AppsForBharat
AppsForBharat operates Sri Mandir, India's largest devotional platform, serving 30M+ devotees with online puja bookings, chadhava offerings, prasad delivery, AI astrology, and virtual darshan across 70+ temple partnerships in India and 30+ countries.
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What AppsForBharat does
AppsForBharat (legally FirstPrinciple AppsForBharat Private Limited), founded in November 2020 by Prashant Sachan, is a Bangalore-based devotional technology company operating Sri Mandir, described as India's largest devotional platform. The company connects individual devotees with 70+ partner temples across India, enabling online puja bookings, chadhava (flower/food) offerings, prasad delivery, and virtual darshan through a mobile-first app with 40M+ downloads and 30M+ users across 30+ countries. Approximately 20% of user activity originates from the Indian diaspora in markets including the US, UK, UAE, Canada, Australia, and New Zealand.
The technology stack includes an offline-first temple partner app with custom FFmpeg compression reducing upload sizes by 60-70% for low-bandwidth environments, a Sankalp multi-temple revenue split automation system, and an AI pipeline processing 30,000+ ritual videos weekly with personalized subtitle generation using Gemini 2.5 fine-tuned speech-to-text and a proprietary NER system extracting devotee names and gotras at >95% confidence. Beyond the core Sri Mandir app, the product portfolio includes Daily Mantra, Daily Darshan, SuperAstro (AI-powered astrology), Sri Yatra (spiritual tourism), and the Project Heritage initiative to revitalize 500+ temples.
The business model is primarily transaction-fee based, taking a cut on puja bookings, chadhava offerings, and prasad delivery, with emerging subscription revenue from SuperAstro. Revenue scaled from INR 3.53 crore (FY23) to INR 18.59 crore (FY24) to INR 69.6 crore in FY25, while the company posted a net loss of INR 45.3 crore in FY25 reflecting heavy investment in growth and AI infrastructure. The company is venture-capital backed with $50M+ raised from Elevation Capital, Fundamentum, Susquehanna Asia VC, Peak XV, and Mirae Asset, targeting profitability by 2027-28.
AppsForBharat firmographics
Firmographics- Name
- AppsForBharat
- Legal name
- FirstPrinciple AppsForBharat Private Limited
- Website
- https://appsforbharat.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AppsForBharat operates Sri Mandir, India's largest devotional platform, serving 30M+ devotees with online puja bookings, chadhava offerings, prasad delivery, AI astrology, and virtual darshan across 70+ temple partnerships in India and 30+ countries.
- Ownership category
- akta.pro rank
AppsForBharat industry classification
Industry- Product category
- Spiritual Technology Platform
- NAICS
- Educational Support Services (61171), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Faith & Religious Live Streaming Platforms (MPACACAK)
- akta.pro secondary industry
- Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK)
Keywords
Where AppsForBharat is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AppsForBharat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Online Puja Bookings: Revenue from devotees booking pujas performed at partner temples. Priests perform rituals on behalf of users and share video proof. Generates 25-30% additional income for temple partners.
- Chadhava Offerings: Revenue from devotees offering chadhava (flower/food offerings) at temples through the platform.
- Prasad Delivery: Revenue from delivering prasad (blessed food) to devotees after temple rituals are performed.
- SuperAstro Astrology Services: AI-powered personalized predictions and guidance through SuperAstro feature.
- Spiritual Tourism (Sri Yatra): Revenue from spiritual tourism services including Sri Yatra by Sri Mandir launched January 2025.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
AppsForBharat product offering
Product offeringCore offering
AppsForBharat operates Sri Mandir, India's largest devotional platform, enabling devotees to book pujas, offer chadhava, and receive prasad delivery through 70+ partner temples across India. The platform provides video proof of rituals performed on devotees' behalf, virtual daily darshan, and AI-powered astrology guidance via SuperAstro. Supporting products include Daily Mantra (mantra chanting), Daily Darshan (temple video access), and Sri Yatra (spiritual tourism), serving both domestic Indian users and the Indian diaspora across 30+ countries.
Product overview
AppsForBharat operates as a multi-product spiritual tech platform with Sri Mandir as the core hero product - India's largest devotional platform. The ecosystem includes Daily Mantra for mantra chanting, Daily Darshan for temple video access, and SuperAstro for AI-powered astrology predictions. Sri Yatra extends into spiritual tourism. The company also runs Project Heritage, a temple revitalization initiative. All products serve devotees in India and abroad, with the platform supporting over 30 million users across 70+ temple partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Sri Mandir: India's largest devotional platform offering online pujas, chadhava offerings, prasad delivery, and temple darshan services.
- Daily Mantra
- Daily Darshan
- SuperAstro
Products and services
- Sri Mandir India's largest devotional platform enabling devotees to book pujas, offer chadhava (flower/food offerings), and receive prasad delivery at temples across India. Provides video proof of rituals, virtual daily darshan, and access to 70+ temple partners for individual devotees in India and the Indian diaspora abroad.
- Daily Mantra
Quantifiable outcome
- Generates 25-30% additional income for temple partners through online puja bookings
- +2 more outcomes
Companies that use AppsForBharat
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AppsForBharat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
AppsForBharat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core partner.
