What Immutable Systems does

Immutable Systems (trading as Immutable) is an Australian blockchain gaming infrastructure and AI-native growth platform company headquartered in Sydney, founded in 2018. The company operates a dual product platform serving 700+ game studios and publishers ranging from indie developers to AAA publishers including Ubisoft, NetMarble, Marblex, and 1047 Games. Immutable's blockchain stack includes Immutable zkEVM (a Layer-2 blockchain built on StarkWare's STARK proofs and StarkEx validity rollups, processing over 9,000 TPS for trades and 18,000 TPS for transfers), Immutable Passport (a non-custodial wallet and authentication solution with social login abstraction), Asset Contracts (ERC-721/1155/20 smart contracts with operator allowlists and built-in royalties), the Immutable Orderbook (a decentralized trading protocol with shared liquidity and protocol-level royalty enforcement), and Immutable Checkout (fiat onramp, swap, and bridge widgets). Native SDKs are provided for TypeScript, Unity, and Unreal, and the chain has processed over 220 million transactions with $700 billion in historical trading volume.

On top of the blockchain layer, Immutable has built an AI-native growth platform — Immutable Audience (Conversion Funnel, Engage, Attribution, Amplify modules) and Immutable AI — that captures anonymous traffic from Steam, Discord, and UA channels, identifies players, and drives AI-personalized engagement campaigns to maximize day-1 revenue. The platform operates on a claimed 35B+ data points across 700+ games. Immutable Play, a questing and rewards platform with 2.4 million earned-rewards users, distributes ecosystem games and underpins community engagement. Monetization flows through protocol transaction fees on Orderbook trades, marketplace commissions, premium enterprise platform tiers (specific pricing not disclosed), gas sponsorship, and the IMX token ecosystem. The company was valued at $2.5 billion following a $200 million Series C led by Temasek in March 2022, with total disclosed funding of approximately $260 million across Series A through C and a supplementary 2023 round.

Name

Immutable Systems

Legal name

Immutable Pty Ltd

Website

https://immutable.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Immutable is an Australian blockchain gaming infrastructure and AI-native growth platform serving 700+ game studios, combining zkEVM chain infrastructure, Passport wallet, NFT trading, and AI-powered audience engagement tools, anchored by partnerships with Ubisoft and NetMarble.

Ownership category

akta.pro rank

Product category

Blockchain Gaming Infrastructure

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB)

akta.pro secondary industries

Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), Web3 Game Publishing & Distribution Platforms (FSAPAGAA), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)

Keywords

• Blockchain gaming infrastructure
• Web3 game development
• NFT gaming platform
• Layer-2 blockchain
• Game growth analytics

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Protocol Transaction Fees / Trading Fees: The Orderbook charges protocol fees on NFT trades executed through the platform. Makers pay lower fees than takers. Fees are assessed at order creation for makers and at fulfillment for takers.
2. Marketplace / Secondary Trading Commission: Immutable earns commissions on secondary market NFT sales facilitated through its Orderbook and ecosystem marketplaces. Royalties on secondary sales are enforced at the protocol level via the Operator Allowlist.
3. Gas Sponsorship / Platform Services: Immutable sponsors gas fees for players on Immutable Chain, creating a layer of abstraction that simplifies UX. Studios may pay for premium platform tiers or services beyond the free self-serve tier.
4. Platform Subscription / Premium Services: Immutable offers a growth platform with premium features for game studios. While the platform mentions 700+ funded games using its tools, specific tiered pricing for growth platform access is not publicly disclosed.
5. IMX Token Ecosystem: The IMX token is the native currency of Immutable zkEVM. Token utility includes staking, governance participation, and payment for gas and ecosystem services. The Weekly Rewards program distributes IMX tokens to players.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Immutable Systems operates an AI-native growth platform for game studios and publishers, combining on-chain gaming infrastructure (Immutable zkEVM Layer-2 blockchain, Passport wallet, Asset Contracts, Orderbook, Checkout) with marketing tools for audience capture, AI-driven launch planning, engagement automation, and attribution. The platform enables game studios to convert anonymous traffic into identified players, run personalized campaigns, and offer gas-free blockchain-powered gameplay through 700+ supported games including titles by Ubisoft and NetMarble.

Product overview

Immutable is an AI-native growth platform for games combining on-chain infrastructure with marketing and audience tools. The platform architecture consists of Immutable AI (predictive analytics and recommendations), Immutable Audience (conversion funnel, engagement, attribution, amplify modules), Immutable Chain (zkEVM layer-2 blockchain), Immutable Passport (non-custodial wallet and authentication), Checkout (transaction widgets for onramp/swap/bridge/sales), Orderbook (decentralized NFT trading), Asset Contracts (ERC-721/ERC-1155/ERC-20 smart contracts), Immutable Play (quest-based rewards platform), and developer SDKs for TypeScript, Unity, and Unreal. The platform serves 700+ game studios including Ubisoft, enabling gas-free gaming on Ethereum with over $2B funding raised.

