Innovid

What Innovid does

Innovid is an independent, omnichannel advertising technology platform that delivers, personalizes, measures, and optimizes video and display ads across connected TV (CTV), digital, social, and linear channels. Founded in 2007 and headquartered in New York, the company serves enterprise advertisers, media agencies, and publishers through a unified create-deliver-measure-optimize stack that processes approximately 1.2 billion ads and 6 billion data points daily across its InnovidXP measurement infrastructure. Its customer base spans brand advertisers such as Heineken, Stellantis, State Farm, Eli Lilly, and Target/Roundel, all four major agency holding companies (Omnicom, WPP, Dentsu, Stagwell), and tier-one publishers and platforms including Disney, NBCUniversal, Spectrum Reach, and Roku.

The platform's product surface includes the NIVO AI intelligence layer (an Orchestrator superagent plus ten specialized agents covering creative generation, campaign trafficking, QA, decisioning, taxonomy, reporting, and optimization), the Harmony CTV initiative (Harmony Direct supply-path optimization, Harmony Creative, Harmony Frequency), the Social Ads Manager covering Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok, the FTrack cookieless probabilistic device-recognition technology inherited from Flashtalking, and measurement capabilities operating under the InnovidXP brand via UK affiliate TV Squared Ltd. Underlying infrastructure runs on AWS (with Akamai global load balancing) and uses Snowflake as a data warehouse sub-processor. The platform exposes an API and supports MCP and A2A protocols for agent-to-agent integration, with Innovid positioned as an alpha partner on Pinterest MCP.

Innovid generates revenue through enterprise SaaS subscriptions to the platform, usage-based fees tied to ad serving throughput and measurement data points, recurring paid-social management fees, and professional services for implementation and training. Distribution combines direct enterprise field sales with a demo-based acquisition motion, agency holding-company channel partnerships, media-owner integrations into publisher ad servers, and API/OEM access via NIVO Orchestrator. Since 2025, Innovid operates as a wholly-owned subsidiary of Mediaocean following its merger with Flashtalking, integrating with Prisma (omnichannel planning, buying, and billing) and Protected (verification, fraud, and brand safety); the company is branded externally as "Innovid by Mediaocean" alongside sub-brands NIVO, Harmony, InnovidXP, AudienceHQ, Flashtalking, and Social Ads Manager.

Name

Innovid

Legal name

Innovid, LLC

Website

https://innovid.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Innovid is an independent, omnichannel advertising technology platform that delivers, personalizes, measures, and optimizes video ads across CTV, digital, social, and linear channels for brand advertisers, agencies, and publishers; it operates as a wholly-owned subsidiary of Mediaocean following the 2025 merger with Flashtalking.

Ownership category

akta.pro rank

Product category

Ad Tech Platform

NAICS

Advertising Agencies (54181), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Ad tech platform
• CTV advertising
• Digital ad serving
• Ad measurement tools
• Creative personalization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising Services Platform Subscriptions: Recurring SaaS revenue from advertisers, agencies, and publishers licensing the Innovid platform for ad serving, creative personalization, measurement, and optimization across CTV, digital, social, and linear channels.
2. Usage-Based Ad Serving & Measurement: Volume-based revenue tied to ad serving throughput and data processing, with Innovid serving approximately 1.2 billion ads and collecting 6 billion data points daily, billed per impressions, data points, or campaigns measured.
3. Social Ads Manager & AudienceHub/AudienceHQ Services: Recurring fees from paid social campaign management across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok, plus audience management services enabling advertisers to target campaigns via first-party data and integrated provider data.
4. Professional Services & Implementation: Implementation, onboarding, training, and managed services fees associated with platform deployment, Innovid training credential programs, and custom integrations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Innovid is an independent, omnichannel advertising technology platform that enables advertisers, agencies, and publishers to create, deliver, measure, and optimize ad campaigns across connected TV (CTV), digital, social, and linear channels. The platform combines independent ad serving (Digital Ad Management, Flashtalking), AI-driven creative authoring and personalization (Ad Authoring, Interactive Ads, Dynamic Ads), cross-screen measurement (InnovidXP), CTV supply path optimization (Harmony Direct), cookieless device recognition (FTrack), paid social management (Social Ads Manager), and an AI intelligence layer (NIVO with Orchestrator and specialized Agents).