- ITCX25, TirupatiflagshipOfficial Temple Technology Partner for ITCX25 event at Tirupati, one of the most prominent temple technology partnerships.
- 70+ Temple Partnerscore partnerTemples including Rahu Temple (Uttarakhand), Mayapati Hanuman Temple (Ujjain), Etteluthu Perumal Temple (Tirunelveli), and 70+ others. Temples receive digital infrastructure, online booking systems, and 25-30% additional income.
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
AppsForBharat competitors and assessment
Company assessmentDirect peers
- Vama: Vama is an India-based Hindu devotional platform offering online puja bookings, live darshan, and spiritual consultations from partner temples. It directly competes with AppsForBharat's Sri Mandir on the same devotee segments and temple supply, with overlapping product features.
- DevDarshan: DevDarshan is an Indian online platform for booking Hindu pujas, havan, and religious ceremonies performed at temples on behalf of devotees. It directly overlaps with Sri Mandir's puja-booking core offering and serves a similar Hindu devotee customer base.
Emerging players
- GaneshaSpeaks: GaneshaSpeaks is one of India's largest astrology platforms offering personalized predictions, horoscopes, and live astrologer consultations. It overlaps with AppsForBharat's SuperAstro vertical and shares a Hindu spiritual consumer base, but does not operate temple/puja marketplace services.
- Astro-Vision: Astro-Vision / Astrosage is a long-standing Indian astrology software and services platform providing horoscopes, matchmaking, and personalized predictions. It is comparable as an astrology-tech competitor overlapping with SuperAstro's domain specialization.
- FuturePoint: FuturePoint is an Indian astrology and Vedic services company offering personalized consultations, kundli, and puja recommendation services. Comparable to AppsForBharat's astrology and puja verticals, though with a more consultation-led rather than mobile-app-led model.
- Kuku FM: Kuku FM is an Indian audio content platform with a large devotional/spiritual library including bhajans, kathas, and religious storytelling. Comparable to AppsForBharat's Daily Mantra and spiritual content verticals, targeting overlapping Hindu devotee listeners.
Broad incumbents
- Yatra.com: Yatra is one of India's largest OTAs offering flight, hotel, and holiday bookings, including pilgrimage tour packages for Hindu, Buddhist, and Sikh destinations. It overlaps with Sri Mandir's Sri Yatra spiritual tourism vertical and serves overlapping Indian diaspora travelers, though as a broad travel incumbent rather than a faith specialist.
- MakeMyTrip: MakeMyTrip is India's largest online travel aggregator and a public-market incumbent offering pilgrimage tour packages alongside mainstream travel. Comparable as a competitor in Sri Yatra-adjacent spiritual tourism, though not a devotional services platform.
Others
- Practo: Practo is an Indian healthcare marketplace and telemedicine platform sharing comparable tech-marketplace DNA and overlapping investor base with AppsForBharat. The VP of Engineering at AppsForBharat joined from Practo, making it a talent-flow comparable though operating in a different vertical.
- Trell: Trell is the founder Prashant Sachan's prior venture (social commerce), which held an early stake in AppsForBharat sold via secondary in 2022. Included as a founder-history and ecosystem comparable rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AppsForBharat social profiles
Digital presenceAppsForBharat financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppsForBharat leadership team
Management profileNumber of profiles
Profiles4 records
AppsForBharat funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppsForBharat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppsForBharat
What does AppsForBharat do?
AppsForBharat operates Sri Mandir, India's largest devotional platform, enabling devotees to book pujas, offer chadhava, and receive prasad delivery through 70+ partner temples across India. The platform provides video proof of rituals performed on devotees' behalf, virtual daily darshan, and AI-powered astrology guidance via SuperAstro. Supporting products include Daily Mantra (mantra chanting), Daily Darshan (temple video access), and Sri Yatra (spiritual tourism), serving both domestic Indian users and the Indian diaspora across 30+ countries.
Is AppsForBharat a public or private company?
AppsForBharat is a private company. It is classified as venture growth investor backed and is currently operating.
When was AppsForBharat founded?
AppsForBharat was founded in 2020. It employs 101 to 250 people.
Where is AppsForBharat based?
AppsForBharat is headquartered in Bangalore, India, in the Asia region.
How does AppsForBharat make money?
Five revenue lines are on record. Online Puja Bookings are the primary driver. The others are chadhava Offerings, prasad Delivery, superAstro Astrology Services and spiritual Tourism (Sri Yatra).
Who are AppsForBharat's main competitors?
Direct peers on record are Vama and DevDarshan. Emerging players are GaneshaSpeaks, Astro-Vision, FuturePoint and Kuku FM. Broad incumbents are Yatra.com and MakeMyTrip. Others are Practo and Trell.
Does AppsForBharat have an API?
No public API is recorded for AppsForBharat.
What industry is AppsForBharat in?
AppsForBharat's product category is Spiritual Technology Platform. Its primary akta.pro industry code is MPACACAK, Faith & Religious Live Streaming Platforms, with a secondary code of THAKAHAK, Pilgrimage Packages (Air-Inclusive) Tour Operators. Its NAICS code is 61171 and its SIC code is 7372.