Differentiator

Problem solved

Functional benefit

Brands

• Immutable Passport: Non-custodial wallet and authentication solution for games and gamers, operating on blockchain technology with public and private key cryptography.
• Immutable Play
• Immutable Orderbook
• Immutable Checkout
• Immutable Chain
• Immutable AI

Products and services

• Immutable Audience AI-native audience platform for game studios that captures anonymous traffic (Steam wishlists, Discord, UA channels) into identified, contactable player profiles and enables personalized engagement campaigns. Targets indie to AAA game studios for launch-day conversion and retention.
• Immutable AI AI-powered launch planning and wishlist growth system that analyzes game data, Steam pages, and audience signals to recommend weekly priorities ranked by impact and urgency for game studios preparing for launch.
• Immutable Chain (zkEVM) Layer-2 blockchain purpose-built for games, offering gas-free transactions via Immutable Passport, native Unity and Unreal SDKs, and processing over 9,000 TPS for trades and 18,000 TPS for transfers. Targets game studios building blockchain-enabled games.
• Immutable Passport Non-custodial wallet and authentication solution for games enabling players to sign in with email or social accounts with invisible wallet creation, key management, and gas fee abstraction. Targets game studios building player-friendly Web3 experiences.
• Immutable Checkout Drop-in widgets for wallet connection, token swaps, bridging, fiat onramps via Transak, and primary NFT sales. Supports Passport, MetaMask, and WalletConnect with TypeScript, Unity, and Unreal integrations. Targets game studios needing simple blockchain transaction UX.
• Immutable Orderbook Decentralized trading protocol enabling peer-to-peer NFT trading with shared liquidity across all Immutable marketplaces, gasless listings, enforced royalties at protocol level, and maker/taker fee model for ERC-721 and ERC-1155 tokens.
• Asset Contracts Pre-built smart contracts for NFTs (ERC-721), multi-tokens (ERC-1155), and in-game currencies (ERC-20), featuring built-in royalties, operator allowlists for royalty enforcement, batch operations, and zero-code deployment via Hub. Targets game studios building on-chain economies.
• Immutable Play Gaming questing platform enabling players to play games, complete quests, and earn rewards including IMX tokens, bonus Gems, and exclusive prizes via Weekly Rewards. Features leaderboard competition across 2.4M+ players and serves as a discovery channel for ecosystem games.
• Immutable Indexer API for querying NFT ownership, metadata, and trading history on Immutable Chain, enabling marketplace search, inventory filters, crafting UIs, and leaderboards by querying on-chain NFT metadata attributes.
• Immutable Hub Developer portal for deploying smart contracts, managing Passport clients, linking contracts to allowlists, and accessing API keys and publishable keys for Immutable services. Targets game developers integrating Immutable infrastructure.

Quantifiable outcome

• 2.8x higher launch-day player conversion for Ubisoft's Might & Magic: Fates
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ChainalysiscoreTechnology or Integration · 1 December 2025Chainalysis partnered with Immutable to offer Hexagate, a real-time on-chain security platform providing AI-powered security to developers building on Immutable's network. Immutable is one of several blockchain foundations (Base, Avalanche, Polygon, etc.) included in this security partnership.
• UbisoftflagshipStrategic or Co-development Partner · 1 August 2025Immutable formed a key partnership with Ubisoft to launch Might & Magic: Fates, a blockchain-powered trading card game. Immutable provides the platform infrastructure while Ubisoft contributes game development and IP. Crypto features are optional for players, targeting mainstream gamers. Immutable's Robbie Ferguson noted this as a pivotal shift for Web3 gaming.
• StarkWarecoreTechnology or IntegrationImmutable partnered with StarkWare to implement STARK proofs and validity rollups through StarkEx, creating ImmutableX. This collaboration enabled gas-free minting and trading of in-game assets while processing over 9,000 TPS for trades and 18,000 TPS for transfers.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Polygon Labs: Polygon operates a major L2/sidechain ecosystem with aggressive gaming-vertical push (Polygon Studios) and provides SDKs, NFT tooling, and chain infrastructure that directly overlap with Immutable's zkEVM and developer tooling offerings.
• Sky Mavis (Ronin): Sky Mavis operates the Ronin chain purpose-built for gaming (originator of Axie Infinity), with shared liquidity, marketplace, and wallet infrastructure that competes head-on with Immutable's gaming-focused chain and Orderbook model.
• Mythical Games: Mythical Games builds a Web3 gaming platform with its own chain infrastructure, marketplace, and studio partnerships, and is profiled alongside Immutable as a leading Web3 gaming player per industry market reports.
• Dapper Labs (Flow): Dapper Labs operates the Flow blockchain specifically designed for consumer applications including gaming and NFTs (NBA Top Shot), offering chain infrastructure, wallet, and marketplace tooling comparable to Immutable's stack.

Broad incumbents

• Coinbase (Base): Base is Coinbase's L2 chain that has rapidly gained gaming projects and ecosystem grants via its broader institutional distribution and liquidity, competing with Immutable for game studio relationships and infrastructure mandates.
• Avalanche (Ava Labs): Avalanche provides gaming subnets and a broad L1 ecosystem with significant Web3 game studio activity, overlapping with Immutable on infrastructure, wallets, and developer tooling for blockchain games.

Emerging players

• Animoca Brands: Animoca Brands is a Web3 gaming investor and operator with extensive portfolio of blockchain games; it co-invested in Immutable's Series C and operates competing game-publishing and infrastructure activities.
• Sequence (Horizon): Sequence provides Web3 gaming infrastructure including wallets, smart contracts, and indexers with Unity/Unreal SDKs, offering direct product overlap with Immutable Passport, Asset Contracts, and Indexer.
• Enjin: Enjin provides a blockchain gaming platform with NFT tooling, Unity SDK, and marketplace infrastructure targeting game developers—offering overlapping developer-facing capabilities with Immutable's SDK and contract suite.

Others

• StarkWare: StarkWare is Immutable's core technology partner (StarkEx/zk-rollup infrastructure); as the underlying scaling provider, it is both an enabler and a potential alternative L2 platform for gaming workloads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Xx.com/immutable
• GitHubgithub.com/immutable
• LinkedInlinkedin.com/company/immutable-1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immutable Systems