Product overview

Innovid offers a unified, independent, omnichannel advertising platform that brings together the create, deliver, measure, and optimize stages of the advertising lifecycle. The core platform sits at the center, augmented by NIVO (an AI intelligence layer), NIVO Orchestrator (a protocol-agnostic AI superagent supporting MCP and A2A), and a suite of specialized Innovid AI Agents. The create stage includes Ad Authoring, Interactive Ads, Dynamic Ads, and Creative Intelligence. The deliver stage includes Digital Ad Management (independent ad serving) and Social Ads Manager (paid social across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok). The measure stage includes Reach & Frequency, Outcomes, and Verification. The optimize stage includes Frequency management. Supporting brands and capabilities include InnovidXP (measurement), Flashtalking (ad serving and analytics, merged with Innovid in 2025), Audience Hub and Audience HQ (audience targeting), the Harmony initiative with Harmony Direct (CTV supply path), Harmony Creative (creative optimization), Harmony Frequency (frequency management), and FTrack (cookieless device recognition). Innovid is part of Mediaocean alongside Prisma and Protected.

Differentiator

Problem solved

Functional benefit

Brands

• NIVO: AI intelligence layer powering Innovid's agentic capabilities across the advertising lifecycle (Orchestrator superagent and specialized Agents for Creative, Deliver, Measure, and Optimize).
• Harmony
• Flashtalking
• InnovidXP
• Audience HQ / Audience Hub
• Social Ads Manager

Products and services

• Innovid Platform The premier global independent, omnichannel advertising platform that powers the create, deliver, measure, and optimize stages of the advertising lifecycle, enabling AI, agents, and teams to move as one. Sold to advertisers, agencies, and publishers on a custom enterprise SaaS basis.
• NIVO Innovid's AI intelligence layer that brings AI-powered agents, automation, and workflow intelligence into the Innovid platform, simplifying advertising complexity and accelerating execution for brands and agencies.
• NIVO Orchestrator Protocol-agnostic AI superagent coordinating workflows across the ad lifecycle, supporting MCP (Model Context Protocol) and A2A (Agent-to-Agent) protocols with a discoverability gateway that allows clients to plug in their own MCPs or third-party agents for agent-to-agent use cases.
• Innovid AI Agents Suite of specialized AI-powered capabilities including Creative Generator, Predictive Scoring, Campaign Trafficking, Campaign QA, Decisioning, Taxonomy, Reporting, Creative Insights, Creative Optimizer, and Reach and Frequency agents that support specific advertising workflows.
• Social Ads Manager Cross-platform paid social campaign management tool that streamlines and scales campaigns across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok, with bulk click and impression tracker generation via Google CM360 and Meta Opportunity Score integration. Sold to advertisers and agencies managing paid social at scale.
• InnovidXP Measurement platform operated by TV Squared Ltd. dba InnovidXP that processes advertising delivery and viewership information to enable measurement services for cross-platform TV and digital video, powering capabilities such as Instant Optimization across linear and CTV.
• Flashtalking Independent ad serving and analytics platform that merged with Innovid in 2025, retaining its brand and utilizing the FTrack cookieless device recognition technology for ad delivery and analytics across channels.
• Audience Hub Audience targeting service that helps Innovid's customers target ads using first-party data (which may include email address, mailing address, or phone number) and data from the customer's selected third party data licensors.
• Audience HQ Audience targeting service that, together with Audience Hub, enables Innovid's customers to target ads using first-party data and selected third party data, including pseudonymous identifiers and inferred interest categories.
• Harmony Direct CTV supply path optimization product that enables buy-side and sell-side ad servers to communicate without middlemen, reducing hops, saving an average of 8% in media costs for marketers, and improving publisher fill rates to 100% with up to 15% yield uplift.
• Harmony Creative (Instant Optimization) Machine-learned creative optimization that automatically prioritizes top-converting creatives in-flight, leveraging InnovidXP measurement outcomes with multi-variate A/B testing and customizable KPIs for response rate, app downloads, and brand lift.
• FTrack Privacy-oriented, cookieless probabilistic device recognition technology used by Innovid and Flashtalking ad delivery and analytics products to derive a device identifier for measuring advertising quality and personalization.
• Digital Ad Management Independent enterprise-scale ad serving engine that securely delivers digital advertising campaigns across channels, enabling seamless execution across CTV, display, video, and social.

