DOGE kick-off contribution. AKC Humane Fund is a 501(c)(3) nonprofit dedicated to protecting dogs and supporting responsible ownership.
- 21Sharesflagship — co-development of foundation-endorsed etfs/etpsCo-developed the 21Shares Dogecoin Spot ETF (TDOG, launched January 22, 2026 on NASDAQ, 0.50% annual management fee) and the 21Shares 2x Long Dogecoin ETF (TXXD, launched November 20, 2025), as well as the European Dogecoin ETP. 21Shares is also the only Dogecoin ETF/ETP issuer endorsed by the Dogecoin Foundation through this relationship. 21Shares was subsequently acquired by FalconX (October 2025), and House of Doge publicly congratulated the deal.
- ReYuu Japanregional flagship — japan market entry and etf pathwayFinal agreement (January 2026) with House of Doge and a third ABC Corporation party to form a Japan-domiciled private fund primarily investing in Dogecoin, with a stated goal of developing a Japan-listed Dogecoin ETF. Covers product structure design, regulatory compliance, and product development targeted at Japanese institutional investors.
- inKind (restaurant network)core — extends dogecoin access to 4,750+ restaurantsPartnership that brings Dogecoin to inKind's restaurant network of 4,750+ US establishments, expanding regulated Dogecoin access to consumer dining experiences.
- FalconXcore — strategic backer of 21shares, the etf partnerFalconX acquired 21Shares (October 2025), House of Doge's flagship ETF/ETP partner, expanding institutional digital asset services across North America, Latin America, and Europe. House of Doge publicly congratulated the deal as a positive for the Dogecoin ecosystem.
- HC Sierre Hockey Clubmajor — equity + principal sponsorship, championship outcomeHouse of Doge and Brag House became the second-largest owner and principal sponsor of Swiss hockey club HC Sierre, with Dogecoin on the team's jerseys. The team won the 2025-26 Sky Swiss League Championship (their first since 1967) and is targeting promotion to Switzerland's top-tier league, with a new arena project in the plan.
- U.S. Triestina Calcio 1918major — equity + primary sponsorship, multi-season dealHouse of Doge and Brag House are the largest equity holders in the Italian Serie C football club, featuring Dogecoin as primary kit sponsor and on stadium LED boards across the 2025/26 and 2026/27 seasons. Includes plans to use Dogecoin as a payment option and promotional platform.
- Robinhoodcore — retail brokerage distribution partnerListed as a House of Doge partner on the homepage, providing retail brokerage distribution of Dogecoin-related services to its large U.S. consumer base.
- Chainalysiscore — compliance and blockchain analytics infrastructureListed as a House of Doge partner on the homepage; provides blockchain analytics, compliance, and transaction-monitoring infrastructure supporting regulated Dogecoin use cases.
- Anchorage Digitalcore — institutional digital asset custodyListed as a House of Doge partner on the homepage; provides institutional-grade digital asset custody supporting Dogecoin holdings and treasury operations.
- Strategy Brixminor — listed as a house of doge partnerListed as a House of Doge partner on the homepage; specific role/function not detailed in the available source material.
- Debytminor — listed as a house of doge partnerListed as a House of Doge partner on the homepage; specific role/function not detailed in the available source material.
- Dogecoin Foundationflagship — official, exclusive relationship anchoring the company's mandateHouse of Doge is the official commercial arm and Innovation Partner of the Dogecoin Foundation. The Foundation (a not-for-profit established in 2014) provides the technological advancements for Dogecoin, while House of Doge builds the payments, product, and partnership infrastructure that funds and extends the Foundation's mission. House of Doge is the only entity endorsed by the Foundation to issue Dogecoin-aligned investment products (TDOG, TXXD, European ETP).
Scale indicators12 records
Recent moves10 records
Expansion highlights6 records
House of Doge competitors and assessment
Company assessmentBroad incumbents
- Coinbase: Coinbase is a leading regulated crypto exchange and wallet operator offering trading, custody, payments, and on-chain infrastructure across many assets including Dogecoin. It overlaps with House of Doge on consumer wallets (Such vs. Coinbase Wallet), merchant services, and institutional custody, but at much broader scale.
- Circle: Circle (USDC issuer) operates regulated payment, treasury, and stablecoin-rail infrastructure for fintechs and merchants. It is comparable to House of Doge as a regulated crypto payment-infrastructure provider for enterprises, though focused on USDC rather than Dogecoin.
- Robinhood: Robinhood is listed as a House of Doge distribution partner and is itself a leading consumer crypto trading platform. Comparable as a retail brokerage that distributes Dogecoin and other digital assets to a large US consumer base.
- Ripple Labs: Ripple (XRP) operates institutional crypto payment rails, treasury solutions, and liquidity products targeting banks and payment service providers. Comparable to House of Doge's institutional Dogecoin distribution and treasury management strategy, but focused on XRP and stablecoins.
- Block (Square): Block operates Cash App (consumer crypto wallet, Bitcoin payments) and Square seller (merchant crypto acceptance), making it a comparable vertically integrated consumer-and-merchant crypto payments platform with similar B2B and B2C distribution.
Emerging players
- 21Shares: 21Shares is House of Doge's flagship ETF partner (TDOG, TXXD, European Dogecoin ETP) and is itself one of the largest crypto ETP issuers globally. It is comparable as a crypto-asset-management and exchange-listed-product operator with comparable ETF economics.
- Paxos: Paxos is House of Doge's strategic partner for regulated brokerage and custody infrastructure serving PayPal, Venmo, Interactive Brokers, and Mercado Libre. It is comparable as a regulated crypto-infrastructure provider with enterprise distribution into mainstream fintechs.
- MoonPay: MoonPay is both a House of Doge partner (powering 6,000+ merchant distribution) and a direct competitor in fiat on-ramps, NFT checkout, and crypto payment infrastructure. As a payments-focused fintech with consumer and merchant products, it is a near-adjacent peer rather than a pure partner.
Direct peers
- BitPay: BitPay is one of the longest-running crypto payment processors, enabling merchants to accept Bitcoin and other cryptocurrencies with settlement in fiat or crypto. It directly competes with House of Doge's ÐOGE Pay and Doge Connect merchant-acceptance rails, but focused on BTC rather than Dogecoin.
- Strike: Strike is a Bitcoin-native payments app with consumer wallet, merchant acceptance, and Lightning-network rails — comparable to House of Doge's Such app and ÐOGE Pay, but optimized for BTC and the Lightning Network rather than Dogecoin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
House of Doge social profiles
Digital presenceHouse of Doge financial estimates
Financial estimateRevenue estimate
Valuation estimate
House of Doge leadership team
Management profileNumber of profiles
Profiles8 records
House of Doge subsidiaries and ownership
Company hierarchySubsidiaries3 records
House of Doge funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
House of Doge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about House of Doge
What does House of Doge do?
House of Doge is the official commercial arm of the Dogecoin Foundation, building Dogecoin payment infrastructure including a consumer-facing wallet application (Such app), a B2B payments and settlement API (Doge Connect), merchant on-ramp/off-ramp services, and managing the Official Dogecoin Treasury. The platform additionally offers real-world asset (RWA) tokenization services, an IP registration platform, and Dogecoin-linked investment products (TDOG ETF, TXXD ETF, European Dogecoin ETP) through an exclusive partnership with 21Shares.
Is House of Doge a public or private company?
House of Doge is a public company. It is classified as public and is currently operating.
When was House of Doge founded?
House of Doge was founded in 2024. It employs 11 to 50 people.
Where is House of Doge based?
House of Doge is headquartered in Miami, United States, in the North America region.
How does House of Doge make money?
Six revenue lines are on record. Dogecoin Payment Transaction Fees (MoonPay Commerce & ÐOGE Pay) is the primary driver. The others are ETF-linked Asset Management & Distribution Revenue, official Dogecoin Treasury Management, real-World Asset (RWA) Tokenization & Payments Infrastructure, sports Equity, Sponsorship & Commerce Revenue and B2B Institutional & Custodial Distribution Revenue.
Who are House of Doge's main competitors?
Broad incumbents on record are Coinbase, Circle, Robinhood, Ripple Labs and Block (Square). Emerging players are 21Shares, Paxos and MoonPay. Direct peers are BitPay and Strike.
Does House of Doge have an API?
Yes. Doge Connect B2B API suite enables B2B partner integrations for Dogecoin payments and commerce, supporting the broader payments strategy across 6,000+ merchants via MoonPay Commerce.