What VAMA does

VAMA is a New Delhi-based virtual spiritual platform founded in 2020 that provides individual devotees in India and the global Indian diaspora with on-demand access to Hindu worship services through its mobile application (vama.app). The company's core offering spans e-pujas (live, remote worship ceremonies), e-darshans (virtual temple viewing), astrology consultations, live streaming of temple rituals, and digital donations, all delivered by a curated network of verified priests, astrologers, and spiritual practitioners. Its go-to-market is product-led and direct-to-consumer, leveraging India's 800M+ internet users and digital payments infrastructure for self-serve discovery, booking, and transaction, with earned media coverage in business publications amplifying category awareness.

The company monetizes through four revenue streams: transaction fees on individual puja and consultation services (the primary engine, with 150,000+ consultations and pujas facilitated to date), subscription-based recurring spiritual engagement, marketplace commission on a growing spiritual e-commerce catalog (puja samagri, havan kits, crystals, sacred beads), and voluntary online donations collected during live-streamed ceremonies. Cumulative funding exceeds $5.75 million across seed (March 2022, $750K), seed top-up (December 2022, $500K incremental), seed+ (November 2023, $1.5M), and pre-Series A (September 2025, $2.5M / INR 22 crore) rounds, with Wavemaker Partners leading the last three. FY25 revenue was Rs 20 crore (doubled year-over-year), targeting Rs 50 crore in FY26 with a stated path to profitability by late FY26 or early FY27.

Distribution is primarily through Vama.app, with planned expansion via the government-backed ONDC marketplace and into offline spiritual tourism (pilot in two Uttar Pradesh cities), plus international push into the Middle East, USA, and Canada to serve the diaspora. The company operates with 11-50 employees and is valued at Rs 147 crore post its September 2025 pre-Series A round.

Name

VAMA

Legal name

VAMA

Website

https://vama.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

VAMA is a virtual spiritual platform connecting India-based and global Indian diaspora devotees with verified priests for on-demand e-pujas, e-darshans, and astrology consultations via a mobile app. Revenue comes from transaction fees, with expanding e-commerce and offline spiritual tourism.

Ownership category

akta.pro rank

Product category

Faith-Tech / Virtual Spiritual Services

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

akta.pro secondary industry

Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Online puja services
• Virtual spiritual platform
• Astrology consultations
• Faith-tech services
• Digital darshan platform

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Virtual Puja and Consultation Fees: VAMA charges fees for on-demand e-pujas, astrology consultations, and related spiritual services conducted by verified practitioners. Revenue is transaction-based per service rendered. The platform has conducted over 150,000 consultations and pujas.
2. Spiritual E-commerce: VAMA is expanding into D2C sales of spiritual products such as puja samagri, havan kits, organic puja supplies, crystals, and sacred beads, leveraging its existing user base and trust for cross-sell and upsell.
3. Subscription-based Continuous Engagement: VAMA utilizes India's robust digital payments infrastructure to enable subscription-based models for ongoing spiritual engagement, providing recurring revenue through periodic spiritual services or content access.
4. Online Donations and Dakshina: Digital donation collection from devotees during live-streamed or virtual temple services, capturing voluntary contributions as a revenue stream.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

VAMA operates a virtual spiritual platform accessible via its mobile app (vama.app) that delivers on-demand Hindu worship ceremonies (e-pujas), virtual temple viewings (e-darshans), and online astrology consultations conducted by verified priests and practitioners. The platform also enables live streaming of temple ceremonies and integrated online donations/dakshina, and is expanding into spiritual e-commerce for puja supplies and offline spiritual tourism.

Product overview

VAMA.app is a unified virtual spiritual platform that provides online access to e-pujas, e-darshans, and astrology services. The platform connects users with verified spiritual practitioners to conduct remote religious ceremonies and consultations. The company has expanded into spiritual ecommerce selling devotional products and is planning to launch offline spiritual tourism services in partnership with temples.

Differentiator

Problem solved

Functional benefit

Products and services

• VAMA.app Mobile Platform
• E-Puja Services
• E-Darshan Services
• Online Astrology Consultations
• Live Temple Streaming and Online Donations
• Spiritual E-commerce Storefront

Quantifiable outcome

• Over 150,000 consultations and pujas conducted on the platform
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ONDC (Open Network for Digital Commerce)coreStrategic or Co-development Partner · 1 January 2024VAMA is preparing to join the government-backed ONDC digital commerce platform, which will enable its services to be discovered through the broader ONDC ecosystem, expanding reach beyond its own app to millions of additional users in India.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AstroTalk: India's largest online astrology consultation platform offering D2C astrologer chat/consultations via app. Closely comparable to VAMA's astrology service line and overall D2C faith-tech GTM motion, and a meaningfully scaled competitor in the same category.
• InstaAstro: Online astrology and spiritual consultation platform providing chat-based consultations and related services. Overlaps directly with VAMA's astrology consultation offering and shares the same Indian spiritual-services D2C digital model.
• AppsForBharat: A devotional app studio building Hindu spiritual apps (e.g., Lord Shiva, Bhagavad Gita). Operates in the same Hindu faith-tech category as VAMA with a comparable mobile-first, product-led growth motion targeting Indian devotees and diaspora.
• Bhakti (Bhakti TV): Spiritual content and live streaming platform focused on devotional music, discourses, and temple broadcasts. Directly comparable to VAMA's live-streaming and e-darshan functionality serving overlapping audiences of Hindu devotional consumers.

Emerging players

• DevDarshan: Virtual temple darshan and Hindu devotional content portal. Overlaps with VAMA's e-darshan service line as a niche player focused specifically on remote temple viewing rather than full spiritual services.
• MyGurukul: Online platform offering Hindu spiritual learning, rituals, and consultations. Comparable to VAMA in providing digitized access to traditional Hindu spiritual practices via a web/app-based interface.
• Pujah: Online marketplace for booking pujas and Hindu ceremonies with verified priests. Direct overlap with VAMA's e-puja offering and most comparable on the transactional puja-booking flow.

Broad incumbents

• Yatra.com: Major Indian OTA offering dedicated pilgrimage and religious tour packages (e.g., Char Dham, Vaishno Devi). Comparable to VAMA's offline spiritual tourism expansion plans but as part of a much broader travel portfolio.
• MakeMyTrip: India's largest OTA with established pilgrimage and religious tourism packages alongside its core leisure/business travel business. Overlaps with VAMA's spiritual tourism vertical as a large incumbent rather than a focused competitor.
• Thomas Cook India: Established travel company operating dedicated pilgrimage tours (Yatra to holy sites across India). Relevant to VAMA's planned offline spiritual tourism line as an incumbent with existing temple/travel operator relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vamapp
• YouTubeyoutube.com/@VAMA_app
• Facebookfacebook.com/selectastro
• LinkedInlinkedin.com/company/selectastro
• Instagraminstagram.com/vama.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAMA