Betr

What Betr does

Betr Holdings, Inc. operates a single mobile and desktop "real-money gaming super app" that consolidates four product modules — Betr Picks (a daily-fantasy pick'em product built around player-stat more/less markets with an industry-first 10,000x payout multiplier), Betr Sportsbook (a real-money sportsbook soft-launched in August 2024 using licensed Huddle Tech technology), Betr Social Casino (a slots and table-games product with redeemable real cash prizes), and Betr Arcade (a peer-to-peer skill-based gaming vertical with four titles and a $1.25 minimum stake) — and is preparing to add a fifth, Polymarket-powered prediction-markets module for sports, politics, and culture, enabled by CFTC introducing-broker registration obtained through the May 2026 acquisition of Ascent Capital Management. The company is based in Miami, Florida, was founded in 2022 by Jake Paul and Joey Levy, holds US gaming licenses in 32-38 states, and reports a paying user base of over one million. The platform is supported by an industry-first 10,000x payout multiplier, IC360 ProhiBet integrity monitoring, Mindway AI's Gamalyze responsible-gaming tool, and proprietary peer-to-peer infrastructure that allows the Arcade product to operate legally in iGaming-restricted states such as California, Florida, and Texas.

Betr's business model is transaction-fee based across all verticals: revenue is generated by house edge on real-money sportsbook, casino, and pick'em entry fees; by rake on peer-to-peer skill games in Betr Arcade; by sweepstakes-casino redemption economics in Betr Social Casino; and, going forward, by spreads or fees on event contracts in the forthcoming prediction-markets module. Promotional acquisition is a heavy cost line: new users can claim No Sweat Entries up to $200 and partner promo codes add a $10 no-deposit bonus plus 50% deposit match up to $200. Go-to-market is multi-modal — direct-to-consumer via the betr.app iOS and Android apps, an influencer/celebrity-led motion anchored by co-founder Jake Paul and the "Talk Tuah" podcast with Haliey Welch, a Betr Partner Program (referral/affiliate channel), and event-driven promotional cycles tied to NFL, NBA, MLB, college sports, and the Daytona 500.

Betr has raised approximately $85 million in disclosed venture funding: a $50 million oversubscribed Series A in August 2022 led by Florida Funders, Aliya Capital Partners, and Fuel Venture Capital, followed by a $35 million Series A2 in 2023, with subsequent capital from 10X Capital, Harmony Partners, Gaingels, and others through 2024-2025. The company is a private for-profit entity with 101-250 employees, and its expansion is constrained by an active regulatory headwind — the Florida Gaming Control Commission issued a cease-and-desist letter in December 2024 (alongside Underdog and PrizePicks) over alleged illegal betting and lottery activity — alongside a complex multi-state licensing environment that the company is actively navigating.

Name

Betr

Legal name

Betr Holdings, Inc.

Website

https://betr.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Betr Holdings, Inc. is a Miami-based, venture-backed real-money gaming super app founded in 2022 by Jake Paul and Joey Levy, serving over one million paying users across 32-38 US states with a consolidated suite of daily-fantasy pick'em, sportsbook, social casino, peer-to-peer skill gaming, and forthcoming Polymarket-powered prediction markets products.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAKAB

Sportsbook Trading, Odds & Feed Providers

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEAIAD

In-Play (Live) Betting Exchanges

Media, Entertainment & Sports/Gambling, Betting & Casinos/Betting Exchanges

SECONDARYMPAEACAG

Payments, Wallets & Cashiering for Sports Betting

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Daily fantasy sports
• Social sportsbook
• Online casino gaming
• Peer-to-peer skill gaming
• Sports prediction markets

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Real-Money Wagering (Sportsbook, Casino, Arcade, Picks): Betr earns revenue from real-money entry fees and house edge across Betr Picks (daily fantasy sports pick'em), Betr Sportsbook, Betr Social Casino, and Betr Arcade skill-based games. Players deposit funds to play and receive cash prizes/withdrawable winnings.
2. Social / Sweepstakes Casino (Free-to-Play with Real Cash Prizes): Betr Social Casino allows users to play slots and table games for free and redeem real cash prizes, generating revenue through the social casino/sweeps model in jurisdictions where real-money iGaming is restricted.
3. Peer-to-Peer Skill Gaming Rake: Betr Arcade skill-based peer-to-peer games (21, Fruit Match, Crossout 21, 5 Across) take a rake on each match. The peer-to-peer structure enables legal operation in iGaming-restricted states.
4. Prediction Markets / Event Contracts (Planned): Upcoming revenue stream via integration with Polymarket-powered prediction markets covering sports, politics, and culture within the Betr app, leveraging CFTC-registered introducing broker status.
5. Promo Code / Affiliate Referrals (Partner Program): Betr's Partner/affiliate program pays creators/influencers for new users they bring in via unique promo codes, functioning as a performance-based referral channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Betr operates a direct-to-consumer mobile super-app that lets adult U.S. users deposit funds and wager real money across multiple gaming verticals in one place: Betr Picks (daily fantasy player-stat more/less with up to 10,000x payouts), Betr Social Sportsbook, Betr Social Casino (slots and table games with redeemable cash prizes), Betr Arcade (peer-to-peer skill games like 21 and Fruit Match), and forthcoming Polymarket-powered prediction markets covering sports, politics, and culture. The app is available across roughly 29–38 U.S. states (varying by product) and monetizes through entry fees, house edge, and Arcade rake, with new users typically offered No Sweat Entries up to $200 and partner promo codes offering a $10 no-deposit bonus plus a 50% deposit match.

Product overview

Betr operates a single unified real-money gaming super app that consolidates multiple product modules (Picks, Social Sportsbook, Social Casino, Arcade) within one mobile and desktop application, positioned as "the world's first real money gaming super app." The core module Betr Picks offers a daily fantasy sports Pick'em experience with up to 10,000x payouts, while the Social Sportsbook, Social Casino, and Arcade modules provide complementary real-money gaming experiences (sports betting, slots/table games, and peer-to-peer skill gaming respectively). A new Predictions module, powered by Polymarket technology and accessed via Betr's CFTC registration obtained through its Ascent Capital Management acquisition, is being added to the platform to extend coverage into event contracts across sports, politics, and culture. Together, these modules are designed to provide a comprehensive real-money gaming and financial super app experience across 32-38 US states.

Differentiator

Problem solved

Functional benefit

Brands

• Betr Picks: Daily fantasy sports / pick'em product where users pick more or less on player stats with up to 10,000x payouts.
• Betr Arcade
• Betr Social Sportsbook
• Betr Social Casino
• Betr Sportsbook

Products and services

• Betr Picks Daily fantasy sports pick'em product where users pick more or less on individual player statistics and can win up to 10,000x their money, targeting U.S. adult sports fans in legal states.
• Betr Social Sportsbook Real-money social sportsbook product where users make winning sports picks across major U.S. leagues, available within the Betr super app in supported states.
• Betr Social Casino Real-money social casino product where users play slots and table games and redeem real cash prizes, available within the Betr super app.
• Betr Arcade Real-money skill-based peer-to-peer mobile gaming vertical within the Betr app, offering games such as 21, Fruit Match, Crossout 21, and 5 Across at a $1.25 minimum stake, designed to operate legally in U.S. states where iGaming is restricted.
• Betr Predictions (Polymarket-powered) Polymarket-powered prediction markets product offering event contracts across sports, politics, and culture, integrated into the Betr super app and operated under Betr's CFTC introducing-broker registration.