Named customers20 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature9 records

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• Omnicom Media (Omnicom)flagshipStrategic or Co-development Partner · 23 June 2026Omnicom Media and Disney Advertising collaborated on a new CTV advertising solution powered by Innovid's sequencing technology, combining Disney's Audience Graph with Omnicom's Acxiom identity solution. Omnicom's Jump450 is also an alpha partner on Pinterest MCP.
• Disney AdvertisingflagshipStrategic or Co-development Partner · 23 June 2026Disney Advertising and Omnicom Media teamed up on a CTV advertising solution powered by Innovid's creative sequencing technology. The capability is currently live in the US with EU launch planned for late 2026 and LATAM following. Combines Disney's Audience Graph with Omnicom's Acxiom identity.
• PinterestcoreTechnology or Integration · 18 June 2026Pinterest MCP connects its platform to partner copilots and agentic tools including Innovid by Mediaocean as an alpha partner. Built on Model Context Protocol, Pinterest's offering provides secure access to campaign, analytics, and keyword insights; Innovid's feedback helped shape Pinterest MCP.
• Horizon MediaminorStrategic or Co-development Partner · 18 June 2026Horizon Media added agentic ad buying capabilities to its Horizon OS Blu platform by building a software layer enabling its ad-buying agents to interact with agents from adtech partners and media companies (Innovid ecosystem).
• MagniteminorStrategic or Co-development Partner · 11 June 2026Magnite launched an Orchestration layer for buyer-seller agent transactions on the same day (June 11, 2026) as Innovid's NIVO AI launch, collectively redefining how campaigns are built, trafficked, and measured.
• TeadsminorStrategic or Co-development Partner · 11 June 2026Teads launched EngageOS, a publisher feed operating system, as part of the same-day (June 11, 2026) wave of agentic AI infrastructure products alongside Innovid's NIVO AI and Magnite's Orchestration layer.
• MediaoceanflagshipStrategic or Co-development PartnerMediaocean is Innovid's parent company following the merger of Innovid and Flashtalking in 2025. Innovid is tied into Prisma (omnichannel planning, buying, billing) and Protected (verification, fraud detection, brand safety). Innovid by Mediaocean branding is used externally; co-developed NIVO AI as a unified intelligence layer.
• RokuflagshipStrategic or Co-development PartnerInnovid partnered with Roku on Harmony Direct, the CTV supply path solution that enables buy-side and sell-side ad servers to communicate without middlemen. Miles Fisher (Senior Director-Head of Emerging & Programmatic Sales, Roku) provided a testimonial.
• MetacoreTechnology or IntegrationMeta is integrated with Innovid's NIVO AI platform and Social Ads Manager, including Meta's Opportunity Score surfacing, Google CM360 click tracker customization, and DAM integrations for managing Meta ad campaigns.
• Snap (Snapchat)coreTechnology or IntegrationSnapchat is integrated with Innovid's NIVO AI and Social Ads Manager, supporting unified creative trafficking, delivery, and measurement alongside other social publishers; CM360 click tracker customization supports Snap placements.
• AdobecoreTechnology or IntegrationAdobe is listed as a connected partner on the Innovid platform; Marketo (Adobe) is used for performance/analytics cookies on Innovid Websites.
• SnowflakecoreTechnology or IntegrationSnowflake is a cloud-based data warehouse sub-processor used by Innovid for processing advanced CTV/Linear analytics data (excluding China); listed as a connected partner on the Innovid platform.
• NielsencoreTechnology or IntegrationNielsen works with Innovid to better understand the reach of ad campaigns; Nielsen is listed as a connected partner and uses Nielsen Services for measurement.
• Integral Ad Science (IAS)coreTechnology or IntegrationIAS is listed as a connected verification and brand safety partner on the Innovid platform.
• LiveRampcoreTechnology or IntegrationLiveRamp is listed as a connected identity partner on the Innovid platform, enabling identity resolution and audience targeting across channels.
• Google (Display & Video 360)coreTechnology or IntegrationGoogle Display & Video 360 is a connected buying platform partner; YouTube API Services are integrated by Innovid for video advertising services and CM360 click tracker customization.
• Comcast Technology SolutionscoreTechnology or IntegrationComcast Technology Solutions is a connected infrastructure partner referenced on the Innovid platform.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationAWS is Innovid's primary cloud infrastructure sub-processor for storing and processing advertising campaign data from all regions (excluding China). Data is hosted across multiple AWS regions with global load balancing via Akamai.
• Akamai TechnologiescoreTechnology or IntegrationAkamai Global Traffic Manager is used for global load balancing and failover to the AWS regions in which Innovid operates.
• Roundel (Target's retail media network)coreStrategic or Co-development PartnerRoundel and Innovid co-published 'CTV x Commerce: Data-Driven Insights to Reach Shoppers with CTV Advertising,' combining Roundel's Target guest survey with Innovid's window on CTV advertising to deliver insights for CPG advertisers.
• StagwellcoreChannel Partner/ Reseller/ DistributorStagwell is listed as both a customer and connected partner on the Innovid platform, acting as an agency holding company deploying Innovid across client campaigns.
• WPPcoreChannel Partner/ Reseller/ DistributorWPP is listed as both a customer and connected partner on the Innovid platform, acting as a major agency holding company deploying Innovid across client campaigns.
• DentsucoreChannel Partner/ Reseller/ DistributorDentsu is listed as both a customer and connected partner on the Innovid platform, acting as a major agency holding company deploying Innovid across client campaigns.
• NBCUniversalcoreChannel Partner/ Reseller/ DistributorNBCUniversal is listed as a connected publisher partner and customer on the Innovid platform for CTV advertising delivery.
• Spectrum ReachcoreChannel Partner/ Reseller/ DistributorSpectrum Reach is listed as a connected publisher partner and customer on the Innovid platform for CTV advertising delivery.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Trade Desk: Independent demand-side platform for omnichannel programmatic advertising, including CTV. Both Innovid and The Trade Desk compete to be the neutral, independent ad tech layer for advertisers and agencies across CTV and digital channels.
• DoubleVerify: Media effectiveness and verification platform measuring ad quality, fraud, and brand safety across digital and CTV. DoubleVerify competes with Innovid's verification and measurement modules for the same advertiser and agency budgets.
• Integral Ad Science (IAS): Digital ad verification and brand safety company listed as a connected partner on Innovid's platform. Both compete in ad verification, viewability, and fraud detection across CTV, digital video, and social.
• Magnite: Independent sell-side platform (SSP) for CTV and digital video, with which Innovid launched complementary agentic AI infrastructure on the same day. Both serve as independent intermediaries in the CTV supply path and compete for publisher yield optimization.
• Pubmatic: Independent programmatic ad tech platform providing supply-side and demand-side infrastructure. Comparable to Innovid in serving as a neutral ad tech alternative to walled-garden platforms across CTV and digital.

Emerging players

• LiveRamp: Identity resolution and data collaboration platform, listed as a connected identity partner on Innovid's platform. Both address cross-channel identity and audience targeting, with LiveRamp focused upstream on identity and Innovid on activation and measurement.

Broad incumbents

• Roku: CTV platform and ad business, and an Innovid partner on Harmony Direct. Roku competes as a walled-garden CTV inventory owner while collaborating with Innovid on supply path optimization, exemplifying the dual competitive-and-partner dynamic in CTV.
• Yahoo Advertising (Yahoo Ad Tech): Established digital ad tech platform (including former Verizon Media SSP/DSP) listed as a connected partner on Innovid. Overlaps with Innovid in omnichannel ad serving, identity, and supply path.
• Adobe Advertising (Adobe Experience Cloud): Enterprise marketing and advertising cloud, listed as a connected partner on Innovid. Adobe competes at the high end of the advertiser stack with creative, ad serving, and personalization capabilities overlapping with Innovid's create-deliver-measure-optimize modules.
• Google Ad Manager / Display & Video 360: Google's omnichannel ad serving and buying platform, listed as a connected partner on Innovid. As the dominant walled-garden ad tech incumbent, Google sets the competitive baseline that independent platforms like Innovid position against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innovid
• Facebookfacebook.com/innovid
• LinkedInlinkedin.com/company/innovid_2
• Instagraminstagram.com/innovid

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovid