What Maya does

Maya Philippines, Inc. (formerly PayMaya) is a Philippine digital financial services platform operating under the digital unit of telecommunications conglomerate PLDT Inc.'s Voyager Innovations. Founded in 2016, Maya operates a single mobile application that consolidates an electronic money issuer wallet, a BSP-licensed digital bank (Maya Bank, Inc.), a payment gateway for merchants (Maya Business), a nationwide cash-in/out agent network (Maya Center), physical and virtual cards, in-app cryptocurrency trading, and co-branded credit cards including Maya Black and Landers Cashback Everywhere. The platform is built on shared Philippine payment rails (InstaPay, PESONet, QR Ph) and operates under three BSP regulatory credentials: electronic money issuer, digital banking, and Virtual Asset Service Provider (VASP), with Coinbase as primary crypto liquidity provider. Strategic investors include PLDT/First Pacific (~40% combined), KKR (>20%), Tencent, and IFC.

Maya serves a broad consumer base — 5.4 million bank customers as of 2024 plus a substantially larger e-wallet user population — targeting unbanked and underbanked Filipinos through one-ID signup, no minimum balance accounts, and AI-driven alternative credit scoring that extends formal credit to consumers without traditional bureau histories. The company also targets mainstream consumers (premium credit cards, savings up to 15% p.a., crypto, stocks), small merchants (Maya Business across ~112,000 in-store terminals), and partnership-driven segments including public utility drivers (LTFRB fuel subsidies) and digital workers (IBPAP, ~1.9 million users). The Maya XP loyalty engine personalizes benefits based on transaction behavior, creating engagement-driven switching costs.

Maya generates revenue through transaction and service fees (ATM withdrawals, convenience-store cash-ins, InstaPay transfers, merchant payment gateway take rates up to 3%), credit card interchange and foreign exchange conversion (1.75% on international), net interest income on deposits (PHP 76 billion balance, up 73% YoY in Q1 2026) and a PHP 187 billion cumulative loan book, plus crypto trading transaction revenue. Distribution is primarily direct-to-consumer through the mobile app on iOS, Android, and Huawei AppGallery, supplemented by Maya Center agents, retail cash-in partners, and merchant POS networks. The company achieved its third consecutive profitable quarter in Q3 2025 with PHP 532 million net income and is planning a dual US and Philippine IPO in 2026 that could raise $500 million to $1 billion at a valuation of over $2 billion.

Name

Maya

Legal name

Maya Philippines, Inc.

Website

https://maya.ph

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maya is a Philippine digital financial services platform operating an e-wallet, BSP-licensed digital bank, merchant payment gateway, and crypto trading under a single mobile app, serving 5.4 million bank customers and the broader unbanked Filipino market.

Ownership category

akta.pro rank

Product category

Consumer Digital Banking

NAICS

Depository Credit Intermediation (5221), Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199), Functions Related To Depository Banking, Nec (6099), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industries

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Crypto Payment Gateways & Checkout APIs (FSADAIAA), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI)

Keywords

• Digital banking
• Mobile payments
• E-wallet services
• Cryptocurrency trading
• Payment gateway

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction & Service Fees: Maya charges fees on various transactions including ATM withdrawals (PHP 200 fixed international, bank-dependent domestic), cash-in via convenience stores (2-3% for 7-Eleven, 2% for OTC channels above PHP 8,000 monthly threshold), debit/credit card cash-in (PHP 200 fixed), and bank transfers via InstaPay (PHP 15). Bills payment is free up to 1% of transaction amount depending on biller.
2. Interest Income on Loans & Savings: Maya Bank earns interest income from loan disbursements (cumulative PHP 187 billion in loans since launch) and pays savings interest up to 15% p.a. to depositors, with the spread generating revenue. Maya Credit offers credit lines up to PHP 30,000 with approval in seconds.
3. Credit Card Interchange & Fees: Maya earns interchange revenue from Maya Black Credit Card and Landers Cashback Everywhere Credit Card transactions. Foreign exchange conversion fees of 1.75% apply on international transactions.
4. Crypto Trading: Revenue generated from cryptocurrency buy/sell transactions on the Maya platform, facilitated through Coinbase as liquidity provider, serving approximately 15% of the Philippine population that holds crypto.
5. Maya Business Payment Gateway: Maya Business provides payment processing for merchants including QR payments, POS, and online checkout. Merchant fees apply for shop transactions (up to 3% for transactions PHP 100 and above).
6. Premium Credit Card Fees: Maya Black Credit Card offers premium features including airport lounge access via Dragonpass (one free pass per quarter), Maya Miles rewards, and travel benefits, generating revenue through interchange and associated fee structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Maya is a Philippine all-in-one mobile digital banking and e-wallet platform operated by Maya Philippines, Inc. and Maya Bank, Inc., both licensed by the Bangko Sentral ng Pilipinas. Its core offering combines peer-to-peer money transfers, bill payments, savings accounts (up to 15% p.a.), personal loans and credit (Maya Credit up to PHP 30,000), credit cards (Maya Black, Landers Cashback Everywhere), in-app cryptocurrency trading under a VASP license, and a merchant payment gateway (Maya Business) deployed across ~112,000 in-store terminals nationwide.

Product overview

Maya is a Philippine digital financial services ecosystem comprising the Maya e-wallet app (core product), Maya Bank (digital banking platform for savings, loans, and credit cards), Maya Business (merchant/SME solutions), and Maya Center (remittance agent network). The ecosystem integrates physical Maya Cards with virtual card functionality, premium credit cards (Maya Black, Landers Cashback Everywhere), in-app cryptocurrency trading, savings accounts with up to 15% p.a. interest, credit lines, insurance, and travel services. Key differentiators include AI-driven alternative credit scoring for underserved consumers, QRPH-standard interoperable payments, Dragonpass airport lounge access, and BSP-licensed virtual asset services.