Quantifiable outcome

• 10,000x payout multiplier available in Betr Picks (industry-first)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Ascent Capital Management Inc.flagshipOEM/ Whitelabel/ Licensing Partner · 20 May 2026Acquired NFA- and CFTC-registered introducing broker (May 20, 2026), making Betr itself a CFTC-registered introducing broker. The acquisition enables integration of Polymarket-powered prediction markets into Betr's existing app ecosystem and supports the launch of event contracts across sports, politics, and culture in 2026.
• Mindway AIcoreTechnology or Integration · 17 March 2026US partnership for integration of Mindway AI's Gamalyze responsible-gaming tool, alongside DraftKings, PrizePicks, and Gaming Analytics. Mindway AI operates across 65 global jurisdictions and is SOC 2 Type 2 certified, reinforcing data security for North American clients like Betr.
• PolymarketflagshipStrategic or Co-development Partner · 4 March 2026Multi-year partnership announced March 4, 2026, to integrate Polymarket-powered prediction markets into Betr's super app, covering sports, politics, and culture, and targeting Betr's 1 million paying users starting in 2026. The integration positions prediction markets (projected to become a $1 trillion annual volume category) alongside Betr Picks, Sportsbook, Casino, and Arcade. Polymarket also powers Betr's closed-loop hedge against the $1.776M World Cup free-spins promotion.
• Integrity Compliance 360 (IC360)coreTechnology or Integration · 17 December 2025Partnership announced December 17, 2025, providing Betr with IC360's advanced integrity monitoring dashboard and ProhiBet solution for detecting suspicious wagering activity and ensuring regulatory compliance; ProhiBet has onboarded 150 active participants since launch.
• Haliey Welch ("Talk Tuah" podcast)coreGTM or Marketing Partner · 3 September 2024Co-branded partnership to launch the "Talk Tuah" podcast with Betr (September 3, 2024), leveraging Haliey Welch's viral reach for brand awareness and audience acquisition.
• Huddle Technology (Huddle Tech)coreOEM/ Whitelabel/ Licensing Partner · 28 August 2024Acquired a license to Huddle Tech's sports gaming technology (announced August 28, 2024) to power the Betr Sportsbook product, supporting the soft launch of the new Betr Sportsbook alongside Betr Picks Group Mode.
• Jake Paul (co-founder & strategic endorser)flagshipStrategic or Co-development Partner · 1 January 2022Social-media personality and professional athlete Jake Paul co-founded Betr in 2022 with Joey Levy. Paul is a co-founder, equity backer, and ongoing brand ambassador; press coverage consistently references Betr as the "Jake Paul-backed gaming super app" / "Jake Paul's Betr". His audience is a primary distribution lever for the Betr brand.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DraftKings: DraftKings operates a US-facing real-money sportsbook, daily fantasy sports, and iCasino super-app directly comparable to Betr's Picks, Sportsbook, and Social Casino. It is the largest US online gaming operator by GGR and competes head-to-head for the same sports-betting customer segment across overlapping licensed states.
• FanDuel (Flutter Entertainment): FanDuel is the leading US online sportsbook and DFS operator under Flutter Entertainment, with the same multi-product real-money gaming super-app structure as Betr (sportsbook + DFS + casino). It competes directly for the same US sports-betting customers and has substantially greater scale and licensed-state coverage.
• PrizePicks: PrizePicks is a US daily fantasy sports pick'em operator whose more/less player-prop product is the most direct functional competitor to Betr Picks. PrizePicks was also named in the same Florida Gaming Control Commission cease-and-desist action as Betr, underscoring identical regulatory exposure on pick'em products.
• Underdog Fantasy: Underdog Fantasy operates best-ball season-long DFS, pick'em, and pick-six products that directly overlap with Betr Picks' more/less player-stat format. Like PrizePicks, Underdog was also named in the Florida cease-and-desist alongside Betr, making it both a product and regulatory comparable.
• BetMGM (MGM Resorts / Entain): BetMGM combines real-money online sportsbook and iCasino under a major US gaming brand, directly comparable to Betr's Sportsbook and Social Casino modules. It is one of the few US operators with multi-product, multi-state coverage similar to Betr's super-app positioning.

Broad incumbents

• Caesars Sportsbook (Caesars Entertainment): Caesars Sportsbook offers real-money online sports betting and iCasino across a broad US footprint as part of a larger land-based casino and entertainment portfolio. Like Betr Sportsbook, it competes in the same US licensed states, though Caesars' gaming business is anchored in brick-and-mortar resort operations.

Emerging players

• Novig: Novig is a US-facing peer-to-peer sports prediction market and DFS pick'em hybrid, similar to Betr's pick'em and forthcoming Polymarket-powered prediction-markets products. It represents a more direct functional peer in the prediction-market/DFS crossover than legacy sportsbook incumbents.
• Prophet Exchange: Prophet Exchange operates a US-regulated peer-to-peer sports betting exchange, conceptually adjacent to Betr Arcade's peer-to-peer skill gaming structure and the forthcoming Polymarket-powered prediction markets. It is a comparable US-facing P2P wagering platform targeting sports bettors.
• Fliff: Fliff is a US social sportsbook that converts free play into redeemable cash prizes, directly mirroring Betr's Social Casino and social sportsbook sweepstakes-style approach. It targets the same casual US sports-betting customer base that Betr reaches through social-casino and pick'em products.

Regional players

• Hard Rock Bet (Hard Rock Digital): Hard Rock Bet is a real-money US online sportsbook and iCasino operating under a regional/brand-anchored model, comparable to Betr Sportsbook in product scope. It is among the licensed sportsbook operators Betr faces in overlapping US states as it scales its own sportsbook rollout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Betr
• YouTubeyoutube.com/channel/UCtMNY0t02ofNXifV_VDEJQw
• Instagraminstagram.com/betr
• TikToktiktok.com/@betr
• Facebookfacebook.com/betrtoday
• LinkedInlinkedin.com/company/betrhq

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betr