Differentiator

Problem solved

Functional benefit

Brands

• Maya Black: Premium credit card offering instant miles, marketed as a culturally relevant premium credit experience for Filipinos.
• Landers Cashback Everywhere
• Maya Business
• Maya Center

Products and services

• Maya App (E-Wallet) All-in-one digital bank app and electronic wallet for Filipino consumers enabling peer-to-peer transfers via QR code, phone number or @username, bill payments, mobile load, gaming pins, crypto trading, savings, and credit. Sign-up with one ID and no minimum balance; supports InstaPay and PESONet fund transfers.
• Maya Bank Digital banking subsidiary providing savings accounts (up to 15% p.a.), time deposits, personal loans, and credit cards. Licensed digital bank by the Bangko Sentral ng Pilipinas; deposit balances grew 73% YoY to PHP 76 billion in Q1 2026.
• Maya Business

Quantifiable outcome

• 73% year-on-year growth in deposit balances to PHP 76 billion (Q1 2026)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• MediaQuest (THINKaMuna Pilipinas)minorGTM or Marketing Partner · 20 June 2026Maya joined MediaQuest's THINKaMuna Pilipinas advocacy initiative to combat financial scams in the Philippines. The collaboration develops educational content and community-based programs focused on scam awareness, fraud prevention, and responsible digital engagement to help Filipinos navigate the digital economy safely.
• LydiancoreTechnology or Integration · 24 March 2026Maya partnered with Lydian to integrate cryptocurrency and digital asset payments into everyday retail transactions across the Philippines. The partnership enables merchants using Maya to accept stablecoin payments through QR codes or digital links, with same-day settlement in Philippine pesos, eliminating volatility and custody risks.
• IBPAP (IT and Business Process Association of the Philippines)coreStrategic or Co-development Partner · 11 March 2026IBPAP partnered with Maya to improve banking access for nearly 1.9 million Filipino digital workers. The initiative provides formal savings accounts and credit options to support financial stability and mobility within the sector, targeting an underserved segment of the Philippine workforce.
• LTFRB (Land Transportation Franchising and Regulatory Board)coreStrategic or Co-development PartnerThe LTFRB partnered with Maya to deliver government fuel subsidies directly to public utility vehicle (PUV) drivers and operators via digital accounts. This initiative replaces manual payout systems with faster digital disbursements, offering recipients basic banking features like transfers and bill payments, supporting broader financial inclusion for transport workers.
• FinTech Alliance PHcoreStrategic or Co-development PartnerMaya is a member of FinTech Alliance PH, the Philippines' largest fintech organization representing over 150 corporate members that handle more than 95% of retail digital financial transaction volume. The alliance advances open finance frameworks, accelerates digital payments adoption, and expands access for underserved communities.
• CoinbasecoreTechnology or IntegrationCoinbase serves as Maya's primary liquidity provider for the Virtual Asset Service Provider (VASP) platform, enabling Maya users to buy, sell, send, and receive cryptocurrency through the app with real-time portfolio valuation.
• Bangko Sentral ng Pilipinas (BSP)coreOthersMaya is regulated by the Bangko Sentral ng Pilipinas as an electronic money issuer, digital bank, and Virtual Asset Service Provider (VASP). The BSP's National Retail Payment System framework and shared interoperable payment infrastructure (InstaPay, PESONet, QR Ph) underpin Maya's operating model and growth.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Nubank: Latin American digital bank with a comparable super-app model (account + card + credit + crypto). Useful as a public-market digital bank comp for valuation context on Maya's planned US listing.
• Grab Financial / GrabPay: Super-app payments and financial services arm of Grab in Southeast Asia. Overlaps Maya's all-in-one consumer finance model across e-wallet, payments, and credit in the Philippines market.
• Paytm: Indian digital payments and financial services super-app. Provides a public-market comp for a multi-product (wallet + bank + payments + merchant) consumer fintech at scale similar to Maya's roadmap.

Regional players

• OVO: Leading Indonesian e-wallet and digital payments platform. Comparable as a Southeast Asian peer operating in the same digital banking + merchant payment rails model Maya runs in the Philippines.

Direct peers

• GCash (Globe Fintech Innovations): The leading Philippine e-wallet and digital financial services platform from Globe Telecom. Directly competes with Maya across e-wallet, savings, credit, and merchant payments within the same BSP-regulated interoperable rails.
• Coins.ph: Philippine crypto-friendly e-wallet and payments app offering remittances, bill pay, and crypto trading via a BSP-licensed platform. Comparable as a direct competitor on Maya's crypto + payments positioning.
• Tonik: Philippine digital-only bank licensed by BSP offering deposits, loans, and consumer credit. Comparable as a head-to-head digital bank competitor chasing the same unbanked segment.
• GoTyme Bank: Joint venture between Tyme Group and the Gokongwei Group operating as a digital bank in the Philippines. Competes with Maya Bank on deposits, payments, and credit, and is a Tookitaki fraud-prevention co-customer.
• UnionDigital Bank: Digital banking subsidiary of UnionBank of the Philippines. Competes with Maya Bank in BSP digital bank category on deposits, credit, and consumer digital finance.

Emerging players

• PayMongo: Philippine online payment gateway serving SMEs and online merchants. Comparable as a Philippine-focused payment processing peer to Maya Business, with overlapping Tookitaki fraud-detection customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/voyagerinnovations
• Xx.com/voyagerphils
• LinkedInlinkedin.com/company/voyagerinnovations

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya